Mayuresh Konde PCA - Academia.edu (original) (raw)

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Papers by Mayuresh Konde PCA

Research paper thumbnail of Impact of Reviews, Ratings and Blogs on Online Consumer Behavior

Research Program 2018, 2018

Addresses one of the fundamental issues of e-marketing. How the elements like reviews, ratings an... more Addresses one of the fundamental issues of e-marketing. How the elements like reviews, ratings and blogs affect the online consumer behavior. Analyses of the factors affecting the online consumer behavior and examines how e-marketers can influence the outcome of the virtual interaction and the buying process for the consumers.
The factors which impact the modern consumer and their behavior have identified in this report. It shows and compares the old fundamentals and framework of marketing with the modern elements. The study of various scholars and research report is done to compute the framework for Factors Influencing Online Consumer Behavior.
The research explains the need of updating and modifying the frameworks for better understanding of the e-market and e-commerce sites. These e-markets have easy and fast buying process and has different online consumer behavior model as to satisfy the dynamic and frequently updating digital platforms and websites.

Research paper thumbnail of Impact of Reviews, Ratings and Blogs on Online Consumer Behavior

Research Program 2018, 2018

Addresses one of the fundamental issues of e-marketing. How the elements like reviews, ratings an... more Addresses one of the fundamental issues of e-marketing. How the elements like reviews, ratings and blogs affect the online consumer behavior. Analyses of the factors affecting the online consumer behavior and examines how e-marketers can influence the outcome of the virtual interaction and the buying process for the consumers.
The factors which impact the modern consumer and their behavior have identified in this report. It shows and compares the old fundamentals and framework of marketing with the modern elements. The study of various scholars and research report is done to compute the framework for Factors Influencing Online Consumer Behavior.
The research explains the need of updating and modifying the frameworks for better understanding of the e-market and e-commerce sites. These e-markets have easy and fast buying process and has different online consumer behavior model as to satisfy the dynamic and frequently updating digital platforms and websites.

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