Muzaffer Bodur - Academia.edu (original) (raw)
Papers by Muzaffer Bodur
Marketing Intelligence & Planning, 1993
The identification and selection of attractive foreign markets is one of the most important conce... more The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.
Innovation: Management, Policy & Practice, 2012
Innovation: Management, Policy & Practice. ...
INTERNATIONAL …
Page 24. 24 EFFECTS OF LEARNING ORIENTATION ON SME INNOVATIVENESS Meral Dülger3, Güven Alpay1, Mu... more Page 24. 24 EFFECTS OF LEARNING ORIENTATION ON SME INNOVATIVENESS Meral Dülger3, Güven Alpay1, Muzaffer Bodur1 and Cengiz Yılmaz4 Abstract This paper attempts to shed light on the role of learning orientation of SMEs on their level of innovativeness. ...
European Business Review, 1993
Looks at how cultural barriers presented many problems in the initial forming of many organizatio... more Looks at how cultural barriers presented many problems in the initial forming of many organizations′ partnerships between Denmark and Turkey. Danish investments in the Turkish marketplace also suffered many casualties due to the same culture gap and Turkish family influences. Looks at the high inflation rates and political instability as contributors to unstable partnerships. There appears to be a real need for professional managers to build up strong relationships if business collaboration is to achieve mutual success.
Advances in international marketing, 1994
European Journal of Marketing, 1993
Introduction Export marketing is by far the most typical type of international business activity ... more Introduction Export marketing is by far the most typical type of international business activity among firms. It is a first step in the company internationalisation process and it is characterised by a limited commitment of company resources. A substantial amount of research has been ...
… Journal of Marketing, 1991
... Standardisation 51 с > Factors influencing the degree of marketing standardisation... more ... Standardisation 51 с > Factors influencing the degree of marketing standardisation V J / Host country \ / Product related \ 1 Subsidiary-related \ \ environment / 1 marketing factors 1 I factors J Infrastructure: Marketing mix Centralisation vs decentralisation Retail structure Local ...
Journal of World Business, 2002
Career Development International, 1999
This study, relying on a survey of managers on international assignments in Turkey, examines the ... more This study, relying on a survey of managers on international assignments in Turkey, examines the relationships between expatriate managers satisfaction and commitment to their companies and assignments. The study furthermore seeks to identify the factors which relate to expatriate managers satisfaction. The article discusses these results and proffers strategies to enhance expatriate satisfaction and to mitigate dissatisfaction.
International Journal of Advertising
The study examines the impact of source likeability and source credibility on the effec- tiveness... more The study examines the impact of source likeability and source credibility on the effec- tiveness of print advertisements. A theoretical model that depicts the impacts of source characteristics on (1) ad attitude, (2) brand attitude, and (3) willingness to purchase is investigated using data collected through a quasi-experimental design. In addition to direct impacts, the moderating role of message processing motivation (involvement) and product category knowledge in the relationships of interest are investigated via multi- group analyses. findings indicate that the sequence of relationships between source characteristics, attitudinal responses and willingness to purchase may vary substantially across the four conditions characterised by high/low levels of processing motivation and product category knowledge.
This paper explores the role of learning focus of companies and their choice of Porter’s cost, d... more This paper explores the role of learning focus of companies and their choice of Porter’s cost, differentiation and focus generic strategy types on innovativeness. Data were collected from a random sample of 121 firms operating in Turkey through structured questionnaires. Findings of hierarchic regressions indicate that internally-focused learning, market-focused learning and differentiation strategy has significant effects on innovativeness.
European Journal of …, Jan 1, 2010
Purpose -This study aims to develop and test a theoretical model to delineate the effects of targ... more Purpose -This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand management of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored. Design/methodology/approach -The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international brand operations of 94 strategic business units in Turkey. Findings -The empirical findings indicate that several factors exist as significant drivers of standardization decisions at various levels of brand management. Interestingly, even though firm characteristics and strategic resources were found to be the most critical drivers of brand performance, standardization versus adaptation approaches did not have any significant impact on strategic brand performance.
Marketing Intelligence & Planning, 1993
The identification and selection of attractive foreign markets is one of the most important conce... more The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.
Innovation: Management, Policy & Practice, 2012
Innovation: Management, Policy & Practice. ...
INTERNATIONAL …
Page 24. 24 EFFECTS OF LEARNING ORIENTATION ON SME INNOVATIVENESS Meral Dülger3, Güven Alpay1, Mu... more Page 24. 24 EFFECTS OF LEARNING ORIENTATION ON SME INNOVATIVENESS Meral Dülger3, Güven Alpay1, Muzaffer Bodur1 and Cengiz Yılmaz4 Abstract This paper attempts to shed light on the role of learning orientation of SMEs on their level of innovativeness. ...
European Business Review, 1993
Looks at how cultural barriers presented many problems in the initial forming of many organizatio... more Looks at how cultural barriers presented many problems in the initial forming of many organizations′ partnerships between Denmark and Turkey. Danish investments in the Turkish marketplace also suffered many casualties due to the same culture gap and Turkish family influences. Looks at the high inflation rates and political instability as contributors to unstable partnerships. There appears to be a real need for professional managers to build up strong relationships if business collaboration is to achieve mutual success.
Advances in international marketing, 1994
European Journal of Marketing, 1993
Introduction Export marketing is by far the most typical type of international business activity ... more Introduction Export marketing is by far the most typical type of international business activity among firms. It is a first step in the company internationalisation process and it is characterised by a limited commitment of company resources. A substantial amount of research has been ...
… Journal of Marketing, 1991
... Standardisation 51 с > Factors influencing the degree of marketing standardisation... more ... Standardisation 51 с > Factors influencing the degree of marketing standardisation V J / Host country \ / Product related \ 1 Subsidiary-related \ \ environment / 1 marketing factors 1 I factors J Infrastructure: Marketing mix Centralisation vs decentralisation Retail structure Local ...
Journal of World Business, 2002
Career Development International, 1999
This study, relying on a survey of managers on international assignments in Turkey, examines the ... more This study, relying on a survey of managers on international assignments in Turkey, examines the relationships between expatriate managers satisfaction and commitment to their companies and assignments. The study furthermore seeks to identify the factors which relate to expatriate managers satisfaction. The article discusses these results and proffers strategies to enhance expatriate satisfaction and to mitigate dissatisfaction.
International Journal of Advertising
The study examines the impact of source likeability and source credibility on the effec- tiveness... more The study examines the impact of source likeability and source credibility on the effec- tiveness of print advertisements. A theoretical model that depicts the impacts of source characteristics on (1) ad attitude, (2) brand attitude, and (3) willingness to purchase is investigated using data collected through a quasi-experimental design. In addition to direct impacts, the moderating role of message processing motivation (involvement) and product category knowledge in the relationships of interest are investigated via multi- group analyses. findings indicate that the sequence of relationships between source characteristics, attitudinal responses and willingness to purchase may vary substantially across the four conditions characterised by high/low levels of processing motivation and product category knowledge.
This paper explores the role of learning focus of companies and their choice of Porter’s cost, d... more This paper explores the role of learning focus of companies and their choice of Porter’s cost, differentiation and focus generic strategy types on innovativeness. Data were collected from a random sample of 121 firms operating in Turkey through structured questionnaires. Findings of hierarchic regressions indicate that internally-focused learning, market-focused learning and differentiation strategy has significant effects on innovativeness.
European Journal of …, Jan 1, 2010
Purpose -This study aims to develop and test a theoretical model to delineate the effects of targ... more Purpose -This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand management of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored. Design/methodology/approach -The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international brand operations of 94 strategic business units in Turkey. Findings -The empirical findings indicate that several factors exist as significant drivers of standardization decisions at various levels of brand management. Interestingly, even though firm characteristics and strategic resources were found to be the most critical drivers of brand performance, standardization versus adaptation approaches did not have any significant impact on strategic brand performance.