Nasibu Rajabu - Academia.edu (original) (raw)
Papers by Nasibu Rajabu
The purpose of this exploratory study is to better understand the mobile phone usage pattern amon... more The purpose of this exploratory study is to better understand the mobile phone usage pattern among street vendors in the Dar Es Salaam city. The survey data were collected from 174 mobile street vendors in Dar Es Salaam where stratified and convenience sampling were employed. Data were subjected to detailed exploratory analysis through descriptive procedures, and the reliability analysis was carried out by using Cronbach's alpha. The findings show that, among street vendors, mobile phone is commonly used in social perspectives and little in business specifically for M-money and business communication. Furthermore, the results show low perceived difficulties and high perceived benefits of using mobile phones, meaning that there are opportunities of transforming street vending business using mobile technology. Generally usage is very basic and the true benefits of mobile phone access have not being realized by street vendors.
The marketing communication is considered to be the lifeblood of business undertakings. However, ... more The marketing communication is considered to be the lifeblood of business undertakings. However, there is a lack of knowledge about how the micro informal businesses carry out this important marketing function. The aim of this study is to explore the marketing communication strategies (MCS) used by street vendors in Dar es salaam Tanzania. Specifically, it looks at the type MCS applied, and the strengths and weaknesses of each. A qualitative data consisting interview and focus group discussion were collected from 59 street vendors in Dar es Salaam. The data were analyzed using qualitative content analysis. The findings show that, the MCS used by street vendors are weak and relatively similar, however, its choice is highly influenced by costs and marketing skills among street vendors. This implies that, marketing opportunities of street vendors are underutilized since the public is not well informed about their offerings. This calls for interventions for the street vendors, particularly in marketing skills development.
The study aims at determining the influence of brand name on consumer buying decision. Data colle... more The study aims at determining the influence of brand name on consumer buying decision. Data collected from 160 mobile phone users at Dodoma municipal by using questionnaires and interview. The findings show that consumers' are not loyal in single brand name and their judgment in a purchase decision on the mobile phone is influenced by three factors; the need, country of origin, and the durability. This means that when different brand names of mobiles are presented to the consumers; they answer mainly three questions: does it match with my need? Where is it made? and if it can stays for a reasonable time. It is recommended that the manufacturers of mobile phones to accentuate on the needs of the market (marketing orientation), durability, and country of origin products (intra-trade) in order to enhance marketing competitiveness.
Street vending is ubiquitous, especially in developing countries. Despite its role in pro-poor ec... more Street vending is ubiquitous, especially in developing countries. Despite its role in pro-poor economies, it has received little attention; much has been focused on its negative impacts like, use of public space, congestion, health and safety risks, tax evasion and the sale of shoddy merchandise. In Tanzania, street traders are usually concerned with confrontation with local authorities, and at the end they lose their products and money. This study is basically concerned with exploring the approaches of street vending business operation and conceptualizes the best mode of operation for successful income poverty reduction. It is carried out by reviewing previous studies relating to SVB and the micro informal business sector in general. The study proposes a model for street vending business operations and its interventions that can lead to an income poverty reduction.
The informal sector employs the major part of workers in developing countries. Street trading is ... more The informal sector employs the major part of workers in developing countries. Street trading
is a common form of informal work. Despite its huge economic value in developing
countries, little research is being done to improve street traders' empowerment and
entrepreneurship. Also, development informatics is over-focused on social development and
under-focused on economic development. This study takes a design science research
(DSR) approach in order to identify barriers for street traders in Dar es Salaam, Tanzania
The purpose of this exploratory study is to better understand the mobile phone usage pattern amon... more The purpose of this exploratory study is to better understand the mobile phone usage pattern among street vendors in the Dar Es Salaam city. The survey data were collected from 174 mobile street vendors in Dar Es Salaam where stratified and convenience sampling were employed. Data were subjected to detailed exploratory analysis through descriptive procedures, and the reliability analysis was carried out by using Cronbach's alpha. The findings show that, among street vendors, mobile phone is commonly used in social perspectives and little in business specifically for M-money and business communication. Furthermore, the results show low perceived difficulties and high perceived benefits of using mobile phones, meaning that there are opportunities of transforming street vending business using mobile technology. Generally usage is very basic and the true benefits of mobile phone access have not being realized by street vendors.
The marketing communication is considered to be the lifeblood of business undertakings. However, ... more The marketing communication is considered to be the lifeblood of business undertakings. However, there is a lack of knowledge about how the micro informal businesses carry out this important marketing function. The aim of this study is to explore the marketing communication strategies (MCS) used by street vendors in Dar es salaam Tanzania. Specifically, it looks at the type MCS applied, and the strengths and weaknesses of each. A qualitative data consisting interview and focus group discussion were collected from 59 street vendors in Dar es Salaam. The data were analyzed using qualitative content analysis. The findings show that, the MCS used by street vendors are weak and relatively similar, however, its choice is highly influenced by costs and marketing skills among street vendors. This implies that, marketing opportunities of street vendors are underutilized since the public is not well informed about their offerings. This calls for interventions for the street vendors, particularly in marketing skills development.
The study aims at determining the influence of brand name on consumer buying decision. Data colle... more The study aims at determining the influence of brand name on consumer buying decision. Data collected from 160 mobile phone users at Dodoma municipal by using questionnaires and interview. The findings show that consumers' are not loyal in single brand name and their judgment in a purchase decision on the mobile phone is influenced by three factors; the need, country of origin, and the durability. This means that when different brand names of mobiles are presented to the consumers; they answer mainly three questions: does it match with my need? Where is it made? and if it can stays for a reasonable time. It is recommended that the manufacturers of mobile phones to accentuate on the needs of the market (marketing orientation), durability, and country of origin products (intra-trade) in order to enhance marketing competitiveness.
Street vending is ubiquitous, especially in developing countries. Despite its role in pro-poor ec... more Street vending is ubiquitous, especially in developing countries. Despite its role in pro-poor economies, it has received little attention; much has been focused on its negative impacts like, use of public space, congestion, health and safety risks, tax evasion and the sale of shoddy merchandise. In Tanzania, street traders are usually concerned with confrontation with local authorities, and at the end they lose their products and money. This study is basically concerned with exploring the approaches of street vending business operation and conceptualizes the best mode of operation for successful income poverty reduction. It is carried out by reviewing previous studies relating to SVB and the micro informal business sector in general. The study proposes a model for street vending business operations and its interventions that can lead to an income poverty reduction.
The informal sector employs the major part of workers in developing countries. Street trading is ... more The informal sector employs the major part of workers in developing countries. Street trading
is a common form of informal work. Despite its huge economic value in developing
countries, little research is being done to improve street traders' empowerment and
entrepreneurship. Also, development informatics is over-focused on social development and
under-focused on economic development. This study takes a design science research
(DSR) approach in order to identify barriers for street traders in Dar es Salaam, Tanzania