PETER KUMAR - Academia.edu (original) (raw)

Papers by PETER KUMAR

Research paper thumbnail of Distance to distrust: the dilemma for internal stakeholders in post COVID-19 hospitality

International Journal of Spa and Wellness, 2021

ABSTRACT The purpose of the study is to explore host attitudes towards tourism, which may have al... more ABSTRACT The purpose of the study is to explore host attitudes towards tourism, which may have altered from what it had been, by the impact of the COVID-19. The study examines the possible altered nature of hospitableness, which would be relevant in the future opening of tourism destinations. The increased threats that tourism presents to the host community as a possible cause for the spread of epidemics and the impact of long-term social distancing are explored in the study. Hence, this study has investigated tourism attitudes from the host perspective. Positive and negative attitude to tourism, attitude towards the pandemic and future acceptance of the presence of tourists in their community were the variables measured in the study. The research was conducted among the residents of the city of Kottayam in Kerala, India. Considering the limitations imposed by COVID-19 restrictions, the survey was hosted online. The acceptance of tourists in close physical proximity was negatively perceived by the internal stakeholders. While there was a more positive attitude towards tourist presence in designated “tourist” spaces, there was lesser support of interaction in the more personally used “public” spaces. The role of personal benefits accruing from tourism as a moderating factor was also supported.

Research paper thumbnail of Changing realty: altering paths of brand discovery for real estate websites in India

Property Management, 2019

PurposeBrand awareness is a key cognitive metric and a vital component of consumer-based brand eq... more PurposeBrand awareness is a key cognitive metric and a vital component of consumer-based brand equity. Generating and maintaining brand awareness has been an important metric for brands and a significant outcome of advertising and promotional activities. Brand awareness has been studied over the years in the context of market share and mind share and is considered to be the fundamental starting point of a brand relationship. Most branding variables are challenged in their linear definitions by the multi-dimensionality of the connected online world. Consumers may start their brand journey with brand awareness and then proceed to explore higher options in a non-linear fashion. This challenges traditional advertising and brand salience models. In the web context, brand awareness could even happen with little prior cognitive processing. The purpose of this paper is to explore the little researched area of brand awareness in the context of Indian websites.Design/methodology/approachThe s...

Research paper thumbnail of A Discriminant Analysis in the Prediction of Segment Reporting Among Select Indian Listed Companies

Tij S Research Journal of Social Science Management Rjssm, Sep 30, 2014

This article addresses the subject of discriminating between the high level and low level of segm... more This article addresses the subject of discriminating between the high level and low level of segment reporting among the Indian Listed Companies falling under select Industries according to the accounting standard 17 issued by The Institute of Chartered Accountants of India. There are several studies on the disclosure level of segment reporting information adopted by the companies conducted in various other countries where accounting standard on segment reporting was followed some years back. In India, the accounting standard 17 was issued in the year 2001 by The Institute of Chartered Accountants of India. The practice of disclosing segment information by the Indian Companies was on a slow pace. As such, the study was conducted to know how well the high and low level of segment information disclosure are discriminated among the Indian Listed Companies listed in Bombay Stock Exchange and National Stock Exchange. Companies from major industries are chosen for this study due to the fact of their contribution towards the growth of the country's economy, potentially making the findings applicable to other developing economies. The liberalisation in India has paved way to the entry of numerous domestic and multinational companies. The consequent increase in competition has made the segment information disclosure a key factor for the companies attempting to improve their market and profit positions and further to improve the quality in presentation of the financial reports.

Research paper thumbnail of Segment Reporting: The Disclosure Practice of Indian Listed Companies Among Select Industries

This article addresses the subject of segment reporting of the Indian Listed Companies falling un... more This article addresses the subject of segment reporting of the Indian Listed Companies falling under select Industries according to the accounting standard 17 issued by The Institute of Chartered Accountants of India. There are several studies on the segment information pattern adopted by the companies conducted in various other countries where accounting standard on segment reporting was followed some years back. In India, the accounting standard 17 was issued in the year 2001 by The Institute of Chartered Accountants of India. The practice of disclosing segment information by the Indian Companies was on a slow pace. As such, the study was conducted to know the level of segment information disclosure of the Indian Listed Companies listed in Bombay Stock Exchange and National Stock Exchange among select Industries. Companies from major industries are chosen for this study due to the fact of their contribution towards the growth of the country’s economy, potentially making the findin...

Research paper thumbnail of Virtual Prominance of Prognosticator Variable in Discriminating Cost Gears. A Pragmatic Analysis in Select Pharma Companies

Indian Journal of Public Health Research & Development

Research paper thumbnail of Managing Stress among Healthcare Workers: Strategies and Implications Associated With Covid-19 Pandemic

International Research Journal on Advanced Science Hub

Corona virus disease or Covid-19 has become a global pandemic. It was first reported in Wuhan, ch... more Corona virus disease or Covid-19 has become a global pandemic. It was first reported in Wuhan, china. The disease has crossed all borders across the world and today the whole world is suffering from the pandemic now. So when Covid-19 started shaking the world with immense spreading of its first wave and second wave, the whole population is completely dependent on the healthcare sector. Since the healthcare workers are part of the service sector, they had to support and take care of the patients by risking their lives. The stress taken by the healthcare workers is beyond the imagination of a layman and is greater than normal work stress. Covid-19 made its entry abruptly, putting a high level of stress on the medical community. There has never has been such a catastrophic pandemic that has occurred in last five decades. The hospital infrastructure was never ready for such a huge pandemic and its implications. More patient load, high infectivity rate, increase in mortality rate, family getting infected, more serious infections, scarcity of medicines, anxiety of getting infected etc. all contributed to the increase in stress level of the healthcare workers. This study aims to understand the stress faced by the healthcare workers during the first and second wave of the pandemic and identifying the solutions to reduce stress and promote their mental health by listening to good music, having a good sleep, opening up to a counsellor, getting spiritual help etc., if a third wave occurs.

Research paper thumbnail of SOCIAL MEDIA AND B2B BRANDS: AN INDIAN PERSPECTIVE

Rational and objective evaluation criteria are expected in an office product purchase. Business t... more Rational and objective evaluation criteria are expected in an office product purchase. Business to business marketing is considerably different from business to consumer marketing. From transactional to relationship marketing, the evolution has changed dramatically with Information Technology. As Internet becomes pervasive, so does marketing. Social media was once considered personal in nature and a private network of individuals. But their pervasiveness has prompted businesses to explore its potential to connect with their customers. Do businesses in the B2B domain engage with customers in the social space? Which are the most important SNS that they use? What is the nature of this engagement and is there a potential for improvement? We explored this little researched area of marketing with an exploratory study on B2B products in the social space in India. We studied the activity of three office electronic product manufactures on Linkedin, Facebook and Twitter. We found that the lines between what is B2B and B2C are blurring. Brands do not have a clear social strategy and generally create content that is adapted to the different media. Information based content is generally expected and shared in this domain. B2B brands can leverage the numerous opportunities that are available on these SNS networks to take their brand beyond their immediate network, with content that is share-worthy. These would help to reach new audiences and cement the brand values in the minds of prospective customers.

Research paper thumbnail of Distance to distrust: the dilemma for internal stakeholders in post COVID-19 hospitality

International Journal of Spa and Wellness, 2021

ABSTRACT The purpose of the study is to explore host attitudes towards tourism, which may have al... more ABSTRACT The purpose of the study is to explore host attitudes towards tourism, which may have altered from what it had been, by the impact of the COVID-19. The study examines the possible altered nature of hospitableness, which would be relevant in the future opening of tourism destinations. The increased threats that tourism presents to the host community as a possible cause for the spread of epidemics and the impact of long-term social distancing are explored in the study. Hence, this study has investigated tourism attitudes from the host perspective. Positive and negative attitude to tourism, attitude towards the pandemic and future acceptance of the presence of tourists in their community were the variables measured in the study. The research was conducted among the residents of the city of Kottayam in Kerala, India. Considering the limitations imposed by COVID-19 restrictions, the survey was hosted online. The acceptance of tourists in close physical proximity was negatively perceived by the internal stakeholders. While there was a more positive attitude towards tourist presence in designated “tourist” spaces, there was lesser support of interaction in the more personally used “public” spaces. The role of personal benefits accruing from tourism as a moderating factor was also supported.

Research paper thumbnail of Changing realty: altering paths of brand discovery for real estate websites in India

Property Management, 2019

PurposeBrand awareness is a key cognitive metric and a vital component of consumer-based brand eq... more PurposeBrand awareness is a key cognitive metric and a vital component of consumer-based brand equity. Generating and maintaining brand awareness has been an important metric for brands and a significant outcome of advertising and promotional activities. Brand awareness has been studied over the years in the context of market share and mind share and is considered to be the fundamental starting point of a brand relationship. Most branding variables are challenged in their linear definitions by the multi-dimensionality of the connected online world. Consumers may start their brand journey with brand awareness and then proceed to explore higher options in a non-linear fashion. This challenges traditional advertising and brand salience models. In the web context, brand awareness could even happen with little prior cognitive processing. The purpose of this paper is to explore the little researched area of brand awareness in the context of Indian websites.Design/methodology/approachThe s...

Research paper thumbnail of A Discriminant Analysis in the Prediction of Segment Reporting Among Select Indian Listed Companies

Tij S Research Journal of Social Science Management Rjssm, Sep 30, 2014

This article addresses the subject of discriminating between the high level and low level of segm... more This article addresses the subject of discriminating between the high level and low level of segment reporting among the Indian Listed Companies falling under select Industries according to the accounting standard 17 issued by The Institute of Chartered Accountants of India. There are several studies on the disclosure level of segment reporting information adopted by the companies conducted in various other countries where accounting standard on segment reporting was followed some years back. In India, the accounting standard 17 was issued in the year 2001 by The Institute of Chartered Accountants of India. The practice of disclosing segment information by the Indian Companies was on a slow pace. As such, the study was conducted to know how well the high and low level of segment information disclosure are discriminated among the Indian Listed Companies listed in Bombay Stock Exchange and National Stock Exchange. Companies from major industries are chosen for this study due to the fact of their contribution towards the growth of the country's economy, potentially making the findings applicable to other developing economies. The liberalisation in India has paved way to the entry of numerous domestic and multinational companies. The consequent increase in competition has made the segment information disclosure a key factor for the companies attempting to improve their market and profit positions and further to improve the quality in presentation of the financial reports.

Research paper thumbnail of Segment Reporting: The Disclosure Practice of Indian Listed Companies Among Select Industries

This article addresses the subject of segment reporting of the Indian Listed Companies falling un... more This article addresses the subject of segment reporting of the Indian Listed Companies falling under select Industries according to the accounting standard 17 issued by The Institute of Chartered Accountants of India. There are several studies on the segment information pattern adopted by the companies conducted in various other countries where accounting standard on segment reporting was followed some years back. In India, the accounting standard 17 was issued in the year 2001 by The Institute of Chartered Accountants of India. The practice of disclosing segment information by the Indian Companies was on a slow pace. As such, the study was conducted to know the level of segment information disclosure of the Indian Listed Companies listed in Bombay Stock Exchange and National Stock Exchange among select Industries. Companies from major industries are chosen for this study due to the fact of their contribution towards the growth of the country’s economy, potentially making the findin...

Research paper thumbnail of Virtual Prominance of Prognosticator Variable in Discriminating Cost Gears. A Pragmatic Analysis in Select Pharma Companies

Indian Journal of Public Health Research & Development

Research paper thumbnail of Managing Stress among Healthcare Workers: Strategies and Implications Associated With Covid-19 Pandemic

International Research Journal on Advanced Science Hub

Corona virus disease or Covid-19 has become a global pandemic. It was first reported in Wuhan, ch... more Corona virus disease or Covid-19 has become a global pandemic. It was first reported in Wuhan, china. The disease has crossed all borders across the world and today the whole world is suffering from the pandemic now. So when Covid-19 started shaking the world with immense spreading of its first wave and second wave, the whole population is completely dependent on the healthcare sector. Since the healthcare workers are part of the service sector, they had to support and take care of the patients by risking their lives. The stress taken by the healthcare workers is beyond the imagination of a layman and is greater than normal work stress. Covid-19 made its entry abruptly, putting a high level of stress on the medical community. There has never has been such a catastrophic pandemic that has occurred in last five decades. The hospital infrastructure was never ready for such a huge pandemic and its implications. More patient load, high infectivity rate, increase in mortality rate, family getting infected, more serious infections, scarcity of medicines, anxiety of getting infected etc. all contributed to the increase in stress level of the healthcare workers. This study aims to understand the stress faced by the healthcare workers during the first and second wave of the pandemic and identifying the solutions to reduce stress and promote their mental health by listening to good music, having a good sleep, opening up to a counsellor, getting spiritual help etc., if a third wave occurs.

Research paper thumbnail of SOCIAL MEDIA AND B2B BRANDS: AN INDIAN PERSPECTIVE

Rational and objective evaluation criteria are expected in an office product purchase. Business t... more Rational and objective evaluation criteria are expected in an office product purchase. Business to business marketing is considerably different from business to consumer marketing. From transactional to relationship marketing, the evolution has changed dramatically with Information Technology. As Internet becomes pervasive, so does marketing. Social media was once considered personal in nature and a private network of individuals. But their pervasiveness has prompted businesses to explore its potential to connect with their customers. Do businesses in the B2B domain engage with customers in the social space? Which are the most important SNS that they use? What is the nature of this engagement and is there a potential for improvement? We explored this little researched area of marketing with an exploratory study on B2B products in the social space in India. We studied the activity of three office electronic product manufactures on Linkedin, Facebook and Twitter. We found that the lines between what is B2B and B2C are blurring. Brands do not have a clear social strategy and generally create content that is adapted to the different media. Information based content is generally expected and shared in this domain. B2B brands can leverage the numerous opportunities that are available on these SNS networks to take their brand beyond their immediate network, with content that is share-worthy. These would help to reach new audiences and cement the brand values in the minds of prospective customers.