Larisa Mistrean - Academia.edu (original) (raw)

Papers by Larisa Mistrean

Research paper thumbnail of Research on the Financial Education Level of the Banking Consumers in the Republic of Moldova

Contemporary studies in economic and financial analysis, Apr 15, 2024

Research paper thumbnail of Fraud Prevention in Digital Payment Systems and Cybersecurity Education for Customers of Nationalized Financial Institutions

Information Technology and infrastructural development-based technology has taken important part ... more Information Technology and infrastructural development-based technology has taken important part and different dimension in building the future of Indian Financial System, especially in transition from tradition banking method to E-Banking services. One of the important reasons why this transition took place is because of time and convenience which caters the needs of customers in ease of transacting their accounts anywhere and at any time. Since, increased in the number of online transactions has pave the way to increased online frauds and hacking. In the present scenario cyber security and protection of customers information has become the biggest challenge. Hackers and Cyber attackers have become common marvel and get easy access to customer information anywhere and anytime. Customers in many stances have becomes a prey and victim unknowingly, believing the mechanism to be a genuine one. This research paper mainly focuses on customer awareness and methods of preventing electronic frauds, cyber security and throws spotlight on chances of users who fall as target to hacking and phishing attack which are

Research paper thumbnail of The impact of the COVID-19 pandemic crisis on demand for Financial-banking services

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III

Actuality: In 2020, the world economy was affected by the extraordinary and severe shock generate... more Actuality: In 2020, the world economy was affected by the extraordinary and severe shock generated by the COVID-19 pandemic. The pandemic crisis has had a disastrous impact on the business environment and, in particular, on several branches, such as transport, HoReCa, tourism, trade, services, resulting in closed businesses and massive layoffs. Under these conditions, customer relationship management is one of the main contemporary challenges facing banks, from the perspective of new social changes and major changes in human behavior. The new segmentation generated by the pandemic puts additional pressure on banks, which have a difficult task: to better understand these new behaviors and to meet consumer requirements with relevant products and convenient services. Purpose: The overall objective of this study is to provide a practical perspective on the impact of the pandemic crisis on the demand for financial-banking services, driven by changing consumer behavior according to needs ...

Research paper thumbnail of Factors Influencing Customer Loyalty in the Retail Banking Sector: A Study of Financial-Banking Services in the Republic of Moldova

Opportunities and Challenges in Sustainability

Research paper thumbnail of Behavioural evolution of consumers of banking services in the COVID-19 pandemic situation

Journal of corporate governance, insurance and risk management

Managing customer relations is one of the main contemporary challenges facing banks, especially i... more Managing customer relations is one of the main contemporary challenges facing banks, especially in terms of new social changes and major changes in human behaviour, generated by the COVID-19 crisis. The currently drifting economic climate affects all of the existing and potential customers and consumer behaviour, being much more demanding on the products and services purchased, their particularities, the conditions proposed by banks, prices and the bank-customer relationship. The new segmentation generated by the pandemic puts additional pressure on banks, which have a difficult task: to better understand these new behaviours and to meet consumer requirements with relevant products and convenient services. Whatever the options, banks must be receptive to the current needs of consumers of financial products and services and to the behaviour they must adopt in order to remain relevant on the market. The general objective of this study is to provide a practical perspective on the impac...

Research paper thumbnail of Direcţii de perfecţionare a gestiunii riscului operaţional în bănci

Research paper thumbnail of Customer Orientation as a Basic Principle in the Contemporary Activity of the Bank

Journal of Public Administration, Finance and Law, 2021

An open and sincere orientation towards solving problems and satisfying customer needs is the key... more An open and sincere orientation towards solving problems and satisfying customer needs is the key used by marketing to open the door to success for any business. There is only one way to create and sustain superior long-term performance by a financial institution: exceptional customer care backed by constant innovation. In fact, banks have adopted the concept of marketing as a utility-the ability to create and retain profitable consumers-and see the customer as the main driving force of their business. Creating customers requires the bank to monitor the business environment in order to react promptly to changes in the needs of existing and potential consumers of financial-banking services, so that they become loyal customers of the institution. In contemporary economic conditions, consumers can choose what, when, how and how often to buy a product. The better the bank's offer synchronizes with the requirements, preferences and desires of consumers, the more loyal they become to the financial institution, willing to use more financial products and services, generating profit for the bank. The strengthening of customer relations becomes even more current in the conditions of the Covid-19 pandemic crisis, arising from the need to maintain a very close contact with customers to ensure good information about changes taking place at the network level, about the measures taken by the bank, about the possibilities of remote banking, etc. This situation forced the banking management to look at things differently, to change certain visions and approaches, because it caused the approach and acceleration of the processes that were foreseen for a more distant future. The main objective of this study is to provide a practical perspective of the customer orientation of the bank activity in order to retain the consumer of financial services and, thus, ensure the viability and stability of its activity.

Research paper thumbnail of Concepţii clasice şi moderne privind sistemele de impozite şi taxe

Research paper thumbnail of Influence of the financial crisis on the credit policy of banks from the Republic of Moldova

Research paper thumbnail of Macroprudential Policy Contribution to the Post-COVID-19 Pandemic Economic Recovery

Managing Risk and Decision Making in Times of Economic Distress, Part B, 2022

Research paper thumbnail of Contemporary Theories on Tax and Taxation Formulated in International Taxation and in Romania*

Economica, 2019

We could note the fact that all the theories related to taxes tend to justify their need, both fo... more We could note the fact that all the theories related to taxes tend to justify their need, both for the state and for the taxpayers, hiding the fact that they are more favourable to the state than to the taxpayers. Having formulated these theories, the authorities strive to justify the extent of taxation and fiscal pressure; they want to demonstrate a certain horizontal and vertical fiscal equity, which in reality, most of the time, does not exist in practice. These fiscal theories have tried to prove, more or less scientifically, the increase of fiscal pressure by imposing new taxes and fees or by increasing the size of existing taxes, they have tried to motivate the quality of taxes as an instrument for regulating the economy, in the sense that they had to maintain inflation for certain periods at a certain level, they have sought to emphasize the need to redistribute income and wealth from taxpayers to the state. It is known, however, that the state, by means of its ruling parties...

Research paper thumbnail of Classic and Modern Concepts on Tax and Taxation Systems*

Economica, 2019

The study of taxes has been an important concern of a great number of economists of all times, do... more The study of taxes has been an important concern of a great number of economists of all times, doctrines and currents of economic thinking. This paper presents some representative opinions of some foreign and Romanian, classic and contemporary economists regarding taxes. This study also provides a scientific selection of the opinions regarding the actual tax instruments, in order to group the main theories about taxes by author (school, direction of thinking), or theories elaborated by them, ideas that Romanian taxation has taken more or less in its practice.

Research paper thumbnail of Consumer Behavior in the New Economic Reality. Approaches to Personalized Medicine: From Paradigms to Challenges

Insurance and Risk Management for Disruptions in Social, Economic and Environmental Systems: Decision and Control Allocations within New Domains of Risk, 2022

![Research paper thumbnail of Moldova Cumhuri̇yeti̇ Ulusal Bankasi`Nin Ulusal Ekonomi̇ni̇n Geli̇şmesi̇ Amacina Yöneli̇k Para Poli̇ti̇kasini İlerletme Yönergeleri̇](https://attachments.academia-assets.com/97449601/thumbnails/1.jpg)

The monetary policy of the central bank influences the amount of currency in circulation, the lev... more The monetary policy of the central bank influences the amount of currency in circulation, the level of interest rates, foreign exchange rates and other economic-monetary indicators in order to achieve the general objectives of the economic policy, such as ensuring price stability by maintaining the inflation at an optimal level, the growth and the economic development of the country by stimulating economic activity, employment, etc. The uncertain nature of the evolution of the world economy and the high degree of openness of the economy of the Republic of Moldova denotes a multitude of major risks that endanger the assurance and maintenance of the price stability. In the medium term, these remain to be large fluctuations in prices for food and energy resources, fluctuations in exchange rates of major currencies and of the capital flows. To cope with these situations, an important challenge for the monetary policy promoted by the NBM is to maintain inflationary expectations well anchored within the inflation target range.

Research paper thumbnail of Suitability for use of open market operations as a main tool of monetary control by the National bank of Moldova

The open-market have become the main instrument of monetary control in the developed countries, i... more The open-market have become the main instrument of monetary control in the developed countries, increased flexibility offered, from the point of view of volume of the monetary policy operations initiated by the central bank. They permit the establishment of impersonal relations between market participants, as well as inefficiency and to avoid market and of the economy, as a result of the direct control.

Research paper thumbnail of Development Of Deposits Guarantee In The Banking System Of Moldova

Money kept in house versus money deposited in the bank is a dilemma arising primarily out of fear... more Money kept in house versus money deposited in the bank is a dilemma arising primarily out of fear of losing. To mitigate these risks and to enhance confidence in the banking system, the authorities propose to increas the deposit guarantee ceiling. Experts argue that this is an important measure to increase confidence in the banking sector and believes that this ceiling should be increased to a minimum of 50 thousand lei, while the medium and long term - more than that. Experts estimate based on figures for average wage and GDP per capita, suggesting that banking statistics is not just a basis for calculating real and objective determination of coverage.

Research paper thumbnail of Research on the Financial Education Level of the Banking Consumers in the Republic of Moldova

Contemporary studies in economic and financial analysis, Apr 15, 2024

Research paper thumbnail of Fraud Prevention in Digital Payment Systems and Cybersecurity Education for Customers of Nationalized Financial Institutions

Information Technology and infrastructural development-based technology has taken important part ... more Information Technology and infrastructural development-based technology has taken important part and different dimension in building the future of Indian Financial System, especially in transition from tradition banking method to E-Banking services. One of the important reasons why this transition took place is because of time and convenience which caters the needs of customers in ease of transacting their accounts anywhere and at any time. Since, increased in the number of online transactions has pave the way to increased online frauds and hacking. In the present scenario cyber security and protection of customers information has become the biggest challenge. Hackers and Cyber attackers have become common marvel and get easy access to customer information anywhere and anytime. Customers in many stances have becomes a prey and victim unknowingly, believing the mechanism to be a genuine one. This research paper mainly focuses on customer awareness and methods of preventing electronic frauds, cyber security and throws spotlight on chances of users who fall as target to hacking and phishing attack which are

Research paper thumbnail of The impact of the COVID-19 pandemic crisis on demand for Financial-banking services

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III

Actuality: In 2020, the world economy was affected by the extraordinary and severe shock generate... more Actuality: In 2020, the world economy was affected by the extraordinary and severe shock generated by the COVID-19 pandemic. The pandemic crisis has had a disastrous impact on the business environment and, in particular, on several branches, such as transport, HoReCa, tourism, trade, services, resulting in closed businesses and massive layoffs. Under these conditions, customer relationship management is one of the main contemporary challenges facing banks, from the perspective of new social changes and major changes in human behavior. The new segmentation generated by the pandemic puts additional pressure on banks, which have a difficult task: to better understand these new behaviors and to meet consumer requirements with relevant products and convenient services. Purpose: The overall objective of this study is to provide a practical perspective on the impact of the pandemic crisis on the demand for financial-banking services, driven by changing consumer behavior according to needs ...

Research paper thumbnail of Factors Influencing Customer Loyalty in the Retail Banking Sector: A Study of Financial-Banking Services in the Republic of Moldova

Opportunities and Challenges in Sustainability

Research paper thumbnail of Behavioural evolution of consumers of banking services in the COVID-19 pandemic situation

Journal of corporate governance, insurance and risk management

Managing customer relations is one of the main contemporary challenges facing banks, especially i... more Managing customer relations is one of the main contemporary challenges facing banks, especially in terms of new social changes and major changes in human behaviour, generated by the COVID-19 crisis. The currently drifting economic climate affects all of the existing and potential customers and consumer behaviour, being much more demanding on the products and services purchased, their particularities, the conditions proposed by banks, prices and the bank-customer relationship. The new segmentation generated by the pandemic puts additional pressure on banks, which have a difficult task: to better understand these new behaviours and to meet consumer requirements with relevant products and convenient services. Whatever the options, banks must be receptive to the current needs of consumers of financial products and services and to the behaviour they must adopt in order to remain relevant on the market. The general objective of this study is to provide a practical perspective on the impac...

Research paper thumbnail of Direcţii de perfecţionare a gestiunii riscului operaţional în bănci

Research paper thumbnail of Customer Orientation as a Basic Principle in the Contemporary Activity of the Bank

Journal of Public Administration, Finance and Law, 2021

An open and sincere orientation towards solving problems and satisfying customer needs is the key... more An open and sincere orientation towards solving problems and satisfying customer needs is the key used by marketing to open the door to success for any business. There is only one way to create and sustain superior long-term performance by a financial institution: exceptional customer care backed by constant innovation. In fact, banks have adopted the concept of marketing as a utility-the ability to create and retain profitable consumers-and see the customer as the main driving force of their business. Creating customers requires the bank to monitor the business environment in order to react promptly to changes in the needs of existing and potential consumers of financial-banking services, so that they become loyal customers of the institution. In contemporary economic conditions, consumers can choose what, when, how and how often to buy a product. The better the bank's offer synchronizes with the requirements, preferences and desires of consumers, the more loyal they become to the financial institution, willing to use more financial products and services, generating profit for the bank. The strengthening of customer relations becomes even more current in the conditions of the Covid-19 pandemic crisis, arising from the need to maintain a very close contact with customers to ensure good information about changes taking place at the network level, about the measures taken by the bank, about the possibilities of remote banking, etc. This situation forced the banking management to look at things differently, to change certain visions and approaches, because it caused the approach and acceleration of the processes that were foreseen for a more distant future. The main objective of this study is to provide a practical perspective of the customer orientation of the bank activity in order to retain the consumer of financial services and, thus, ensure the viability and stability of its activity.

Research paper thumbnail of Concepţii clasice şi moderne privind sistemele de impozite şi taxe

Research paper thumbnail of Influence of the financial crisis on the credit policy of banks from the Republic of Moldova

Research paper thumbnail of Macroprudential Policy Contribution to the Post-COVID-19 Pandemic Economic Recovery

Managing Risk and Decision Making in Times of Economic Distress, Part B, 2022

Research paper thumbnail of Contemporary Theories on Tax and Taxation Formulated in International Taxation and in Romania*

Economica, 2019

We could note the fact that all the theories related to taxes tend to justify their need, both fo... more We could note the fact that all the theories related to taxes tend to justify their need, both for the state and for the taxpayers, hiding the fact that they are more favourable to the state than to the taxpayers. Having formulated these theories, the authorities strive to justify the extent of taxation and fiscal pressure; they want to demonstrate a certain horizontal and vertical fiscal equity, which in reality, most of the time, does not exist in practice. These fiscal theories have tried to prove, more or less scientifically, the increase of fiscal pressure by imposing new taxes and fees or by increasing the size of existing taxes, they have tried to motivate the quality of taxes as an instrument for regulating the economy, in the sense that they had to maintain inflation for certain periods at a certain level, they have sought to emphasize the need to redistribute income and wealth from taxpayers to the state. It is known, however, that the state, by means of its ruling parties...

Research paper thumbnail of Classic and Modern Concepts on Tax and Taxation Systems*

Economica, 2019

The study of taxes has been an important concern of a great number of economists of all times, do... more The study of taxes has been an important concern of a great number of economists of all times, doctrines and currents of economic thinking. This paper presents some representative opinions of some foreign and Romanian, classic and contemporary economists regarding taxes. This study also provides a scientific selection of the opinions regarding the actual tax instruments, in order to group the main theories about taxes by author (school, direction of thinking), or theories elaborated by them, ideas that Romanian taxation has taken more or less in its practice.

Research paper thumbnail of Consumer Behavior in the New Economic Reality. Approaches to Personalized Medicine: From Paradigms to Challenges

Insurance and Risk Management for Disruptions in Social, Economic and Environmental Systems: Decision and Control Allocations within New Domains of Risk, 2022

![Research paper thumbnail of Moldova Cumhuri̇yeti̇ Ulusal Bankasi`Nin Ulusal Ekonomi̇ni̇n Geli̇şmesi̇ Amacina Yöneli̇k Para Poli̇ti̇kasini İlerletme Yönergeleri̇](https://attachments.academia-assets.com/97449601/thumbnails/1.jpg)

The monetary policy of the central bank influences the amount of currency in circulation, the lev... more The monetary policy of the central bank influences the amount of currency in circulation, the level of interest rates, foreign exchange rates and other economic-monetary indicators in order to achieve the general objectives of the economic policy, such as ensuring price stability by maintaining the inflation at an optimal level, the growth and the economic development of the country by stimulating economic activity, employment, etc. The uncertain nature of the evolution of the world economy and the high degree of openness of the economy of the Republic of Moldova denotes a multitude of major risks that endanger the assurance and maintenance of the price stability. In the medium term, these remain to be large fluctuations in prices for food and energy resources, fluctuations in exchange rates of major currencies and of the capital flows. To cope with these situations, an important challenge for the monetary policy promoted by the NBM is to maintain inflationary expectations well anchored within the inflation target range.

Research paper thumbnail of Suitability for use of open market operations as a main tool of monetary control by the National bank of Moldova

The open-market have become the main instrument of monetary control in the developed countries, i... more The open-market have become the main instrument of monetary control in the developed countries, increased flexibility offered, from the point of view of volume of the monetary policy operations initiated by the central bank. They permit the establishment of impersonal relations between market participants, as well as inefficiency and to avoid market and of the economy, as a result of the direct control.

Research paper thumbnail of Development Of Deposits Guarantee In The Banking System Of Moldova

Money kept in house versus money deposited in the bank is a dilemma arising primarily out of fear... more Money kept in house versus money deposited in the bank is a dilemma arising primarily out of fear of losing. To mitigate these risks and to enhance confidence in the banking system, the authorities propose to increas the deposit guarantee ceiling. Experts argue that this is an important measure to increase confidence in the banking sector and believes that this ceiling should be increased to a minimum of 50 thousand lei, while the medium and long term - more than that. Experts estimate based on figures for average wage and GDP per capita, suggesting that banking statistics is not just a basis for calculating real and objective determination of coverage.