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The International Journal of Humanities & Social Studies, 2020
The area of product innovation and competitive advantage among manufacturing firms is drawing the... more The area of product innovation and competitive advantage among manufacturing firms is drawing the attention of scholars, as manufacturing firms also crave for sustainable competitive advantage but they are oblivious of the dots that are needed to be connected in order to ensure competitive edge over their competition. Many Fast-Moving Consumer Goods (FCMG) firms strive to thrive and remain relevant in the market and a major driver for survival and competitiveness is the ability to consistently innovate and develop new products. The process of product innovation that will confer a sustainable competitive advantage on manufacturing firm is quite complex, time-consuming, capitalintensive, and resource intensive, especially at the design stage. This places a heavy burden on the manufacturing firm who are willing but not able to commit the requisite resources needed to develop such products. In line with these challenges, the large-scale industries easily exploit such opportunities, as they are more equipped with the technology, technical know-how, expertise, capital etc. It is against this background there is a need for a study like this to look at the issues that could be posing threats to the sustenance of manufacturing firm's competitive advantage. Primary method of data collection was used to gathered relevant information from the field, using structured questionnaire for data collection, the research design is descriptive in nature, 330 questionnaires were distributed across the 10 selected manufacturing firms, however, 256 were returned which constitute about 78% of the total administered questionnaires while the data was analyzed using 20.0 version of SPSS. Two hypotheses were postulated and the results derived shows that there is a linear relationship between the variables used to measure the two constructs which invariably mean that manufacturing firms in Ibadan metropolis uses Product Innovation as a strategy to gain a competitive edge in the market hence the two null hypotheses were rejected. Consequently, it was concluded in this study that product innovation has a positive effect on the sustainable competitive advantage of manufacturing firms. However, it was recommended that product Innovation deserves a greater attention and more commitment from manufacturing organizations so as to guarantees other benefits other than just Sustainable Competitive Advantage. This will offer an opportunity to the manufacturing industry and their respective players to know the necessary corrective measure that is vital in ensuring sustainable competitive advantage.
THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2020
The area of product innovation and competitive advantage among manufacturing firms is drawing the... more The area of product innovation and competitive advantage among manufacturing firms is drawing the attention of
scholars, as manufacturing firms also crave for sustainable competitive advantage. Still, they are oblivious of the dots that
are needed to be connected to ensure competitive edge over their competition. Many Fast-Moving Consumer
Goods (FCMG) firms strive to thrive and remain relevant in the market, and a major driver for survival and
competitiveness is the ability to innovate and develop new products consistently. The process of product innovation that
will confer a sustainable competitive advantage on manufacturing firm is quite complex, time-consuming, capital-intensive,
and resource-intensive, especially at the design stage. This places a heavy burden on the manufacturing firm
who are willing but not able to commit the requisite resources needed to develop such products. In line with these
challenges, the large-scale industries easily exploit such opportunities, as they are more equipped with the technology,
technical know-how, expertise, capital etc. It is against this background there is a need for a study like this to look at the
issues that could be posing threats to the sustenance of the manufacturing firm’s competitive advantage. The primary method of
data collection was used to gathered relevant information from the field, using a structured questionnaire for data
collection, the research design is descriptive, 330 questionnaires were distributed across the 10 selected
manufacturing firms. However, 256 were returned which constitute about 78% of the total administered questionnaires
while the data was analyzed using 20.0 version of SPSS. Two hypotheses were postulated and the results derived shows
that there is a linear relationship between the variables used to measure the two constructs which invariably mean that
manufacturing firms in Ibadan metropolis uses Product Innovation as a strategy to gain a competitive edge in the
market hence the two null hypotheses were rejected. Consequently, it was concluded in this study that product
innovation has a positive effect on the sustainable competitive advantage of manufacturing firms. However, it was
recommended that product Innovation deserves more considerable attention and more commitment from manufacturing
organizations so as to guarantees other benefits other than just Sustainable Competitive Advantage. This will offer an
opportunity to the manufacturing industry and their respective players to know the necessary corrective measure that is
vital in ensuring a sustainable competitive advantage.
The purpose of the paper is to understand the various CSR activities carried by companies in Nige... more The purpose of the paper is to understand the various CSR activities carried by companies in Nigeria and how these CSR programs develop the community of the company„s. Hundred and thirty three (133) questionnaires were administered by the researcher to staff of Globalcom Nig Ltd and their customers, which made up of top management staff, middle management staff and junior staff and various Glo subscriber. Out of the 133 questionnaires administered, ninety seven 97 were completed and retrieved. Secondary data for the study were obtained from the internet, journals; The regression analysis table was used. From the result obtained the F calculated is greater tabled value thus, reject null hypothesis (H0) and accept alternative (H1). This means that, the relationship is significant at about 70% confidence level. This confirms that there is a positive relationship between Corporate Social Responsibility and community development. From the study it was also clear that most customers are not aware of CSR and even understand the meaning. The study was however, limited to finding out exact extent to which Globalcom CSR develop the community in which they operate, the result therefore, shows that CSR contribute to the development of the community. For academic and industry discourse it is recommended that further study should be conducted to establish the real extent to which CSRs contribute to the development of the community. Also further research should be conducted to know the real intent of various organization that embark on CSRs and how this program have impacted the society and its corresponding value generation for the company.
The International Journal of Humanities & Social Studies, 2020
The area of product innovation and competitive advantage among manufacturing firms is drawing the... more The area of product innovation and competitive advantage among manufacturing firms is drawing the attention of scholars, as manufacturing firms also crave for sustainable competitive advantage but they are oblivious of the dots that are needed to be connected in order to ensure competitive edge over their competition. Many Fast-Moving Consumer Goods (FCMG) firms strive to thrive and remain relevant in the market and a major driver for survival and competitiveness is the ability to consistently innovate and develop new products. The process of product innovation that will confer a sustainable competitive advantage on manufacturing firm is quite complex, time-consuming, capitalintensive, and resource intensive, especially at the design stage. This places a heavy burden on the manufacturing firm who are willing but not able to commit the requisite resources needed to develop such products. In line with these challenges, the large-scale industries easily exploit such opportunities, as they are more equipped with the technology, technical know-how, expertise, capital etc. It is against this background there is a need for a study like this to look at the issues that could be posing threats to the sustenance of manufacturing firm's competitive advantage. Primary method of data collection was used to gathered relevant information from the field, using structured questionnaire for data collection, the research design is descriptive in nature, 330 questionnaires were distributed across the 10 selected manufacturing firms, however, 256 were returned which constitute about 78% of the total administered questionnaires while the data was analyzed using 20.0 version of SPSS. Two hypotheses were postulated and the results derived shows that there is a linear relationship between the variables used to measure the two constructs which invariably mean that manufacturing firms in Ibadan metropolis uses Product Innovation as a strategy to gain a competitive edge in the market hence the two null hypotheses were rejected. Consequently, it was concluded in this study that product innovation has a positive effect on the sustainable competitive advantage of manufacturing firms. However, it was recommended that product Innovation deserves a greater attention and more commitment from manufacturing organizations so as to guarantees other benefits other than just Sustainable Competitive Advantage. This will offer an opportunity to the manufacturing industry and their respective players to know the necessary corrective measure that is vital in ensuring sustainable competitive advantage.
THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2020
The area of product innovation and competitive advantage among manufacturing firms is drawing the... more The area of product innovation and competitive advantage among manufacturing firms is drawing the attention of
scholars, as manufacturing firms also crave for sustainable competitive advantage. Still, they are oblivious of the dots that
are needed to be connected to ensure competitive edge over their competition. Many Fast-Moving Consumer
Goods (FCMG) firms strive to thrive and remain relevant in the market, and a major driver for survival and
competitiveness is the ability to innovate and develop new products consistently. The process of product innovation that
will confer a sustainable competitive advantage on manufacturing firm is quite complex, time-consuming, capital-intensive,
and resource-intensive, especially at the design stage. This places a heavy burden on the manufacturing firm
who are willing but not able to commit the requisite resources needed to develop such products. In line with these
challenges, the large-scale industries easily exploit such opportunities, as they are more equipped with the technology,
technical know-how, expertise, capital etc. It is against this background there is a need for a study like this to look at the
issues that could be posing threats to the sustenance of the manufacturing firm’s competitive advantage. The primary method of
data collection was used to gathered relevant information from the field, using a structured questionnaire for data
collection, the research design is descriptive, 330 questionnaires were distributed across the 10 selected
manufacturing firms. However, 256 were returned which constitute about 78% of the total administered questionnaires
while the data was analyzed using 20.0 version of SPSS. Two hypotheses were postulated and the results derived shows
that there is a linear relationship between the variables used to measure the two constructs which invariably mean that
manufacturing firms in Ibadan metropolis uses Product Innovation as a strategy to gain a competitive edge in the
market hence the two null hypotheses were rejected. Consequently, it was concluded in this study that product
innovation has a positive effect on the sustainable competitive advantage of manufacturing firms. However, it was
recommended that product Innovation deserves more considerable attention and more commitment from manufacturing
organizations so as to guarantees other benefits other than just Sustainable Competitive Advantage. This will offer an
opportunity to the manufacturing industry and their respective players to know the necessary corrective measure that is
vital in ensuring a sustainable competitive advantage.
The purpose of the paper is to understand the various CSR activities carried by companies in Nige... more The purpose of the paper is to understand the various CSR activities carried by companies in Nigeria and how these CSR programs develop the community of the company„s. Hundred and thirty three (133) questionnaires were administered by the researcher to staff of Globalcom Nig Ltd and their customers, which made up of top management staff, middle management staff and junior staff and various Glo subscriber. Out of the 133 questionnaires administered, ninety seven 97 were completed and retrieved. Secondary data for the study were obtained from the internet, journals; The regression analysis table was used. From the result obtained the F calculated is greater tabled value thus, reject null hypothesis (H0) and accept alternative (H1). This means that, the relationship is significant at about 70% confidence level. This confirms that there is a positive relationship between Corporate Social Responsibility and community development. From the study it was also clear that most customers are not aware of CSR and even understand the meaning. The study was however, limited to finding out exact extent to which Globalcom CSR develop the community in which they operate, the result therefore, shows that CSR contribute to the development of the community. For academic and industry discourse it is recommended that further study should be conducted to establish the real extent to which CSRs contribute to the development of the community. Also further research should be conducted to know the real intent of various organization that embark on CSRs and how this program have impacted the society and its corresponding value generation for the company.