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Papers by Munyaradzi Chagwesha

Research paper thumbnail of Influence of Green Marketing Strategies on Consumer Purchase Decision: Evidence from Fast-Moving Consumer Goods Industry in Zimbabwe

Advances in African economic, social and political development, 2023

Research paper thumbnail of Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe

Advances in business strategy and competitive advantage book series, 2021

Although entrepreneurship is widely accepted as a driver of economic development and growth acros... more Although entrepreneurship is widely accepted as a driver of economic development and growth across the globe, the COVID-19 pandemic and several lockdowns have created a unique situation in the entrepreneurship discourse. Accordingly, this chapter aims at providing empirical evidence on the challenges and opportunities emanating from COVID-19 within the context of informal cross-border women entrepreneurs. This study establishes five challenges, namely, business closures, caregiving responsibility, the decline in demand, shortage of goods, and liquidity crisis. Moreover, it also establishes digital marketing and business networks as opportunities. The recommendations to deal with these challenges are proffered and the suggestions for further study are captured.

Research paper thumbnail of Impact of Covid 19 Pandemic on the Performance of Medical Aid Societies in Zimbabwe

International Journal of Education Humanities and Social Science

This research study was inspirational to know and understand the impact of COCOVID-19andemic on t... more This research study was inspirational to know and understand the impact of COCOVID-19andemic on the performance of Medical Aid Societies in Zimbabwe. The objectives of the study were to determine the impact of COVID-19 on membership uptake, examine the impact of COVID-19 on the profitability of medical aid and assess the impact of COVID-19 on claims management. A literature review provided the foundation and knowledge, understanding and scholarly debates of the impact of COVID-19 medical aid societies. The study adopted the quantitative research methodology and constructed a questionnaire and conducted interviews distributing them to 80 correspondents. Data collected was analysed using IBM SPSS statistics version 20 and the findings of the data were represented on tables. The hypothesis of the study H0 was accepted as COVID19 had an impact on the membership uptake, profitability, and claims of medical AID Schemes in Zimbabwe. The sample size used was 80. Recommendations on how to ma...

Research paper thumbnail of Intergenerational Leadership Practices in African Family Firms

International Journal of Applied Management Sciences and Engineering

The overall aim of this study was to review the publications on intergenerational leadership prac... more The overall aim of this study was to review the publications on intergenerational leadership practices adopted by leaders in African family businesses in an effort to identify literature gaps. Scientific publications published in the field of leadership practices in family businesses were examined. With the help of VOSviewer, 101 publications from the Scopus database were analyzed to give a clear picture of literature reviewed. The major focus of this paper was on citation of authors, bibliographic coupling of country, and co-occurrence of key terms. The results highlighted that Redu Lefebvre, M. and Lefebvre, V. were the most cited authors in the field. Also, most of the studies were carried out in United States of America, United Kingdom, Canada, and Italy, respectively. Lastly, the most studied concepts that are closely related to the current study are family business, family firms, leadership, and succession. Thus, the authors concluded that intergenerational leadership practice...

Research paper thumbnail of Personal Financial Management Skills Of University Students and Their Financial Experiences During The Covid-19 Pandemic

International Journal of Financial, Accounting, and Management

The main purpose of this study was to assess university students' financial management skills and... more The main purpose of this study was to assess university students' financial management skills and their financial experiences during the Covid-19 pandemic. Research methodology: The research adopted the explanatory sequential mixed methods research design where a survey of 181 students on work-related learning was conducted using questionnaires and qualitative interviews. Data were analyzed using IBM SPSS Statistic 27 Results: The study established that the majority of the students do not have a budget, run out of money before receiving the next income, have no funds set aside for uncertainties or medical expenses related to the Covid-19 pandemic, and to make ends meet most of the students borrow money from relatives and friends. The majority of students struggled financially because of the Covid-19 pandemic. Limitations: Questionnaires and interviews were only distributed/conducted online due to the Covid-19 pandemic. Contribution: Personal financial management skills are a vital human capital skill for students. Therefore the need to explore such skills and financial experiences of University students during the Covid-19 pandemic for the first time.

Research paper thumbnail of Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe

Advances in Business Strategy and Competitive Advantage

Although entrepreneurship is widely accepted as a driver of economic development and growth acros... more Although entrepreneurship is widely accepted as a driver of economic development and growth across the globe, the COVID-19 pandemic and several lockdowns have created a unique situation in the entrepreneurship discourse. Accordingly, this chapter aims at providing empirical evidence on the challenges and opportunities emanating from COVID-19 within the context of informal cross-border women entrepreneurs. This study establishes five challenges, namely, business closures, caregiving responsibility, the decline in demand, shortage of goods, and liquidity crisis. Moreover, it also establishes digital marketing and business networks as opportunities. The recommendations to deal with these challenges are proffered and the suggestions for further study are captured.

Research paper thumbnail of Influence of Green Marketing Strategies on Consumer Purchase Decision: Evidence from Fast-Moving Consumer Goods Industry in Zimbabwe

Advances in African economic, social and political development, 2023

Research paper thumbnail of Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe

Advances in business strategy and competitive advantage book series, 2021

Although entrepreneurship is widely accepted as a driver of economic development and growth acros... more Although entrepreneurship is widely accepted as a driver of economic development and growth across the globe, the COVID-19 pandemic and several lockdowns have created a unique situation in the entrepreneurship discourse. Accordingly, this chapter aims at providing empirical evidence on the challenges and opportunities emanating from COVID-19 within the context of informal cross-border women entrepreneurs. This study establishes five challenges, namely, business closures, caregiving responsibility, the decline in demand, shortage of goods, and liquidity crisis. Moreover, it also establishes digital marketing and business networks as opportunities. The recommendations to deal with these challenges are proffered and the suggestions for further study are captured.

Research paper thumbnail of Impact of Covid 19 Pandemic on the Performance of Medical Aid Societies in Zimbabwe

International Journal of Education Humanities and Social Science

This research study was inspirational to know and understand the impact of COCOVID-19andemic on t... more This research study was inspirational to know and understand the impact of COCOVID-19andemic on the performance of Medical Aid Societies in Zimbabwe. The objectives of the study were to determine the impact of COVID-19 on membership uptake, examine the impact of COVID-19 on the profitability of medical aid and assess the impact of COVID-19 on claims management. A literature review provided the foundation and knowledge, understanding and scholarly debates of the impact of COVID-19 medical aid societies. The study adopted the quantitative research methodology and constructed a questionnaire and conducted interviews distributing them to 80 correspondents. Data collected was analysed using IBM SPSS statistics version 20 and the findings of the data were represented on tables. The hypothesis of the study H0 was accepted as COVID19 had an impact on the membership uptake, profitability, and claims of medical AID Schemes in Zimbabwe. The sample size used was 80. Recommendations on how to ma...

Research paper thumbnail of Intergenerational Leadership Practices in African Family Firms

International Journal of Applied Management Sciences and Engineering

The overall aim of this study was to review the publications on intergenerational leadership prac... more The overall aim of this study was to review the publications on intergenerational leadership practices adopted by leaders in African family businesses in an effort to identify literature gaps. Scientific publications published in the field of leadership practices in family businesses were examined. With the help of VOSviewer, 101 publications from the Scopus database were analyzed to give a clear picture of literature reviewed. The major focus of this paper was on citation of authors, bibliographic coupling of country, and co-occurrence of key terms. The results highlighted that Redu Lefebvre, M. and Lefebvre, V. were the most cited authors in the field. Also, most of the studies were carried out in United States of America, United Kingdom, Canada, and Italy, respectively. Lastly, the most studied concepts that are closely related to the current study are family business, family firms, leadership, and succession. Thus, the authors concluded that intergenerational leadership practice...

Research paper thumbnail of Personal Financial Management Skills Of University Students and Their Financial Experiences During The Covid-19 Pandemic

International Journal of Financial, Accounting, and Management

The main purpose of this study was to assess university students' financial management skills and... more The main purpose of this study was to assess university students' financial management skills and their financial experiences during the Covid-19 pandemic. Research methodology: The research adopted the explanatory sequential mixed methods research design where a survey of 181 students on work-related learning was conducted using questionnaires and qualitative interviews. Data were analyzed using IBM SPSS Statistic 27 Results: The study established that the majority of the students do not have a budget, run out of money before receiving the next income, have no funds set aside for uncertainties or medical expenses related to the Covid-19 pandemic, and to make ends meet most of the students borrow money from relatives and friends. The majority of students struggled financially because of the Covid-19 pandemic. Limitations: Questionnaires and interviews were only distributed/conducted online due to the Covid-19 pandemic. Contribution: Personal financial management skills are a vital human capital skill for students. Therefore the need to explore such skills and financial experiences of University students during the Covid-19 pandemic for the first time.

Research paper thumbnail of Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe

Advances in Business Strategy and Competitive Advantage

Although entrepreneurship is widely accepted as a driver of economic development and growth acros... more Although entrepreneurship is widely accepted as a driver of economic development and growth across the globe, the COVID-19 pandemic and several lockdowns have created a unique situation in the entrepreneurship discourse. Accordingly, this chapter aims at providing empirical evidence on the challenges and opportunities emanating from COVID-19 within the context of informal cross-border women entrepreneurs. This study establishes five challenges, namely, business closures, caregiving responsibility, the decline in demand, shortage of goods, and liquidity crisis. Moreover, it also establishes digital marketing and business networks as opportunities. The recommendations to deal with these challenges are proffered and the suggestions for further study are captured.