Pedro Quelhas Brito - Academia.edu (original) (raw)

Papers by Pedro Quelhas Brito

Science & Sports, Dec 1, 2017

Smart Innovation, Systems and Technologies, 2023

Journal of Services Marketing, 2016

Purpose This study aims to investigate the reliability of a mystery client (MC) as a service eval... more Purpose This study aims to investigate the reliability of a mystery client (MC) as a service evaluation technique taking into consideration personal differences of the MC agents. Design/methodology/approach The ratings from 144 MCs from 355 evaluations of computer and electronic stores were cross analyzed with eight psychographic and demographic profile variables. Findings MCs who were highly involved in the product category were more critical of service responsiveness with respect to product demonstrations and listening to customer requirements. On the other hand, MCs with stronger faith in intuition were more inclined to rate services higher on empathy with respect to employees making a conscientious effort to understand customers’ needs. Practical implications Depending on the service marketing goals, managers learn to define which aspects of MC profile they should consider or avoid during the recruitment as well as becoming more critical when they analyze the evaluation reports ...

International Journal of Trade and Global Markets

Cyberpsychology: Journal of Psychosocial Research on Cyberspace

Body-positive content on social media offers a promising approach to promote positive body image ... more Body-positive content on social media offers a promising approach to promote positive body image (PBI). However, we need further research in order to better characterize and understand its nature. This study provides a content analysis of adolescents’ image-based posts on Facebook. We aimed to determine whether the theoretical six-facet conceptualization of PBI was reflected in adolescents’ posts, and whether there were different trends according to gender and time, over a 3-year period. A set of 6,503 images posted by 66 adolescents (51.5% male), were coded for PBI attributes. The results indicate that inner positivity and appreciation of body functionality through involvement in sports and fun activities were the most represented PBI facets. Conversely, imagery representing taking care of the body via healthy food/beverage choices, embracing body diversity, and filtering information in a body-preserving manner, was rarely used to project self-image on Facebook. Gender differences ...

Sustainability

This research establishes the relationship between the digital channels that organizations use to... more This research establishes the relationship between the digital channels that organizations use to communicate with their audience and the stages of the consumer buying decision process in online stores. Researchers have not treated this relationship in much detail and little-known empirical research has focused on exploring relationships between the two subjects. Establishing this relationship is of crucial importance for organizations and consumers, as it ensures organizations use the digital channels that consumers want. A literature review of digital channels and consumer behavior models was performed, which allowed us to define which are the digital channels and to identify the different models of consumer behavior appropriate for the digital age. A quantitative methodology was used, supported on a questionnaire that allowed us to find out which digital channels are the most appropriate for each stage of the buying decision process. The results show that consumers use more than ...

The aim of the research is to analyze how social network users define and characterize digital in... more The aim of the research is to analyze how social network users define and characterize digital influencers’ task (DI) and how they perceive possible ethically questionable attitudes. We undertook five focus group involving 34 DI’s followers aged 18-29 years old. Six major dimensions qualifying and justifying DI underlying intention and behavior were identified (Profile, Interaction, Trust, Recommendations, Ethics, and Bought Products). The nature of the unethical DI’s behavior were described as well as their consequences.

Marketing and Smart Technologies, 2022

Advances in Intelligent Systems and Computing, 2017

Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first h... more Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first head-mounted display, and approaching the 20th anniversary of the first conference dedicated to AR, it is time for a new review on the theme. As such, we present a bibliometric analysis of scientific literature since 1997, using as database the Web of Science. This allowed identifying the most relevant authors, their distribution by subjects, the evolution of publishing by year and the most frequent publications.

The construct of a brand relationship is quite complex. Numerous types of brand relationships can... more The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand resonance is the term which focuses on the various stages of consumer brand relationship through which consumer connected with brand. Our move toward a science of consumer-brand relationships presents many challenges, many doubts that something so idiosyncratic can be brought to the level of generalizability that science requires. Literature of branding verify that the brand resonance is not depends on one thing only; it shows the impact of many brand related factors. Marketers must know the nature and...

Handbook of Research on Resident and Tourist Perspectives on Travel Destinations, 2020

According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest internation... more According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest international growth in seven years, and in 2018, international tourism grew 5% reaching the mark of 1.4 billion, a figure reached two years earlier than predicted. At the same time, in the last 40 years, the video game industry has grown steadily, with games beginning to be seen as one of the primary sources of entertainment. However, there are still few studies analyzing the impact of advertising tourist destinations on digital platforms such as video games. The use of video games in the tourist context may be an inspirational tool, supporting the development of new advertising strategies for tourism marketing. Although the connection between tourism and cinema is widely documented, little research has demonstrated a credible correlation between video games and tourists' attitude towards destinations.

Journal of Applied Statistics, 2018

In this work we study a way to explore and extract more information from data sets with a hierarc... more In this work we study a way to explore and extract more information from data sets with a hierarchical tree structure. We propose that any statistical study on this type of data should be made by group, after clustering. In this sense, the most adequate approach is to use the Mahalanobis-Wasserstein distance as a measure of similarity between the cases, to carry out clustering or unsupervised classification. This methodology allows for the clustering of cases, as well as the identification of their profiles, based on the distribution of all the variables that characterises each subject associated with each case. An application to a set of teenagers' interviews regarding their habits of communication is described. The interviewees answered several questions about the kind of contacts they had on their phone, Facebook, email or messenger as well as the frequency of communication between them. The results indicate that the methodology is adequate to cluster this kind of data sets, since it allows us to identify and characterise different profiles from the data. We compare the results obtained with this methodology with the ones obtained using the entire database, and we conclude that they may lead to different findings.

Asia Pacific Journal of Marketing and Logistics, 2019

Purpose The purpose of this paper is to examine and compare the influence of age, education, inco... more Purpose The purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across eight culturally dissimilar environments. Design/methodology/approach A multi-country mall intercept and mail survey was conducted in Brunei, China, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore and Thailand (n=4,125 respondents). Findings Country, education level and income significantly influence consumer attitudes towards SP. Some countries show a significant monetary value interaction effect. Consumers using delayed-reward SPT reported a significantly more positive attitude towards SP. Discounts and coupons are the two most highly ranked SP across the sampled countries. Research limitations/implications Limitations include the use of intercept and mail sampling. Extending the study to include additional Asian countries and other regions would benefit the understanding of ...

2015 International Symposium on Innovations in Intelligent SysTems and Applications (INISTA), 2015

The objective of this study is to explore the effectiveness of three digital shopping platforms (... more The objective of this study is to explore the effectiveness of three digital shopping platforms (Plain Interactive, Marker-based Augmented Reality and Markerless Augmented Reality), on the impressions and purchase intentions of consumers. The study is mainly interested in analysing whether intelligent shopping platforms with AR elements provide any added advantage to an advertised product in the form of favourable attitude or a stronger purchase impulse. During the tests with the three shopping platforms, quantitative data was collected via computerised questionnaire. High and Low class users were statistically extracted, corresponding to the high or low probability to buy or recommend the advertised brand. The results show that Markerless AR system clearly outperforms the Marker-based AR and the Plain Interactive in terms of positive attitude from the users. The second better performing system is the Marker-based AR, which closely follows the Markerless AR, while the Plain Interactive system obtains least approval.

International Business Review, 2015

ABSTRACT The purpose of the study is to examine the impact of channel governance structure on exp... more ABSTRACT The purpose of the study is to examine the impact of channel governance structure on export performance ex post. The study surveyed 105 foreign buyers of crane services from five countries and used MANOVA to test the effects of channel governance structure on export short term and long term performance outcomes. The study found that short term profitability was higher for indirect distribution channel arrangements while longer term outcomes of buyer economic satisfaction and loyalty were higher for direct. The results suggest that exporters are more likely to achieve immediate financial objectives with the support from indirect channels; however, long term objectives are more effectively achieved through direct channels.

RESUMO O principal objetivo do presente trabalho é analisar as experiências de consumo e comporta... more RESUMO O principal objetivo do presente trabalho é analisar as experiências de consumo e comportamento de compra de produtos seguradores. Mais especificamente, pretende-se conhecer qual o papel e importância do mediador no processo de compra. Para tal, executaram-se dois grupos de discussão no mercado B2C (consumidores finais) e um grupo de discussão no mercado B2B (mediadores). Os resultados indicam que os mediadores desempenham um papel preponderante no sector segurador, designadamente, no processo de compra em momentos críticos (sinistros) e na satisfação e lealdade dos consumidores. As principais implicações deste estudo no âmbito da gestão prendem-se com: i) a oportunidade de (re)conhecer o ascendente negocial que os mediadores têm no sector segurador; ii) a análise da importância que os clientes B2C atribuem à comunicação realizada telefonicamente pelas seguradoras para conhecer o seu grau de satisfação. Finalmente, torna-se evidente a necessidade das seguradoras darem formaçã...

Journal of Fashion Marketing and Management: An International Journal, 2020

PurposeThe purpose of this paper is to identify the antecedents and consequences of social media ... more PurposeThe purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?Design/methodology/approachThis study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.FindingsThe results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.Research limitations/implicationsSMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve...

and lived in her hometown until 1999, when she joined the University of Porto, moving to the same... more and lived in her hometown until 1999, when she joined the University of Porto, moving to the same city. In 2004 completed a degree in Economics at the Faculty of Economics of the University of Porto. In the same year began her career in the Grupo MCoutinho. In 2005 wins the contest “Youth Values of Economy ” of the Order of Economists, in the specialty of Political Economy, being co-author of the work "The behaviour of economic agents in a context of non-observed economy". In 2006 enters the Master in Data Analysis and Decision Support Systems. She moves to Lisbon, in the year of 2008,

Science & Sports, Dec 1, 2017

Smart Innovation, Systems and Technologies, 2023

Journal of Services Marketing, 2016

Purpose This study aims to investigate the reliability of a mystery client (MC) as a service eval... more Purpose This study aims to investigate the reliability of a mystery client (MC) as a service evaluation technique taking into consideration personal differences of the MC agents. Design/methodology/approach The ratings from 144 MCs from 355 evaluations of computer and electronic stores were cross analyzed with eight psychographic and demographic profile variables. Findings MCs who were highly involved in the product category were more critical of service responsiveness with respect to product demonstrations and listening to customer requirements. On the other hand, MCs with stronger faith in intuition were more inclined to rate services higher on empathy with respect to employees making a conscientious effort to understand customers’ needs. Practical implications Depending on the service marketing goals, managers learn to define which aspects of MC profile they should consider or avoid during the recruitment as well as becoming more critical when they analyze the evaluation reports ...

International Journal of Trade and Global Markets

Cyberpsychology: Journal of Psychosocial Research on Cyberspace

Body-positive content on social media offers a promising approach to promote positive body image ... more Body-positive content on social media offers a promising approach to promote positive body image (PBI). However, we need further research in order to better characterize and understand its nature. This study provides a content analysis of adolescents’ image-based posts on Facebook. We aimed to determine whether the theoretical six-facet conceptualization of PBI was reflected in adolescents’ posts, and whether there were different trends according to gender and time, over a 3-year period. A set of 6,503 images posted by 66 adolescents (51.5% male), were coded for PBI attributes. The results indicate that inner positivity and appreciation of body functionality through involvement in sports and fun activities were the most represented PBI facets. Conversely, imagery representing taking care of the body via healthy food/beverage choices, embracing body diversity, and filtering information in a body-preserving manner, was rarely used to project self-image on Facebook. Gender differences ...

Sustainability

This research establishes the relationship between the digital channels that organizations use to... more This research establishes the relationship between the digital channels that organizations use to communicate with their audience and the stages of the consumer buying decision process in online stores. Researchers have not treated this relationship in much detail and little-known empirical research has focused on exploring relationships between the two subjects. Establishing this relationship is of crucial importance for organizations and consumers, as it ensures organizations use the digital channels that consumers want. A literature review of digital channels and consumer behavior models was performed, which allowed us to define which are the digital channels and to identify the different models of consumer behavior appropriate for the digital age. A quantitative methodology was used, supported on a questionnaire that allowed us to find out which digital channels are the most appropriate for each stage of the buying decision process. The results show that consumers use more than ...

The aim of the research is to analyze how social network users define and characterize digital in... more The aim of the research is to analyze how social network users define and characterize digital influencers’ task (DI) and how they perceive possible ethically questionable attitudes. We undertook five focus group involving 34 DI’s followers aged 18-29 years old. Six major dimensions qualifying and justifying DI underlying intention and behavior were identified (Profile, Interaction, Trust, Recommendations, Ethics, and Bought Products). The nature of the unethical DI’s behavior were described as well as their consequences.

Marketing and Smart Technologies, 2022

Advances in Intelligent Systems and Computing, 2017

Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first h... more Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first head-mounted display, and approaching the 20th anniversary of the first conference dedicated to AR, it is time for a new review on the theme. As such, we present a bibliometric analysis of scientific literature since 1997, using as database the Web of Science. This allowed identifying the most relevant authors, their distribution by subjects, the evolution of publishing by year and the most frequent publications.

The construct of a brand relationship is quite complex. Numerous types of brand relationships can... more The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of various financial rewards to organization and due to this, creation strong brand is top priority for many organizations. Brand resonance is the term which focuses on the various stages of consumer brand relationship through which consumer connected with brand. Our move toward a science of consumer-brand relationships presents many challenges, many doubts that something so idiosyncratic can be brought to the level of generalizability that science requires. Literature of branding verify that the brand resonance is not depends on one thing only; it shows the impact of many brand related factors. Marketers must know the nature and...

Handbook of Research on Resident and Tourist Perspectives on Travel Destinations, 2020

According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest internation... more According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest international growth in seven years, and in 2018, international tourism grew 5% reaching the mark of 1.4 billion, a figure reached two years earlier than predicted. At the same time, in the last 40 years, the video game industry has grown steadily, with games beginning to be seen as one of the primary sources of entertainment. However, there are still few studies analyzing the impact of advertising tourist destinations on digital platforms such as video games. The use of video games in the tourist context may be an inspirational tool, supporting the development of new advertising strategies for tourism marketing. Although the connection between tourism and cinema is widely documented, little research has demonstrated a credible correlation between video games and tourists' attitude towards destinations.

Journal of Applied Statistics, 2018

In this work we study a way to explore and extract more information from data sets with a hierarc... more In this work we study a way to explore and extract more information from data sets with a hierarchical tree structure. We propose that any statistical study on this type of data should be made by group, after clustering. In this sense, the most adequate approach is to use the Mahalanobis-Wasserstein distance as a measure of similarity between the cases, to carry out clustering or unsupervised classification. This methodology allows for the clustering of cases, as well as the identification of their profiles, based on the distribution of all the variables that characterises each subject associated with each case. An application to a set of teenagers' interviews regarding their habits of communication is described. The interviewees answered several questions about the kind of contacts they had on their phone, Facebook, email or messenger as well as the frequency of communication between them. The results indicate that the methodology is adequate to cluster this kind of data sets, since it allows us to identify and characterise different profiles from the data. We compare the results obtained with this methodology with the ones obtained using the entire database, and we conclude that they may lead to different findings.

Asia Pacific Journal of Marketing and Logistics, 2019

Purpose The purpose of this paper is to examine and compare the influence of age, education, inco... more Purpose The purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across eight culturally dissimilar environments. Design/methodology/approach A multi-country mall intercept and mail survey was conducted in Brunei, China, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore and Thailand (n=4,125 respondents). Findings Country, education level and income significantly influence consumer attitudes towards SP. Some countries show a significant monetary value interaction effect. Consumers using delayed-reward SPT reported a significantly more positive attitude towards SP. Discounts and coupons are the two most highly ranked SP across the sampled countries. Research limitations/implications Limitations include the use of intercept and mail sampling. Extending the study to include additional Asian countries and other regions would benefit the understanding of ...

2015 International Symposium on Innovations in Intelligent SysTems and Applications (INISTA), 2015

The objective of this study is to explore the effectiveness of three digital shopping platforms (... more The objective of this study is to explore the effectiveness of three digital shopping platforms (Plain Interactive, Marker-based Augmented Reality and Markerless Augmented Reality), on the impressions and purchase intentions of consumers. The study is mainly interested in analysing whether intelligent shopping platforms with AR elements provide any added advantage to an advertised product in the form of favourable attitude or a stronger purchase impulse. During the tests with the three shopping platforms, quantitative data was collected via computerised questionnaire. High and Low class users were statistically extracted, corresponding to the high or low probability to buy or recommend the advertised brand. The results show that Markerless AR system clearly outperforms the Marker-based AR and the Plain Interactive in terms of positive attitude from the users. The second better performing system is the Marker-based AR, which closely follows the Markerless AR, while the Plain Interactive system obtains least approval.

International Business Review, 2015

ABSTRACT The purpose of the study is to examine the impact of channel governance structure on exp... more ABSTRACT The purpose of the study is to examine the impact of channel governance structure on export performance ex post. The study surveyed 105 foreign buyers of crane services from five countries and used MANOVA to test the effects of channel governance structure on export short term and long term performance outcomes. The study found that short term profitability was higher for indirect distribution channel arrangements while longer term outcomes of buyer economic satisfaction and loyalty were higher for direct. The results suggest that exporters are more likely to achieve immediate financial objectives with the support from indirect channels; however, long term objectives are more effectively achieved through direct channels.

RESUMO O principal objetivo do presente trabalho é analisar as experiências de consumo e comporta... more RESUMO O principal objetivo do presente trabalho é analisar as experiências de consumo e comportamento de compra de produtos seguradores. Mais especificamente, pretende-se conhecer qual o papel e importância do mediador no processo de compra. Para tal, executaram-se dois grupos de discussão no mercado B2C (consumidores finais) e um grupo de discussão no mercado B2B (mediadores). Os resultados indicam que os mediadores desempenham um papel preponderante no sector segurador, designadamente, no processo de compra em momentos críticos (sinistros) e na satisfação e lealdade dos consumidores. As principais implicações deste estudo no âmbito da gestão prendem-se com: i) a oportunidade de (re)conhecer o ascendente negocial que os mediadores têm no sector segurador; ii) a análise da importância que os clientes B2C atribuem à comunicação realizada telefonicamente pelas seguradoras para conhecer o seu grau de satisfação. Finalmente, torna-se evidente a necessidade das seguradoras darem formaçã...

Journal of Fashion Marketing and Management: An International Journal, 2020

PurposeThe purpose of this paper is to identify the antecedents and consequences of social media ... more PurposeThe purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?Design/methodology/approachThis study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.FindingsThe results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.Research limitations/implicationsSMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve...

and lived in her hometown until 1999, when she joined the University of Porto, moving to the same... more and lived in her hometown until 1999, when she joined the University of Porto, moving to the same city. In 2004 completed a degree in Economics at the Faculty of Economics of the University of Porto. In the same year began her career in the Grupo MCoutinho. In 2005 wins the contest “Youth Values of Economy ” of the Order of Economists, in the specialty of Political Economy, being co-author of the work "The behaviour of economic agents in a context of non-observed economy". In 2006 enters the Master in Data Analysis and Decision Support Systems. She moves to Lisbon, in the year of 2008,

Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, 2017

Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first h... more Augmented Reality (AR) is no longer just a gimmick. 50 years after the development of the first head-mounted display, and approaching the 20th anniversary of the first conference dedicated to AR, it is time for a new review on the theme. As such, we present a bibliometric analysis of scientific literature since 1997, using as database the Web of Science. This allowed identifying the most relevant authors, their distribution by subjects, the evolution of publishing by year and the most frequent publications.

Journal of Spatial and Organizational Dynamics, 2020

This research analyzes the discrepancies respecting parents' and their children's perspectives on... more This research analyzes the discrepancies respecting parents' and their children's perspectives on adolescents' risky online behaviors and parental mediation. Rather than focus solely on youth outcomes, this study explores dyadic data, by comparing reports from adolescents attending 7 th to 12 th grades in Portuguese schools and those of their parents (N=1016). Moreover, this research considers the existence of defense mechanisms influencing adolescents' reports, a factor that has been neglected in previous studies. Differences regarding adolescents' gender, parents' gender, and adolescents' school year are considered and tested using One-way ANOVA. Within the family unit, the only members considered by adolescents to have the same or more online and computer skills than the teenagers themselves are their older siblings. Practical implications aiming to mitigate the risk involved in adolescents' online experiences, and theoretical contributions to the field of prevention and youth well-being in the context of consumer behavior in the digital age are discussed.