Novita Rosanti - Academia.edu (original) (raw)
Papers by Novita Rosanti
Quantitative Economics and Management Studies
The study aim is to analyze are brand image and product quality partially positive and significan... more The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...
Penelitian ini bertujuan untuk menganalis sejauh mana Sistem Informasi Debitur menunjang keamanan... more Penelitian ini bertujuan untuk menganalis sejauh mana Sistem Informasi Debitur menunjang keamanan pemberian kredit pada PT. BPR Capta Mulia. Metode analisis yang digunakan untuk mengetahui sejauh mana Sistem Informasi Debitur bekerja efektif dalam menunjang keamanan pemberian kredit pada PT. BPR Capta Mulia Abadi adalah Analisis Deskriptif Kualitatif dengan Metode Analisis Komparatif. Hasil penelitian menunjukkan bahwa Sistem Informasi Debitur telah bekerja secara efektif dalam menunjang keamanan pemberian kredit, dimana selama penggunaannya dalam menganalisa calon debitur maka didapatkan bahwa terjadi penurunan debitur bermasalah serta penurunan terhadap persentase non performing loan.
Business and Entrepreneurial Review
The research objective is to analyze the factors that influence the decision of non-Muslims to be... more The research objective is to analyze the factors that influence the decision of non-Muslims to become customers at Islamic Banks in Makassar. The population in this study are non-Muslims who are customers at the XYZ Syariah bank in Makassar. The sample used was 86 respondents based on the Slovin formula. The sampling technique used is accidental sampling. Analysis of the data used in this study uses multiple regression. Based on the results of the analysis it can be concluded that the location has a positive and significant effect. Services have a positive and insignificant effect. Perception has positive and insignificant effect, profit sharing has positive and significant influence and promotion has positive and insignificant effect on the decision of non-Muslims to become customers at Islamic banks in Makassar.
Tujuan Penelitian ini adalah untuk menganalisis besarnya pengaruh jumlah pengecer terhadap penin... more Tujuan Penelitian ini adalah untuk menganalisis besarnya pengaruh jumlah pengecer terhadap peningkatan volume penjualan perusahaan dan untuk mengetahui hubungan antara jumlah pengecer dengan peningkatan volume penjualan. Adapun metode analisis yang digunakan adalah metode analisis kualitatif dan metode analisis kuantitatif. Hasil analisis menunjukkan bahwa hubungan antara jumlah pengecer dengan volume penjualan mie kering pada PT. Maccini Baji adalah positif
The objective to be achieved is to know what factors make the toll service users reluctant to swi... more The objective to be achieved is to know what factors make the toll service users reluctant to switch to using e-money. Contributions in this study are expected to provide information to Bank Indonesia in establishing policies related to financial transactions in Indonesia. The clan service party as the manager of the toll road and the addition of the sciences rationality in the field of marketing is mainly related to consumer behavior in choosing a particular product. This study uses primary data with data collection techniques through questionnaire method. The respondent used is the user of motorway owner of Group 1 vehicle. Further data is processed using Factor Analysis with the help of Statistical Package for the Social Science (SPSS) version 24 for Windows. Previously tested the instrument with validity and reliability test. The results showed that there are 4 factors that make the toll users are reluctant to switch to using e-money. These factors are the main general behavior ...
The study aims to determine the influence of resources on the customer's decision to use the ... more The study aims to determine the influence of resources on the customer's decision to use the savings Britama, and know the most dominant sources of information that influence the customer's decision. Data are obtained from the primary data with questioning techniques. Saving all customers of the population. Determination of the number of samples using the formula Slovin and obtained as many as 100 people Penyebarann questionnaire using accidental sampling technique. The analytical method used is quantitative analysis with multiple linear regression and test of data using Validity Test, Test Reliability Test, T (t-test), Test Asumsik Classical and Simultaneous Testing. The results showed that the source of positive influence is not significant personal, commercial sources and no significant negative effect, public resources and significant positive effect, as well as the source of the experimental positive and significant impact. Source Experimental become the most dominant...
The study aim is to analyze Are brand image and product quality partially positive and significan... more The study aim is to analyze Are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...
Quantitative Economics and Management Studies
The study aim is to analyze are brand image and product quality partially positive and significan... more The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...
Penelitian ini bertujuan untuk menganalis sejauh mana Sistem Informasi Debitur menunjang keamanan... more Penelitian ini bertujuan untuk menganalis sejauh mana Sistem Informasi Debitur menunjang keamanan pemberian kredit pada PT. BPR Capta Mulia. Metode analisis yang digunakan untuk mengetahui sejauh mana Sistem Informasi Debitur bekerja efektif dalam menunjang keamanan pemberian kredit pada PT. BPR Capta Mulia Abadi adalah Analisis Deskriptif Kualitatif dengan Metode Analisis Komparatif. Hasil penelitian menunjukkan bahwa Sistem Informasi Debitur telah bekerja secara efektif dalam menunjang keamanan pemberian kredit, dimana selama penggunaannya dalam menganalisa calon debitur maka didapatkan bahwa terjadi penurunan debitur bermasalah serta penurunan terhadap persentase non performing loan.
Business and Entrepreneurial Review
The research objective is to analyze the factors that influence the decision of non-Muslims to be... more The research objective is to analyze the factors that influence the decision of non-Muslims to become customers at Islamic Banks in Makassar. The population in this study are non-Muslims who are customers at the XYZ Syariah bank in Makassar. The sample used was 86 respondents based on the Slovin formula. The sampling technique used is accidental sampling. Analysis of the data used in this study uses multiple regression. Based on the results of the analysis it can be concluded that the location has a positive and significant effect. Services have a positive and insignificant effect. Perception has positive and insignificant effect, profit sharing has positive and significant influence and promotion has positive and insignificant effect on the decision of non-Muslims to become customers at Islamic banks in Makassar.
Tujuan Penelitian ini adalah untuk menganalisis besarnya pengaruh jumlah pengecer terhadap penin... more Tujuan Penelitian ini adalah untuk menganalisis besarnya pengaruh jumlah pengecer terhadap peningkatan volume penjualan perusahaan dan untuk mengetahui hubungan antara jumlah pengecer dengan peningkatan volume penjualan. Adapun metode analisis yang digunakan adalah metode analisis kualitatif dan metode analisis kuantitatif. Hasil analisis menunjukkan bahwa hubungan antara jumlah pengecer dengan volume penjualan mie kering pada PT. Maccini Baji adalah positif
The objective to be achieved is to know what factors make the toll service users reluctant to swi... more The objective to be achieved is to know what factors make the toll service users reluctant to switch to using e-money. Contributions in this study are expected to provide information to Bank Indonesia in establishing policies related to financial transactions in Indonesia. The clan service party as the manager of the toll road and the addition of the sciences rationality in the field of marketing is mainly related to consumer behavior in choosing a particular product. This study uses primary data with data collection techniques through questionnaire method. The respondent used is the user of motorway owner of Group 1 vehicle. Further data is processed using Factor Analysis with the help of Statistical Package for the Social Science (SPSS) version 24 for Windows. Previously tested the instrument with validity and reliability test. The results showed that there are 4 factors that make the toll users are reluctant to switch to using e-money. These factors are the main general behavior ...
The study aims to determine the influence of resources on the customer's decision to use the ... more The study aims to determine the influence of resources on the customer's decision to use the savings Britama, and know the most dominant sources of information that influence the customer's decision. Data are obtained from the primary data with questioning techniques. Saving all customers of the population. Determination of the number of samples using the formula Slovin and obtained as many as 100 people Penyebarann questionnaire using accidental sampling technique. The analytical method used is quantitative analysis with multiple linear regression and test of data using Validity Test, Test Reliability Test, T (t-test), Test Asumsik Classical and Simultaneous Testing. The results showed that the source of positive influence is not significant personal, commercial sources and no significant negative effect, public resources and significant positive effect, as well as the source of the experimental positive and significant impact. Source Experimental become the most dominant...
The study aim is to analyze Are brand image and product quality partially positive and significan... more The study aim is to analyze Are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...