Nikita Fulzele - Academia.edu (original) (raw)
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The purpose of this research paper is to investigate the Consumer buying behavior towards smartph... more The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers. This study focuses on the Consumer preferences performed for the selection of the smartphones and which factors plays the most important role. The data has been collected through a survey from 85 smartphone users. There are variations in the level of income of Consumers and the Consumer attitude changes towards buying a smartphone as per their personal, business and social life. The outcome of the analysis shows that brand aspect has a significant effect on the purchasing intention of smartphones.
The purpose of this research paper is to investigate the Consumer buying behavior towards smartph... more The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers. This study focuses on the Consumer preferences performed for the selection of the smartphones and which factors plays the most important role. The data has been collected through a survey from 85 smartphone users. There are variations in the level of income of Consumers and the Consumer attitude changes towards buying a smartphone as per their personal, business and social life. The outcome of the analysis shows that brand aspect has a significant effect on the purchasing intention of smartphones.