Nana Boafo - Academia.edu (original) (raw)
Papers by Nana Boafo
Science Journal of Business and Management, 2018
European Journal of Business and Management, 2015
Due to the huge potential in Ghana’s mobile phone sector, the industry is experiencing an intense... more Due to the huge potential in Ghana’s mobile phone sector, the industry is experiencing an intense competition, a battle for supremacy in the mobile phone industry. The telecommunication sector is securing extraordinary growth in Ghana with increasing levels of mobile penetration. The study seeks to assess the nature of competition and its impact on the telecommunication industry using Airtel Ghana Limited as the case study. Both primary and secondary sources of data were used. Target population included all top officials and management staff of Airtel Ghana. Random sampling was used to select fifteen (15) members of management and marketing staff as the sample size for the study, this constituted 83.3% of the total population. Analysis of data collected was done using SPSS. Findings revealed that the industry structure is concentrated; the competitive strategy adopted was cost leadership, differentiation and focus, driving forces of competition in the industry were rivalry among c...
Corporate Social Responsibility has greatly contributed to the success of various corporate insti... more Corporate Social Responsibility has greatly contributed to the success of various corporate institutions in the western world. While the concept is widely recognized as being of significant strategic value to organizations, that seems not to be the case in Ghana, where the focus of most firms is on achieving profit without taking into consideration the needs of stakeholders. This study therefore seeks to address the issue by assessing the impact of Corporate Social Responsibility on organizational performance. The research was descriptive. Primary data were captured through the use of questionnaires administered to management and staff of Vodafone Ghana ltd. Target population of the study was made up of management and staff of Vodafone Ghana ltd. (20) respondents was randomly selected among management and staff through simple random sampling technique. The study revealed that the company engages in CSR programmes because it wants to create an image of a good corporate citizen. It wa...
Despite the favorable climate in the banking sector of Ghana over the last decade, it can still b... more Despite the favorable climate in the banking sector of Ghana over the last decade, it can still be said of some to be poorly performing in relation to overall level of industry performance and wealth maximization. With the expected fluctuations in performance levels, ability to determine the competition nature and the resulting profitability of an industry is vital to the development of effective strategy in any industry. It is on this premise this study is designed to evaluate the Porter’s Five Forces model impact on banks performance using Eco-Bank Ghana, Barclays Bank Ghana and Fidelity Bank as the case study. The study was explanatory in nature. Primary data was collected through questionnaires from a sample size of 84 management staff. Responses received were analyzed using T-Test and Linear Regression analysis. Empirical findings suggested that, the Five Forces had contributed to the performance of banks in Ghana by impacting on competition and profitability of the industry as...
Archives of Business Research
Despite the several benefits gained as a result of e-procurement, the actual potential of it in t... more Despite the several benefits gained as a result of e-procurement, the actual potential of it in the public sector in Ghana has not been realized. Studies has further suggested that little is known of e-procurement in most organizations. This demonstrates that the area is under-researched and hence, there is a gap that needs to be filled in literature on the aspect of e-procurement and its impacts in the public sector in Ghana. Therefore the study was to assess the impact of e-procurement in the Ghanaian public sector. The research design was descriptive. Both primary and secondary data was used. Purposive sample method was used to select 15 public sector organisations in Ghana for the study. Multiple linear regression was used to analyze the data. Findings revealed that, e-procurement leads to an effective E-tender evaluation (ETE), improves transparency in supply selection, improve procurement record management and effective supply relationships can be made easy. Based on the find...
Archives of Business Research
Universities are adopting different strategies to attract students, enhance satisfaction level an... more Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an increasingly important issue in the marketing of universities in Ghana, there is sometimes a mismatch between the university corporate identity and image which can lead to poor marketing performance. This has therefore necessitated this study which is, evaluating the balance between corporate identity and corporate image and its impact on marketing performance of universities in Ghana using Christian Service University College as the case study. The study was descriptive. Population was past and current students of the university. Five hundred and seventy five (575) persons were sampled using convenience sampling method. Multiple linear regression was used to analyze data. Findings revealed a balance between CSUC corporate identity and corporate image, as it has positive...
European Journal of Business and Management, 2015
Due to the huge potential in Ghana's mobile phone sector, the industry is experiencing an intense... more Due to the huge potential in Ghana's mobile phone sector, the industry is experiencing an intense competition, a battle for supremacy in the mobile phone industry. The telecommunication sector is securing extraordinary growth in Ghana with increasing levels of mobile penetration. The study seeks to assess the nature of competition and its impact on the telecommunication industry using Airtel Ghana Limited as the case study. Both primary and secondary sources of data were used. Target population included all top officials and management staff of Airtel Ghana. Random sampling was used to select fifteen (15) members of management and marketing staff as the sample size for the study, this constituted 83.3% of the total population. Analysis of data collected was done using SPSS. Findings revealed that the industry structure is concentrated; the competitive strategy adopted was cost leadership, differentiation and focus, driving forces of competition in the industry were rivalry among current competitors and bargaining power of customers and the basses of competition were price, new product development, and promotions. It is therefore recommended that companies adopt one competitive strategy, embark on customer loyalty programmes, invest in research on new product development, and be skill at internal marketing.
Science Journal of Business and Management, 2018
European Journal of Business and Management, 2015
Due to the huge potential in Ghana’s mobile phone sector, the industry is experiencing an intense... more Due to the huge potential in Ghana’s mobile phone sector, the industry is experiencing an intense competition, a battle for supremacy in the mobile phone industry. The telecommunication sector is securing extraordinary growth in Ghana with increasing levels of mobile penetration. The study seeks to assess the nature of competition and its impact on the telecommunication industry using Airtel Ghana Limited as the case study. Both primary and secondary sources of data were used. Target population included all top officials and management staff of Airtel Ghana. Random sampling was used to select fifteen (15) members of management and marketing staff as the sample size for the study, this constituted 83.3% of the total population. Analysis of data collected was done using SPSS. Findings revealed that the industry structure is concentrated; the competitive strategy adopted was cost leadership, differentiation and focus, driving forces of competition in the industry were rivalry among c...
Corporate Social Responsibility has greatly contributed to the success of various corporate insti... more Corporate Social Responsibility has greatly contributed to the success of various corporate institutions in the western world. While the concept is widely recognized as being of significant strategic value to organizations, that seems not to be the case in Ghana, where the focus of most firms is on achieving profit without taking into consideration the needs of stakeholders. This study therefore seeks to address the issue by assessing the impact of Corporate Social Responsibility on organizational performance. The research was descriptive. Primary data were captured through the use of questionnaires administered to management and staff of Vodafone Ghana ltd. Target population of the study was made up of management and staff of Vodafone Ghana ltd. (20) respondents was randomly selected among management and staff through simple random sampling technique. The study revealed that the company engages in CSR programmes because it wants to create an image of a good corporate citizen. It wa...
Despite the favorable climate in the banking sector of Ghana over the last decade, it can still b... more Despite the favorable climate in the banking sector of Ghana over the last decade, it can still be said of some to be poorly performing in relation to overall level of industry performance and wealth maximization. With the expected fluctuations in performance levels, ability to determine the competition nature and the resulting profitability of an industry is vital to the development of effective strategy in any industry. It is on this premise this study is designed to evaluate the Porter’s Five Forces model impact on banks performance using Eco-Bank Ghana, Barclays Bank Ghana and Fidelity Bank as the case study. The study was explanatory in nature. Primary data was collected through questionnaires from a sample size of 84 management staff. Responses received were analyzed using T-Test and Linear Regression analysis. Empirical findings suggested that, the Five Forces had contributed to the performance of banks in Ghana by impacting on competition and profitability of the industry as...
Archives of Business Research
Despite the several benefits gained as a result of e-procurement, the actual potential of it in t... more Despite the several benefits gained as a result of e-procurement, the actual potential of it in the public sector in Ghana has not been realized. Studies has further suggested that little is known of e-procurement in most organizations. This demonstrates that the area is under-researched and hence, there is a gap that needs to be filled in literature on the aspect of e-procurement and its impacts in the public sector in Ghana. Therefore the study was to assess the impact of e-procurement in the Ghanaian public sector. The research design was descriptive. Both primary and secondary data was used. Purposive sample method was used to select 15 public sector organisations in Ghana for the study. Multiple linear regression was used to analyze the data. Findings revealed that, e-procurement leads to an effective E-tender evaluation (ETE), improves transparency in supply selection, improve procurement record management and effective supply relationships can be made easy. Based on the find...
Archives of Business Research
Universities are adopting different strategies to attract students, enhance satisfaction level an... more Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an increasingly important issue in the marketing of universities in Ghana, there is sometimes a mismatch between the university corporate identity and image which can lead to poor marketing performance. This has therefore necessitated this study which is, evaluating the balance between corporate identity and corporate image and its impact on marketing performance of universities in Ghana using Christian Service University College as the case study. The study was descriptive. Population was past and current students of the university. Five hundred and seventy five (575) persons were sampled using convenience sampling method. Multiple linear regression was used to analyze data. Findings revealed a balance between CSUC corporate identity and corporate image, as it has positive...
European Journal of Business and Management, 2015
Due to the huge potential in Ghana's mobile phone sector, the industry is experiencing an intense... more Due to the huge potential in Ghana's mobile phone sector, the industry is experiencing an intense competition, a battle for supremacy in the mobile phone industry. The telecommunication sector is securing extraordinary growth in Ghana with increasing levels of mobile penetration. The study seeks to assess the nature of competition and its impact on the telecommunication industry using Airtel Ghana Limited as the case study. Both primary and secondary sources of data were used. Target population included all top officials and management staff of Airtel Ghana. Random sampling was used to select fifteen (15) members of management and marketing staff as the sample size for the study, this constituted 83.3% of the total population. Analysis of data collected was done using SPSS. Findings revealed that the industry structure is concentrated; the competitive strategy adopted was cost leadership, differentiation and focus, driving forces of competition in the industry were rivalry among current competitors and bargaining power of customers and the basses of competition were price, new product development, and promotions. It is therefore recommended that companies adopt one competitive strategy, embark on customer loyalty programmes, invest in research on new product development, and be skill at internal marketing.