Putu Yudi Setiawan - Academia.edu (original) (raw)

Papers by Putu Yudi Setiawan

Research paper thumbnail of The effect of trust on travel agent online use: Application of the technology acceptance model

International Journal of Data and Network Science

Nowadays, shopping for travel products through online travel agent has become very popular. This ... more Nowadays, shopping for travel products through online travel agent has become very popular. This study aims to explain the effects of perceived ease of use, perceived usefulness, and trust on attitudes and intentions to reuse online travel agents. The population of this research is the users of the online travel agent Traveloka application in the city of Denpasar. The sample in this study was taken using a non-probability sampling method with a total of 200 respondents. Data collection was carried out using survey methods. The data obtained were then processed using SEM-PLS analysis tools. This study found that perceived ease of use had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Perceived usefulness had a positive and significant effect on attitude toward using the Traveloka.com website. Trust had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Attitud...

Research paper thumbnail of Peran Brand Awareness dalam Memediasi Hubungan Iklan dan Personal Selling dengan Niat Beli

The number of foreign insurance companies who compete in the growth of life insurance market in I... more The number of foreign insurance companies who compete in the growth of life insurance market in Indonesia increased continually making AJB Bumiputera 1912 lose the competition in terms of purchase intention and brand awareness. The aim of this research was to determine the role of brand awareness in mediating the relationship between advertising and personal selling with purchase intention. This research conducted in Denpasar using 110 respondents through purposive sampling method. Questionnaires are used to measure 22 indicators and analyzed by using SEM analysis technique and Sobel test. The study found that by increasing advertising and personal selling will directly increase brand awareness and purchase intention. AJB Bumiputera 1912 should ensure that people have enough brand awareness to increase consumer purchase intention. It can be done by ensuring that advertising or personal selling activities has been run well and in accordance with what is expected by prospective custom...

Research paper thumbnail of Continuance usage intention and its antecedents on using OVO e-wallet application in Denpasar

International Research Journal of Management, IT and Social Sciences, 2020

This study aims to explain the effect of information quality, perceived privacy protection, perce... more This study aims to explain the effect of information quality, perceived privacy protection, perceived security protection on trust, and its effect on continuance intention to use OVO in Denpasar. This research was conducted in Denpasar, using 139 respondents. This study uses Structural Equation Modelling (SEM) analysis techniques with the Partial Least Square approach. This study shows that information quality has a positive and significant effect on trust. Perceived privacy protection has a positive and significant effect on trust and continuance usage intention. Perceived security protection has a positive and significant effect on trust and continuance usage intention. Also, this study also shows that trust has a positive and significant effect on continuance usage intention. Information quality was found that have no significant effect on the continuance usage intention.

Research paper thumbnail of Pengaruh Ketidakpuasan Dan Sikap Mengeluh Pada Perilaku Mengeluh Konsumen

This study was conducted to determine the effect of discontent and complaining attitude towards c... more This study was conducted to determine the effect of discontent and complaining attitude towards consumer complaining behavior at the Grand Santhi Hotel in Denpasar. Design research using the form associative causal (cause and effect). The sample was 100 respondents. The sampling method using purposive sampling method with certain criteria. Data collection techniques used is by distributing questionnaires to customers who are staying at the Grand Santhi Hotel Denpasar. Methods of data analysis using multiple linear analysis to examine the effect among variables. The study states that the dissatisfaction and complaining attitude is positive and significant effect on the behavior of consumers complained to the Grand Santhi Hotel in Denpasar.

Research paper thumbnail of Pengaruh Gaya Hidup Dan Kelompok Rujukan Terhadap Keputusan Tablet Pc di Kota Denpasar

Tablet PC is one product that reflects that the industrial development of Communications, Hig-Tec... more Tablet PC is one product that reflects that the industrial development of Communications, Hig-Tech, and Media (CMH) more innovative. This will be related to the emergence of tablet PC products in the market which introduced many brands in it. This phenomenon must be related to how consumers make purchase decisions that are faced with a variety of factors, one of which is related lifestyle activities, interests, and opinions that provide stimulus in the purchase decision and can not be separated from the influence of their environment is like a family reference group , friends, neighbors, celebrities, experts urge the inexperienced, the Common Man, and a spokesman for the executive. The purpose of this study was to determine the effect of lifestyle and a reference group of the tablet PC purchase decisions in Denpasar . Method in the determination of the sample using purposive sampling with 75 respondents. This study using multiple linear regression analysis. Research states that the ...

Research paper thumbnail of Peran Kepuasan Dalam Memediasi Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah

In the banking world, together with a valuable service owned products, this means that the servic... more In the banking world, together with a valuable service owned products, this means that the service is received in the same view of the customer with a product in other industries. This research was conducted at the Regional Development Bank Bali Denpasar Branch Office in Cambodia. With a sample of 126 persons were used as the method of probability sampling. The analysis technique used is simple and the regression method of Coefficient Product (Sobel test). The results of this study indicate that the quality of service results positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction and a significant positive effect on customer loyalty. Finally, the satisfaction mediates the effect of service quality on customer loyalty. Keywords: quality of service, customer satisfaction, customer loyalty.

Research paper thumbnail of Aplikasi Model Tam Pada Penggunaan E-Newspaper DI Kota Denpasar

E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian ... more E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian regional kedalam versi elektronik dan ditampilkan secara online melalui teknologi internet. Tujuan penelitian ini adalah untuk menjelaskan pengaruh perceive ease of use dan perceive usefulness terhadap attitude toward using e-newspaper dan actual usage e-newspaper yang merupakan bagian dari Technology Acceptance Model (TAM). Populasi dari penelitian ini adalah pengguna e-newspaper di Kota Denpasar. Penelitian ini dilakukan dengan metode purposive sampling dengan cara memberikan kuesioner kepada 100 responden di Kota Denpasar. Pemilihan Kota Denpasar sebagai tempat penelitian karena rata-rata masyarakat Kota Denpasar memiliki alat yang mendukung untuk mengakses e-newspaper seperti laptop ataupun smartphone . Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa perceive ease of use berpengaruh pos...

Research paper thumbnail of Pengaruh Karakteristik Demografi dan Ketidakpuasan terhadap Perilaku Mengeluh Konsumen pada Bengkel Service Sepeda Motor Yamaha Diponegoro Denpasar Bali

The purpose of this study was to determine the effect of demographic characteristics and dissatis... more The purpose of this study was to determine the effect of demographic characteristics and dissatisfaction with the behavior of consumers complained to the services Yamaha motorcycle repair shop service Diponegoro Denpasar. This research was conducted at the Workshop Service Yamaha is located at Jalan Diponegoro Denpasar-Bali This study used 10 indicators that the number of respondents who used this as a research sample of 100 people, using purposive sampling technique. Data collected by distributing questionnaires. Data analysis technique used is the chi-square analysis and simple linear regression analysis using SPSS 17 for windows. Based on the analysis shows the demographic characteristics significantly influence the behavior of consumers complained to the services repair shop service motorcycles Yamaha and dissatisfaction significantly positive effect on the behavior of consumers complained to the services Yamaha motorcycle repair shop service.

Research paper thumbnail of Pengaruh Stimulus Lingkungan Toko Terhadap Perilaku Pembelian Tidak Terencana Yang Dimediasi Oleh Emosi Positif

1024x768 ABSTRACT The purpose of this study was to determine the effect of environmental stimuli ... more 1024x768 ABSTRACT The purpose of this study was to determine the effect of environmental stimuli of store on the behavior of unplanned purchases mediated by positive emotions on consumer hypermarket in Denpasar. This research was conducted in the city of Denpasar, the samples taken were 140 people with purposive sampling method. Data was collected through questionnaires using a 5-point Likert scale to measure 14 indicators. The analysis technique used is multiple linear regression. These results indicate that each variable enironmental stimuli of store significant positive effect on unplanned purchasing behavior and the effect was mediated by positive emotions. This suggests that the environmental stimuli of store can affect unplanned purchasing behavior and also can affect positive emotions before. Keywords : in-store stimuli, impulse buying behavior, positive emotions. Normal 0 false false false IN X-NONE X-NONE

Research paper thumbnail of Peran Kepercayaan Dalam Memediasi Persepsi Risiko Pada Niat Beli Produk Fashion via Instagram DI Kota Denpasar

Penelitian ini bertujuan untuk mengetahui peran kepercayaan dalam memediasi persepsi risiko pada ... more Penelitian ini bertujuan untuk mengetahui peran kepercayaan dalam memediasi persepsi risiko pada niat beli produk fashion via instagram di kota Denpasar. Teknik yang di gunakan adalah Non Probability Sampling dan pengumpulan data dilakukan dengan menyebarkan kuisioner, menggunakan skala liker 1–5 poin dan menggunakan alat analisis SmartPLS 3.0 untuk menghitung hasil dari 10 indikator yang ada dengan 100 responden. Hasil yang di peroleh dari penelitian ini adalah persepsi risiko berpengaruh negatif dan signifikan terhadap niat beli produk fashion via instagram. Persepsi risiko juga memiliki pengaruh negatif dan signifikan terhadap kepercayaan, Kepercayaan berpengaruh positif dan signifikan pada niat beli produk fashion via instagram, dan Kepercayaan memiliki peran sebagai mediasi partial dalam memediasi persepsi risiko pada niat beli produk fashion via instagram di Kota Denpasar.

Research paper thumbnail of Peran Positive Emotion dalam Memediasi Pengaruh Hedonic Shopping Value terhadap Impulse Buying (Studi Kasus: Mall Bali Galeria)

This study aims to determine the effect of hedonic shopping value, positive emotion towards impul... more This study aims to determine the effect of hedonic shopping value, positive emotion towards impulse buying, the influence of hedonic shopping value to positive emotion, positive emotion and the role of mediation in the hedonic shopping value against impulse buying at Mall Bali Galeria. This research was conducted in Badung , samples taken 130 respondents with purposive sampling method. Data were collected by questionnaires using a 5-point Likert scale, to measure 13 indicators. The analysis technique used Structural Equation Modeling (SEM). These results indicate that hedonic shopping value , give the positive emotion and significant effect on impulse buying, hedonic shopping value positive and significant effect on positive emotion, positive emotion as well as a significant effect in mediating hedonic shopping value against impulse buying. This shows that the variable hedonic shopping value, and positive emotion effect impulse buying.

Research paper thumbnail of Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Good Deal Restaurant

Perception of service quality is reflected in consumers assessment of the realities and expectati... more Perception of service quality is reflected in consumers assessment of the realities and expectations of the service he felt. Tangibles, reliability, assurance, responsiveness, and empathy are the five dimensions of service quality. Some 126 respondents were selected as the study sample. Multiple linear regression analysis techniques as data analysis techniques used in testing the impact of service quality on customer satisfaction on Good Deal Restaurant. Results of testing of physical evidence, reliability, assurance, responsiveness, and empathy as a dimension of service quality on customer satisfaction in a Good Deal Restaurant showed a significant positive effect. The results of this test indicate that consumer satisfaction visited Good Deal Restaurant is affected by the quality of service offered. Key words : tangibles, reliability, responsiveness, assurance, emphaty

Research paper thumbnail of The Role of Brand Image Mediates the Influence of Word of Mouth and Personal Selling on Intention to Enroll at Diamond International Private Job Training Institute

International Journal of Economics and Management Studies

Research paper thumbnail of How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Online Information Review

PurposeThe purpose of the paper is to analyze the different results between the effects of electr... more PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist d...

Research paper thumbnail of Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kinerja Perusahaan DI Larissa Aesthetic Center Denpasar

E-Jurnal Manajemen Universitas Udayana

Penelitian ini memiliki tujuan agar pengaruh kualitas pelayanan serta kualitas produk pada kinerj... more Penelitian ini memiliki tujuan agar pengaruh kualitas pelayanan serta kualitas produk pada kinerja perusahaan dapat diketahui. Penelitian ini dilaksanakan kepada pelanggan salah satu klinik kecantikan di Bali, yaitu Larissa Aesthetic Center Denpasar. Sampel yang digunakan yakni 100 responden dengan metode purposive sampling. Data didapatkan melalui mendistribusikan kuesioner. Teknik analisis datanya yaitu regresi berganda melalui SPSS. Hasil mengindikasikan kualitas pelayanan memberi pengaruh positif signifikan akan kinerja perusahaan serta kualitas produk memberi pengaruh positif signifikan akan kinerja perusahaan. Berdasarkan hasil penelitian diharapkan manajemen perusahaan dapat lebih memerhatikan kegiatan operasional perusahaan melalui kontribusi karyawan dalam memberikan pelayanan dan memperhatikan kandungan dan komposisi bahan baku produk, serta ketepatan pengaplikasian produk pada saat proses treatment untuk lebih memuaskan pelanggan sehingga penilaian kinerja perusahaan dapa...

Research paper thumbnail of The Effect of Security, Trust and Ease of Use towards Repurchase Intentions Mediated by E-satisfaction on Online Travel Agent

Journal of Advanced Research in Dynamical and Control Systems

Research paper thumbnail of Pengaruh Persepsi Negara Asal Terhadap Niat Beli Ulang Dimediasi Oleh Ekuitas Merek

E-Jurnal Manajemen Universitas Udayana

A customer in determining the intention to repurchase is determined by various factors, such as t... more A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartphone customers in Denpasar City. The number of samples taken as many as 120 people, with the method of non-probability sampling, especially purposive sampling Data collection is done through a questionnaire. The collected data is measured by Likert scale with scale 1-5. The analysis technique used is Partial Least Square (PLS). Based on the results of the analysis shows that all hypotheses are accepted. The country of origin has a positive and significant impact on brand equity. Brand equity has a positive and significant effect on the repurchase intention, the country of origin has a positive and significant impact on the repurchase inten...

Research paper thumbnail of Anteseden Kepuasan Pelanggan Dan Dampaknya Pada Niat Pembelian Ulang

E-Jurnal Manajemen Universitas Udayana

In this era, one of the business opportunity is cafe business. This study aims to explain the eff... more In this era, one of the business opportunity is cafe business. This study aims to explain the effect of store atmosphere, service quality, and customer satisfaction on repurchase intentions, and the role of customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intentions. The research was conducted at The Night Market Cafe & Co Working in Denpasar, using 150 respondents and data analysis techniques in the form of Path Analysis. The results of this study indicate that the store atmosphere and service quality have a positive and significant impact on customer satisfaction. The atmosphere and quality of service have a positive and significant influence on repurchase intention. Customer satisfaction has a positive and significant impact on repurchase intentions. In addition, the results of this study also show that customer satisfaction is able to mediate the effect of store atmosphere and service quality on repurchase intention at The Night ...

Research paper thumbnail of Peran Sikap Dalam Memediasi Pengaruh Website Layout Design Terhadap Niat Beli Kembali

E-Jurnal Manajemen Universitas Udayana

The purpose of this research is to know the relation between website layout design, attitude and ... more The purpose of this research is to know the relation between website layout design, attitude and repurchase intention. The research is targeting the customer of lazada.co.id who domiciled in Bali. Sample’s size of the research is 90 respondents with non-probability sampling method Process of collecting the respondent’s data is by distributing questionnaire. Partial Least Square and Sobel test are used or the instrument’s research. Result of analysis shown that direct relation between website layout design, attitude and repurchase intention have significant positive relation. While, the indirect relation, attitude able to be mediation variable that associated two variables, such as website layout design and repurchase intention. It describes repurchase intention will increase if positive attitude of lazada.co.id customer also increase as the impact of well display of website layout design. Keywords: website layout design, attitude, repurchase intention

Research paper thumbnail of Analisis Material Requirement Planning Produk Coconut Sugar Pada Kul-Kul Farm

E-Jurnal Manajemen Universitas Udayana

Persediaan bahan baku merupakan salah satu aset penting bagi perusahaan, kesalahan dalam melakuka... more Persediaan bahan baku merupakan salah satu aset penting bagi perusahaan, kesalahan dalam melakukan perencanaan bahan baku akan mengakibatkan masalah dalam proses produksi, maka penting untuk melakukan perencanaan persediaan bahan baku yang baik. Salah satu konsep yang dapat diterapkan adalah dengan menggunakan sistem Material Requirement Planning (MRP). Penelitian ini bertujuan untuk: (1)Mengetahui serta menentukan jumlah kebutuhan bersih untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (2)Mengetahui serta menentukan besarnya pesanan yang optimal untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (3)Mengetahui serta menentukan waktu yang tepat guna melakukan rencana pemesanan untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (4)Mengetahui serta menentukan metode yang menghasilkan biaya terendah untuk produk Coconut Sugar 150 gr/jar. Data yang digunakan adalah data kuantitatif dan kualitatif yang diperoleh dari hasil wawancara kepada beberapa...

Research paper thumbnail of The effect of trust on travel agent online use: Application of the technology acceptance model

International Journal of Data and Network Science

Nowadays, shopping for travel products through online travel agent has become very popular. This ... more Nowadays, shopping for travel products through online travel agent has become very popular. This study aims to explain the effects of perceived ease of use, perceived usefulness, and trust on attitudes and intentions to reuse online travel agents. The population of this research is the users of the online travel agent Traveloka application in the city of Denpasar. The sample in this study was taken using a non-probability sampling method with a total of 200 respondents. Data collection was carried out using survey methods. The data obtained were then processed using SEM-PLS analysis tools. This study found that perceived ease of use had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Perceived usefulness had a positive and significant effect on attitude toward using the Traveloka.com website. Trust had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Attitud...

Research paper thumbnail of Peran Brand Awareness dalam Memediasi Hubungan Iklan dan Personal Selling dengan Niat Beli

The number of foreign insurance companies who compete in the growth of life insurance market in I... more The number of foreign insurance companies who compete in the growth of life insurance market in Indonesia increased continually making AJB Bumiputera 1912 lose the competition in terms of purchase intention and brand awareness. The aim of this research was to determine the role of brand awareness in mediating the relationship between advertising and personal selling with purchase intention. This research conducted in Denpasar using 110 respondents through purposive sampling method. Questionnaires are used to measure 22 indicators and analyzed by using SEM analysis technique and Sobel test. The study found that by increasing advertising and personal selling will directly increase brand awareness and purchase intention. AJB Bumiputera 1912 should ensure that people have enough brand awareness to increase consumer purchase intention. It can be done by ensuring that advertising or personal selling activities has been run well and in accordance with what is expected by prospective custom...

Research paper thumbnail of Continuance usage intention and its antecedents on using OVO e-wallet application in Denpasar

International Research Journal of Management, IT and Social Sciences, 2020

This study aims to explain the effect of information quality, perceived privacy protection, perce... more This study aims to explain the effect of information quality, perceived privacy protection, perceived security protection on trust, and its effect on continuance intention to use OVO in Denpasar. This research was conducted in Denpasar, using 139 respondents. This study uses Structural Equation Modelling (SEM) analysis techniques with the Partial Least Square approach. This study shows that information quality has a positive and significant effect on trust. Perceived privacy protection has a positive and significant effect on trust and continuance usage intention. Perceived security protection has a positive and significant effect on trust and continuance usage intention. Also, this study also shows that trust has a positive and significant effect on continuance usage intention. Information quality was found that have no significant effect on the continuance usage intention.

Research paper thumbnail of Pengaruh Ketidakpuasan Dan Sikap Mengeluh Pada Perilaku Mengeluh Konsumen

This study was conducted to determine the effect of discontent and complaining attitude towards c... more This study was conducted to determine the effect of discontent and complaining attitude towards consumer complaining behavior at the Grand Santhi Hotel in Denpasar. Design research using the form associative causal (cause and effect). The sample was 100 respondents. The sampling method using purposive sampling method with certain criteria. Data collection techniques used is by distributing questionnaires to customers who are staying at the Grand Santhi Hotel Denpasar. Methods of data analysis using multiple linear analysis to examine the effect among variables. The study states that the dissatisfaction and complaining attitude is positive and significant effect on the behavior of consumers complained to the Grand Santhi Hotel in Denpasar.

Research paper thumbnail of Pengaruh Gaya Hidup Dan Kelompok Rujukan Terhadap Keputusan Tablet Pc di Kota Denpasar

Tablet PC is one product that reflects that the industrial development of Communications, Hig-Tec... more Tablet PC is one product that reflects that the industrial development of Communications, Hig-Tech, and Media (CMH) more innovative. This will be related to the emergence of tablet PC products in the market which introduced many brands in it. This phenomenon must be related to how consumers make purchase decisions that are faced with a variety of factors, one of which is related lifestyle activities, interests, and opinions that provide stimulus in the purchase decision and can not be separated from the influence of their environment is like a family reference group , friends, neighbors, celebrities, experts urge the inexperienced, the Common Man, and a spokesman for the executive. The purpose of this study was to determine the effect of lifestyle and a reference group of the tablet PC purchase decisions in Denpasar . Method in the determination of the sample using purposive sampling with 75 respondents. This study using multiple linear regression analysis. Research states that the ...

Research paper thumbnail of Peran Kepuasan Dalam Memediasi Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah

In the banking world, together with a valuable service owned products, this means that the servic... more In the banking world, together with a valuable service owned products, this means that the service is received in the same view of the customer with a product in other industries. This research was conducted at the Regional Development Bank Bali Denpasar Branch Office in Cambodia. With a sample of 126 persons were used as the method of probability sampling. The analysis technique used is simple and the regression method of Coefficient Product (Sobel test). The results of this study indicate that the quality of service results positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction and a significant positive effect on customer loyalty. Finally, the satisfaction mediates the effect of service quality on customer loyalty. Keywords: quality of service, customer satisfaction, customer loyalty.

Research paper thumbnail of Aplikasi Model Tam Pada Penggunaan E-Newspaper DI Kota Denpasar

E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian ... more E-newspaper merupakan suatu teknologi dalam industri media masa yang mengemas surat kabar Harian regional kedalam versi elektronik dan ditampilkan secara online melalui teknologi internet. Tujuan penelitian ini adalah untuk menjelaskan pengaruh perceive ease of use dan perceive usefulness terhadap attitude toward using e-newspaper dan actual usage e-newspaper yang merupakan bagian dari Technology Acceptance Model (TAM). Populasi dari penelitian ini adalah pengguna e-newspaper di Kota Denpasar. Penelitian ini dilakukan dengan metode purposive sampling dengan cara memberikan kuesioner kepada 100 responden di Kota Denpasar. Pemilihan Kota Denpasar sebagai tempat penelitian karena rata-rata masyarakat Kota Denpasar memiliki alat yang mendukung untuk mengakses e-newspaper seperti laptop ataupun smartphone . Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa perceive ease of use berpengaruh pos...

Research paper thumbnail of Pengaruh Karakteristik Demografi dan Ketidakpuasan terhadap Perilaku Mengeluh Konsumen pada Bengkel Service Sepeda Motor Yamaha Diponegoro Denpasar Bali

The purpose of this study was to determine the effect of demographic characteristics and dissatis... more The purpose of this study was to determine the effect of demographic characteristics and dissatisfaction with the behavior of consumers complained to the services Yamaha motorcycle repair shop service Diponegoro Denpasar. This research was conducted at the Workshop Service Yamaha is located at Jalan Diponegoro Denpasar-Bali This study used 10 indicators that the number of respondents who used this as a research sample of 100 people, using purposive sampling technique. Data collected by distributing questionnaires. Data analysis technique used is the chi-square analysis and simple linear regression analysis using SPSS 17 for windows. Based on the analysis shows the demographic characteristics significantly influence the behavior of consumers complained to the services repair shop service motorcycles Yamaha and dissatisfaction significantly positive effect on the behavior of consumers complained to the services Yamaha motorcycle repair shop service.

Research paper thumbnail of Pengaruh Stimulus Lingkungan Toko Terhadap Perilaku Pembelian Tidak Terencana Yang Dimediasi Oleh Emosi Positif

1024x768 ABSTRACT The purpose of this study was to determine the effect of environmental stimuli ... more 1024x768 ABSTRACT The purpose of this study was to determine the effect of environmental stimuli of store on the behavior of unplanned purchases mediated by positive emotions on consumer hypermarket in Denpasar. This research was conducted in the city of Denpasar, the samples taken were 140 people with purposive sampling method. Data was collected through questionnaires using a 5-point Likert scale to measure 14 indicators. The analysis technique used is multiple linear regression. These results indicate that each variable enironmental stimuli of store significant positive effect on unplanned purchasing behavior and the effect was mediated by positive emotions. This suggests that the environmental stimuli of store can affect unplanned purchasing behavior and also can affect positive emotions before. Keywords : in-store stimuli, impulse buying behavior, positive emotions. Normal 0 false false false IN X-NONE X-NONE

Research paper thumbnail of Peran Kepercayaan Dalam Memediasi Persepsi Risiko Pada Niat Beli Produk Fashion via Instagram DI Kota Denpasar

Penelitian ini bertujuan untuk mengetahui peran kepercayaan dalam memediasi persepsi risiko pada ... more Penelitian ini bertujuan untuk mengetahui peran kepercayaan dalam memediasi persepsi risiko pada niat beli produk fashion via instagram di kota Denpasar. Teknik yang di gunakan adalah Non Probability Sampling dan pengumpulan data dilakukan dengan menyebarkan kuisioner, menggunakan skala liker 1–5 poin dan menggunakan alat analisis SmartPLS 3.0 untuk menghitung hasil dari 10 indikator yang ada dengan 100 responden. Hasil yang di peroleh dari penelitian ini adalah persepsi risiko berpengaruh negatif dan signifikan terhadap niat beli produk fashion via instagram. Persepsi risiko juga memiliki pengaruh negatif dan signifikan terhadap kepercayaan, Kepercayaan berpengaruh positif dan signifikan pada niat beli produk fashion via instagram, dan Kepercayaan memiliki peran sebagai mediasi partial dalam memediasi persepsi risiko pada niat beli produk fashion via instagram di Kota Denpasar.

Research paper thumbnail of Peran Positive Emotion dalam Memediasi Pengaruh Hedonic Shopping Value terhadap Impulse Buying (Studi Kasus: Mall Bali Galeria)

This study aims to determine the effect of hedonic shopping value, positive emotion towards impul... more This study aims to determine the effect of hedonic shopping value, positive emotion towards impulse buying, the influence of hedonic shopping value to positive emotion, positive emotion and the role of mediation in the hedonic shopping value against impulse buying at Mall Bali Galeria. This research was conducted in Badung , samples taken 130 respondents with purposive sampling method. Data were collected by questionnaires using a 5-point Likert scale, to measure 13 indicators. The analysis technique used Structural Equation Modeling (SEM). These results indicate that hedonic shopping value , give the positive emotion and significant effect on impulse buying, hedonic shopping value positive and significant effect on positive emotion, positive emotion as well as a significant effect in mediating hedonic shopping value against impulse buying. This shows that the variable hedonic shopping value, and positive emotion effect impulse buying.

Research paper thumbnail of Pengaruh Dimensi Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Good Deal Restaurant

Perception of service quality is reflected in consumers assessment of the realities and expectati... more Perception of service quality is reflected in consumers assessment of the realities and expectations of the service he felt. Tangibles, reliability, assurance, responsiveness, and empathy are the five dimensions of service quality. Some 126 respondents were selected as the study sample. Multiple linear regression analysis techniques as data analysis techniques used in testing the impact of service quality on customer satisfaction on Good Deal Restaurant. Results of testing of physical evidence, reliability, assurance, responsiveness, and empathy as a dimension of service quality on customer satisfaction in a Good Deal Restaurant showed a significant positive effect. The results of this test indicate that consumer satisfaction visited Good Deal Restaurant is affected by the quality of service offered. Key words : tangibles, reliability, responsiveness, assurance, emphaty

Research paper thumbnail of The Role of Brand Image Mediates the Influence of Word of Mouth and Personal Selling on Intention to Enroll at Diamond International Private Job Training Institute

International Journal of Economics and Management Studies

Research paper thumbnail of How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

Online Information Review

PurposeThe purpose of the paper is to analyze the different results between the effects of electr... more PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist d...

Research paper thumbnail of Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kinerja Perusahaan DI Larissa Aesthetic Center Denpasar

E-Jurnal Manajemen Universitas Udayana

Penelitian ini memiliki tujuan agar pengaruh kualitas pelayanan serta kualitas produk pada kinerj... more Penelitian ini memiliki tujuan agar pengaruh kualitas pelayanan serta kualitas produk pada kinerja perusahaan dapat diketahui. Penelitian ini dilaksanakan kepada pelanggan salah satu klinik kecantikan di Bali, yaitu Larissa Aesthetic Center Denpasar. Sampel yang digunakan yakni 100 responden dengan metode purposive sampling. Data didapatkan melalui mendistribusikan kuesioner. Teknik analisis datanya yaitu regresi berganda melalui SPSS. Hasil mengindikasikan kualitas pelayanan memberi pengaruh positif signifikan akan kinerja perusahaan serta kualitas produk memberi pengaruh positif signifikan akan kinerja perusahaan. Berdasarkan hasil penelitian diharapkan manajemen perusahaan dapat lebih memerhatikan kegiatan operasional perusahaan melalui kontribusi karyawan dalam memberikan pelayanan dan memperhatikan kandungan dan komposisi bahan baku produk, serta ketepatan pengaplikasian produk pada saat proses treatment untuk lebih memuaskan pelanggan sehingga penilaian kinerja perusahaan dapa...

Research paper thumbnail of The Effect of Security, Trust and Ease of Use towards Repurchase Intentions Mediated by E-satisfaction on Online Travel Agent

Journal of Advanced Research in Dynamical and Control Systems

Research paper thumbnail of Pengaruh Persepsi Negara Asal Terhadap Niat Beli Ulang Dimediasi Oleh Ekuitas Merek

E-Jurnal Manajemen Universitas Udayana

A customer in determining the intention to repurchase is determined by various factors, such as t... more A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartphone customers in Denpasar City. The number of samples taken as many as 120 people, with the method of non-probability sampling, especially purposive sampling Data collection is done through a questionnaire. The collected data is measured by Likert scale with scale 1-5. The analysis technique used is Partial Least Square (PLS). Based on the results of the analysis shows that all hypotheses are accepted. The country of origin has a positive and significant impact on brand equity. Brand equity has a positive and significant effect on the repurchase intention, the country of origin has a positive and significant impact on the repurchase inten...

Research paper thumbnail of Anteseden Kepuasan Pelanggan Dan Dampaknya Pada Niat Pembelian Ulang

E-Jurnal Manajemen Universitas Udayana

In this era, one of the business opportunity is cafe business. This study aims to explain the eff... more In this era, one of the business opportunity is cafe business. This study aims to explain the effect of store atmosphere, service quality, and customer satisfaction on repurchase intentions, and the role of customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intentions. The research was conducted at The Night Market Cafe & Co Working in Denpasar, using 150 respondents and data analysis techniques in the form of Path Analysis. The results of this study indicate that the store atmosphere and service quality have a positive and significant impact on customer satisfaction. The atmosphere and quality of service have a positive and significant influence on repurchase intention. Customer satisfaction has a positive and significant impact on repurchase intentions. In addition, the results of this study also show that customer satisfaction is able to mediate the effect of store atmosphere and service quality on repurchase intention at The Night ...

Research paper thumbnail of Peran Sikap Dalam Memediasi Pengaruh Website Layout Design Terhadap Niat Beli Kembali

E-Jurnal Manajemen Universitas Udayana

The purpose of this research is to know the relation between website layout design, attitude and ... more The purpose of this research is to know the relation between website layout design, attitude and repurchase intention. The research is targeting the customer of lazada.co.id who domiciled in Bali. Sample’s size of the research is 90 respondents with non-probability sampling method Process of collecting the respondent’s data is by distributing questionnaire. Partial Least Square and Sobel test are used or the instrument’s research. Result of analysis shown that direct relation between website layout design, attitude and repurchase intention have significant positive relation. While, the indirect relation, attitude able to be mediation variable that associated two variables, such as website layout design and repurchase intention. It describes repurchase intention will increase if positive attitude of lazada.co.id customer also increase as the impact of well display of website layout design. Keywords: website layout design, attitude, repurchase intention

Research paper thumbnail of Analisis Material Requirement Planning Produk Coconut Sugar Pada Kul-Kul Farm

E-Jurnal Manajemen Universitas Udayana

Persediaan bahan baku merupakan salah satu aset penting bagi perusahaan, kesalahan dalam melakuka... more Persediaan bahan baku merupakan salah satu aset penting bagi perusahaan, kesalahan dalam melakukan perencanaan bahan baku akan mengakibatkan masalah dalam proses produksi, maka penting untuk melakukan perencanaan persediaan bahan baku yang baik. Salah satu konsep yang dapat diterapkan adalah dengan menggunakan sistem Material Requirement Planning (MRP). Penelitian ini bertujuan untuk: (1)Mengetahui serta menentukan jumlah kebutuhan bersih untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (2)Mengetahui serta menentukan besarnya pesanan yang optimal untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (3)Mengetahui serta menentukan waktu yang tepat guna melakukan rencana pemesanan untuk masing-masing bahan baku produk Coconut Sugar 150 gr/jar. (4)Mengetahui serta menentukan metode yang menghasilkan biaya terendah untuk produk Coconut Sugar 150 gr/jar. Data yang digunakan adalah data kuantitatif dan kualitatif yang diperoleh dari hasil wawancara kepada beberapa...