Prof. Debjani Banerjee - Academia.edu (original) (raw)

Papers by Prof. Debjani Banerjee

Journal of Development Research

The global tobacco pandemic continues to cause enormous health burden and fatality, especially in... more The global tobacco pandemic continues to cause enormous health burden and fatality, especially in the low and middle-income countries (LMICs), in spite of continuing efforts under the umbrella of FCTC. India, representing a complex pattern of tobacco use, both in smoking and smokeless forms, remains the second largest tobacco-using country. This study was designed to understand the impact of COVID-19 pandemic and associated restrictive measures on all groups of tobacco users and the impact on the users of e-cigarettes (EC), as a result of imposition of ban. A well-designed, online or CATI interview-based survey was conducted in eight large metropolitan cities of India on 3005 samples (smoking tobacco [ST]: 1,193; smokeless tobacco [SLT]: 966; and EC: 846). The study finds all groups were affected albeit differently The COVID-19 crisis affected all tobacco user segments positively as well as negatively. EC users, unless supported appropriately, were likely to revert to tobacco use af...

The paper analyses a broad literature review of study conducted by researchers at different parts... more The paper analyses a broad literature review of study conducted by researchers at different parts of world to establish a relationship between human quality of life and its impact reflected through their consumption pattern. Consumption has remained an important parameter in evaluation of economic development. It is one of the primary components of GDP. GDP of any nation is nothing but the aggregate demand of goods and services. The relation between aggregate income and aggregate consumption is a significant component in explaining the analysis of national Income. The effect of consumption function on economic fluctuations was mentioned by all the eminent economists from Malthus to Wicksell in explaining the business cycle literature and its contribution in economic development. Over a period every economy, whether developed or developing, has observed change in the consumption pattern, which had been an outcome of changing life style. Better quality of life is an indicator of economic development and consumption pattern has changed with escalation in quality of life, proving its significance. This higher quality consumption is an outcome of increased disposable income supported by advanced retail outlets. The consumption behaviour abides by the Keynesian psychological law of consumption function.

International Journal of Business & Economic Development, 2016

Social Science Research Network, Dec 1, 2011

In the era of Post Modern Marketing the market is getting bombarded with products of numerous fea... more In the era of Post Modern Marketing the market is getting bombarded with products of numerous features & every marketer wants to find a place in the customer’s heart. Gone are the days when the tangible aspect of product attribute could influence the mind of the customer. The marketer find it difficult to position & differentiate their product based on attributes. Emotion stimulates the mind faster than the rational thoughts. Our behavior is more easily driven by emotion. Rational thought leads customers to be interested but it is emotion that sells. Rational marketing focuses on product attributes, while emotional marketing goes to do that in a more sentimental manner. The strategy focuses not to share the wallet with just a purchase, but goes to buy a share of the heart, making the impact long lasting. In general, it was observed that brand recall scores were very high, with the consumer’s level of involvement being more. When advertising for extensions, the distinctiveness of the new product needs to be well enough. Positive emotional appeals generate interest in the advertisements and manage to improve brand recall scores best but negative emotion also evokes excitement for product category and induces to make purchase decision.

Investment Management and Financial Innovations

This paper investigates the relationship of cryptocurrencies with four traditional assets: equity... more This paper investigates the relationship of cryptocurrencies with four traditional assets: equity, fiat currencies, crude oil, and gold in Nigeria, Vietnam, the Philippines, Turkey, and Peru. According to Statista’s 2020 Cryptocurrency Adoption Survey, these five countries showed high levels of crypto usage and ownership. Emerging economies attract the attention of portfolio managers due to the high returns associated with assets originating from these countries. The paper explores the possibility of creating a multi-asset portfolio, including cryptocurrencies. Vector Autoregression Granger causality and Johansen Cointegration tests are conducted to study the relationship between each traditional asset and cryptocurrencies. The study period is from October 2017 to June 2021. The composite Crypto Index was created using the top seven cryptocurrencies based on market capitalization. The Granger Causality test results reveal no causality between Nigeria’s chosen traditional assets and ...

The Indian retail industry is estimated to be worth $ 470 billion, with the organized retail bein... more The Indian retail industry is estimated to be worth $ 470 billion, with the organized retail being termed as modern trade retail occupying only 8% of the total market share. But it is expected that this industry would reach $ 574 billion US dollar by 2015. The sector is showing a positive growth of 18.8 % CAGR currently and estimated to go up to 20% by 2020. This new format of retail with its diverse brand under one roof giving a shopping experience to the consumer has created significant impact in influencing the consumption among various urban socio economic classes.

This modern retail has addressed various price as well as non-price aspect to induce consumer preference. The vast geographical diversity has different cultural influence reflecting in taste and preference. The wide magnitude of this new format has been able to take into consideration wide diversity addressing in terms of dietary pattern, quality as well as brand.
The paper explores this new sunrise sector and evaluates the impact it has in influencing consumption expenditure of the Urban Socio Economic classes and thereby contributing to nations GDP to impact on economic development. The analysis has been based on a data set of 850 sample spread across different places of Mumbai, Navi Mumbai Thane and Kalyan for various socio economic classes.

Key Words: Modern Retail, global, consumption behavior, urban, Socio Economic Class.

This paper emphasizes that for a nation to revitalize in terms of development, not only does it n... more This paper emphasizes that for a nation to revitalize in terms of development, not only does it need to evaluate in terms of GDP growth rate, but also has to consider the Quality of Life of its citizen and their human happiness. There is strong correlation between macroeconomic development parameters like health, education, GDP growth rate and Quality of Life Index, expressed through HDI. It also has correlation with subjective quality of life based on the perception of urban socio economic classes, as measured in this study. The subjective quality of life is studied through five parameters like Quality of house, education, health care, transportation and recreation facilities. Human happiness is evaluated through the perception of respondents towards change in their financial conditions and consumption expenditure influencing their quality of life. This empirical research through spearman's rank correlation tried to establish the relationship between macroeconomic indicators with the quality of life parameters as perceived by people. The study was conducted in Mumbai, and its suburban areas .with a sample of 850 respondents taken through structured questionnaire, during 2012-13. It was observed from A. T. Kearney's GRDI report that India was ranking between first five positions, consistently in terms of Modern Trade Retail Business since 2000. The managerial implication of the study highlights the association of quantitative economic development with larger aspect of human development, for the policy makers to understand the various areas which needs to be taken care to cater towards revitalizing the development of the nation

here is a rapid change in the Indian retail landscape. The survey conducted by Tata Consultancy S... more here is a rapid change in the Indian retail landscape. The survey conducted by Tata Consultancy Services (2013) highlighted the sentiments of the existing retailers pertaining to the excellence of their operational Tbe nchmarking to gear up and compete with the international players. The organized retail industry is trying to focus both on operational excellence and on gaining process improvement. The Indian consumers, as per a study conducted by McKinsey Global Institute (Ablett et al., 2007), stated that more than 50% of the population lies below 30 years of age and being young, the youth are dynamic in nature and experimental in character. The new generation is tech savvy, and is ready to explore every option to optimize their satisfaction. They are demanding, and once they get the product that offers them complete satisfaction, they do not shy away from spending. The Competitive Landscape in the Indian Retail Sector Organized retail is a type of cooperative marketing, which is not new in India. In order to gain economy of scales, Indian craftsmen and traders always formed into different " shrenies " or groups and traded during the 6th and 7th The retail industry of India is estimated to be valued at 470billion.Themoderntraderetailoccupies8470 billion. The modern trade retail occupies 8% share of the business. It was projected to reach US 470billion.Themoderntraderetailoccupies8 574 billion by 2015. The organized retail market is estimated to grow at a CAGR of 18.8%, and increase its expansion to 20% of the retail share by 2020. The global retailers are finding India to be an attractive potential destination for their businesses. The expansion of organized retail in different formats has created ample opportunities and has brought a sea change in consumer buying behavior among the various socioeconomic classes in urban India. Modern retail focuses on various non price aspects of human preferences towards consumption behavior like-dietary diversity, convenience, quality and brand, which has implications for food demand. Again, the growing supply chain efficiencies that have reduced real food prices over time have facilitated in boosting consumer demand by relatively expanding the budget line. India, unlike any other nation, has diversity in terms of geographical spread and cultural aspects. The shift of retail towards the organized format has not affected consumption behavior in every sector uniformly. This paper focused upon identifying the impact of organized retail outlets on consumption behavior towards wet food, grocery, and apparel. The paper attempted to explore the organized retail industry and evaluated the extent of its impact on changing consumption expenditure in urban India based on a data set of 850 sample respondents spread across different places of Mumbai, Navi Mumbai, Thane, and Kalyan from different socioeconomic classes.

The extent to which foreign direct investment (FDI) can foster self-sustaining development is a h... more The extent to which foreign direct investment (FDI) can foster self-sustaining development is a highly debated issue, which is causing obstruction towards its implementation in case of Multi Brand retail in India.
The emergence of the new policy to this sector at its nascent stage may facilitate in economic growth and human development. The innovative strategies may attract in increasing fund flow to this sector, leading towards contribution for human development. The paper discusses the positive aspects, and different facets, of FDI to draw some policy lessons regarding the impact of FDI through Retail sector on economic development.
A model has been discussed to show how FDI can help towards sustainable human development. However, a number of challenges will always remain which are in the form of structural weaknesses, institutional bottlenecks and political movements.
The paper would address issues to establish the objective of understanding -
1. The policy and impact of FDI on host Economy
2. The changing policy and liberalizing issues concerning FDI policy in India's retail sector.
3. The impact of the policy to reduce risk in domestic markets.

Key Words:- Modern Retail, Foreign Direct Investment, Sustainable development, liberalization, Growth.

There is no single definition of Sustainability. The trend to preserve the environment for future... more There is no single definition of Sustainability. The trend to preserve the environment for future generation has influenced acceptance of going green and concern for environment protection. The developed world today has started realizing the “inconvenient truth” as has been referred by Ehrenfeld (2008), which turns its focus towards sustainability. This human behavior needs to cater towards three basic pillars- Environment Sustainability, Economic Sustainability, and Social Sustainability. Companies are adopting to go green and thus enhance customer’s satisfaction for better sustainability.
The paper would facilitate subsequent researchers in estimating the impact of green marketing in evaluating customer satisfaction and environment safety.
Key Words: - Sustainability, Environment, Green Marketing, Customer Satisfaction, Human Behavior.

There is no single definition of Sustainability. The trend to preserve the environment for future... more There is no single definition of Sustainability. The trend to preserve the environment for future generation has influenced acceptance of going green and concern for environment protection. .The developed world today has started realizing the "inconvenient truth" as has been referred by Ehrenfeld , which turns its focus towards sustainability. This human behavior needs to cater towards three basic pillars-Environment Sustainability, Economic Sustainability, and Social Sustainability. Companies are adopting to go green and thus enhance customer's satisfaction for better sustainability.

Journal of Development Research

International Journal of Business & Economic Development, 2016

Social Science Research Network, Dec 1, 2011

Investment Management and Financial Innovations

Key Words: Modern Retail, global, consumption behavior, urban, Socio Economic Class.

Key Words:- Modern Retail, Foreign Direct Investment, Sustainable development, liberalization, Growth.

There is no single definition of Sustainability. The trend to preserve the environment for future... more There is no single definition of Sustainability. The trend to preserve the environment for future generation has influenced acceptance of going green and concern for environment protection. .The developed world today has started realizing the "inconvenient truth" as has been referred by Ehrenfeld , which turns its focus towards sustainability. This human behavior needs to cater towards three basic pillars-Environment Sustainability, Economic Sustainability, and Social Sustainability. Companies are adopting to go green and thus enhance customer's satisfaction for better sustainability.