Olayinka Aina - Academia.edu (original) (raw)
Papers by Olayinka Aina
Journal of Advances in Social Science and Humanities, 2019
Urbanization and Tourism are two concepts that both have impact on the development of an area, an... more Urbanization and Tourism are two concepts that both have impact on the development of an area, and both having impact on each other- urbanization influencing tourism, and tourism influencing urbanization. For this study, the researcher tested the relationship between urbanization and tourism development using Eti-Osa Local Government area of Lagos State. To carryout this study, the researcher collected primary data through a questionnaire which was administered at the study area. The population for this study is the residents of the Local Government Area, from the population, a sample was drawn using convenient sampling. The researcher was able to distribute 107 questionnaires, and retrieved 100. The data was analysed using both descriptive and statistical analysis. The result of the finding states that there is no relationship between urbanization and tourism development of Eti-Osa Local Government Area.
Journal of Humanities and Social Studies, 2020
Tourism sector according to David Diaz Benavides (2001) is probably the only services sector that... more Tourism sector according to David Diaz Benavides (2001) is probably the only services sector that provides concrete and qualified trading opportunities for all nations, regardless of their level of development. According to him, the sector also provides an uneven distribution of benefits, which is threatening the social, economic and environmental sustainability of tourism in some developing countries (Benavides 2001). Tourism has become a major source of economic development and diversification for many developing countries. Tourism for Nigeria is yet to become a channel of employment creation, income generation and revenue mobilization for a country with over 170 million people. Although, the developed countries account for a higher proportion of global tourism, and many developing countries are beginning to take advantage of the huge opportunities offered by tourism. (Ayeni & Ebohon 2012) Nigeria is a rich country when it comes to tourism because, the country is blessed with all it takes to be a tourists' destination. The country's tourism potentials range from natural, man-made, and cultural attractions but they lack management, enhancing and supporting infrastructure around the attractions for easy access and development. However, this area can really become a business potential in the country if properly managed. Many benefits have been set out for local and foreign investors that believe in the industry (Ayeni & Ebohon 2012). Sustainable tourism concept is used to harmonize and reconcile issues of intergenerational equity, the goals of economic growth, environmental protection, and justice. It recognizes the need for fairness between local individuals and groups, and between hosts and guests (Mbaiwa 2005). 2. Literature Review: Tourism Industry, Tourism Development and Sustainability In this chapter, effort will be put in place to review literature on meaning of the subject background 'Tourism', tourism industry, tourism development and sustainability. An emphasis was made on tourism industry and sustainability. For the success of this study work, the researcher was able to extend his pentacles to reviewed different journals, articles, research paper and books by different authors and attentions was also paid on previous research carried out by different scholars on same subject. 2.1. Tourism According to Goeldner & Ritchie (2012), primarily tourism is seen as when people visit a particular place for sightseeing, visiting friends and relatives, taking vacation, and having funs. Although, they might also enjoy their leisure time participating in various activities like sport, talking, sunbathing, taking rides, touring, reading, singing or relaxing and enjoying the environment. Considering the subject further, people participating in a business conference, convention, or any other professional activities will be included in the definition of tourism. If tourism can be called activities, it means tourism is an activity that involved the movement of people from their usual home to another place for leisure or for business and stay there for at least twenty-four hours. It is obvious that this people use one form of transportation or the
E3 Journal of Business Management and Economics, 2021
This research study was designed to critically examine the prospects and challenges of e-marketin... more This research study was designed to critically examine the prospects and challenges of e-marketing in the hotel business promotion. The study intensively revealed the challenges of e-marketing in hotel business and proffered solutions to it. This research was conducted using all the four hotel business (Prosperous Royal Hotel and Resort, Queen’s Court Hotel, Pathfinder Hotel and Holiday Inn, Koltotel Plaza & Suit) within Ado-Ekiti, Nigeria. Analysis of data collected through questionnaires was carried out using inferential statistics of percentage and frequency in determining the significance of hypotheses formulated. The result of the hypotheses shows that there is significant need for the adoption of e-marketing in the hotel business because it has been a subject in the creation of awareness and advertising of its products around the world, it also revealed the fact that e-marketing organizational challenges is to gain agreement with hotel managements regarding how to proceed with...
Advanced Journal of Social Science
The impact of information and Communication Technologies (ICTs) is also felt in the field of tour... more The impact of information and Communication Technologies (ICTs) is also felt in the field of tourism as it plays an essential role in the development and marketing of tourism. The study focused on the growth of Online Travel Booking in the tourism industry in terms of the internet, mobile and social media in a country like Nigeria where there are tons of tourist destinations across the country. Both primary and secondary data were used for this study. A questionnaire was designed to collect primary data. The survey was distributed to a sample of 222 students of Redeemer's University through the random selection of both genders. The Chi-square method was employed in analysing the data. Out of 222 questionnaires administered, only 200 were retrieved. Flights and Hotel reservations can be made online through e-mail, telephone calls and other internet services thereby helping to reduce if not remove the time-wasting processes of the old system entirely. It is, therefore, evident tha...
Journal of Advances in Social Science and Humanities, 2019
Urbanization and Tourism are two concepts that both have impact on the development of an area, an... more Urbanization and Tourism are two concepts that both have impact on the development of an area, and both having impact on each other- urbanization influencing tourism, and tourism influencing urbanization. For this study, the researcher tested the relationship between urbanization and tourism development using Eti-Osa Local Government area of Lagos State. To carryout this study, the researcher collected primary data through a questionnaire which was administered at the study area. The population for this study is the residents of the Local Government Area, from the population, a sample was drawn using convenient sampling. The researcher was able to distribute 107 questionnaires, and retrieved 100. The data was analysed using both descriptive and statistical analysis. The result of the finding states that there is no relationship between urbanization and tourism development of Eti-Osa Local Government Area.
Journal of Humanities and Social Studies, 2020
Tourism sector according to David Diaz Benavides (2001) is probably the only services sector that... more Tourism sector according to David Diaz Benavides (2001) is probably the only services sector that provides concrete and qualified trading opportunities for all nations, regardless of their level of development. According to him, the sector also provides an uneven distribution of benefits, which is threatening the social, economic and environmental sustainability of tourism in some developing countries (Benavides 2001). Tourism has become a major source of economic development and diversification for many developing countries. Tourism for Nigeria is yet to become a channel of employment creation, income generation and revenue mobilization for a country with over 170 million people. Although, the developed countries account for a higher proportion of global tourism, and many developing countries are beginning to take advantage of the huge opportunities offered by tourism. (Ayeni & Ebohon 2012) Nigeria is a rich country when it comes to tourism because, the country is blessed with all it takes to be a tourists' destination. The country's tourism potentials range from natural, man-made, and cultural attractions but they lack management, enhancing and supporting infrastructure around the attractions for easy access and development. However, this area can really become a business potential in the country if properly managed. Many benefits have been set out for local and foreign investors that believe in the industry (Ayeni & Ebohon 2012). Sustainable tourism concept is used to harmonize and reconcile issues of intergenerational equity, the goals of economic growth, environmental protection, and justice. It recognizes the need for fairness between local individuals and groups, and between hosts and guests (Mbaiwa 2005). 2. Literature Review: Tourism Industry, Tourism Development and Sustainability In this chapter, effort will be put in place to review literature on meaning of the subject background 'Tourism', tourism industry, tourism development and sustainability. An emphasis was made on tourism industry and sustainability. For the success of this study work, the researcher was able to extend his pentacles to reviewed different journals, articles, research paper and books by different authors and attentions was also paid on previous research carried out by different scholars on same subject. 2.1. Tourism According to Goeldner & Ritchie (2012), primarily tourism is seen as when people visit a particular place for sightseeing, visiting friends and relatives, taking vacation, and having funs. Although, they might also enjoy their leisure time participating in various activities like sport, talking, sunbathing, taking rides, touring, reading, singing or relaxing and enjoying the environment. Considering the subject further, people participating in a business conference, convention, or any other professional activities will be included in the definition of tourism. If tourism can be called activities, it means tourism is an activity that involved the movement of people from their usual home to another place for leisure or for business and stay there for at least twenty-four hours. It is obvious that this people use one form of transportation or the
E3 Journal of Business Management and Economics, 2021
This research study was designed to critically examine the prospects and challenges of e-marketin... more This research study was designed to critically examine the prospects and challenges of e-marketing in the hotel business promotion. The study intensively revealed the challenges of e-marketing in hotel business and proffered solutions to it. This research was conducted using all the four hotel business (Prosperous Royal Hotel and Resort, Queen’s Court Hotel, Pathfinder Hotel and Holiday Inn, Koltotel Plaza & Suit) within Ado-Ekiti, Nigeria. Analysis of data collected through questionnaires was carried out using inferential statistics of percentage and frequency in determining the significance of hypotheses formulated. The result of the hypotheses shows that there is significant need for the adoption of e-marketing in the hotel business because it has been a subject in the creation of awareness and advertising of its products around the world, it also revealed the fact that e-marketing organizational challenges is to gain agreement with hotel managements regarding how to proceed with...
Advanced Journal of Social Science
The impact of information and Communication Technologies (ICTs) is also felt in the field of tour... more The impact of information and Communication Technologies (ICTs) is also felt in the field of tourism as it plays an essential role in the development and marketing of tourism. The study focused on the growth of Online Travel Booking in the tourism industry in terms of the internet, mobile and social media in a country like Nigeria where there are tons of tourist destinations across the country. Both primary and secondary data were used for this study. A questionnaire was designed to collect primary data. The survey was distributed to a sample of 222 students of Redeemer's University through the random selection of both genders. The Chi-square method was employed in analysing the data. Out of 222 questionnaires administered, only 200 were retrieved. Flights and Hotel reservations can be made online through e-mail, telephone calls and other internet services thereby helping to reduce if not remove the time-wasting processes of the old system entirely. It is, therefore, evident tha...