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Papers by Putthiwat Singhdong

Research paper thumbnail of SCOR model factors affecting the success of food delivery business in Thailand

Social Science Research Network, 2024

Research paper thumbnail of A conceptual framework of green supply chain integration toward enterprise performance through ambidextrous green innovation: an organizational capability perspective

Journal of International Logistics and Trade/Journal of international logistics and trade, Apr 2, 2024

Purpose-This study explores the impact of green supply chain integration (GSCI) on enterprise per... more Purpose-This study explores the impact of green supply chain integration (GSCI) on enterprise performance (EP) from an organizational capability perspective. Additionally, this study investigated the mediating effect of ambidextrous green innovation (AMGI) and the moderating effect of green legitimacy (GL). Design/methodology/approach-This study followed a five-step systematic review of the literature to ensure the auditability and repeatability of the concept development process: (1) formulation of the question, (2) research area orientation, (3) selection and evaluation of research literature, (4) data analysis and synthesis and (5) reporting and application of results. Findings-This study clarified the concepts and dimensions of four relevant variables and, based on the organizational capability theory (OCT), ambidextrous innovation theory (AIT) and new institutional theory (NIT), explained the interactions among these variables and proposed a conceptual framework. In addition, an agenda for future research has been suggested. Originality/value-This study provides a new direction for future GSCI research and practice in emerging economies. Enterprises should focus on developing GSCI capabilities to promote its positive impact on enterprise performance through AMGI adoption. Moreover, they must emphasize the acquisition of GL, which provides a certain degree of security, to realize the benefits of AMGI.

Research paper thumbnail of Digital transformation factors influencing the sustainability of logistics service providers in Thailand

This research explores and develops digital transformation factors influencing the logistics serv... more This research explores and develops digital transformation factors influencing the logistics service-provider sector in Thailand while also examining the impact of sustainability factors associated with digital transformation. Divided into two parts, Part one of the theoretical study framework covers 21 factors relating to logistics, including drivers, objectives, implications, and success factors. The second part concerns 23 factors associated with logistics sustainability, including economic, environmental, and social aspects. This quantitative empirical research was conducted using an online questionnaire instrument, and a structural equation modeling (SEM) technique was used to test the proposed model. The findings from 545 respondents who related with digital transformation implement in Logistics service provider companies in Thailand. The result shows that digital transformation drivers and objectives seem likely to impact success factors and digital transformation implication...

Research paper thumbnail of The Impact of Employees’ Demographic Factors and External Business Enviorment on Green Supply Chain Adoption: A Case of Small-Medium Enterprises with High Growth Rate in Thailand

International Journal of Applied Computer Technology and Information Systems, Apr 7, 2021

Due to the importance of green supply chain influencing business performance, there should be an ... more Due to the importance of green supply chain influencing business performance, there should be an interest in finding factors affecting green supply chain adoption. Accordingly, the objectives of this research were to study about the factors including employees' demographic factors and external business environment factors influenced green supply chain adoption in Thai small-medium enterprises with high growth rate. The data was collected from 400 from employees, managers, and owners in Thai small-medium enterprises with high growth rate by using questionnaires. The purposive sampling method followed by convenient sampling method were used for data collection. Statistics used in the data analysis include descriptive statistics covering frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings indicated that different employees with age, position, education, monthly income, and experience in organization had different degree of green supply chain adoption. In addition, the external business environment factors influenced green supply chain adoption in Thai small-medium enterprises with high growth rate at the statistically significant level as of 0.05. The result from this study can help entrepreneurs to manage the related factors in order to promote adoption of green supply chain management in the company.

Research paper thumbnail of Analysis of Effect of Product Quality, Product Design and Distribution Channel toward Purchase Decision of Soy Milk with ABC company

This research takes research object in Mr. Muda Indonesia which produce soy milk with ABC brand. ... more This research takes research object in Mr. Muda Indonesia which produce soy milk with ABC brand. The problem is declining number of subscriber for 2 consecutive months. The main aim of this research is to know what the effect of product quality (X1), product design (X2) and distribution channel (X3) toward purchase decision (Y) is, both simultaneously, partially and dominant effect. The research is a quantitative research, using structured questionnaire survey to collect data from 100 subscribers. Both descriptive and inferential statistics are used to analyze the result of this, the researcher has chosen the probability samples to save time and cost. The respondents are both male and female. Whereas for analysis and interpretation includes editing and coding, testing by using the statistical analysis of Statistical Package for Social Science (SPSS) In fact the most respondents of the research are female, with the age 20-29 years old. Most of them are student and the income/month is...

Research paper thumbnail of Factors Influencing Digital Transformation of Logistics Service Providers: A Case Study in Thailand

Research paper thumbnail of SCOR model factors affecting the success of food delivery business in Thailand

Social Science Research Network, 2024

Research paper thumbnail of A conceptual framework of green supply chain integration toward enterprise performance through ambidextrous green innovation: an organizational capability perspective

Journal of International Logistics and Trade/Journal of international logistics and trade, Apr 2, 2024

Purpose-This study explores the impact of green supply chain integration (GSCI) on enterprise per... more Purpose-This study explores the impact of green supply chain integration (GSCI) on enterprise performance (EP) from an organizational capability perspective. Additionally, this study investigated the mediating effect of ambidextrous green innovation (AMGI) and the moderating effect of green legitimacy (GL). Design/methodology/approach-This study followed a five-step systematic review of the literature to ensure the auditability and repeatability of the concept development process: (1) formulation of the question, (2) research area orientation, (3) selection and evaluation of research literature, (4) data analysis and synthesis and (5) reporting and application of results. Findings-This study clarified the concepts and dimensions of four relevant variables and, based on the organizational capability theory (OCT), ambidextrous innovation theory (AIT) and new institutional theory (NIT), explained the interactions among these variables and proposed a conceptual framework. In addition, an agenda for future research has been suggested. Originality/value-This study provides a new direction for future GSCI research and practice in emerging economies. Enterprises should focus on developing GSCI capabilities to promote its positive impact on enterprise performance through AMGI adoption. Moreover, they must emphasize the acquisition of GL, which provides a certain degree of security, to realize the benefits of AMGI.

Research paper thumbnail of Digital transformation factors influencing the sustainability of logistics service providers in Thailand

This research explores and develops digital transformation factors influencing the logistics serv... more This research explores and develops digital transformation factors influencing the logistics service-provider sector in Thailand while also examining the impact of sustainability factors associated with digital transformation. Divided into two parts, Part one of the theoretical study framework covers 21 factors relating to logistics, including drivers, objectives, implications, and success factors. The second part concerns 23 factors associated with logistics sustainability, including economic, environmental, and social aspects. This quantitative empirical research was conducted using an online questionnaire instrument, and a structural equation modeling (SEM) technique was used to test the proposed model. The findings from 545 respondents who related with digital transformation implement in Logistics service provider companies in Thailand. The result shows that digital transformation drivers and objectives seem likely to impact success factors and digital transformation implication...

Research paper thumbnail of The Impact of Employees’ Demographic Factors and External Business Enviorment on Green Supply Chain Adoption: A Case of Small-Medium Enterprises with High Growth Rate in Thailand

International Journal of Applied Computer Technology and Information Systems, Apr 7, 2021

Due to the importance of green supply chain influencing business performance, there should be an ... more Due to the importance of green supply chain influencing business performance, there should be an interest in finding factors affecting green supply chain adoption. Accordingly, the objectives of this research were to study about the factors including employees' demographic factors and external business environment factors influenced green supply chain adoption in Thai small-medium enterprises with high growth rate. The data was collected from 400 from employees, managers, and owners in Thai small-medium enterprises with high growth rate by using questionnaires. The purposive sampling method followed by convenient sampling method were used for data collection. Statistics used in the data analysis include descriptive statistics covering frequency, percentage, mean, standard deviation, and multiple regression analysis. The findings indicated that different employees with age, position, education, monthly income, and experience in organization had different degree of green supply chain adoption. In addition, the external business environment factors influenced green supply chain adoption in Thai small-medium enterprises with high growth rate at the statistically significant level as of 0.05. The result from this study can help entrepreneurs to manage the related factors in order to promote adoption of green supply chain management in the company.

Research paper thumbnail of Analysis of Effect of Product Quality, Product Design and Distribution Channel toward Purchase Decision of Soy Milk with ABC company

This research takes research object in Mr. Muda Indonesia which produce soy milk with ABC brand. ... more This research takes research object in Mr. Muda Indonesia which produce soy milk with ABC brand. The problem is declining number of subscriber for 2 consecutive months. The main aim of this research is to know what the effect of product quality (X1), product design (X2) and distribution channel (X3) toward purchase decision (Y) is, both simultaneously, partially and dominant effect. The research is a quantitative research, using structured questionnaire survey to collect data from 100 subscribers. Both descriptive and inferential statistics are used to analyze the result of this, the researcher has chosen the probability samples to save time and cost. The respondents are both male and female. Whereas for analysis and interpretation includes editing and coding, testing by using the statistical analysis of Statistical Package for Social Science (SPSS) In fact the most respondents of the research are female, with the age 20-29 years old. Most of them are student and the income/month is...

Research paper thumbnail of Factors Influencing Digital Transformation of Logistics Service Providers: A Case Study in Thailand