Leigh McAlister - Academia.edu (original) (raw)

Papers by Leigh McAlister

Research paper thumbnail of A taxonomy of marketing organizations

Journal of the Academy of Marketing Science

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Research paper thumbnail of A note on the relationship between promotion sensitivity and consumer specific variables

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Research paper thumbnail of Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”

Journal of Marketing Research, 2009

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Research paper thumbnail of The impact of marketing policy on promotional price elasticities and baseline sales

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Research paper thumbnail of Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Journal of Marketing, 2005

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Research paper thumbnail of Can research be basic and applied? You bet. It better be for B-schools!

Socio-economic Planning Sciences, 1999

This article reviews some of the very severe criticisms of university education and research that... more This article reviews some of the very severe criticisms of university education and research that are now being made by businessmen and government officials as well as by distinguished members of the academy such as Peter Drucker and Milton Friedman. The focus is on business schools, and, in particular, business schools in research universities. One part of the response suggested

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Research paper thumbnail of The Importance of Basic, Applied Research

Journal of Market-focused Management, 1998

Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university

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Research paper thumbnail of Implications and relative fit of several first-order Markov models of consumer variety seeking

European Journal of Operational Research, 1994

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Research paper thumbnail of Advertising, Research and Development, and Systematic Risk of the Firm

Journal of Marketing, 2007

Marketing executives are being urged to speak in the language of finance to gain internal support... more Marketing executives are being urged to speak in the language of finance to gain internal support for marketing initiatives. Responding to this call, the authors examine the impact of a firm's advertising and its research and development (R&D) on the systematic risk of its stock, a key metric for publicly listed firms. They hypothesize that a firm's advertising and R&D

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Research paper thumbnail of A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity

Marketing Science, 1993

Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotio... more Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotion will stimulate a significant sales increase, regardless of whether or not that signal is accompanied by a price cut. This paper develops a model of retailer profitability that incorporates this “promotion signal sensitivity.” In a field test, the profitability of the promotion policy prescribed

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Research paper thumbnail of Market Share Response When Consumers Seek Variety

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Research paper thumbnail of Consumers''Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...

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Research paper thumbnail of Linking Brand Equity to Customer Equity

Journal of Service Research, 2006

... The channel relationship is especially important when we consider similarities and difference... more ... The channel relationship is especially important when we consider similarities and differences between cus-tomer equity and brand equity. Although we are beginning to see more and more disintermediation in many (espe-cially service-based) offerings because of the direct ...

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Research paper thumbnail of The Importance of Basic, Applied Research

Journal of Market-focused Management, 1998

Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university level education inbusiness.We illustrate this pressure by noting that non-conventional,distance learning educational opportunities increased by 800%between 1993 and 1997. We suggest business schools in researchuniversities can compete effectively if we focus on researchthat is both basic (influencing further knowledge development)and applied (problem driven), and if we differentiate our offeringby incorporating the findings of our basic, applied researchinto our curriculum.

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Research paper thumbnail of The relationship between online chatter and firm value

Marketing Letters, 2012

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Research paper thumbnail of Incorporating choice dynamics in models of consumer behavior

Marketing Letters, 1991

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Research paper thumbnail of Choosing the Right Metrics to Maximize Profitability and Shareholder Value

Journal of Retailing, 2009

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Research paper thumbnail of Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

Journal of Retailing, 2005

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Research paper thumbnail of A Basket-mix Model to Identify Cherry-picked Brands

Journal of Retailing, 2009

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Research paper thumbnail of Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Journal of Marketing Research, 1998

SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...

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Research paper thumbnail of A taxonomy of marketing organizations

Journal of the Academy of Marketing Science

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A note on the relationship between promotion sensitivity and consumer specific variables

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”

Journal of Marketing Research, 2009

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The impact of marketing policy on promotional price elasticities and baseline sales

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Journal of Marketing, 2005

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Can research be basic and applied? You bet. It better be for B-schools!

Socio-economic Planning Sciences, 1999

This article reviews some of the very severe criticisms of university education and research that... more This article reviews some of the very severe criticisms of university education and research that are now being made by businessmen and government officials as well as by distinguished members of the academy such as Peter Drucker and Milton Friedman. The focus is on business schools, and, in particular, business schools in research universities. One part of the response suggested

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Importance of Basic, Applied Research

Journal of Market-focused Management, 1998

Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Implications and relative fit of several first-order Markov models of consumer variety seeking

European Journal of Operational Research, 1994

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Research paper thumbnail of Advertising, Research and Development, and Systematic Risk of the Firm

Journal of Marketing, 2007

Marketing executives are being urged to speak in the language of finance to gain internal support... more Marketing executives are being urged to speak in the language of finance to gain internal support for marketing initiatives. Responding to this call, the authors examine the impact of a firm's advertising and its research and development (R&D) on the systematic risk of its stock, a key metric for publicly listed firms. They hypothesize that a firm's advertising and R&D

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity

Marketing Science, 1993

Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotio... more Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotion will stimulate a significant sales increase, regardless of whether or not that signal is accompanied by a price cut. This paper develops a model of retailer profitability that incorporates this “promotion signal sensitivity.” In a field test, the profitability of the promotion policy prescribed

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Market Share Response When Consumers Seek Variety

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Consumers''Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...

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Research paper thumbnail of Linking Brand Equity to Customer Equity

Journal of Service Research, 2006

... The channel relationship is especially important when we consider similarities and difference... more ... The channel relationship is especially important when we consider similarities and differences between cus-tomer equity and brand equity. Although we are beginning to see more and more disintermediation in many (espe-cially service-based) offerings because of the direct ...

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The Importance of Basic, Applied Research

Journal of Market-focused Management, 1998

Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university level education inbusiness.We illustrate this pressure by noting that non-conventional,distance learning educational opportunities increased by 800%between 1993 and 1997. We suggest business schools in researchuniversities can compete effectively if we focus on researchthat is both basic (influencing further knowledge development)and applied (problem driven), and if we differentiate our offeringby incorporating the findings of our basic, applied researchinto our curriculum.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of The relationship between online chatter and firm value

Marketing Letters, 2012

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Incorporating choice dynamics in models of consumer behavior

Marketing Letters, 1991

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Choosing the Right Metrics to Maximize Profitability and Shareholder Value

Journal of Retailing, 2009

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

Journal of Retailing, 2005

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A Basket-mix Model to Identify Cherry-picked Brands

Journal of Retailing, 2009

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Journal of Marketing Research, 1998

SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...

Bookmarks Related papers MentionsView impact