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Papers by Nataliya Pipchenko
Міжнародні відносини, суспільні комунікації та регіональні студії
The study’s purpose is to critically analyse approaches to international communi- cation in the g... more The study’s purpose is to critically analyse approaches to international communi- cation in the global environment and clarify the specifics of processes that char- acterize the asymmetry of foreign-policy communication because the contem- porary communication tools allow forming both a positive perception of foreign policy initiatives and a negative attitude of politicians or the world community toward foreign-policy actions. As a result, the research focuses on studying the transformation of the EU foreign-policy communication tools; analysing the practice of foreign-policy communications of Germany and Ukraine; detecting the impact of destructive communications on the image of the EU, Germany, and Ukraine in the international information space. The main conclusions of the research are such statements: the aggravation of Ukrainian-Russian relations has demonstrated an imbalance in the existing for- eign-policy orientations; the EU leaders rethought the political impact of supra- n...
Міжнародні відносини, суспільні комунікації та регіональні студії, 2017
Проаналізовано поняттєво-категоріальні характеристики міжнародної інтернет-комунікації як інструм... more Проаналізовано поняттєво-категоріальні характеристики міжнародної інтернет-комунікації як інструменту зовнішньополітичної діяльності. Зазначено, що наукові дослідження у сфері комунікації, характеризуються такими етапами розвитку як здійснення емпіричних спостережень у сфері комунікації, розробка теорії масової комунікації, аналіз ролі масової комунікації в політичних процесах та формулювання теоретичних термінів, розробка методології та методів дослідження у сфері комунікації та розширення можливостей мас-медіа засобами «електронної революції», використання інноваційних комунікативних підходів до взаємодії у межах світового співтовариства. З’ясовано етапи формування підходів до трактування міжнародної інтернет-комунікації у контексті зовнішньої політики. Встановлено, що використання сучасного інструментарію міжнародної інтернет-комунікації привело до зміни усталених уявлень про роль і можливості участі міжнародних акторів у зовнішньополітичному процесі, зокрема щодо дій окремих не...
Actual Problems of International Relations, 2019
The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of r... more The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of relations with Russia. Public diplomacy is researched as an instrument for shaping the perception of Ukraine in the West that is exposed to constant threats of information influence by the Russian Federation. The paper analyses the role of public diplomacy in shaping the favorable image of the state in the mass consciousness and ensuring national interests in the international arena. The peculiarities of the development of public diplomacy of Ukraine at the institutional and practical levels being intensified since 2014 after the beginning of Russian aggression against Ukraine, are determined. Conceptual documents and specially created institutions for shaping a positive perception of Ukraine abroad and disrupting negative influence of Russian propaganda are examined. As a result, the main directions of Ukraine's public diplomacy are the development ties with the public and media; rea...
Actual Problems of International Relations, 2019
The information impact of innovative technologies on the international system significantly chang... more The information impact of innovative technologies on the international system significantly changed the forms, methods and content of traditional diplomacy that it needs to be considered in the implementation of foreign policy activities because the preservation of the optimal balance between security and active foreign policy requires sufficient political, intellectual, technological, organisational and financial resources. In the paper, it was studied such trends of Ukraine’s public diplomacy as an image, investment, culture and media, as well as compared Ukraine’s position and the Eastern Partnership countries in the international rating indexes during 2013-2018/2019. The results show that there is a gap between the intentions and outcomes of governmental communication with the foreign audience but Ukraine’s position is better among the Eastern Partnership countries. The findings suggest that a conceptual program of public diplomacy should be developed in Ukraine for effective ex...
Bylye Gody, 2014
The article analyzes the effects of the Arab Spring on international political processes and esta... more The article analyzes the effects of the Arab Spring on international political processes and establishes that the global community is interested in this topic from time to time, when confrontations heat up in the Middle East or in connection with the international political reaction to the events taking place in Syria; the greatest interest in this topic is demonstrated by users from the Middle East and Asia, as well as from the USA and Canada.
European Spatial Research and Policy
The article explores the practice perspectives of European and Euro-Atlantic integration for the ... more The article explores the practice perspectives of European and Euro-Atlantic integration for the West’s Eastern neighbours with a focus on Ukraine in the main directions of cooperation: political, economic, security, and communication. It has been established that Eastern Partners show a dissimilar political interest in rapprochement with the EU and NATO due to the existence of diff foreign policy goals. The EU’s Association Agreements with Ukraine, Georgia, and Moldova are primarily aimed at defending the European integration, so the states are interested in developing close trade relations, and in achieving open and sustainable economic growth. The results have shown that Ukraine’s deepening Euro-Atlantic ties are a continuation of the European course of the state’s development, since the interaction with the EU and NATO aims to expand transatlantic relations and create updated security formats. The article also analyses the mechanisms of improving the efficiency of the communicat...
On-line Journal Modelling the New Europe
Introduction Numerous political, economic and security challenges in the European region, the dis... more Introduction Numerous political, economic and security challenges in the European region, the disturbance of social stability in Europe caused by the migration crisis, the Eurosceptic political
Politologija
The paper provides an overview of existing research on Ukraine’s cultural diplomacy and sets the ... more The paper provides an overview of existing research on Ukraine’s cultural diplomacy and sets the framework for further research. In other sections, the gathered practical insights about Ukraine’s cultural activity abroad and in the EU can be applied to the development of a new approach to the promotion of national interests and the examination of their impact on the current state of regional cooperation. The main time period covered in this study is the time after 2014, when Ukraine signed the Association Agreement with the EU. The paper uses a descriptive and interpretative approach, which is based on the review of previous research, as well as documentary and institutional analysis. It was found that the promotion of Ukrainian cultural products contributes to the deepening of the state’s integration into Europe and the developing of political, economic and civic relations between Ukraine and other countries of the region. The most important purpose of cultural activities approachi...
Міжнародні відносини, суспільні комунікації та регіональні студії
The study’s purpose is to critically analyse approaches to international communi- cation in the g... more The study’s purpose is to critically analyse approaches to international communi- cation in the global environment and clarify the specifics of processes that char- acterize the asymmetry of foreign-policy communication because the contem- porary communication tools allow forming both a positive perception of foreign policy initiatives and a negative attitude of politicians or the world community toward foreign-policy actions. As a result, the research focuses on studying the transformation of the EU foreign-policy communication tools; analysing the practice of foreign-policy communications of Germany and Ukraine; detecting the impact of destructive communications on the image of the EU, Germany, and Ukraine in the international information space. The main conclusions of the research are such statements: the aggravation of Ukrainian-Russian relations has demonstrated an imbalance in the existing for- eign-policy orientations; the EU leaders rethought the political impact of supra- n...
Міжнародні відносини, суспільні комунікації та регіональні студії, 2017
Проаналізовано поняттєво-категоріальні характеристики міжнародної інтернет-комунікації як інструм... more Проаналізовано поняттєво-категоріальні характеристики міжнародної інтернет-комунікації як інструменту зовнішньополітичної діяльності. Зазначено, що наукові дослідження у сфері комунікації, характеризуються такими етапами розвитку як здійснення емпіричних спостережень у сфері комунікації, розробка теорії масової комунікації, аналіз ролі масової комунікації в політичних процесах та формулювання теоретичних термінів, розробка методології та методів дослідження у сфері комунікації та розширення можливостей мас-медіа засобами «електронної революції», використання інноваційних комунікативних підходів до взаємодії у межах світового співтовариства. З’ясовано етапи формування підходів до трактування міжнародної інтернет-комунікації у контексті зовнішньої політики. Встановлено, що використання сучасного інструментарію міжнародної інтернет-комунікації привело до зміни усталених уявлень про роль і можливості участі міжнародних акторів у зовнішньополітичному процесі, зокрема щодо дій окремих не...
Actual Problems of International Relations, 2019
The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of r... more The article is devoted to the analysis of Ukraine’s public diplomacy in terms of aggravation of relations with Russia. Public diplomacy is researched as an instrument for shaping the perception of Ukraine in the West that is exposed to constant threats of information influence by the Russian Federation. The paper analyses the role of public diplomacy in shaping the favorable image of the state in the mass consciousness and ensuring national interests in the international arena. The peculiarities of the development of public diplomacy of Ukraine at the institutional and practical levels being intensified since 2014 after the beginning of Russian aggression against Ukraine, are determined. Conceptual documents and specially created institutions for shaping a positive perception of Ukraine abroad and disrupting negative influence of Russian propaganda are examined. As a result, the main directions of Ukraine's public diplomacy are the development ties with the public and media; rea...
Actual Problems of International Relations, 2019
The information impact of innovative technologies on the international system significantly chang... more The information impact of innovative technologies on the international system significantly changed the forms, methods and content of traditional diplomacy that it needs to be considered in the implementation of foreign policy activities because the preservation of the optimal balance between security and active foreign policy requires sufficient political, intellectual, technological, organisational and financial resources. In the paper, it was studied such trends of Ukraine’s public diplomacy as an image, investment, culture and media, as well as compared Ukraine’s position and the Eastern Partnership countries in the international rating indexes during 2013-2018/2019. The results show that there is a gap between the intentions and outcomes of governmental communication with the foreign audience but Ukraine’s position is better among the Eastern Partnership countries. The findings suggest that a conceptual program of public diplomacy should be developed in Ukraine for effective ex...
Bylye Gody, 2014
The article analyzes the effects of the Arab Spring on international political processes and esta... more The article analyzes the effects of the Arab Spring on international political processes and establishes that the global community is interested in this topic from time to time, when confrontations heat up in the Middle East or in connection with the international political reaction to the events taking place in Syria; the greatest interest in this topic is demonstrated by users from the Middle East and Asia, as well as from the USA and Canada.
European Spatial Research and Policy
The article explores the practice perspectives of European and Euro-Atlantic integration for the ... more The article explores the practice perspectives of European and Euro-Atlantic integration for the West’s Eastern neighbours with a focus on Ukraine in the main directions of cooperation: political, economic, security, and communication. It has been established that Eastern Partners show a dissimilar political interest in rapprochement with the EU and NATO due to the existence of diff foreign policy goals. The EU’s Association Agreements with Ukraine, Georgia, and Moldova are primarily aimed at defending the European integration, so the states are interested in developing close trade relations, and in achieving open and sustainable economic growth. The results have shown that Ukraine’s deepening Euro-Atlantic ties are a continuation of the European course of the state’s development, since the interaction with the EU and NATO aims to expand transatlantic relations and create updated security formats. The article also analyses the mechanisms of improving the efficiency of the communicat...
On-line Journal Modelling the New Europe
Introduction Numerous political, economic and security challenges in the European region, the dis... more Introduction Numerous political, economic and security challenges in the European region, the disturbance of social stability in Europe caused by the migration crisis, the Eurosceptic political
Politologija
The paper provides an overview of existing research on Ukraine’s cultural diplomacy and sets the ... more The paper provides an overview of existing research on Ukraine’s cultural diplomacy and sets the framework for further research. In other sections, the gathered practical insights about Ukraine’s cultural activity abroad and in the EU can be applied to the development of a new approach to the promotion of national interests and the examination of their impact on the current state of regional cooperation. The main time period covered in this study is the time after 2014, when Ukraine signed the Association Agreement with the EU. The paper uses a descriptive and interpretative approach, which is based on the review of previous research, as well as documentary and institutional analysis. It was found that the promotion of Ukrainian cultural products contributes to the deepening of the state’s integration into Europe and the developing of political, economic and civic relations between Ukraine and other countries of the region. The most important purpose of cultural activities approachi...