Mithat Üner - Academia.edu (original) (raw)

Papers by Mithat Üner

Research paper thumbnail of Dijital Pazarlama Araçlarından Sosyal Medyanın Yabancı Turistlerin Türkiye yi Tercihleri Üzerine Etkisi (The Impact of Social Media as a Digital Marketing Tool on Foreign Tourists choice of Turkey)

Journal of Tourism and Gastronomy Studies, Jun 30, 2022

Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin gü... more Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin günlük yaşamı üzerinde büyük bir etkisi olmuş ve bireylerin birbirleriyle iletişim kurma ve seyahat etme şekilleri değişmiştir. Bu gelişmelerin turizm işletmelerine etkisi seyahat topluluklarının varlığının artmasına ve seyahat endüstrisinde önemli değişikliklerin oluşmasına neden olmuştur. Bu araştırmada, İngiltere, Almanya ve Rusya’da yaşayan sosyal medya kullanan ve seyahat etme niyeti olan bireylere ana dillerinde sorular yöneltilerek seyahat ile ilgili sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin tercihleri üzerindeki etkisinin ölçülmesi amaçlanmıştır. Araştırmadan elde edilen veriler SPSS 25.0 ve Smart PLS 3.0 programı ile analiz edilmiştir. Veriler değerlendirilirken tanımlayıcı istatistiksel metotlar (sayı, yüzde, ortalama, standart sapma) kullanılmıştır. Karşılaştırma testleri ve frekans analizi yapılmıştır. Ayrıca uyarlanan ölçeğe ilişkin güvenirlik ve yapı geçerliliği için açıklayıcı faktör analizi ve doğrulayıcı faktör analizi yapılmıştır. Araştırmanın sonuçlarına göre, sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin davranışları üzerindeki etkisi olduğu söylenebilir.

Research paper thumbnail of Otel işletmelerinde Stratejik Pazarlama Planlaması Kapsamında Kullanılabilecek Görsel Bir Araç: Algılama Haritaları

Anatolia: Turizm Araştırmaları Dergisi, Dec 1, 1998

Gazi Üniversitesi Iktisadi ve Idari Bilimler Fakültesi & Ticaret ve Turizm Eğitim Fakültesi ÖZ Bu... more Gazi Üniversitesi Iktisadi ve Idari Bilimler Fakültesi & Ticaret ve Turizm Eğitim Fakültesi ÖZ Bu çalışma, otel işletmeleri tarafından stratej ik pazarlama planlaması sürecinde kullanılabilecek önemli bir görsel araç olan algılama haritalannın nasıl hazırlanabileceği ve yöneticilerin algılama haritalanndan hangi yararlan elde edebileceğini kavramsal olarak açıklayarak, Ulkeıniz turizm pazarlaması literatUrUndeki bir boşluğu doldurma konusunda ilk adımları atmaktadır.

Research paper thumbnail of Pazarlama Yöneti̇ci̇leri̇ İçi̇n Yasal Diş Çevre Boyutunda Önemli̇ Bi̇r YENİLİK:3984 Sayili Radyo Ve Televi̇zyonlarin Kuruluş Ve Yayinlari Hakkinda Kanun

DergiPark (Istanbul University), 1996

Research paper thumbnail of Psychic Distance Between Turkey and Central Asian Turkish Republics

Research paper thumbnail of The mediating role of person-organization fit in the supportive leadership-outcome relationships

E+M. Ekonomie a Management, Sep 4, 2015

Research paper thumbnail of An Empirical Assessment on the Issue of Conflict between Italian Importing Firms and Turkish Exporting Firms in Channels of Distribution

DergiPark (Istanbul University), Dec 1, 1999

Research paper thumbnail of Build-operate-transfer projects as a hybrid mode of market entry: The case of Yavuz Sultan Selim Bridge in Istanbul

International Business Review, Aug 1, 2018

Research paper thumbnail of Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey

International Business Review, Oct 1, 2013

Exporting is the most common mode of business involvement in the international marketplace becaus... more Exporting is the most common mode of business involvement in the international marketplace because it involves minimum business risks, requires low commitment of resources, and offers high flexibility. The benefits associated with exporting are not restricted to the individual firm itself. Economies also benefit from foreign operations of domestic firms because these activities promote socioeconomic development, increase employment, generate spillover effects such as societal prosperity and assistance for local industries to boost productivity (Pinho & Martins, 2010). Those benefits are important for a liberalizing economy such as Turkey (Uner, 1994). Yet, a great majority of firms, especially SMEs (small-tomedium enterprises), still refrain from exporting. Thus, understanding barriers or obstacles to exporting activity should help in formulating public policy to stimulate firms to internationalize (Da Rocha, Freitas, & Dilva, 2008). During the last four decades an extensive amount of research has been carried out on barriers to exporting activity

Research paper thumbnail of Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey

Ekonomska Istrazivanja-economic Research, 2016

Our study develops and tests a research model that investigates the impact of born-globals' custo... more Our study develops and tests a research model that investigates the impact of born-globals' customer orientation on innovativeness through the mediating roles of technological capability, relationship quality, and relationship information process. Data obtained from 197 small and medium-sized born-global firms in Turkey were used to gauge these relationships through structural equation modelling. The results suggest that born-globals' customer orientation influences innovativeness indirectly through the mediating role of technological capability. Simply put, technological capability acts as a full mediator between customer orientation and innovativeness. Contrary to our predictions, relationship quality and relationship information process do not significantly influence innovativeness. Therefore, the empirical data do not support the mediating roles of relationship quality and relationship information process. In short, our study contributes to current knowledge by examining the factors that influence the innovativeness of born-globals using data obtained from born-globals in Turkey, which is a newly industrialised country.

Research paper thumbnail of Industry 4.0 technologies, sustainable operations practices and their impacts on sustainable performance

Journal of Cleaner Production

Using a natural resource-based view and technology-organization-environment framework as the theo... more Using a natural resource-based view and technology-organization-environment framework as the theoretical focus, this paper develops and tests a research model in which sustainable operations practices mediate the impact of industry 4.0 technologies on sustainable performance. The model also tests sustainable operations practices as a moderator of the effect of industry 4.0 technologies on sustainable performance. Data obtained from 302 participants in Turkey’s technology development regions were utilized to gauge the aforesaid linkages via partial least squares structural equation modeling. As predicted, sustainable operations practices mediate the influence of industry 4.0 technologies on sustainable performance. Contrary to the study prediction, sustainable operations practices do not significantly moderate the impact of industry 4.0 technologies on sustainable performance. Theoretical and practical implications are discussed and future research directions are offered.

Research paper thumbnail of Bundling of telecom offerings: An Empirical Investigation in the Turkish market

Telecommunications Policy, Feb 1, 2015

Bundling has become a popular marketing strategy in the telecommunication sector as telecom servi... more Bundling has become a popular marketing strategy in the telecommunication sector as telecom service providers all over the world have been offering various bundle types in order to increase customer loyalty and revenues. Yet our knowledge of exactly which profile of consumers reacts to bundles of service providers, and whether they would like to purchase bundle without explicit discount information, is limited. These two research questions are addressed in the present article. We examine current bundle choices and future intent of consumers through an empirical investigation, in the context of the Turkish market, one of the most dynamic and sizeable telecom sectors in the world. We build upon the extant theoretical work with empirical evidence, especially in the context of the heavily regulated Turkish market. Findings of this study can assist service providers develop and implement business strategies to expand the subscriber base. Offering bundle packages in the Turkish market is challenging.We investigate current preferences and intent of consumers for telecom bundles.Findings suggest consumers prefer bundle in a single-bill without discount.In addition, socio-demographic factors influence consumers' purchase of bundles.

Research paper thumbnail of A review of the evolving conceptualization of internationalization from a global value chain perspective

Review of international business and strategy, Dec 19, 2022

The purpose of this paper is to reveal the assumptive concept of internationalization because it ... more The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.

Research paper thumbnail of Ethical Sensitivity of Business Students in Turkey: Truth or Myth

Journal of Education and Vocational Research, 2011

This study examines the relationship between the ethical sensitivity scores of college students i... more This study examines the relationship between the ethical sensitivity scores of college students in relation with three focal points: the areas which they want to specialize, their intention about graduate education and the sectors they want to work. The samples are comprised of 740 junior, sophomore and senior business students at various universities located in Ankara, Turkey. The results indicate that there was a significant correlation between ethical sensitivity scores of the business students and the issues such as the areas which they want to specialize, their intention to have graduate degree and the sectors they plan to work.

Research paper thumbnail of The Proactiveness Dimension of International Entrep reneurship : A Qualitative Study On Born Global Firms

Kuruluşlarını takiben kısa süreler içerisinde uluslararası pazarlarda faaliyet göstermeye başlaya... more Kuruluşlarını takiben kısa süreler içerisinde uluslararası pazarlarda faaliyet göstermeye başlayan, geleneksel uluslararasılaşma sürecine ilişkin yaklaşımların öngördüğü aşamalardan geçmeyen küçük ve orta büyüklükteki işletmeler alan yazında “Küresel Doğan İşletme” olarak anılmaktadır. Küresel doğan işletmelerin baskın özelliklerinden birisi de uluslararası girişimcilik yönelimidir. Alan yazında uluslararası girişimciliğin yenilikçilik, risk alma ve proaktiflik olmak üzere üç boyutundan bahsedilmektedir. Bu araştırmada, uluslararası girişimciliğin proaktiflik boyutu ele alınmıştır. Araştırmanın amacı, küresel doğan işletmelerin uluslararası girişimcilik yöneliminin bir boyutu olarak proaktif olmalarını etkileyen faktörleri tespit etmektir. Araştırmada, Sakarya ilinde, farklı sektörlerde bulunan, yedi küresel doğan işletme tespit edilmiş ve nitel araştırma yöntemi kullanılarak incelenmiştir. Araştırmanın amacına ve niteliğine uygun olarak örnek olay deseni tercih edilmiştir. Verileri...

Research paper thumbnail of Otel işletmelerinde Stratejik Pazarlama Planlaması Kapsamında Kullanılabilecek Görsel Bir Araç: Algılama Haritaları

Anatolia: Turizm Araştırmaları Dergisi, Dec 1, 1998

Research paper thumbnail of Getir: A Remarkable Example of a Digital Disrupter from An Emerging Market

Imagine you are living in a megacity with some 20 million inhabitants and congested, chaotic traf... more Imagine you are living in a megacity with some 20 million inhabitants and congested, chaotic traf c. You spend typically several hours a day commuting to and from work. The last thing you want to do at the end of a hectic day is to spend more time shopping for groceries and ghting traf c and crowds. Now, imagine also that you have a convenient alternative to in-store shopping that will eliminate the need for such a chore. You can order your groceries from your digital device, choosing from a menu of 1,500 items, using the services of a trusted e-retailer that promises-and delivers-your groceries at your doorstep in under 10 minutes! Remarkably, this is not a hypothetical scenario; but already a reality in ve populous western European cities. Based on a 10-minute grocery delivery proposition, GETİR (www.Getir.com; https://www.Getir.uk/) has introduced such a disruptive and innovative business model and become a unicorn in a short period of time. There are several noteworthy facts about this e-grocer. First, no, it is not a company that has a history of several decades, not even a decade. Second, it did not start out with a huge capital reserve. Third, it did not have any experience in retail business. Fourth, it does not hail in from a western country. In fact, it originates from an emerging market with considerable regulatory and bureaucratic barriers. Further, its home country consumers seek variety in retail choices and are accustomed to shopping across many retail formats, including large supermarket chains and smaller, neighborhood grocers. This digital disrupter is Getir, a six-year-old digital start-up that got its beginnings in Istanbul, Turkey. Getir (which means "to bring" in Turkish, with a pronunciation that conveniently sounds like "get here") now operates in London, Berlin, Amsterdam, Paris in addition to 28 provinces in Turkey and is about to launch e-grocery services in New York city. Most recently, Getir acquired Blok, a similar rapid delivery service from Spain. This acquisition will enable the rm access to such cities as Madrid, Barcelona, and Milan.

Research paper thumbnail of Build-operate-transfer projects as a hybrid mode of market entry: The case of Yavuz Sultan Selim Bridge in Istanbul

International Business Review, 2018

Research paper thumbnail of A taxonomy of manager/owner characteristics: case study research on Turkish born global firms

International Journal of Business and Globalisation, 2014

A new phenomenon, against the process approaches of internationalisation, born globals show that ... more A new phenomenon, against the process approaches of internationalisation, born globals show that firms can be global short after their inception attracts most of the researchers' attention in the last two decades. The most denominators in born global research are probably the importance of the entrepreneur and managerial characteristics. Researches on born globals stress the role of managerial characteristics as influences on the export behaviour of the firm. Therefore, the objective of this study is to identify and analyse the common characteristics and behaviours of entrepreneurs and managers that affect the establishment of born global firms in Turkey. The study was designed to be qualitative in nature. It provides empirical qualitative data through case studies so that insights can be obtained directly from the entrepreneurs/managers. The samples consist of six born global firms from Ankara-Turkey. Obtained characteristics presented in a tree diagram, were classified through taxonomy. When the results of this study compared with the previous studies, there were both common and some different characteristics about entrepreneurs of born global firms of Turkey as an emerging economy in Asia. In this respect, we suppose that, the study contributed critically to the born global literature.

Research paper thumbnail of Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey

Economic Research-Ekonomska Istraživanja, 2016

Our study develops and tests a research model that investigates the impact of born-globals' custo... more Our study develops and tests a research model that investigates the impact of born-globals' customer orientation on innovativeness through the mediating roles of technological capability, relationship quality, and relationship information process. Data obtained from 197 small and medium-sized born-global firms in Turkey were used to gauge these relationships through structural equation modelling. The results suggest that born-globals' customer orientation influences innovativeness indirectly through the mediating role of technological capability. Simply put, technological capability acts as a full mediator between customer orientation and innovativeness. Contrary to our predictions, relationship quality and relationship information process do not significantly influence innovativeness. Therefore, the empirical data do not support the mediating roles of relationship quality and relationship information process. In short, our study contributes to current knowledge by examining the factors that influence the innovativeness of born-globals using data obtained from born-globals in Turkey, which is a newly industrialised country.

Research paper thumbnail of Dijital Pazarlama Araçlarından Sosyal Medyanın Yabancı Turistlerin Türkiye yi Tercihleri Üzerine Etkisi (The Impact of Social Media as a Digital Marketing Tool on Foreign Tourists choice of Turkey)

Journal of Tourism and Gastronomy Studies

Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin gü... more Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin günlük yaşamı üzerinde büyük bir etkisi olmuş ve bireylerin birbirleriyle iletişim kurma ve seyahat etme şekilleri değişmiştir. Bu gelişmelerin turizm işletmelerine etkisi seyahat topluluklarının varlığının artmasına ve seyahat endüstrisinde önemli değişikliklerin oluşmasına neden olmuştur. Bu araştırmada, İngiltere, Almanya ve Rusya’da yaşayan sosyal medya kullanan ve seyahat etme niyeti olan bireylere ana dillerinde sorular yöneltilerek seyahat ile ilgili sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin tercihleri üzerindeki etkisinin ölçülmesi amaçlanmıştır. Araştırmadan elde edilen veriler SPSS 25.0 ve Smart PLS 3.0 programı ile analiz edilmiştir. Veriler değerlendirilirken tanımlayıcı istatistiksel metotlar (sayı, yüzde, ortalama, standart sapma) kullanılmıştır. Karşılaştırma testleri ve frekans analizi yapılmıştır. Ayrıca uyarlanan ölçeğe ilişkin güvenirli...

Research paper thumbnail of Dijital Pazarlama Araçlarından Sosyal Medyanın Yabancı Turistlerin Türkiye yi Tercihleri Üzerine Etkisi (The Impact of Social Media as a Digital Marketing Tool on Foreign Tourists choice of Turkey)

Journal of Tourism and Gastronomy Studies, Jun 30, 2022

Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin gü... more Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin günlük yaşamı üzerinde büyük bir etkisi olmuş ve bireylerin birbirleriyle iletişim kurma ve seyahat etme şekilleri değişmiştir. Bu gelişmelerin turizm işletmelerine etkisi seyahat topluluklarının varlığının artmasına ve seyahat endüstrisinde önemli değişikliklerin oluşmasına neden olmuştur. Bu araştırmada, İngiltere, Almanya ve Rusya’da yaşayan sosyal medya kullanan ve seyahat etme niyeti olan bireylere ana dillerinde sorular yöneltilerek seyahat ile ilgili sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin tercihleri üzerindeki etkisinin ölçülmesi amaçlanmıştır. Araştırmadan elde edilen veriler SPSS 25.0 ve Smart PLS 3.0 programı ile analiz edilmiştir. Veriler değerlendirilirken tanımlayıcı istatistiksel metotlar (sayı, yüzde, ortalama, standart sapma) kullanılmıştır. Karşılaştırma testleri ve frekans analizi yapılmıştır. Ayrıca uyarlanan ölçeğe ilişkin güvenirlik ve yapı geçerliliği için açıklayıcı faktör analizi ve doğrulayıcı faktör analizi yapılmıştır. Araştırmanın sonuçlarına göre, sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin davranışları üzerindeki etkisi olduğu söylenebilir.

Research paper thumbnail of Otel işletmelerinde Stratejik Pazarlama Planlaması Kapsamında Kullanılabilecek Görsel Bir Araç: Algılama Haritaları

Anatolia: Turizm Araştırmaları Dergisi, Dec 1, 1998

Gazi Üniversitesi Iktisadi ve Idari Bilimler Fakültesi & Ticaret ve Turizm Eğitim Fakültesi ÖZ Bu... more Gazi Üniversitesi Iktisadi ve Idari Bilimler Fakültesi & Ticaret ve Turizm Eğitim Fakültesi ÖZ Bu çalışma, otel işletmeleri tarafından stratej ik pazarlama planlaması sürecinde kullanılabilecek önemli bir görsel araç olan algılama haritalannın nasıl hazırlanabileceği ve yöneticilerin algılama haritalanndan hangi yararlan elde edebileceğini kavramsal olarak açıklayarak, Ulkeıniz turizm pazarlaması literatUrUndeki bir boşluğu doldurma konusunda ilk adımları atmaktadır.

Research paper thumbnail of Pazarlama Yöneti̇ci̇leri̇ İçi̇n Yasal Diş Çevre Boyutunda Önemli̇ Bi̇r YENİLİK:3984 Sayili Radyo Ve Televi̇zyonlarin Kuruluş Ve Yayinlari Hakkinda Kanun

DergiPark (Istanbul University), 1996

Research paper thumbnail of Psychic Distance Between Turkey and Central Asian Turkish Republics

Research paper thumbnail of The mediating role of person-organization fit in the supportive leadership-outcome relationships

E+M. Ekonomie a Management, Sep 4, 2015

Research paper thumbnail of An Empirical Assessment on the Issue of Conflict between Italian Importing Firms and Turkish Exporting Firms in Channels of Distribution

DergiPark (Istanbul University), Dec 1, 1999

Research paper thumbnail of Build-operate-transfer projects as a hybrid mode of market entry: The case of Yavuz Sultan Selim Bridge in Istanbul

International Business Review, Aug 1, 2018

Research paper thumbnail of Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey

International Business Review, Oct 1, 2013

Exporting is the most common mode of business involvement in the international marketplace becaus... more Exporting is the most common mode of business involvement in the international marketplace because it involves minimum business risks, requires low commitment of resources, and offers high flexibility. The benefits associated with exporting are not restricted to the individual firm itself. Economies also benefit from foreign operations of domestic firms because these activities promote socioeconomic development, increase employment, generate spillover effects such as societal prosperity and assistance for local industries to boost productivity (Pinho & Martins, 2010). Those benefits are important for a liberalizing economy such as Turkey (Uner, 1994). Yet, a great majority of firms, especially SMEs (small-tomedium enterprises), still refrain from exporting. Thus, understanding barriers or obstacles to exporting activity should help in formulating public policy to stimulate firms to internationalize (Da Rocha, Freitas, & Dilva, 2008). During the last four decades an extensive amount of research has been carried out on barriers to exporting activity

Research paper thumbnail of Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey

Ekonomska Istrazivanja-economic Research, 2016

Our study develops and tests a research model that investigates the impact of born-globals' custo... more Our study develops and tests a research model that investigates the impact of born-globals' customer orientation on innovativeness through the mediating roles of technological capability, relationship quality, and relationship information process. Data obtained from 197 small and medium-sized born-global firms in Turkey were used to gauge these relationships through structural equation modelling. The results suggest that born-globals' customer orientation influences innovativeness indirectly through the mediating role of technological capability. Simply put, technological capability acts as a full mediator between customer orientation and innovativeness. Contrary to our predictions, relationship quality and relationship information process do not significantly influence innovativeness. Therefore, the empirical data do not support the mediating roles of relationship quality and relationship information process. In short, our study contributes to current knowledge by examining the factors that influence the innovativeness of born-globals using data obtained from born-globals in Turkey, which is a newly industrialised country.

Research paper thumbnail of Industry 4.0 technologies, sustainable operations practices and their impacts on sustainable performance

Journal of Cleaner Production

Using a natural resource-based view and technology-organization-environment framework as the theo... more Using a natural resource-based view and technology-organization-environment framework as the theoretical focus, this paper develops and tests a research model in which sustainable operations practices mediate the impact of industry 4.0 technologies on sustainable performance. The model also tests sustainable operations practices as a moderator of the effect of industry 4.0 technologies on sustainable performance. Data obtained from 302 participants in Turkey’s technology development regions were utilized to gauge the aforesaid linkages via partial least squares structural equation modeling. As predicted, sustainable operations practices mediate the influence of industry 4.0 technologies on sustainable performance. Contrary to the study prediction, sustainable operations practices do not significantly moderate the impact of industry 4.0 technologies on sustainable performance. Theoretical and practical implications are discussed and future research directions are offered.

Research paper thumbnail of Bundling of telecom offerings: An Empirical Investigation in the Turkish market

Telecommunications Policy, Feb 1, 2015

Bundling has become a popular marketing strategy in the telecommunication sector as telecom servi... more Bundling has become a popular marketing strategy in the telecommunication sector as telecom service providers all over the world have been offering various bundle types in order to increase customer loyalty and revenues. Yet our knowledge of exactly which profile of consumers reacts to bundles of service providers, and whether they would like to purchase bundle without explicit discount information, is limited. These two research questions are addressed in the present article. We examine current bundle choices and future intent of consumers through an empirical investigation, in the context of the Turkish market, one of the most dynamic and sizeable telecom sectors in the world. We build upon the extant theoretical work with empirical evidence, especially in the context of the heavily regulated Turkish market. Findings of this study can assist service providers develop and implement business strategies to expand the subscriber base. Offering bundle packages in the Turkish market is challenging.We investigate current preferences and intent of consumers for telecom bundles.Findings suggest consumers prefer bundle in a single-bill without discount.In addition, socio-demographic factors influence consumers' purchase of bundles.

Research paper thumbnail of A review of the evolving conceptualization of internationalization from a global value chain perspective

Review of international business and strategy, Dec 19, 2022

The purpose of this paper is to reveal the assumptive concept of internationalization because it ... more The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.

Research paper thumbnail of Ethical Sensitivity of Business Students in Turkey: Truth or Myth

Journal of Education and Vocational Research, 2011

This study examines the relationship between the ethical sensitivity scores of college students i... more This study examines the relationship between the ethical sensitivity scores of college students in relation with three focal points: the areas which they want to specialize, their intention about graduate education and the sectors they want to work. The samples are comprised of 740 junior, sophomore and senior business students at various universities located in Ankara, Turkey. The results indicate that there was a significant correlation between ethical sensitivity scores of the business students and the issues such as the areas which they want to specialize, their intention to have graduate degree and the sectors they plan to work.

Research paper thumbnail of The Proactiveness Dimension of International Entrep reneurship : A Qualitative Study On Born Global Firms

Kuruluşlarını takiben kısa süreler içerisinde uluslararası pazarlarda faaliyet göstermeye başlaya... more Kuruluşlarını takiben kısa süreler içerisinde uluslararası pazarlarda faaliyet göstermeye başlayan, geleneksel uluslararasılaşma sürecine ilişkin yaklaşımların öngördüğü aşamalardan geçmeyen küçük ve orta büyüklükteki işletmeler alan yazında “Küresel Doğan İşletme” olarak anılmaktadır. Küresel doğan işletmelerin baskın özelliklerinden birisi de uluslararası girişimcilik yönelimidir. Alan yazında uluslararası girişimciliğin yenilikçilik, risk alma ve proaktiflik olmak üzere üç boyutundan bahsedilmektedir. Bu araştırmada, uluslararası girişimciliğin proaktiflik boyutu ele alınmıştır. Araştırmanın amacı, küresel doğan işletmelerin uluslararası girişimcilik yöneliminin bir boyutu olarak proaktif olmalarını etkileyen faktörleri tespit etmektir. Araştırmada, Sakarya ilinde, farklı sektörlerde bulunan, yedi küresel doğan işletme tespit edilmiş ve nitel araştırma yöntemi kullanılarak incelenmiştir. Araştırmanın amacına ve niteliğine uygun olarak örnek olay deseni tercih edilmiştir. Verileri...

Research paper thumbnail of Otel işletmelerinde Stratejik Pazarlama Planlaması Kapsamında Kullanılabilecek Görsel Bir Araç: Algılama Haritaları

Anatolia: Turizm Araştırmaları Dergisi, Dec 1, 1998

Research paper thumbnail of Getir: A Remarkable Example of a Digital Disrupter from An Emerging Market

Imagine you are living in a megacity with some 20 million inhabitants and congested, chaotic traf... more Imagine you are living in a megacity with some 20 million inhabitants and congested, chaotic traf c. You spend typically several hours a day commuting to and from work. The last thing you want to do at the end of a hectic day is to spend more time shopping for groceries and ghting traf c and crowds. Now, imagine also that you have a convenient alternative to in-store shopping that will eliminate the need for such a chore. You can order your groceries from your digital device, choosing from a menu of 1,500 items, using the services of a trusted e-retailer that promises-and delivers-your groceries at your doorstep in under 10 minutes! Remarkably, this is not a hypothetical scenario; but already a reality in ve populous western European cities. Based on a 10-minute grocery delivery proposition, GETİR (www.Getir.com; https://www.Getir.uk/) has introduced such a disruptive and innovative business model and become a unicorn in a short period of time. There are several noteworthy facts about this e-grocer. First, no, it is not a company that has a history of several decades, not even a decade. Second, it did not start out with a huge capital reserve. Third, it did not have any experience in retail business. Fourth, it does not hail in from a western country. In fact, it originates from an emerging market with considerable regulatory and bureaucratic barriers. Further, its home country consumers seek variety in retail choices and are accustomed to shopping across many retail formats, including large supermarket chains and smaller, neighborhood grocers. This digital disrupter is Getir, a six-year-old digital start-up that got its beginnings in Istanbul, Turkey. Getir (which means "to bring" in Turkish, with a pronunciation that conveniently sounds like "get here") now operates in London, Berlin, Amsterdam, Paris in addition to 28 provinces in Turkey and is about to launch e-grocery services in New York city. Most recently, Getir acquired Blok, a similar rapid delivery service from Spain. This acquisition will enable the rm access to such cities as Madrid, Barcelona, and Milan.

Research paper thumbnail of Build-operate-transfer projects as a hybrid mode of market entry: The case of Yavuz Sultan Selim Bridge in Istanbul

International Business Review, 2018

Research paper thumbnail of A taxonomy of manager/owner characteristics: case study research on Turkish born global firms

International Journal of Business and Globalisation, 2014

A new phenomenon, against the process approaches of internationalisation, born globals show that ... more A new phenomenon, against the process approaches of internationalisation, born globals show that firms can be global short after their inception attracts most of the researchers' attention in the last two decades. The most denominators in born global research are probably the importance of the entrepreneur and managerial characteristics. Researches on born globals stress the role of managerial characteristics as influences on the export behaviour of the firm. Therefore, the objective of this study is to identify and analyse the common characteristics and behaviours of entrepreneurs and managers that affect the establishment of born global firms in Turkey. The study was designed to be qualitative in nature. It provides empirical qualitative data through case studies so that insights can be obtained directly from the entrepreneurs/managers. The samples consist of six born global firms from Ankara-Turkey. Obtained characteristics presented in a tree diagram, were classified through taxonomy. When the results of this study compared with the previous studies, there were both common and some different characteristics about entrepreneurs of born global firms of Turkey as an emerging economy in Asia. In this respect, we suppose that, the study contributed critically to the born global literature.

Research paper thumbnail of Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey

Economic Research-Ekonomska Istraživanja, 2016

Our study develops and tests a research model that investigates the impact of born-globals' custo... more Our study develops and tests a research model that investigates the impact of born-globals' customer orientation on innovativeness through the mediating roles of technological capability, relationship quality, and relationship information process. Data obtained from 197 small and medium-sized born-global firms in Turkey were used to gauge these relationships through structural equation modelling. The results suggest that born-globals' customer orientation influences innovativeness indirectly through the mediating role of technological capability. Simply put, technological capability acts as a full mediator between customer orientation and innovativeness. Contrary to our predictions, relationship quality and relationship information process do not significantly influence innovativeness. Therefore, the empirical data do not support the mediating roles of relationship quality and relationship information process. In short, our study contributes to current knowledge by examining the factors that influence the innovativeness of born-globals using data obtained from born-globals in Turkey, which is a newly industrialised country.

Research paper thumbnail of Dijital Pazarlama Araçlarından Sosyal Medyanın Yabancı Turistlerin Türkiye yi Tercihleri Üzerine Etkisi (The Impact of Social Media as a Digital Marketing Tool on Foreign Tourists choice of Turkey)

Journal of Tourism and Gastronomy Studies

Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin gü... more Sosyal medya kullanımının bilgi edinmek ve iletişim sağlamak amacıyla artmasıyla tüketicilerin günlük yaşamı üzerinde büyük bir etkisi olmuş ve bireylerin birbirleriyle iletişim kurma ve seyahat etme şekilleri değişmiştir. Bu gelişmelerin turizm işletmelerine etkisi seyahat topluluklarının varlığının artmasına ve seyahat endüstrisinde önemli değişikliklerin oluşmasına neden olmuştur. Bu araştırmada, İngiltere, Almanya ve Rusya’da yaşayan sosyal medya kullanan ve seyahat etme niyeti olan bireylere ana dillerinde sorular yöneltilerek seyahat ile ilgili sosyal medyanın; faklı kültürel bakış açılarına sahip turizm tüketicilerinin tercihleri üzerindeki etkisinin ölçülmesi amaçlanmıştır. Araştırmadan elde edilen veriler SPSS 25.0 ve Smart PLS 3.0 programı ile analiz edilmiştir. Veriler değerlendirilirken tanımlayıcı istatistiksel metotlar (sayı, yüzde, ortalama, standart sapma) kullanılmıştır. Karşılaştırma testleri ve frekans analizi yapılmıştır. Ayrıca uyarlanan ölçeğe ilişkin güvenirli...