Nelly Maneva - Academia.edu (original) (raw)
Related Authors
Uniwersytet Technologiczno-Przyrodniczy w Bydgoszczy
Uploads
Papers by Nelly Maneva
Advergame is a new marketing concept that has appeared due to the fact that young people are alwa... more Advergame is a new marketing concept that has appeared due to the fact that young people are always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant messenger services and they spend too much time just playing in a stand alone way or in a network game. A new revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can develop an advergame that is, a game with some kind of advertising process of this company. This paper introduces some idea and concepts when developping an advergame..
Serdica Journal of Computing, 2007
The reasonable choice is a critical success factor for decisionmaking in the field of software en... more The reasonable choice is a critical success factor for decisionmaking in the field of software engineering (SE). A case-driven comparative analysis has been introduced and a procedure for its systematic application has been suggested. The paper describes how the proposed method can be built in a general framework for SE activities. Some examples of experimental versions of the framework are briefly presented.
International Journal" Information Technologies and Knowledge" Vol. 1/2007 102 Internat... more International Journal" Information Technologies and Knowledge" Vol. 1/2007 102 International Journal INFORMATION TECHNOLOGIES & KNOWLEDGE Volume 1/2007, Number 2 Editor in chief: Krassimir Markov (Bulgaria) International Editorial Board Victor Gladun(Ukraine) Alexey Voloshin(Ukraine) Koen Vanhoof(Belgium) Avram Eskenazi(Bulgaria) Larissa Zaynutdinova(Russia) Abdelmgeid Amin Ali(Egypt) Martin P. Mintchev(Canada) Adil Timofeev(Russia) Milena Dobreva(Bulgaria) Alexander Gerov(Bulgaria) Natalia Ivanova( ...
Advergame is a new marketing concept that has appeared due to the fact that young people are alwa... more Advergame is a new marketing concept that has appeared due to the fact that young people are always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant messenger services and they spend too much time just playing in a stand alone way or in a network game. A new revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can develop an advergame that is, a game with some kind of advertising process of this company. This paper introduces some idea and concepts when developping an advergame..
Serdica Journal of Computing, 2007
The reasonable choice is a critical success factor for decisionmaking in the field of software en... more The reasonable choice is a critical success factor for decisionmaking in the field of software engineering (SE). A case-driven comparative analysis has been introduced and a procedure for its systematic application has been suggested. The paper describes how the proposed method can be built in a general framework for SE activities. Some examples of experimental versions of the framework are briefly presented.
International Journal" Information Technologies and Knowledge" Vol. 1/2007 102 Internat... more International Journal" Information Technologies and Knowledge" Vol. 1/2007 102 International Journal INFORMATION TECHNOLOGIES & KNOWLEDGE Volume 1/2007, Number 2 Editor in chief: Krassimir Markov (Bulgaria) International Editorial Board Victor Gladun(Ukraine) Alexey Voloshin(Ukraine) Koen Vanhoof(Belgium) Avram Eskenazi(Bulgaria) Larissa Zaynutdinova(Russia) Abdelmgeid Amin Ali(Egypt) Martin P. Mintchev(Canada) Adil Timofeev(Russia) Milena Dobreva(Bulgaria) Alexander Gerov(Bulgaria) Natalia Ivanova( ...