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Nguyễn Ngọc Khánh

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Papers by Nguyễn Ngọc Khánh

Research paper thumbnail of ResearchProposal cách viết

Research paper thumbnail of Research Reports

The report format is standard in style although the word "report" is sometimes used ambiguously i... more The report format is standard in style although the word "report" is sometimes used ambiguously in the Faculty. It is important to be clear what a particular lecturer means by the word before you begin writing a "report". Often a lecturer will ask you to write a "report", but what they mean is write an "argumentative essay". This use of the word "report" is common in management subjects. (We don't address the essay format here, see Study and Research Helpsheets: Essay Writing: The Basics and Essay Writing Attitude.) In some subjects such as Accounting, the report format described here is sometimes called a "research paper", an "experimental report", "formal report", or a "formal project". The name used is less important than the style adopted. Report structure: overview Your lecturer will probably show you what a typical report looks like, and how the sections should be organised. There may be particular requirements in different disciplines. You must follow your lecturer's requirements exactly. This Helpsheet provides general information only. Reports typically have the following sections: • Front matter (This may include a Confidentiality Clause, Table of Contents, List of Figures, Abbreviations, etc)

Research paper thumbnail of A model of tourism destination choice: a theoretical and empirical analysis

In recent years tourism has become one of the fastest growing sectors of the world economy and is... more In recent years tourism has become one of the fastest growing sectors of the world economy and is widely recognised for its contribution to regional and national economic development. The main aim of the paper is to propose a methodological framework within which the impact of characteristics of a tourism product on foreign travel can be captured and analysed. This is achieved by combining the Lancasterian product characteristics approach with the Koppelman's consumer transportation model. Within the proposed model the characteristics of the tourism product/destination including quality of service, advertising and political instability are combined to generate a perception/feeling regarding the tourism destination in the mind of the tourists. In order to measure these perceptions/feelings and, hence, develop a preference ordering, the model is estimated by utilising a conditional Logit analysis. The analysis is based on primary data collected from tourists visiting Cyprus. The conditional Logit model generates the probability of revisit given the characteristics of tourists and the Cyprus tourism product. The paper extends further the Lancaster product characteristics framework as applied to tourism by Rugg (Rev. Econom. Stat. 55(1) (1973) 64), Morley (Ann. Tourism Res. 19 (1992) 250) and Papatheodorou (Ann. Tourism Res. 28 (2001) 164) by including the neglected but from any viewpoint important political instability characteristic that is attached to the tourist product of Cyprus. The inclusion of product characteristics/attributes in tourism analysis appear to strongly contribute towards the better understanding of travel choice behaviour.

Research paper thumbnail of Tourism Recreation Research

While social media receive considerable scholarly attention, studies reveal mixed outcomes in rel... more While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists' destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists' destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Research paper thumbnail of Tom tat luan an - Hoang Thi Bao Thoa

Research paper thumbnail of ResearchProposal cách viết

Research paper thumbnail of Research Reports

The report format is standard in style although the word "report" is sometimes used ambiguously i... more The report format is standard in style although the word "report" is sometimes used ambiguously in the Faculty. It is important to be clear what a particular lecturer means by the word before you begin writing a "report". Often a lecturer will ask you to write a "report", but what they mean is write an "argumentative essay". This use of the word "report" is common in management subjects. (We don't address the essay format here, see Study and Research Helpsheets: Essay Writing: The Basics and Essay Writing Attitude.) In some subjects such as Accounting, the report format described here is sometimes called a "research paper", an "experimental report", "formal report", or a "formal project". The name used is less important than the style adopted. Report structure: overview Your lecturer will probably show you what a typical report looks like, and how the sections should be organised. There may be particular requirements in different disciplines. You must follow your lecturer's requirements exactly. This Helpsheet provides general information only. Reports typically have the following sections: • Front matter (This may include a Confidentiality Clause, Table of Contents, List of Figures, Abbreviations, etc)

Research paper thumbnail of A model of tourism destination choice: a theoretical and empirical analysis

In recent years tourism has become one of the fastest growing sectors of the world economy and is... more In recent years tourism has become one of the fastest growing sectors of the world economy and is widely recognised for its contribution to regional and national economic development. The main aim of the paper is to propose a methodological framework within which the impact of characteristics of a tourism product on foreign travel can be captured and analysed. This is achieved by combining the Lancasterian product characteristics approach with the Koppelman's consumer transportation model. Within the proposed model the characteristics of the tourism product/destination including quality of service, advertising and political instability are combined to generate a perception/feeling regarding the tourism destination in the mind of the tourists. In order to measure these perceptions/feelings and, hence, develop a preference ordering, the model is estimated by utilising a conditional Logit analysis. The analysis is based on primary data collected from tourists visiting Cyprus. The conditional Logit model generates the probability of revisit given the characteristics of tourists and the Cyprus tourism product. The paper extends further the Lancaster product characteristics framework as applied to tourism by Rugg (Rev. Econom. Stat. 55(1) (1973) 64), Morley (Ann. Tourism Res. 19 (1992) 250) and Papatheodorou (Ann. Tourism Res. 28 (2001) 164) by including the neglected but from any viewpoint important political instability characteristic that is attached to the tourist product of Cyprus. The inclusion of product characteristics/attributes in tourism analysis appear to strongly contribute towards the better understanding of travel choice behaviour.

Research paper thumbnail of Tourism Recreation Research

While social media receive considerable scholarly attention, studies reveal mixed outcomes in rel... more While social media receive considerable scholarly attention, studies reveal mixed outcomes in relation to its influence on tourists' destination choices. There is nonetheless a persistent perception that social media has a fundamental influence on destination choice. However, those studies that do find a social media influence are in contexts where tourists are predisposed to be influenced (the contexts were selected due to social media presence or influence). These studies also have limitations in terms of social media types, tourists and destinations. This research responds to the challenges and explores social media influence across diverse destination choice contexts. Through face-to-face interviews conducted with 39 Australian tourist decision-makers, the findings reveal that social media influence is only apparent when specific context-conditions are co-present. Instead, most destination choice contexts are likely to result in low levels of social media influence. The findings advance theory by identifying three contextual dimensions for social media influence: level of social media engagement; destination novelty or familiarity; and complexity of the planning decision. This research importantly demonstrates the need to illuminate context when conceptualising social media influence on tourists' destination choices. Practically, destinations should utilise social media to demonstrate ease of visit planning.

Research paper thumbnail of Tom tat luan an - Hoang Thi Bao Thoa

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