Hương Liên Nguyễn - Academia.edu (original) (raw)

Hương Liên Nguyễn

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Papers by Hương Liên Nguyễn

Research paper thumbnail of Planning and Managing Public Relations Campaigns

Kogan Page has joined forces with the Chartered Institute of Public Relations to publish this uni... more Kogan Page has joined forces with the Chartered Institute of Public Relations to publish this unique series which is designed specifically to meet the needs of the increasing numbers of people seeking to enter the public relations profession and the large band of existing PR professionals. Taking a practical, action-oriented approach, the books in the series concentrate on the day-to-day issues of public relations practice and management rather than academic history. They provide ideal primers for all those on CIPR, CAM and CIM courses or those taking NVQs in PR. For PR practitioners, they provide useful refreshers and ensure that their knowledge and skills are kept up to date.

Research paper thumbnail of Planning and Managing Public Relations Campaigns

Kogan Page has joined forces with the Chartered Institute of Public Relations to publish this uni... more Kogan Page has joined forces with the Chartered Institute of Public Relations to publish this unique series which is designed specifically to meet the needs of the increasing numbers of people seeking to enter the public relations profession and the large band of existing PR professionals. Taking a practical, action-oriented approach, the books in the series concentrate on the day-to-day issues of public relations practice and management rather than academic history. They provide ideal primers for all those on CIPR, CAM and CIM courses or those taking NVQs in PR. For PR practitioners, they provide useful refreshers and ensure that their knowledge and skills are kept up to date.

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