Rizky Febrinda - Academia.edu (original) (raw)
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Jurnal Ekonomi dan Kebijakan Publik
Revitalization of public market aim to increase competitiveness cover on various aspects, such as... more Revitalization of public market aim to increase competitiveness cover on various aspects, such as physic, economic, culture, and management. By looking at technology development and consumer behavior, it is important to adopt a non-cash payment system in the public market due to its potential in strengthening the market and its economy. Therefore, the effective efforts from the government and public market are needed to ensure the readiness and its implementation. The objective of this study is to identify factors influencing the implementation of electronic payment system in the public market as well as to analyze the readiness of public market in its implementation. It also aim to identify factors influencing the implementation of electronic payment systems using a fishbone diagram based on data and information compiled from literature studies, surveys, and focus group discussions. Based on fishbone diagram it can be concluded that the main factor that influences the implementation is the merchant readiness including their mindset on cost and ease of using the cashless payment system. Currently, the readiness of merchants and consumers using electronic payment systems can be found widely in big cities. This is because consumers as well as merchants have experience and understanding on the benefits of using electronic payment systems. This study suggest that socialization relate to benefits, ways of using, and payment system security guarantee for merchants and consumers need to be carried out intensively. Furthermore, the companion from the government, payment service provider, and as well as banking need to be conducted sustainably.
Proceedings of the International Conference on Trade 2019 (ICOT 2019), 2019
The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to U... more The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to USD 115 billion (McKinsey Study). Meanwhile, the adoption of e-commerce by SMEs in Indonesia still limited. Based on survey of Indonesian E-Commerce Association (IdEA), less than 16 percent of SMEs utilize the marketplace to sale their products. This analysis aims to identify factors that influence SMEs in marketing their products through e-commerce. This study conducted based on case study of SMEs in Yogyakarta by using the Importance Performance Analysis (IPA). IPA conducted by considering internal and external factors that influenced SMEs. It was concluded that the main factors inhibiting SMEs are the lack of knowledge about the marketplace and the ability to look over the market opportunities in digital media. It is recommended to provide business incubator model that is integrated with a training system, mentorship, and access to financing and marketing.
Jurnal Ekonomi dan Kebijakan Publik
Revitalization of public market aim to increase competitiveness cover on various aspects, such as... more Revitalization of public market aim to increase competitiveness cover on various aspects, such as physic, economic, culture, and management. By looking at technology development and consumer behavior, it is important to adopt a non-cash payment system in the public market due to its potential in strengthening the market and its economy. Therefore, the effective efforts from the government and public market are needed to ensure the readiness and its implementation. The objective of this study is to identify factors influencing the implementation of electronic payment system in the public market as well as to analyze the readiness of public market in its implementation. It also aim to identify factors influencing the implementation of electronic payment systems using a fishbone diagram based on data and information compiled from literature studies, surveys, and focus group discussions. Based on fishbone diagram it can be concluded that the main factor that influences the implementation is the merchant readiness including their mindset on cost and ease of using the cashless payment system. Currently, the readiness of merchants and consumers using electronic payment systems can be found widely in big cities. This is because consumers as well as merchants have experience and understanding on the benefits of using electronic payment systems. This study suggest that socialization relate to benefits, ways of using, and payment system security guarantee for merchants and consumers need to be carried out intensively. Furthermore, the companion from the government, payment service provider, and as well as banking need to be conducted sustainably.
Proceedings of the International Conference on Trade 2019 (ICOT 2019), 2019
The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to U... more The potential of digital economy in Indonesia in 2025 is predicted to provide added value up to USD 115 billion (McKinsey Study). Meanwhile, the adoption of e-commerce by SMEs in Indonesia still limited. Based on survey of Indonesian E-Commerce Association (IdEA), less than 16 percent of SMEs utilize the marketplace to sale their products. This analysis aims to identify factors that influence SMEs in marketing their products through e-commerce. This study conducted based on case study of SMEs in Yogyakarta by using the Importance Performance Analysis (IPA). IPA conducted by considering internal and external factors that influenced SMEs. It was concluded that the main factors inhibiting SMEs are the lack of knowledge about the marketplace and the ability to look over the market opportunities in digital media. It is recommended to provide business incubator model that is integrated with a training system, mentorship, and access to financing and marketing.