Noelia Medina Ojeda - Academia.edu (original) (raw)
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Papers by Noelia Medina Ojeda
Segmentation in tourism has become an important tool to have a deeper knowledge of tourists and t... more Segmentation in tourism has become an important tool to have a deeper knowledge of tourists and to differentiate them. Segmentation has been traditionally carried out through demographic and economic information regardless the value of tourist personality as a tool since it consists of stable and long-lasting thinking, emotional and behavioral patterns of a person that make them different from the others (Carver y Scheier, 2008; Larsen y Buss, 2008). However during the last years investigation on personality in tourism has increased on subjects like mice, wellness, snowboarding and risky sport tourism, and from a broad diversity of perspectives, but among them the most accepted one is the traits perspective, that is aimed at analyzing the structure of personality by measuring, identifying and classificating the similarities and differences of personality traits, and the most hardworking authors are Eysenck, Allport, Catell and Costa & McCrae. The most currently used method to measur...
Cuadernos de Turismo
El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en... more El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en la personalidad del turista en aras de justificar su potencial como criterio de segmentación de mercados turísticos de sol y playa. Para medir la personalidad se utilizó el método BIG FIVE y el rasgo de personalidad denominado búsqueda de sensaciones, aplicados a una muestra de 450 turistas de Gran Canaria (España). Los resultados muestran que las características sociodemográficas influyen en la personalidad de los turistas, siendo idónea, por tanto, como criterio de segmentación de mercados. The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-...
Cuadernos de Turismo
El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en... more El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en la personalidad del turista en aras de justificar su potencial como criterio de segmentación de mercados turísticos de sol y playa. Para medir la personalidad se utilizó el método BIG FIVE y el rasgo de personalidad denominado búsqueda de sensaciones, aplicados a una muestra de 450 turistas de Gran Canaria (España). Los resultados muestran que las características sociodemográficas influyen en la personalidad de los turistas, siendo idónea, por tanto, como criterio de segmentación de mercados. The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-...
Segmentation in tourism has become an important tool to have a deeper knowledge of tourists and t... more Segmentation in tourism has become an important tool to have a deeper knowledge of tourists and to differentiate them. Segmentation has been traditionally carried out through demographic and economic information regardless the value of tourist personality as a tool since it consists of stable and long-lasting thinking, emotional and behavioral patterns of a person that make them different from the others (Carver y Scheier, 2008; Larsen y Buss, 2008). However during the last years investigation on personality in tourism has increased on subjects like mice, wellness, snowboarding and risky sport tourism, and from a broad diversity of perspectives, but among them the most accepted one is the traits perspective, that is aimed at analyzing the structure of personality by measuring, identifying and classificating the similarities and differences of personality traits, and the most hardworking authors are Eysenck, Allport, Catell and Costa & McCrae. The most currently used method to measur...
Cuadernos de Turismo
El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en... more El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en la personalidad del turista en aras de justificar su potencial como criterio de segmentación de mercados turísticos de sol y playa. Para medir la personalidad se utilizó el método BIG FIVE y el rasgo de personalidad denominado búsqueda de sensaciones, aplicados a una muestra de 450 turistas de Gran Canaria (España). Los resultados muestran que las características sociodemográficas influyen en la personalidad de los turistas, siendo idónea, por tanto, como criterio de segmentación de mercados. The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-...
Cuadernos de Turismo
El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en... more El objetivo de este trabajo es analizar la influencia de las características sociodemográficas en la personalidad del turista en aras de justificar su potencial como criterio de segmentación de mercados turísticos de sol y playa. Para medir la personalidad se utilizó el método BIG FIVE y el rasgo de personalidad denominado búsqueda de sensaciones, aplicados a una muestra de 450 turistas de Gran Canaria (España). Los resultados muestran que las características sociodemográficas influyen en la personalidad de los turistas, siendo idónea, por tanto, como criterio de segmentación de mercados. The purpose of this study is to examine the influence of socio-demographic characteristics on tourist personality in order to be used as segmentation criteria for sun and beaches tourists. The method used to measure personality is the “Big 5” and the personality trait referred to as sensation seeking. A sample of 450 tourists was carried out on Gran Canaria (Spain). According to the results, socio-...