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Papers by Miaolei Jia
SSRN Electronic Journal, 2022
Journal of Business Research, 2022
Although consumer stockpiling is a prevalent phenomenon under the threat of a disaster, little is... more Although consumer stockpiling is a prevalent phenomenon under the threat of a disaster, little is known about its underlying mechanisms. Leveraging consumer interviews, we build a theoretical framework that identifies two major motives for stockpiling: fear and expectations of a supply shortage. Using the COVID-19 pandemic as a viable context, through a global survey across 31 countries and search datasets from Google in the United States and 6 additional countries, we find that: (1) both fear and expectations of a supply shortage lead to stockpiling;(2) the relative prevalence of these motives evolves over the progression of the disaster, with the boost and subsequent reduction in fear being more pronounced than for expectations of a supply shortage;and (3) the impact of a disaster on fear is attenuated when consumers have high trust in the government. These findings can help retail managers and public policymakers to make more informed decisions.
ACR North American Advances, 2017
ACR North American Advances, 2016
ACR North American Advances, 2017
Prior research reveals that perceiving less variety in product usage experiences increases the sa... more Prior research reveals that perceiving less variety in product usage experiences increases the satisfaction on the purchase. This research extends the finding by showing that utilitarian value plays a role in producing this effect and that this outcome is enhanced for interdependent thinkers who recognize greater similarity among product attributes.
Journal of International Marketing, 2021
On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus) outbreak a p... more On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data show that this stockpiling exhibited considerable heterogeneity across countries. Building on cultural dimension theory, the authors theorize that this heterogeneity can be explained by countries’ cultural values: consumer stockpiling after the World Health Organization's announcement was more pronounced in countries whose residents show high uncertainty avoidance, low long-term orientation, low indulgence, and high individualism. The authors confirm these propositions using global mobility data from Google matched with country-level data on cultural values, pandemic reaction policies, and other key variables. This research note thereby integrates the previously disconnected literature on cultural dimension theory and consumer st...
Psychological Bulletin, 2020
To what extent are research results influenced by subjective decisions that scientists make as th... more To what extent are research results influenced by subjective decisions that scientists make as they design studies? Fifteen research teams independently designed studies to answer five original research questions related to moral judgments, negotiations, and implicit cognition. Participants from two separate large samples (total N > 15,000) were then randomly assigned to complete one version of each study. Effect sizes varied dramatically across different sets of materials designed to test the same hypothesis: materials from different teams rendered statistically significant effects in opposite directions for four out of five hypotheses, with the narrowest range in estimates being d =-0.37 to +0.26. Meta-analysis and a Bayesian perspective on the results revealed overall support for two hypotheses, and a lack of support for three hypotheses. Overall, practically none of the variability in effect sizes was attributable to the skill of the research team in designing materials, while considerable variability was attributable to the hypothesis being tested. In a forecasting survey, predictions of other scientists were significantly correlated with study results, both across and within hypotheses. Crowdsourced testing of research hypotheses helps reveal the true consistency of empirical support for a scientific claim.
ACR North American Advances, 2018
SSRN Electronic Journal, 2022
Journal of Business Research, 2022
Although consumer stockpiling is a prevalent phenomenon under the threat of a disaster, little is... more Although consumer stockpiling is a prevalent phenomenon under the threat of a disaster, little is known about its underlying mechanisms. Leveraging consumer interviews, we build a theoretical framework that identifies two major motives for stockpiling: fear and expectations of a supply shortage. Using the COVID-19 pandemic as a viable context, through a global survey across 31 countries and search datasets from Google in the United States and 6 additional countries, we find that: (1) both fear and expectations of a supply shortage lead to stockpiling;(2) the relative prevalence of these motives evolves over the progression of the disaster, with the boost and subsequent reduction in fear being more pronounced than for expectations of a supply shortage;and (3) the impact of a disaster on fear is attenuated when consumers have high trust in the government. These findings can help retail managers and public policymakers to make more informed decisions.
ACR North American Advances, 2017
ACR North American Advances, 2016
ACR North American Advances, 2017
Prior research reveals that perceiving less variety in product usage experiences increases the sa... more Prior research reveals that perceiving less variety in product usage experiences increases the satisfaction on the purchase. This research extends the finding by showing that utilitarian value plays a role in producing this effect and that this outcome is enhanced for interdependent thinkers who recognize greater similarity among product attributes.
Journal of International Marketing, 2021
On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus) outbreak a p... more On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data show that this stockpiling exhibited considerable heterogeneity across countries. Building on cultural dimension theory, the authors theorize that this heterogeneity can be explained by countries’ cultural values: consumer stockpiling after the World Health Organization's announcement was more pronounced in countries whose residents show high uncertainty avoidance, low long-term orientation, low indulgence, and high individualism. The authors confirm these propositions using global mobility data from Google matched with country-level data on cultural values, pandemic reaction policies, and other key variables. This research note thereby integrates the previously disconnected literature on cultural dimension theory and consumer st...
Psychological Bulletin, 2020
To what extent are research results influenced by subjective decisions that scientists make as th... more To what extent are research results influenced by subjective decisions that scientists make as they design studies? Fifteen research teams independently designed studies to answer five original research questions related to moral judgments, negotiations, and implicit cognition. Participants from two separate large samples (total N > 15,000) were then randomly assigned to complete one version of each study. Effect sizes varied dramatically across different sets of materials designed to test the same hypothesis: materials from different teams rendered statistically significant effects in opposite directions for four out of five hypotheses, with the narrowest range in estimates being d =-0.37 to +0.26. Meta-analysis and a Bayesian perspective on the results revealed overall support for two hypotheses, and a lack of support for three hypotheses. Overall, practically none of the variability in effect sizes was attributable to the skill of the research team in designing materials, while considerable variability was attributable to the hypothesis being tested. In a forecasting survey, predictions of other scientists were significantly correlated with study results, both across and within hypotheses. Crowdsourced testing of research hypotheses helps reveal the true consistency of empirical support for a scientific claim.
ACR North American Advances, 2018