Pesta Elfrida - Academia.edu (original) (raw)
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Papers by Pesta Elfrida
International Journal of Scientific Research in Science and Technology, 2021
The exhibition is one of the promotional tools that increase company branding, product brand as w... more The exhibition is one of the promotional tools that increase company branding, product brand as well as awareness of direct sales. Exhibitions are considered investment activities carried out by companies. During pandemic Covid-19, offline exhibitions are impossible to be hosted. As alternative to hosted exhibitions by using virtual or online platforms. However, there is still a need to study to evaluate which factors have a stronger influence and relationship on the exhibition decision. The data analysis method used is multinomial logistic regression analysis. The results showed that the quality of the exhibition, popularity, time, representation, and price determine the company's decision to join an exhibition. It concludes that the company's decision is influenced by these factors 65% and three factors are having a significant influence for joining the exhibition.
Peran Strategis dan Fungsi Human Resource Management Human Resource Management merupakan salah sa... more Peran Strategis dan Fungsi Human Resource Management Human Resource Management merupakan salah satu kunci keberhasilan di dalam perusahaan. Sumber Daya Manusia dalam organisasi adalah menjadi tulang punggung dalam melaksanakan kegiatan di dalam perusahaan yang mampu menjalankan fungsi secara efektif sehingga mampu mencapai visi perusahaan.
International Journal of Scientific Research in Science and Technology, 2021
The exhibition is one of the promotional tools that increase company branding, product brand as w... more The exhibition is one of the promotional tools that increase company branding, product brand as well as awareness of direct sales. Exhibitions are considered investment activities carried out by companies. During pandemic Covid-19, offline exhibitions are impossible to be hosted. As alternative to hosted exhibitions by using virtual or online platforms. However, there is still a need to study to evaluate which factors have a stronger influence and relationship on the exhibition decision. The data analysis method used is multinomial logistic regression analysis. The results showed that the quality of the exhibition, popularity, time, representation, and price determine the company's decision to join an exhibition. It concludes that the company's decision is influenced by these factors 65% and three factors are having a significant influence for joining the exhibition.
Peran Strategis dan Fungsi Human Resource Management Human Resource Management merupakan salah sa... more Peran Strategis dan Fungsi Human Resource Management Human Resource Management merupakan salah satu kunci keberhasilan di dalam perusahaan. Sumber Daya Manusia dalam organisasi adalah menjadi tulang punggung dalam melaksanakan kegiatan di dalam perusahaan yang mampu menjalankan fungsi secara efektif sehingga mampu mencapai visi perusahaan.