Priyaka khanna - Academia.edu (original) (raw)
Papers by Priyaka khanna
Purpose – The purpose of this paper is to understand buyer’s motivational factors at malls in Lud... more Purpose – The purpose of this paper is to understand buyer’s motivational factors at malls in Ludhiana city. Design/methodology/approach – 400 shoppers completed self administered surveys regarding their attitudes toward shopping motivation’ variables in Ludhiana. The paper first uses both exploratory and confirmatory factor analysis to examine the factor structure and psychometric properties of these items. The shoppers purchasing behavior of the shopping mall were identified by 24 items and captured in four dimensions by conducting exploratory factor analyses. Structural Equation Modeling (SEM) using AMOS version 16 was utilized for model testing and to verify the four dimensions of shoppers purchase intentions. Confirmatory factor analyses successfully validated the items used to measure four dimensions of shoppers buying intentions. Findings – This research study identified four dimensions of shopper’s purchase intentions are labeled as: Hedonic seeking buyers; Convenience seeki...
Journal of emerging technologies and innovative research, 2018
International Journal of Advanced Educational Research, 2017
International journal of emerging research in management and technology, Jun 29, 2018
ndian Retail Market is going through a transition phase. With retail environment getting moderniz... more ndian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In this paper, analysis of the consumer's preference of the specific attributes of selected 5 major retail brands of Ludhiana is done. Retail stores selected were Big Bazaar, Lifestyle, Westside, Vishal Mega Mart and Globus. Factor analysis has been used in identifying the main factors. The factors include sales assistance, store ambience, store attractiveness, store pricing policy, store promotion and store Convenience.
International Journal of Academic Research and Development, Nov 1, 2017
International Journal of Advanced Research and Development, 2017
International Journal of Emerging Research in Management and Technology, 2018
Indian Retail Market is going through a transition phase. With retail environment getting moderni... more Indian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In...
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 2016
A content analysis of 200 television commercials was conducted in order to identify the frequency... more A content analysis of 200 television commercials was conducted in order to identify the frequency of emotional and rational appeals under important product categories. The study also investigated the most preferred appeals by rural and urban children of Punjab.480 respondents in the age group 8-14 years were selected for the study. Age and gender differences with respect to preferences in regard to appeals were also analyzed. The study indicated that all number of appeals present in food and beverages were large and the least were present in the case of toys and games.
Volume 6, Issue 10, October 2017 Page 17 ABSTRACT Global competition has enabledSmall-and medium-... more Volume 6, Issue 10, October 2017 Page 17 ABSTRACT Global competition has enabledSmall-and medium-sized enterprises (SMEs) to think beyond the traditional methodology. Nowadays, Indian SMEs are facing competition from various organisations within the country as well as from organisations from other developing countries. SMEs have a crucial role to play because of their potential contributions to economic development. It is a well-known fact thatinformation technology plays a vital role in increasing the profitability of the organisation. Competition has made SMEs to adopt current available technology. SMAC is the integration of social, mobile, analytic and cloud technologies implemented in latest business models to provide services and deliver products in a customized and contextual manner to the consumers with optimization in cost and convenience. Becoming an inherent part in large organisations, SMAC (Social, Mobile, Analytics and Cloud) enables SMEs to grow revenues by creating ne...
Purpose – The purpose of this paper is to understand buyer’s motivational factors at malls in Lud... more Purpose – The purpose of this paper is to understand buyer’s motivational factors at malls in Ludhiana city. Design/methodology/approach – 400 shoppers completed self administered surveys regarding their attitudes toward shopping motivation’ variables in Ludhiana. The paper first uses both exploratory and confirmatory factor analysis to examine the factor structure and psychometric properties of these items. The shoppers purchasing behavior of the shopping mall were identified by 24 items and captured in four dimensions by conducting exploratory factor analyses. Structural Equation Modeling (SEM) using AMOS version 16 was utilized for model testing and to verify the four dimensions of shoppers purchase intentions. Confirmatory factor analyses successfully validated the items used to measure four dimensions of shoppers buying intentions. Findings – This research study identified four dimensions of shopper’s purchase intentions are labeled as: Hedonic seeking buyers; Convenience seeki...
Journal of emerging technologies and innovative research, 2018
International Journal of Advanced Educational Research, 2017
International journal of emerging research in management and technology, Jun 29, 2018
ndian Retail Market is going through a transition phase. With retail environment getting moderniz... more ndian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In this paper, analysis of the consumer's preference of the specific attributes of selected 5 major retail brands of Ludhiana is done. Retail stores selected were Big Bazaar, Lifestyle, Westside, Vishal Mega Mart and Globus. Factor analysis has been used in identifying the main factors. The factors include sales assistance, store ambience, store attractiveness, store pricing policy, store promotion and store Convenience.
International Journal of Academic Research and Development, Nov 1, 2017
International Journal of Advanced Research and Development, 2017
International Journal of Emerging Research in Management and Technology, 2018
Indian Retail Market is going through a transition phase. With retail environment getting moderni... more Indian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In...
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 2016
A content analysis of 200 television commercials was conducted in order to identify the frequency... more A content analysis of 200 television commercials was conducted in order to identify the frequency of emotional and rational appeals under important product categories. The study also investigated the most preferred appeals by rural and urban children of Punjab.480 respondents in the age group 8-14 years were selected for the study. Age and gender differences with respect to preferences in regard to appeals were also analyzed. The study indicated that all number of appeals present in food and beverages were large and the least were present in the case of toys and games.
Volume 6, Issue 10, October 2017 Page 17 ABSTRACT Global competition has enabledSmall-and medium-... more Volume 6, Issue 10, October 2017 Page 17 ABSTRACT Global competition has enabledSmall-and medium-sized enterprises (SMEs) to think beyond the traditional methodology. Nowadays, Indian SMEs are facing competition from various organisations within the country as well as from organisations from other developing countries. SMEs have a crucial role to play because of their potential contributions to economic development. It is a well-known fact thatinformation technology plays a vital role in increasing the profitability of the organisation. Competition has made SMEs to adopt current available technology. SMAC is the integration of social, mobile, analytic and cloud technologies implemented in latest business models to provide services and deliver products in a customized and contextual manner to the consumers with optimization in cost and convenience. Becoming an inherent part in large organisations, SMAC (Social, Mobile, Analytics and Cloud) enables SMEs to grow revenues by creating ne...