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Big Data: A Game Changer for Insurance Industry

電子情報通信学会技術研究報告(Web), 2020

Journal of New Business Ventures, 2020

The present study aims to assess the intangible attributes of the service that have an impact on ... more The present study aims to assess the intangible attributes of the service that have an impact on customer satisfaction. The Intangible attributes attached to the service, are difficult to determine. The Indian Railway network is one of the largest railway networks in the world. It is spread over 115,000 km having 21,617 passenger trains carrying 23 million passengers every day. In terms of revenue generation, it is a major contributor to the Indian economy but even then, the service level is very poor as compared to the other parts of the world. Due to increased competition in the modes of transportation, the Service attributes of Indian Railway acts as a strong influencer on Passenger Satisfaction. Indian Railways has a huge potential in terms of economic benefits if their service quality is improved. Various studies have tried to identify the important attributes regarding the Service Quality of Indian Railway. The SERVQUAL model provided important insights into the service attrib...

Purpose: The aim of this research paper is to examine the impact on share prices and company mark... more Purpose: The aim of this research paper is to examine the impact on share prices and company market capitalization of earning announcements. Design/Methodology: Based on a sample of the constituents of the BSE Senses Index, 20 days pre-and 20 days post-earning announcements were compared using event window study. The significance of difference between them was also measured using paired/dependent t-test. Findings: The results of research showed than the pre-announcement mean closing prices were different from post-mean closing prices, thus impacting the firm’s market capitalization to a large extent. The earning announcements cause a lot of variation in stock prices during post announcement period. Practical implications: The announcements of earnings and their impact on the firm's value has always been a puzzle. The results will help in a simpler and more concrete way to better understand the impact of earning announcements on corporate market capitalization. The findings of th...

The paper analyzes how the integrated marketing communications impact the buying behaviour of con... more The paper analyzes how the integrated marketing communications impact the buying behaviour of consumers in the insurance sector. The paper starts with the overview of this sector which is facing challenges due to changes in the consumer behaviour and the marketing environment. The Insurance sector in India has become competitive due to the entry of several national and international players. Due to the increased competition the role of marketing communication has increased and now in all the marketing strategies of the companies it plays an important role in impacting the consumer behaviour. The marketing communications which was a simple promotional tool not very long ago has become one of the most complex processes in the present scenario of advanced technological developments. The main elements with which the strategy formulation for marketing communications is done are the 4P’s.The marketing strategies related to communications are formulated in such a way that it has maximum im...

Corporate and Business Strategy Review, 2020

The paper attempts to find the impact of technology on the purchase behavior of consumers for ins... more The paper attempts to find the impact of technology on the purchase behavior of consumers for insurance products. With the use of technology and e-commerce the adoption of insurance products had undergone a transformation. With the entry of private players the insurance sector has become very competitive (Jampala & Rao, 2005). With increased competition the life insurance industry is adopting innovative marketing practices to tap a larger market; the companies therefore are developing their capabilities of access-based penetration, distribution and sale to customers. The advances in technology have changed the way insurance products were marketed in India. Apart from the traditional agency channel, the companies are also exploring alternative channels like brokers, rural channels, online marketing, and e-commerce, etc. The personal selling based channels are the new innovative methods offering an effective reach at a minimum cost. To analyze the consumer purchase behavior the study ...