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Papers by Meci Nilam sari

Research paper thumbnail of Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop

Journal of Economics and Management Scienties

During the Covid-19 pandemic, it was a period where initially all business sectors ... more During the Covid-19 pandemic, it was a period where initially all business sectors experienced a decline, starting from turnover, creativity and innovation in products, packaging, and efforts to promote business development in Indonesia. MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang. With this convenience, consumers do not need to be tired of spending time, transportation money to shop at the market or mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers' homes.

Research paper thumbnail of Meningkatkan Gairah Usaha Kecil Dan Menengah (Umkm) Dengan Perantara Eksternal Dan Mengembangkan Potensi Internal

J-ABDI: Jurnal Pengabdian kepada Masyarakat

Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan poten... more Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan potensi internal. Pengembangan internal kelompok usaha untuk meningkatkan potensinya dengan menggunakan modal benih dengan simpanan sendiri, inovasi produksi, perluasan jaringan pemasaran, dan penyempurnaan sarana dan prasarana usaha. Selain itu, dengan pendanaan dari pihak luar dan Dinas UMKM Kota Sawahlunto,UMKM memberikan akses sumber pendanaan, pembinaan dan pelatihan, melakukan kegiatan promosi produk dan pemasaran produk, diperluas dengan menyediakan sarana dan prasarana. Namun, beberapa pengusaha terkendala oleh kenaikan harga produk, keterbatasan tenaga, masalah permodalan, kurangnya sarana dan prasarana, serta kurangnya akses pemasaran produk

Research paper thumbnail of Knowledge Transfer Industri Kreatif Kerajinan Tangan Dari Kantong Kresek Pada Komunitas Pengusaha Tangguh & Mandiri (KOSTARI)

Jurnal Pengabdian Masyarakat Bhinneka (JPMB), Feb 5, 2023

Research paper thumbnail of Online Shop Trends For Women Entrepreneurs In Improving The Family Economy

Journal on Education

Women entrepreneurs are one of the factors driving the household economy, because women entrepren... more Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.

Research paper thumbnail of Policies and Business Strategies of Women Entrepreneurs: Study on Beauty Business Nadisse Salon

AdBispreneur, 2017

ABSTRACTThis paper contains about the implementation of business policy and strategy on beauty bu... more ABSTRACTThis paper contains about the implementation of business policy and strategy on beauty business Women Entrepreneur. The object studied is the salon NADISSE Bandung by discussing how the business strategy policy MSD salon NADISSE to be analyzed through internal environmental factors in the form of visible assets, invisible assets, and the capabilities of UMKM organizations. While external factors include the analysis of old competition, new competitors, replacement products, bargaining power of suppliers, and bargaining power of buyers in NADISSE salon SME business, and NADISSE Salon's competitive strategy includes promotion, product differentiation, and price leadership.Keywords: Business policy and strategy, SMEs, women entrepreneurs KEBIJAKAN DAN STRATEGI BISNIS WANITA PENGUSAHA:STUDI PADA USAHA KECANTIKAN SALON NADISSE ABSTRAK Tulisan ini berisikan tentang penerapan tentang kebijakan dan strategi bisnis pada usaha kecantikan Women Entreprneur. Objek yang diteliti ada...

Research paper thumbnail of The Application of Digital Marketing in the Covid-19 Era in the Indonesian Muslim Entrepreneur Association (IPEMI PC Kuranji) Padang City

Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, 2022

Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, ... more Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, especially UMKM in Indonesia. Covid-19 has been felt significantly by Micro, Small and Medium Enterprises UMKM who are experiencing an economic crisis. The research was conducted on Indonesian Muslim women entrepreneurs (IPEMI PC Kuranji) and the impact of covid-19 is the decline in purchasing power of women entrepreneurs IPEMI PC Kuranji because 40% of them are still quoting in the offline world not online, therefore digital marketing is one of the efforts for achievement in improving the business that is more advanced in the future.

Research paper thumbnail of Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop

Journal of Economics and Management Scienties

During the Covid-19 pandemic, it was a period where initially all business sectors ... more During the Covid-19 pandemic, it was a period where initially all business sectors experienced a decline, starting from turnover, creativity and innovation in products, packaging, and efforts to promote business development in Indonesia. MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang. With this convenience, consumers do not need to be tired of spending time, transportation money to shop at the market or mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers' homes.

Research paper thumbnail of Meningkatkan Gairah Usaha Kecil Dan Menengah (Umkm) Dengan Perantara Eksternal Dan Mengembangkan Potensi Internal

J-ABDI: Jurnal Pengabdian kepada Masyarakat

Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan poten... more Pengembangan usaha mikro kecil dan menengah (UMKM) dengan mengedepankan pihak eksternal dan potensi internal. Pengembangan internal kelompok usaha untuk meningkatkan potensinya dengan menggunakan modal benih dengan simpanan sendiri, inovasi produksi, perluasan jaringan pemasaran, dan penyempurnaan sarana dan prasarana usaha. Selain itu, dengan pendanaan dari pihak luar dan Dinas UMKM Kota Sawahlunto,UMKM memberikan akses sumber pendanaan, pembinaan dan pelatihan, melakukan kegiatan promosi produk dan pemasaran produk, diperluas dengan menyediakan sarana dan prasarana. Namun, beberapa pengusaha terkendala oleh kenaikan harga produk, keterbatasan tenaga, masalah permodalan, kurangnya sarana dan prasarana, serta kurangnya akses pemasaran produk

Research paper thumbnail of Knowledge Transfer Industri Kreatif Kerajinan Tangan Dari Kantong Kresek Pada Komunitas Pengusaha Tangguh & Mandiri (KOSTARI)

Jurnal Pengabdian Masyarakat Bhinneka (JPMB), Feb 5, 2023

Research paper thumbnail of Online Shop Trends For Women Entrepreneurs In Improving The Family Economy

Journal on Education

Women entrepreneurs are one of the factors driving the household economy, because women entrepren... more Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.

Research paper thumbnail of Policies and Business Strategies of Women Entrepreneurs: Study on Beauty Business Nadisse Salon

AdBispreneur, 2017

ABSTRACTThis paper contains about the implementation of business policy and strategy on beauty bu... more ABSTRACTThis paper contains about the implementation of business policy and strategy on beauty business Women Entrepreneur. The object studied is the salon NADISSE Bandung by discussing how the business strategy policy MSD salon NADISSE to be analyzed through internal environmental factors in the form of visible assets, invisible assets, and the capabilities of UMKM organizations. While external factors include the analysis of old competition, new competitors, replacement products, bargaining power of suppliers, and bargaining power of buyers in NADISSE salon SME business, and NADISSE Salon's competitive strategy includes promotion, product differentiation, and price leadership.Keywords: Business policy and strategy, SMEs, women entrepreneurs KEBIJAKAN DAN STRATEGI BISNIS WANITA PENGUSAHA:STUDI PADA USAHA KECANTIKAN SALON NADISSE ABSTRAK Tulisan ini berisikan tentang penerapan tentang kebijakan dan strategi bisnis pada usaha kecantikan Women Entreprneur. Objek yang diteliti ada...

Research paper thumbnail of The Application of Digital Marketing in the Covid-19 Era in the Indonesian Muslim Entrepreneur Association (IPEMI PC Kuranji) Padang City

Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, 2022

Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, ... more Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, especially UMKM in Indonesia. Covid-19 has been felt significantly by Micro, Small and Medium Enterprises UMKM who are experiencing an economic crisis. The research was conducted on Indonesian Muslim women entrepreneurs (IPEMI PC Kuranji) and the impact of covid-19 is the decline in purchasing power of women entrepreneurs IPEMI PC Kuranji because 40% of them are still quoting in the offline world not online, therefore digital marketing is one of the efforts for achievement in improving the business that is more advanced in the future.