R Vijaykumar - Profile on Academia.edu (original) (raw)
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Green marketing has emerged as a dominant concept to stay in the current scenario. It focuses on ... more Green marketing has emerged as a dominant concept to stay in the current scenario. It focuses on attaining long term goals and success of the organization by improvising the quality and the productivity of goods and services. Though companies have many reasons to become green, they can succeed only when all the stakeholders are involved in the same. Consumers need to aware about the benefits and need to prefer them to reduce environmental impact Green Marketing involves new techniques and strategies of modification of the product, process changes, packaging and advertising. This paper looks at the concept, features, role and various strategies used by the companies for implementing it. That gives opportunities as well as challenges as many customers are skeptical concerning Green advertising and brand them as Green washing.
MANAGEMENT INNOVATOR ISSN09746749, 2019
Abstract Crowdfunding has come to the rescue of entrepreneurs, artists etc to realize their dream... more Abstract
Crowdfunding has come to the rescue of entrepreneurs, artists etc to realize their
dreams as an alternate sources of finance in recent times. Inspired by the ideas of micro
finance and crowd sourcing, crowdfunding uses the internet to raise the new form of capital.
Crowdfunding uses the power of the crowd in social network platforms. This paper explains
about the different types and models of crowdfunding, their advantages and disadvantages
and lists the top crowdfunding platforms and crowdfunding websites in India.
Key words: Crowdfunding, Crowdsourcing, Internet, Entrepreneur, Financing
Green marketing has emerged as a dominant concept to stay in the current scenario. It focuses on ... more Green marketing has emerged as a dominant concept to stay in the current scenario. It focuses on attaining long term goals and success of the organization by improvising the quality and the productivity of goods and services. Though companies have many reasons to become green, they can succeed only when all the stakeholders are involved in the same. Consumers need to aware about the benefits and need to prefer them to reduce environmental impact Green Marketing involves new techniques and strategies of modification of the product, process changes, packaging and advertising. This paper looks at the concept, features, role and various strategies used by the companies for implementing it. That gives opportunities as well as challenges as many customers are skeptical concerning Green advertising and brand them as Green washing.
MANAGEMENT INNOVATOR ISSN09746749, 2019
Abstract Crowdfunding has come to the rescue of entrepreneurs, artists etc to realize their dream... more Abstract
Crowdfunding has come to the rescue of entrepreneurs, artists etc to realize their
dreams as an alternate sources of finance in recent times. Inspired by the ideas of micro
finance and crowd sourcing, crowdfunding uses the internet to raise the new form of capital.
Crowdfunding uses the power of the crowd in social network platforms. This paper explains
about the different types and models of crowdfunding, their advantages and disadvantages
and lists the top crowdfunding platforms and crowdfunding websites in India.
Key words: Crowdfunding, Crowdsourcing, Internet, Entrepreneur, Financing