Leigh McAlister - Academia.edu (original) (raw)
Papers by Leigh McAlister
Journal of the Academy of Marketing Science
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Journal of Marketing Research, 2009
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Journal of Marketing, 2005
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Socio-economic Planning Sciences, 1999
This article reviews some of the very severe criticisms of university education and research that... more This article reviews some of the very severe criticisms of university education and research that are now being made by businessmen and government officials as well as by distinguished members of the academy such as Peter Drucker and Milton Friedman. The focus is on business schools, and, in particular, business schools in research universities. One part of the response suggested
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Journal of Market-focused Management, 1998
Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university
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European Journal of Operational Research, 1994
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Journal of Marketing, 2007
Marketing executives are being urged to speak in the language of finance to gain internal support... more Marketing executives are being urged to speak in the language of finance to gain internal support for marketing initiatives. Responding to this call, the authors examine the impact of a firm's advertising and its research and development (R&D) on the systematic risk of its stock, a key metric for publicly listed firms. They hypothesize that a firm's advertising and R&D
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Marketing Science, 1993
Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotio... more Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotion will stimulate a significant sales increase, regardless of whether or not that signal is accompanied by a price cut. This paper develops a model of retailer profitability that incorporates this “promotion signal sensitivity.” In a field test, the profitability of the promotion policy prescribed
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SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...
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Journal of Service Research, 2006
... The channel relationship is especially important when we consider similarities and difference... more ... The channel relationship is especially important when we consider similarities and differences between cus-tomer equity and brand equity. Although we are beginning to see more and more disintermediation in many (espe-cially service-based) offerings because of the direct ...
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Journal of Market-focused Management, 1998
Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university level education inbusiness.We illustrate this pressure by noting that non-conventional,distance learning educational opportunities increased by 800%between 1993 and 1997. We suggest business schools in researchuniversities can compete effectively if we focus on researchthat is both basic (influencing further knowledge development)and applied (problem driven), and if we differentiate our offeringby incorporating the findings of our basic, applied researchinto our curriculum.
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Marketing Letters, 2012
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Marketing Letters, 1991
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Journal of Retailing, 2009
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Journal of Retailing, 2005
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Journal of Retailing, 2009
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Journal of Marketing Research, 1998
SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...
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Journal of the Academy of Marketing Science
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Bookmarks Related papers MentionsView impact
Journal of Marketing Research, 2009
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
Journal of Marketing, 2005
Bookmarks Related papers MentionsView impact
Socio-economic Planning Sciences, 1999
This article reviews some of the very severe criticisms of university education and research that... more This article reviews some of the very severe criticisms of university education and research that are now being made by businessmen and government officials as well as by distinguished members of the academy such as Peter Drucker and Milton Friedman. The focus is on business schools, and, in particular, business schools in research universities. One part of the response suggested
Bookmarks Related papers MentionsView impact
Journal of Market-focused Management, 1998
Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university
Bookmarks Related papers MentionsView impact
European Journal of Operational Research, 1994
Bookmarks Related papers MentionsView impact
Journal of Marketing, 2007
Marketing executives are being urged to speak in the language of finance to gain internal support... more Marketing executives are being urged to speak in the language of finance to gain internal support for marketing initiatives. Responding to this call, the authors examine the impact of a firm's advertising and its research and development (R&D) on the systematic risk of its stock, a key metric for publicly listed firms. They hypothesize that a firm's advertising and R&D
Bookmarks Related papers MentionsView impact
Marketing Science, 1993
Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotio... more Recent research suggests that the signal (e.g., sign or marker) with a point of purchase promotion will stimulate a significant sales increase, regardless of whether or not that signal is accompanied by a price cut. This paper develops a model of retailer profitability that incorporates this “promotion signal sensitivity.” In a field test, the profitability of the promotion policy prescribed
Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...
Bookmarks Related papers MentionsView impact
Journal of Service Research, 2006
... The channel relationship is especially important when we consider similarities and difference... more ... The channel relationship is especially important when we consider similarities and differences between cus-tomer equity and brand equity. Although we are beginning to see more and more disintermediation in many (espe-cially service-based) offerings because of the direct ...
Bookmarks Related papers MentionsView impact
Journal of Market-focused Management, 1998
Among many audiences there is a general sense that universitybusiness education is failing to mee... more Among many audiences there is a general sense that universitybusiness education is failing to meet the needs of the marketplace.Moore and Diamond (1996) suggest that the pressure to respondto the marketplace has increased in recent years because of thelow entry barriers for new education vehicles, the high exitbarriers for existing education institutions, and the proliferationof alternative ways to deliver university level education inbusiness.We illustrate this pressure by noting that non-conventional,distance learning educational opportunities increased by 800%between 1993 and 1997. We suggest business schools in researchuniversities can compete effectively if we focus on researchthat is both basic (influencing further knowledge development)and applied (problem driven), and if we differentiate our offeringby incorporating the findings of our basic, applied researchinto our curriculum.
Bookmarks Related papers MentionsView impact
Marketing Letters, 2012
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Marketing Letters, 1991
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Journal of Retailing, 2009
Bookmarks Related papers MentionsView impact
Journal of Retailing, 2005
Bookmarks Related papers MentionsView impact
Journal of Retailing, 2009
Bookmarks Related papers MentionsView impact
Journal of Marketing Research, 1998
SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been inform... more SUSAN M. BRONIARCZYK, WAYNE D. HOYER, and LEIGH McALISTER* ... Grocery retailers have been informed that, to remain competitive, they must reduce the number of stockkeeping units (SKUs) offered, in line with consumer demand, ...
Bookmarks Related papers MentionsView impact