Novi Amelia - Academia.edu (original) (raw)

Papers by Novi Amelia

Research paper thumbnail of Green Purchase Behavior in Circular Packaging: The Case of Young Consumers in Indonesia

Cleaner and responsible consumption, Jun 1, 2024

Research paper thumbnail of Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia

Kajian Branding Indonesia, Nov 30, 2023

Previous studies link Instagram contents with impulsive buying behavior, by passing evaluation st... more Previous studies link Instagram contents with impulsive buying behavior, by passing evaluation stages in buying process. This study aims to fill this gap by considering the consumer behavior process leading up to the emergence of purchase intentions. Specifically, this research will examine the relationship between firm-created contents and user-generated contents with the purchase intentions of Gen Z consumers towards Erigo, while considering brand awareness, brand attitude, and belief in global brand citizenship. SEM-PLS analysis was conducted on 135 sample respondents through an online questionnaire, using the purposive sampling technique. This study resulted two findings: (1) firm-created contents positively influences belief in global brand citizenship, consequently, positively affects Gen Z consumers' purchase intentions towards the Erigo brand, (2) usergenerated contents positively influences brand attitude and belief in global brand citizenship, both of which, consequently, positively affect Gen Z consumers' purchase intentions towards the Erigo brand.

Research paper thumbnail of Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

International Journal of Event and Festival Management, Aug 14, 2020

Purpose-With the growing interest in eudaimonia in the past years and the need to better understa... more Purpose-With the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia. Design/methodology/approach-The analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries. Findings-From the three studies that the authors performed, their findings suggest that, based on hedonia and eudaimonia, festival attendees can be divided into three distinct segments: (1) pleasure seekers (i.e. visitors who look for personal pleasure, enjoyment and affection), (2) playful learners (i.e. visitors who not only seek pleasure, but also consider the urgency to think about the need to grow as a person) and (3) transcendentalists (i.e. visitors who seek a balance of pleasure, escapism, self-reflection, personal meaning and impact through attending festival activities). Research limitations/implications-This study argues that the ideas of hedonia and eudaimonia are present in the context of the music festival. Theoretically, this paper suggests that festival-goers can be divided into three clusters based on the values of hedonia and eudaimonia: pleasure seekers, playful learners and transcendentalists. Practically, this study suggests that festival organisers should consider developing music concert events by taking into account the eudaimonic and hedonistic desires, intrinsically possessed by the festival-goers, which is expected to add value to the produced musical event. Originality/value-This study is the first to present visitor segmentation in a music festival setting based on the values of eudaimonia, life satisfaction and hedonia.

Research paper thumbnail of Factors predicting pro-environmental behavior: the case of baby diapers

Journal of Social Marketing, Feb 13, 2023

Purpose In addition to being one of the most commonly purchased items by infant caretakers, dispo... more Purpose In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment. Shifting to a diapering method that is less harmful to the environment is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats influence pro-environmental behavior (PEB) intention. Design/methodology/approach This research uses a two-stage disjoint approach of partial least squares structural equation modeling to examine the data. In the conceptual model, a combination of reflective-reflective second-order constructs is used in the motivation, perceived benefits and perceived threats. A total of 233 respondents from a developing economy in Southeast Asia provide the data. Findings This study suggests that perceived benefits (i.e. environmental, monetary and symbol) and threats (i.e. susceptibility and severity) are significant determinants of PEB. Surprisingly, motivation and subjective norms had no significant relationship with consumers' adoption of non-DBD alternatives. Research limitations/implications To persuade caretakers to act in an environmentally responsible manner, the findings of this study imply that, where relevant, considerations for a wide variety of benefits and health risks should be made apparent. Environmental, financial and symbolic benefits should be shared with prospective target audiences. Caretakers should be warned of probable health effects of not being environmentally friendly. This study argues that caretakers' lack of information of non-DBD options may explain the insignificance of subjective norms and motivation. Originality/value This study contributes to the social marketing literature by examining the influence of motivation, subjective norms, perceived benefits and perceived threats on the intention to use more-environmentally friendly alternatives to DBDs as a manifestation of PEB.

Research paper thumbnail of Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik

Research paper thumbnail of Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)

Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang ba... more Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang baru-baru ini banyak diteliti dalam dunia pariwisata. Pembentukan MTE atau memori yang dikenang oleh seseorang biasanya dipelajari sebaga i suatu efek pengalaman yang dialami oleh wisatawan, yang kemudian memengaruhi keputusan wisatawan. Telah ditemukan pada penelitian sebelumnya dengan konteks pariwisata budaya bahwa melalui keterlibatan pengunjung, pembentukan MTE dapat terjadi, sehingga pada akhirnya wisatawan mempunyai intensi untuk merekomendasikan dan mengunjungi kembali. Di sisi lain, penelitian ini dicoba untuk dilengkapi melalui penambahan satu variabel yaitu intensifikasi kunjungan, yang merupakan aksi perpanjangan wisatawan setelah aktivitas berwisata. Perbedaan penelitian ini adalah penambahan hipotesis terhadap variabel intensifikasi kunjungan sebagai efek dari pembentukan MTE, konteks lokasi penelitian yaitu di Indonesia, serta studi empiris terhadap Museum Bank Indonesia sebagai salah satu konteks pariwisata budaya yang mempunyai nilai historikal. Suatu model dibangun untuk memahami apakah keterlibatan pengunjung mempunyai pengaruh terhadap pembentukan MTE, dan selanjutnya memengaruhi intensi seseorang untuk merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan. Penelitian diadakan selama bulan Mei hingga Juli 2019, dengan metode penelitian yang digunakan adalah kuantitatif, nonprobability, judgemental/purposive sampling dimana setelah kuesioner didistribusikan, data akhir yang terkumpul sejumlah 303 responden. Data diolah menggunakan Structural Equation Modeling melalui AMOS 24. Hasil penelitian menunjukkan bahwa keterlibatan pengunjung mempunyai pengaruh terhadap pembentukan MTE, serta intensi merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan. Secara keseluruhan, untuk mengembangkan pariwisata budaya khususnya dalam konteks Museum Bank Indonesia, upaya pengembangan fasilitas interaktif dan video dapat diperbarui kontennya dengan konten yang bersifat persuasif dan menarik agar meningkatkan kesan memori yang terbentuk dalam wisatawan, serta akhirnya wisatawan mempunyai intensi untuk merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan.

Research paper thumbnail of Employer Branding for Talent Attraction in the Indonesian Mining Industry

International journal of business, Jun 22, 2016

I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in a... more I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in achieving a company's goal, there is a competition among them in getting top talents called t he 'war for talent'. This situation exists due to the short availability of skilled talent (Mosley , 2015), and it is worst in some particular fields like science, mathematics, and engineering. One of the industries that faces a skill shortage situation is the mining industry. This industry, where high skill talents are needed, is facing a Greybeard Phenomenon - a term for describing the condition of aging professional workforce and gender imbalance that exist in the mining industry (Gibson and Scoble, 2004). This phenomenon, along with the high demand on the mining sector, has created a skill shortage in mining industry (Bloomberg, 2014) and triggered a competition for talent attraction between the firms in the mining industry.In Indonesia, where 133,000 more engineers are needed every year (Kompas, 2014), the high-skill-shortage in mining industry also existed. It is compounded by the small amount of university in Indonesia that offer mining related programs. From these limited universities, only small number of well-known university are considered as the potential talent pool by the industry. This situation may create a "war for talent" between the firms in mining industry within this limited talent pool. Therefore, in order to win the competition over high-skilled talents, these firms need to develop some strategies.One of the suitable strategies in the war for talent is employer branding. Increasingly, many organizations are setting their budget and developing a program for this employer branding (Backhaus and Tikoo, 2004; Davies, 2008). Mosley (2015) also states it is the time for employers to strengthen their brand in order to compete effectively in the war for talent. By implementing an effective employer branding strategy, a company can gain more flexible and time effective recruitment, reduce the recruitment cost, and get a better quality of applicants (Heilmann et al., 2013). It also can be a tool o f communication for the work environment, so the external people know what it is like to work for an organization (Love and Singh, 2011).Then what is employer branding? The term employer branding w a s firstly used by Simon Barrow and Tim Ambler on the Journal of Brand Management in December 1996. They defined it as "the package of functional, econo mic, and psychological benefits provided by the employment and identified with the employing company" (Heilmann et al., 2013, p.285). It is like the "traditional" recruitment but aimed for a long-ter m goal. Employer branding cuts across the specialism of traditional human resource, then becomes an umbrella program for them (Edwards, 2010). The main objectives of employer branding are talent attraction and employee retention. Thus it is highlighting the offering that companies propose in order to attract the potential talents, called as the dimensionality of employer branding.On the first study of employer branding, Ambler and Barrow (1996) have constructed three dimensions of employer branding: (1) the functional dimension, (2) the economic dimension, and (3) psychological dimension. Then, Berthon et al. (2005) developed a scale based on Ambler and Barrow's (1996) and proposed five dimensions of employer branding that include interest value, social value, economic value, development value, and application value. These five dimensions have since been used as the base of several studies in employer branding (Alniacik et al., 2014; Zhu et al., 2014), which then propose the dimensions on various contexts. However, a specific study in mining industry ha s n o t e x i st e d in the context o f Indonesia. Thus, this paper is aimed to analyze the employer branding concept in the mining industry in Indonesia.II. LITERATURE REVIEWA. Employer BrandingBranding is a marketing activity that creates a "name, term, design, symbol, or any feature" on a product to make a differentiation from other similar products (Bennet, 1998). …

Research paper thumbnail of Factors predicting pro-environmental behavior: the case of baby diapers

Journal of Social Marketing

Purpose In addition to being one of the most commonly purchased items by infant caretakers, dispo... more Purpose In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment. Shifting to a diapering method that is less harmful to the environment is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats influence pro-environmental behavior (PEB) intention. Design/methodology/approach This research uses a two-stage disjoint approach of partial least squares structural equation modeling to examine the data. In the conceptual model, a combination of reflective-reflective second-order constructs is used in the motivation, perceived benefits and perceived threats. A total of 233 respondents from a developing economy in Southeast Asia provide the data. Findings This study suggests that perceived benefits (i.e. environmental, monetary and symbol) and threats (i.e. susceptibility and severi...

Research paper thumbnail of Consumer Culture Theory: Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia

Kajian Branding Indonesia, Jan 13, 2020

Research paper thumbnail of The Effect of Primary and Secondary Brand Association on Fast Food Industry

Kajian Branding Indonesia, Jun 23, 2022

Consumers nowaday are now becoming more health conscious, more environment friendly, and concern ... more Consumers nowaday are now becoming more health conscious, more environment friendly, and concern about where their meals come from. This shift of consumers' preferences are threatening the big food industry and one of the way to survive is through rebranding. This study is aimed to see the the effect of primary and secondary brand association on consumer's perception toward the healthy brand image. We conducted two experimental design, each group of the study used a one group only with pre and post Consumers nowaday are now becoming more health conscious, more environment friendly, and concern about where their meals come from. This shift of consumers' preferences are threatening the big food industry and one of the way to survive is through rebranding. This study is aimed to see the the effect of primary and secondary brand association on consumer's perception toward the healthy brand image. We conducted two experimental design, each group of the study used a one group only with pre and post

Research paper thumbnail of Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas: Kasus Teater Katak

Kajian Branding Indonesia

Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater... more Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater yang berhasil mendapat sorotan publik dan membangun jaringan yang luas, kami dapati bahwa ada peluang untuk mengembalikan dunia perteateran di Indonesia ke masa jayanya, sebagaimana pada tahun 1960 maupun 1970. Melalui berbagai usahanya untuk memperluas pasar penikmat teater di Indonesia, guna memungkinkan para pecinta aliran seni tersebut dapat hidup hanya dengan berteater, ia mendapati bahwa sesama performing art enthusiast, mampu bertahan jika antar komunitas menopang satu sama lain. Pernyataan ini kemudian kami uji dengan model jurnal dengan judul Pengaruh Wadah Berbagi Pengetahuan Terhadap Komitmen dari Komunitas Merek, yang menjadi acuan penulisan laporan ini. Riset yang membahas tentang ruang-ruang yang dapat mempengaruhi komitmen komunitas merek ini menilik kasus dengan teori ruang berbagi pengetahuan, komitmen, serta act of loyalty dan menerapkan riset kuantitatif berupa non pr...

Research paper thumbnail of Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik

Kajian Branding Indonesia

Seiring terbukanya akses informasi mengenai pencemaran lingkungan, membuat konsumen mulai menyada... more Seiring terbukanya akses informasi mengenai pencemaran lingkungan, membuat konsumen mulai menyadari bahwa aktivitas konsumsi berkontribusi besar dalam berbagai masalah lingkungan. Hal ini memunculkan tren Green Consumerism dimana konsumen mengubah kegiatan konsumsi mereka menjadi lebih ramah lingkungan. Gerakan ini pun mendorong perusahaan untuk menyesuaikan dengan konsumen melalui strategi green marketing yang menghasilkan produk/jasa yang disebut sebagai green product. Salah satu jenis green product yang semakin berkembang adalah produk perawatan tubuh organik. Penelitian ini akan membahas mengenai consumer purchase behavior produk perawatan tubuh organik berdasarkan Theory of Planned Behavior (Ajzen, 1985) di Indonesia, khususnya daerah Jabodetabek. Secara rinci, penelitian ini mengidentifikasi: 1) pengaruh nilai konsumen (kesadaran akan kesehatan, kesadaran akan lingkungan, kesadaran akan penampilan dan nilai emosional) terhadap sikap dalam pembelian produk perawatan tubuh organ...

Research paper thumbnail of Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)

Kajian Branding Indonesia, 2019

Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang ba... more Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang baru-baru ini banyak diteliti dalam dunia pariwisata. Pembentukan MTE atau memori yang dikenang oleh seseorang biasanya dipelajari sebagai suatu efek pengalaman yang dialami oleh wisatawan, yang kemudian memengaruhi keputusan wisatawan. Telah ditemukan pada penelitian sebelumnya dengan konteks pariwisata budaya bahwa melalui keterlibatan pengunjung, pembentukan MTE dapat terjadi, sehingga pada akhirnya wisatawan mempunyai intensi untuk merekomendasikan dan mengunjungi kembali. Di sisi lain, penelitian ini dicoba untuk dilengkapi melalui penambahan satu variabel yaitu intensifikasi kunjungan, yang merupakan aksi perpanjangan wisatawan setelah aktivitas berwisata. Perbedaan penelitian ini adalah penambahan hipotesis terhadap variabel intensifikasi kunjungan sebagai efek dari pembentukan MTE, konteks lokasi penelitian yaitu di Indonesia, serta studi empiris terhadap Museum Bank Indonesia seba...

Research paper thumbnail of Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

International Journal of Event and Festival Management, 2020

PurposeWith the growing interest in eudaimonia in the past years and the need to better understan... more PurposeWith the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia.Design/methodology/approachThe analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries.Findings...

Research paper thumbnail of Employer Branding for Talent Attraction in the Indonesian Mining Industry

International journal of business, 2016

I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in a... more I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in achieving a company's goal, there is a competition among them in getting top talents called t he 'war for talent'. This situation exists due to the short availability of skilled talent (Mosley , 2015), and it is worst in some particular fields like science, mathematics, and engineering. One of the industries that faces a skill shortage situation is the mining industry. This industry, where high skill talents are needed, is facing a Greybeard Phenomenon - a term for describing the condition of aging professional workforce and gender imbalance that exist in the mining industry (Gibson and Scoble, 2004). This phenomenon, along with the high demand on the mining sector, has created a skill shortage in mining industry (Bloomberg, 2014) and triggered a competition for talent attraction between the firms in the mining industry.In Indonesia, where 133,000 more engineers are needed eve...

Research paper thumbnail of Internet Based ICT by Indonesian SMEs (Case Study : Batik Trusmi): SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016

In order to gain competitive advantages and compete in the global market, SMEs are pushed to adop... more In order to gain competitive advantages and compete in the global market, SMEs are pushed to adopt the internet based ICT in their business process. Despite of numerous benefit provided by the internet adoption, the internet adoption in developing countries’ SMEs are still low. Thus this study is aimed to examine the factors influencing internet based ICT adoption in developing countries’ SMEs. This study was conducted in Indonesia with Batik Trusmi, Cirebon, West Java as the case study. Partial least square-structural equation model (PLS-SEM) was used as the analytical tool. The findings showed six factors that significantly influencing the internet based ICT adoption in Batik Trusmi: CEO’s knowledge, firm size, competitor, pressure from buyer/supplier, perceived benefit, and cost.

Research paper thumbnail of Two Major Powers in Captivating Regional Influence and Dynamics: Comparing Foreign Policies of China and United States in Southeast Asia

Contemporary Chinese Political Economy and Strategic Relations: An International Journal, 2018

Research paper thumbnail of Institutions and technology in the value co-creation process of restaurant consumers: a service-dominant logic perspective

The TQM Journal, 2021

Purpose This study aims to examine the influence of institutions and technology on value co-creat... more Purpose This study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel operant resources. The problem in this study is analyzed based on the perspective of service-dominant logic or the service ecosystem. Design/methodology/approach Primary data collection was carried out using a questionnaire through an online survey. All indicators are measured using a seven-point Likert scale. The exploratory factor analysis technique was applied to test the construct validity. We obtain data from 358 McDonald's restaurant consumers. Furthermore, nine hypotheses were tested using simple and multiple linear regression. Findings The results of this study proved that the nine proposed hypotheses were not rejected. Technology has been shown to significantly influence institutions, and both institutions and technology have also been shown to influence strategic benefits. Furthermore, insti...

Research paper thumbnail of Green Purchase Behavior in Circular Packaging: The Case of Young Consumers in Indonesia

Cleaner and responsible consumption, Jun 1, 2024

Research paper thumbnail of Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia

Kajian Branding Indonesia, Nov 30, 2023

Previous studies link Instagram contents with impulsive buying behavior, by passing evaluation st... more Previous studies link Instagram contents with impulsive buying behavior, by passing evaluation stages in buying process. This study aims to fill this gap by considering the consumer behavior process leading up to the emergence of purchase intentions. Specifically, this research will examine the relationship between firm-created contents and user-generated contents with the purchase intentions of Gen Z consumers towards Erigo, while considering brand awareness, brand attitude, and belief in global brand citizenship. SEM-PLS analysis was conducted on 135 sample respondents through an online questionnaire, using the purposive sampling technique. This study resulted two findings: (1) firm-created contents positively influences belief in global brand citizenship, consequently, positively affects Gen Z consumers' purchase intentions towards the Erigo brand, (2) usergenerated contents positively influences brand attitude and belief in global brand citizenship, both of which, consequently, positively affect Gen Z consumers' purchase intentions towards the Erigo brand.

Research paper thumbnail of Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

International Journal of Event and Festival Management, Aug 14, 2020

Purpose-With the growing interest in eudaimonia in the past years and the need to better understa... more Purpose-With the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia. Design/methodology/approach-The analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries. Findings-From the three studies that the authors performed, their findings suggest that, based on hedonia and eudaimonia, festival attendees can be divided into three distinct segments: (1) pleasure seekers (i.e. visitors who look for personal pleasure, enjoyment and affection), (2) playful learners (i.e. visitors who not only seek pleasure, but also consider the urgency to think about the need to grow as a person) and (3) transcendentalists (i.e. visitors who seek a balance of pleasure, escapism, self-reflection, personal meaning and impact through attending festival activities). Research limitations/implications-This study argues that the ideas of hedonia and eudaimonia are present in the context of the music festival. Theoretically, this paper suggests that festival-goers can be divided into three clusters based on the values of hedonia and eudaimonia: pleasure seekers, playful learners and transcendentalists. Practically, this study suggests that festival organisers should consider developing music concert events by taking into account the eudaimonic and hedonistic desires, intrinsically possessed by the festival-goers, which is expected to add value to the produced musical event. Originality/value-This study is the first to present visitor segmentation in a music festival setting based on the values of eudaimonia, life satisfaction and hedonia.

Research paper thumbnail of Factors predicting pro-environmental behavior: the case of baby diapers

Journal of Social Marketing, Feb 13, 2023

Purpose In addition to being one of the most commonly purchased items by infant caretakers, dispo... more Purpose In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment. Shifting to a diapering method that is less harmful to the environment is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats influence pro-environmental behavior (PEB) intention. Design/methodology/approach This research uses a two-stage disjoint approach of partial least squares structural equation modeling to examine the data. In the conceptual model, a combination of reflective-reflective second-order constructs is used in the motivation, perceived benefits and perceived threats. A total of 233 respondents from a developing economy in Southeast Asia provide the data. Findings This study suggests that perceived benefits (i.e. environmental, monetary and symbol) and threats (i.e. susceptibility and severity) are significant determinants of PEB. Surprisingly, motivation and subjective norms had no significant relationship with consumers' adoption of non-DBD alternatives. Research limitations/implications To persuade caretakers to act in an environmentally responsible manner, the findings of this study imply that, where relevant, considerations for a wide variety of benefits and health risks should be made apparent. Environmental, financial and symbolic benefits should be shared with prospective target audiences. Caretakers should be warned of probable health effects of not being environmentally friendly. This study argues that caretakers' lack of information of non-DBD options may explain the insignificance of subjective norms and motivation. Originality/value This study contributes to the social marketing literature by examining the influence of motivation, subjective norms, perceived benefits and perceived threats on the intention to use more-environmentally friendly alternatives to DBDs as a manifestation of PEB.

Research paper thumbnail of Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik

Research paper thumbnail of Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)

Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang ba... more Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang baru-baru ini banyak diteliti dalam dunia pariwisata. Pembentukan MTE atau memori yang dikenang oleh seseorang biasanya dipelajari sebaga i suatu efek pengalaman yang dialami oleh wisatawan, yang kemudian memengaruhi keputusan wisatawan. Telah ditemukan pada penelitian sebelumnya dengan konteks pariwisata budaya bahwa melalui keterlibatan pengunjung, pembentukan MTE dapat terjadi, sehingga pada akhirnya wisatawan mempunyai intensi untuk merekomendasikan dan mengunjungi kembali. Di sisi lain, penelitian ini dicoba untuk dilengkapi melalui penambahan satu variabel yaitu intensifikasi kunjungan, yang merupakan aksi perpanjangan wisatawan setelah aktivitas berwisata. Perbedaan penelitian ini adalah penambahan hipotesis terhadap variabel intensifikasi kunjungan sebagai efek dari pembentukan MTE, konteks lokasi penelitian yaitu di Indonesia, serta studi empiris terhadap Museum Bank Indonesia sebagai salah satu konteks pariwisata budaya yang mempunyai nilai historikal. Suatu model dibangun untuk memahami apakah keterlibatan pengunjung mempunyai pengaruh terhadap pembentukan MTE, dan selanjutnya memengaruhi intensi seseorang untuk merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan. Penelitian diadakan selama bulan Mei hingga Juli 2019, dengan metode penelitian yang digunakan adalah kuantitatif, nonprobability, judgemental/purposive sampling dimana setelah kuesioner didistribusikan, data akhir yang terkumpul sejumlah 303 responden. Data diolah menggunakan Structural Equation Modeling melalui AMOS 24. Hasil penelitian menunjukkan bahwa keterlibatan pengunjung mempunyai pengaruh terhadap pembentukan MTE, serta intensi merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan. Secara keseluruhan, untuk mengembangkan pariwisata budaya khususnya dalam konteks Museum Bank Indonesia, upaya pengembangan fasilitas interaktif dan video dapat diperbarui kontennya dengan konten yang bersifat persuasif dan menarik agar meningkatkan kesan memori yang terbentuk dalam wisatawan, serta akhirnya wisatawan mempunyai intensi untuk merekomendasikan, mengunjungi kembali, serta intensifikasi kunjungan.

Research paper thumbnail of Employer Branding for Talent Attraction in the Indonesian Mining Industry

International journal of business, Jun 22, 2016

I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in a... more I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in achieving a company's goal, there is a competition among them in getting top talents called t he 'war for talent'. This situation exists due to the short availability of skilled talent (Mosley , 2015), and it is worst in some particular fields like science, mathematics, and engineering. One of the industries that faces a skill shortage situation is the mining industry. This industry, where high skill talents are needed, is facing a Greybeard Phenomenon - a term for describing the condition of aging professional workforce and gender imbalance that exist in the mining industry (Gibson and Scoble, 2004). This phenomenon, along with the high demand on the mining sector, has created a skill shortage in mining industry (Bloomberg, 2014) and triggered a competition for talent attraction between the firms in the mining industry.In Indonesia, where 133,000 more engineers are needed every year (Kompas, 2014), the high-skill-shortage in mining industry also existed. It is compounded by the small amount of university in Indonesia that offer mining related programs. From these limited universities, only small number of well-known university are considered as the potential talent pool by the industry. This situation may create a "war for talent" between the firms in mining industry within this limited talent pool. Therefore, in order to win the competition over high-skilled talents, these firms need to develop some strategies.One of the suitable strategies in the war for talent is employer branding. Increasingly, many organizations are setting their budget and developing a program for this employer branding (Backhaus and Tikoo, 2004; Davies, 2008). Mosley (2015) also states it is the time for employers to strengthen their brand in order to compete effectively in the war for talent. By implementing an effective employer branding strategy, a company can gain more flexible and time effective recruitment, reduce the recruitment cost, and get a better quality of applicants (Heilmann et al., 2013). It also can be a tool o f communication for the work environment, so the external people know what it is like to work for an organization (Love and Singh, 2011).Then what is employer branding? The term employer branding w a s firstly used by Simon Barrow and Tim Ambler on the Journal of Brand Management in December 1996. They defined it as "the package of functional, econo mic, and psychological benefits provided by the employment and identified with the employing company" (Heilmann et al., 2013, p.285). It is like the "traditional" recruitment but aimed for a long-ter m goal. Employer branding cuts across the specialism of traditional human resource, then becomes an umbrella program for them (Edwards, 2010). The main objectives of employer branding are talent attraction and employee retention. Thus it is highlighting the offering that companies propose in order to attract the potential talents, called as the dimensionality of employer branding.On the first study of employer branding, Ambler and Barrow (1996) have constructed three dimensions of employer branding: (1) the functional dimension, (2) the economic dimension, and (3) psychological dimension. Then, Berthon et al. (2005) developed a scale based on Ambler and Barrow's (1996) and proposed five dimensions of employer branding that include interest value, social value, economic value, development value, and application value. These five dimensions have since been used as the base of several studies in employer branding (Alniacik et al., 2014; Zhu et al., 2014), which then propose the dimensions on various contexts. However, a specific study in mining industry ha s n o t e x i st e d in the context o f Indonesia. Thus, this paper is aimed to analyze the employer branding concept in the mining industry in Indonesia.II. LITERATURE REVIEWA. Employer BrandingBranding is a marketing activity that creates a "name, term, design, symbol, or any feature" on a product to make a differentiation from other similar products (Bennet, 1998). …

Research paper thumbnail of Factors predicting pro-environmental behavior: the case of baby diapers

Journal of Social Marketing

Purpose In addition to being one of the most commonly purchased items by infant caretakers, dispo... more Purpose In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment. Shifting to a diapering method that is less harmful to the environment is an example of pro-environmental conduct. Hence, this study aims to examine how motivation, subjective norms, perceived benefits and perceived threats influence pro-environmental behavior (PEB) intention. Design/methodology/approach This research uses a two-stage disjoint approach of partial least squares structural equation modeling to examine the data. In the conceptual model, a combination of reflective-reflective second-order constructs is used in the motivation, perceived benefits and perceived threats. A total of 233 respondents from a developing economy in Southeast Asia provide the data. Findings This study suggests that perceived benefits (i.e. environmental, monetary and symbol) and threats (i.e. susceptibility and severi...

Research paper thumbnail of Consumer Culture Theory: Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia

Kajian Branding Indonesia, Jan 13, 2020

Research paper thumbnail of The Effect of Primary and Secondary Brand Association on Fast Food Industry

Kajian Branding Indonesia, Jun 23, 2022

Consumers nowaday are now becoming more health conscious, more environment friendly, and concern ... more Consumers nowaday are now becoming more health conscious, more environment friendly, and concern about where their meals come from. This shift of consumers' preferences are threatening the big food industry and one of the way to survive is through rebranding. This study is aimed to see the the effect of primary and secondary brand association on consumer's perception toward the healthy brand image. We conducted two experimental design, each group of the study used a one group only with pre and post Consumers nowaday are now becoming more health conscious, more environment friendly, and concern about where their meals come from. This shift of consumers' preferences are threatening the big food industry and one of the way to survive is through rebranding. This study is aimed to see the the effect of primary and secondary brand association on consumer's perception toward the healthy brand image. We conducted two experimental design, each group of the study used a one group only with pre and post

Research paper thumbnail of Peran Ruang Wadah Berbagi Pengetahuan Terhadap Komitmen Komunitas dan Loyalitas: Kasus Teater Katak

Kajian Branding Indonesia

Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater... more Melalui sebuah wawancara dengan seorang sutradara sekaligus penggerak Teater Katak, sebuah teater yang berhasil mendapat sorotan publik dan membangun jaringan yang luas, kami dapati bahwa ada peluang untuk mengembalikan dunia perteateran di Indonesia ke masa jayanya, sebagaimana pada tahun 1960 maupun 1970. Melalui berbagai usahanya untuk memperluas pasar penikmat teater di Indonesia, guna memungkinkan para pecinta aliran seni tersebut dapat hidup hanya dengan berteater, ia mendapati bahwa sesama performing art enthusiast, mampu bertahan jika antar komunitas menopang satu sama lain. Pernyataan ini kemudian kami uji dengan model jurnal dengan judul Pengaruh Wadah Berbagi Pengetahuan Terhadap Komitmen dari Komunitas Merek, yang menjadi acuan penulisan laporan ini. Riset yang membahas tentang ruang-ruang yang dapat mempengaruhi komitmen komunitas merek ini menilik kasus dengan teori ruang berbagi pengetahuan, komitmen, serta act of loyalty dan menerapkan riset kuantitatif berupa non pr...

Research paper thumbnail of Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik

Kajian Branding Indonesia

Seiring terbukanya akses informasi mengenai pencemaran lingkungan, membuat konsumen mulai menyada... more Seiring terbukanya akses informasi mengenai pencemaran lingkungan, membuat konsumen mulai menyadari bahwa aktivitas konsumsi berkontribusi besar dalam berbagai masalah lingkungan. Hal ini memunculkan tren Green Consumerism dimana konsumen mengubah kegiatan konsumsi mereka menjadi lebih ramah lingkungan. Gerakan ini pun mendorong perusahaan untuk menyesuaikan dengan konsumen melalui strategi green marketing yang menghasilkan produk/jasa yang disebut sebagai green product. Salah satu jenis green product yang semakin berkembang adalah produk perawatan tubuh organik. Penelitian ini akan membahas mengenai consumer purchase behavior produk perawatan tubuh organik berdasarkan Theory of Planned Behavior (Ajzen, 1985) di Indonesia, khususnya daerah Jabodetabek. Secara rinci, penelitian ini mengidentifikasi: 1) pengaruh nilai konsumen (kesadaran akan kesehatan, kesadaran akan lingkungan, kesadaran akan penampilan dan nilai emosional) terhadap sikap dalam pembelian produk perawatan tubuh organ...

Research paper thumbnail of Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)

Kajian Branding Indonesia, 2019

Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang ba... more Memorable Tourism Experience atau yang selanjutnya disebut MTE merupakan salah satu aspek yang baru-baru ini banyak diteliti dalam dunia pariwisata. Pembentukan MTE atau memori yang dikenang oleh seseorang biasanya dipelajari sebagai suatu efek pengalaman yang dialami oleh wisatawan, yang kemudian memengaruhi keputusan wisatawan. Telah ditemukan pada penelitian sebelumnya dengan konteks pariwisata budaya bahwa melalui keterlibatan pengunjung, pembentukan MTE dapat terjadi, sehingga pada akhirnya wisatawan mempunyai intensi untuk merekomendasikan dan mengunjungi kembali. Di sisi lain, penelitian ini dicoba untuk dilengkapi melalui penambahan satu variabel yaitu intensifikasi kunjungan, yang merupakan aksi perpanjangan wisatawan setelah aktivitas berwisata. Perbedaan penelitian ini adalah penambahan hipotesis terhadap variabel intensifikasi kunjungan sebagai efek dari pembentukan MTE, konteks lokasi penelitian yaitu di Indonesia, serta studi empiris terhadap Museum Bank Indonesia seba...

Research paper thumbnail of Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

International Journal of Event and Festival Management, 2020

PurposeWith the growing interest in eudaimonia in the past years and the need to better understan... more PurposeWith the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia.Design/methodology/approachThe analysis in this study employs a case research method that follows the abductive paradigm. The authors begin their conceptual foundation with a review of the literature on hedonia, life satisfaction and eudaimonia. The authors then use the preliminary conceptual foundation as the basis of rival analysis through a focus group and interviews with senior executives, government officials, communities and other related stakeholders. The authors also carry out an exploratory factor analysis to determine the building blocks of eudaimonic festival experiences. Last, using cluster analysis, the authors support their conceptual proposition from the initial qualitative inquiries.Findings...

Research paper thumbnail of Employer Branding for Talent Attraction in the Indonesian Mining Industry

International journal of business, 2016

I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in a... more I. INTRODUCTIONAs companies realized t h a t human capital is one of the most important keys in achieving a company's goal, there is a competition among them in getting top talents called t he 'war for talent'. This situation exists due to the short availability of skilled talent (Mosley , 2015), and it is worst in some particular fields like science, mathematics, and engineering. One of the industries that faces a skill shortage situation is the mining industry. This industry, where high skill talents are needed, is facing a Greybeard Phenomenon - a term for describing the condition of aging professional workforce and gender imbalance that exist in the mining industry (Gibson and Scoble, 2004). This phenomenon, along with the high demand on the mining sector, has created a skill shortage in mining industry (Bloomberg, 2014) and triggered a competition for talent attraction between the firms in the mining industry.In Indonesia, where 133,000 more engineers are needed eve...

Research paper thumbnail of Internet Based ICT by Indonesian SMEs (Case Study : Batik Trusmi): SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries, August 15th-16th 2016

In order to gain competitive advantages and compete in the global market, SMEs are pushed to adop... more In order to gain competitive advantages and compete in the global market, SMEs are pushed to adopt the internet based ICT in their business process. Despite of numerous benefit provided by the internet adoption, the internet adoption in developing countries’ SMEs are still low. Thus this study is aimed to examine the factors influencing internet based ICT adoption in developing countries’ SMEs. This study was conducted in Indonesia with Batik Trusmi, Cirebon, West Java as the case study. Partial least square-structural equation model (PLS-SEM) was used as the analytical tool. The findings showed six factors that significantly influencing the internet based ICT adoption in Batik Trusmi: CEO’s knowledge, firm size, competitor, pressure from buyer/supplier, perceived benefit, and cost.

Research paper thumbnail of Two Major Powers in Captivating Regional Influence and Dynamics: Comparing Foreign Policies of China and United States in Southeast Asia

Contemporary Chinese Political Economy and Strategic Relations: An International Journal, 2018

Research paper thumbnail of Institutions and technology in the value co-creation process of restaurant consumers: a service-dominant logic perspective

The TQM Journal, 2021

Purpose This study aims to examine the influence of institutions and technology on value co-creat... more Purpose This study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel operant resources. The problem in this study is analyzed based on the perspective of service-dominant logic or the service ecosystem. Design/methodology/approach Primary data collection was carried out using a questionnaire through an online survey. All indicators are measured using a seven-point Likert scale. The exploratory factor analysis technique was applied to test the construct validity. We obtain data from 358 McDonald's restaurant consumers. Furthermore, nine hypotheses were tested using simple and multiple linear regression. Findings The results of this study proved that the nine proposed hypotheses were not rejected. Technology has been shown to significantly influence institutions, and both institutions and technology have also been shown to influence strategic benefits. Furthermore, insti...