Nandini Prabhu - Academia.edu (original) (raw)

Papers by Nandini Prabhu

International journal of applied engineering and management letters, Aug 18, 2023

The banking sector in India's service industry sector helps the whole national economy by mobilis... more The banking sector in India's service industry sector helps the whole national economy by mobilising deposits and granting credit to other businesses, industrial sectors, and individuals. A recent government law mandates that both public and private banks voluntarily donate 2% of their income to CSR initiatives that address a variety of societal challenges. It is interesting to read how Indian banks have wisely utilised CSR funding. It will be interesting to compare the CSR programmes of a few Indian public and private banks to discover how cleverly they have increased organisational business benefits by spending on inbound CSR activities. Design/Methodology: This study proposes, cites, and analyses a number of inbound social responsibility initiatives started or to be started by Indian banks. The data and facts came from the websites of the chosen banks as well as from relevant case studies and bank literature from a number of open access sources. Findings: Inbound CSR initiatives have a variety of effects on banks' ability to draw in new clients and keep existing ones. Banks may strengthen their brand image, increase customer trust, and establish emotional connections. Based on a study of CSR efforts across banks in the private and public sectors, it was found that whereas public banks supported brandbuilding projects indirectly, private sector banks focused on giving direct support for their client services. As a result, both categories of banks will be able to gain from improved client satisfaction and, separately, the promotion of their services to underserved segments of the population using a strategy of spending a partial amount of CSR funds for inbound activities. Originality/Value: This study examines whether both public and private banks contribute to the successful discharge of their CSR funds for inbound CSR activities.

International journal of management, technology, and social science, May 29, 2024

Zenodo (CERN European Organization for Nuclear Research), Aug 18, 2023

Zenodo (CERN European Organization for Nuclear Research), Oct 11, 2021

The banking industry in the service industry sector in India contributes to the economy of the co... more The banking industry in the service industry sector in India contributes to the economy of the country by mobilizing the deposits and providing credits to other industries, industry sectors, and individuals. As per new government policy, private banks mandatorily and public banks are voluntarily required to contribute to corporate social responsibility fund of 2% of the profit on social service activities to address a variety of societal needs. It is interesting to know how Indian banks have utilized CSR funds by means of smart decision-making. It is interesting to compare the CSR activities of some selected public and private sector banks in India, to know their smart strategies for improving the organizational business benefits. Design/Methodology: This study identifies and analyses various social responsibility programs organized by selected banking organizations of India. The data and information used are obtained from websites of chosen banks, bank literature from different websites, banks statements, and related case studies. Findings: The government has declared that companies earning a profit of 500 crores or more should establish a CSR team that should contain three or more executives and one independent administrator to develop CSR guidelines and to handle the CSR activities. Based on the comparison of CSR activities between private and public sector banks, it is found that the CSR activities offered by private sector banks focused on directly supporting their customer services and CSR activities offered by public banks are indirectly supported their brand-building activities so that these two types of banks could get benefit in terms of customer satisfaction and promotion of their services to weaker sections of the society, respectively. Originality/Value: This research paper analyzes the role played by private and public banks in the effective implementation of their corporate social responsibilities by segregating the CSR activities into inbound and outbound activities. Paper type: Research Case study.

Zenodo (CERN European Organization for Nuclear Research), Nov 27, 2021

The modern banking activities are submerged with green loans, green credit cards, green checking ... more The modern banking activities are submerged with green loans, green credit cards, green checking accounts, and also green mortgage along with online banking aspects. The purpose of this study is to identify the research gap and possible research agendas of connecting green banking practices and corporate social responsibility (CSR) activities of some chosen private and public sector banks in India. Design/Methodology: This study reviews the current status of various green banking practices of the banks and their corporate social responsibility activities of selected private and public banks of India. The data is collected from scholarly literature and internet sources. Findings: Through this review-based study, the current status of green banking practices and corporate social responsibility activities are identified. The green initiatives of public and private banks such as internet banking, mobile banking, green debit, and credit card loan are analyzed. Based on the current status and the ideal strategy of using CSR funds for such green activities, the research gap is determined. Based on the research gap, various research agendas to connect green banking practices and corporate social responsibility activities are developed and analyzed. Originality: This review-based research paper identifies the current status, research gap and analyses the research agendas related to strategies of utilizing CSR funds on green banking practices to fulfill the dual objectives of social responsibility and intensifying the brand value to retain existing and attract new customers.

Zenodo (CERN European Organization for Nuclear Research), Jun 22, 2023

Purpose: The banking sector in India's service industry sector aids the country's economy by rais... more Purpose: The banking sector in India's service industry sector aids the country's economy by raising deposits and offering credit to other businesses, industrial sectors, and individuals. The banking sector in India's service industry sector aids the country's economy by raising deposits and offering credit to other businesses, industrial sectors, and individuals. In accordance with a recent government regulation, public banks are required to make a voluntary contribution to a corporate social responsibility fund, while private banks are mandated to make a mandatory contribution of 2% of profit for social service activities to meet a multiplicity of collective requirements. It is curious to read how Indian banks have wisely utilised CSR funding. It would be motivating to compare the CSR programs of a few Indian public and private banks to discover how cleverly they have increased organizational business benefits.This study identifies and analyzes a variety of social responsibility programs offered by Indian financial firms. The data and information were obtained from the websites of the selected banks, bank prose from a variety of sources, bank statements, and related case studies. In order to develop CSR policy and oversee CSR programs, the government has mandated that companies with profits of 500 crores or more form a CSR team of at least three executives and one separate manager. Based on a study of CSR initiatives among private sector banks and public sector banks, it was found that the private sector banks prioritized delivering immediate assistance to their customer services, whereas public banks gave their brand-building efforts indirect backing. As a result, both categories of banks were able to gain from improved client satisfaction and, separately, the promotion of their services to underserved segments of the population. This research report assesses how private and public banks use the CSR money to keep and grow their client base.

Zenodo (CERN European Organization for Nuclear Research), Jan 21, 2023

The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework assesses the u... more The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework assesses the usefulness of a thought or idea in a given situation. It looks into individual characteristics, system characteristics, and the effectiveness of a concept or plan. It was also examined to see if any constitutionally relevant traits were present. In the quantitative analysis using ABCD, each component key aspect of green banking products and its impact on usage intention can be awarded an appropriate score/weightage. Design: Through the analysis of empirical data, the effectiveness of green banking services, and their effect on using green banking products, the ABCD analysis framework determines the appropriate score weighting that is assigned to all the important constituents under each variable. The total score of each construct is then determined through a focus group evaluation. Findings: A business model, concept, product, strategy, or system is analyzed and evaluated using the ABCD analysis framework. Many academics in a variety of fields utilize this technique to analyze their research papers. The advantages elements have a significant impact on the success of green banking services, according to quantitative ABCD research. The ABCD study backs up the concept/idea that green banking services are effective. Originality/Value: This paper begins by reviewing prior research using the ABCD analysis framework before going into detail about what is being done regarding determinant issues, key attributes, factor analysis, and elementary analysis based on essential constituent elements of green products and their impact on utilising green banking products.

Zenodo (CERN European Organization for Nuclear Research), Apr 4, 2023

International Journal of Case Studies in Business, IT, and Education

Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework evalu... more Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework evaluates a notion or idea's applicability in a certain circumstance. It examines the effectiveness of a concept or strategy as well as the qualities of the individual, the system, and the environment. It was also investigated for any characteristics that might be relevant to the constitution. Each component of the major characteristic of CSR activities and green banking services and its impact on attracting and retention of customers is given an appropriate score or weighting in the quantitative analysis utilizing ABCD analysis. Design: The ABCD analytical framework determines the proper score weighting that is assigned to all the significant constituents under each variable by analysing empirical data, the efficacy of CSR activities and green banking services to retain customers. The results of a focus group evaluation are then used to calculate each construct's overall score. Findi...

International Journal of Applied Engineering and Management Letters

Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework asses... more Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework assesses the usefulness of a thought or idea in a given situation. It looks into individual characteristics, system characteristics, and the effectiveness of a concept or plan. It was also examined to see if any constitutionally relevant traits were present. In the quantitative analysis using ABCD, each component key aspect of green banking products and its impact on usage intention can be awarded an appropriate score/weightage. Design: Through the analysis of empirical data, the effectiveness of green banking services, and their effect on using green banking products, the ABCD analysis framework determines the appropriate score weighting that is assigned to all the important constituents under each variable. The total score of each construct is then determined through a focus group evaluation. Findings: A business model, concept, product, strategy, or system is analyzed and evaluated using t...

As we move into the 21st century in this new scenario of globalization, the lack of greenery is t... more As we move into the 21st century in this new scenario of globalization, the lack of greenery is the single object we are missing badly. Green banking means promoting environmental friendly practices and reducing the carbon footprint from banking activities. It is also called an ethical bank or a sustainable bank. It means encouraging environmentally sustainable practices by integrating organizational changes, technology, and evolving consumer preferences in the banking industry. This happens in a variety of ways, like using online banking as a replacement for branch banking to pay online bills instead of submitting them in banks This study also focus on Green Banking activities adopted by private and public sector banks in India for environmental sustainability The analysis is focused on secondary data. The safeguarding of natural resources and the atmosphere is the prime advantage of the green banking approach. It reduces book-keeping to the ideal level and focuses on electric tran...

Auditing and Assurance study Material Compiled by Nandini Prabhu for B.Com III Semester ACCA, Sri... more Auditing and Assurance study Material Compiled by Nandini Prabhu for B.Com III Semester ACCA, Srinivas University. 2018.

International Journal of Management, Technology, and Social Sciences

Purpose: The modern banking activities are submerged with green loans, green credit cards, green ... more Purpose: The modern banking activities are submerged with green loans, green credit cards, green checking accounts, and also green mortgage along with online banking aspects. The purpose of this study is to identify the research gap and possible research agendas of connecting green banking practices and corporate social responsibility (CSR) activities of some chosen private and public sector banks in India. Design/Methodology: This study reviews the current status of various green banking practices of the banks and their corporate social responsibility activities of selected private and public banks of India. The data is collected from scholarly literature and internet sources. Findings: Through this review-based study, the current status of green banking practices and corporate social responsibility activities are identified. The green initiatives of public and private banks such as internet banking, mobile banking, green debit, and credit card loan are analyzed. Based on the curre...

International Journal of Case Studies in Business, IT, and Education

Purpose: The banking industry in the service industry sector in India contributes to the economy ... more Purpose: The banking industry in the service industry sector in India contributes to the economy of the country by mobilizing the deposits and providing credits to other industries, industry sectors, and individuals. As per new government policy, private banks mandatorily and public banks are voluntarily required to contribute to corporate social responsibility fund of 2% of the profit on social service activities to address a variety of societal needs. It is interesting to know how Indian banks have utilized CSR funds by means of smart decision-making. It is interesting to compare the CSR activities of some selected public and private sector banks in India, to know their smart strategies for improving the organizational business benefits. Design/Methodology: This study identifies and analyses various social responsibility programs organized by selected banking organizations of India. The data and information used are obtained from websites of chosen banks, bank literature from diff...