Safiah Rashid - Academia.edu (original) (raw)
Papers by Safiah Rashid
International Journal of Academic Research in Business and Social Sciences, 2018
This study was conducted to measure the impacts of rewards, promotions and supervisor support on ... more This study was conducted to measure the impacts of rewards, promotions and supervisor support on academic staff's performance in Malaysian universities. A survey method was used in which 166 academic staff were participated. A correlation coefficient and regression analysis were conducted to assess the survey questionnaire data. The result shows that the variables of rewards, promotions and supervisor support have significant positive relationships with the academic staff's job performance.
International Journal of Academic Research in Business and Social Sciences, 2018
This study investigates the elements which contribute to service quality for customers' positive ... more This study investigates the elements which contribute to service quality for customers' positive words of mouth towards the food trucks business in Klang Valley, Malaysia. The study examines whether the quality dimensions included in the SERVQUAL model apply in a local food trucks environment, specifically in Klang Valley. A total of 199 respondents have been surveyed using a structured questionnaire with 30 Likert-type scale adapted from the Parasuraman's SERVQUAL instrument (1988) and the original list of service quality dimensions provided by Zeithaml et al. (1990). The findings show that dimensions such as courtesy and competence of the personnel, communication and transactions, knowing and understanding the customer, accuracy and speed of service have a significant importance to customers positive words of mouth while availability of tangible dimension were revealed to have a low relationship in comparison to other dimensions suggesting that food trucks owners should pay more attention to the dimensions of tangible awareness that will enhance customer positive word of mouth. This study also supports the argument in past literature that has deliberated quality as an important predictor of customer behavior.
A great deal of interest in employee engagement has been witnessed over the years. Even though pr... more A great deal of interest in employee engagement has been witnessed over the years. Even though previous researchers have established the relevance of employee engagement and their desired outcomes, an examination of the existing literature has revealed a gap. Against the backdrop of the importance of employee engagement within small-and-medium enterprises (SMEs), the purpose of this study was to qualitatively explore employee engagement outcomes at the organisational level, particularly the influential financial factors. Participants of this study shall include the top managers of SMEs in Malaysia. Eight financial factors namely profitability, productivity, revenue, business growth, account receivable, shrinkage, operating margin, and return-on-asset (ROA) were identified. This study will employ the snowball sampling technique and converging interviewing was suggested to be used to gather data to confirm the proposed conceptual framework. Finally, data will be analysed using content...
Small and medium-sized enterprises (SMEs) are significant both to the individual in providing emp... more Small and medium-sized enterprises (SMEs) are significant both to the individual in providing employment and raising standard of living, as well as to the nation in contributing to national GDP and total export. However, SMEs in Malaysia have not been given adequate attention by researchers in addressing problems related to employee engagement. As a result, this study aims to explore the vital factors of organizationallevel outcomes of employee engagement in Malaysia’s SMEs. Six organizational-level outcomes of employee engagement were identified, namely employee retention, profitability, absenteeism, customer satisfaction, productivity, and customer loyalty. This qualitative study will be using the snowball sampling technique in the selection of participants. The participants of this study will consist of chief operating officers (CEO). A series of interviews will be conducted using converging interview technique and data analysis will utilize content analysis technique. The expect...
Employee engagement has been acknowledged as a vital factor contributing to organizational succes... more Employee engagement has been acknowledged as a vital factor contributing to organizational success and could have positive implications in all aspects of any business. For Small and Medium Enterprises (SMEs), they have to also focus on employee engagement to be successful. Hence, the objective of this paper is to explore the critical factors of employee engagement outcomes at organizational levels within SME business in Malaysia. The respondents for this study will be drawn from SMEs’ top management in Malaysia. This study will be using convergent interviewing and content analysis as a data collection technique and data analysis technique respectively. Findings of this study are expected to make theoretical and managerial contributions.
IAEME PUBLICATION, 2020
It has been recognized that hotel organizations gain competitive advantage through their employee... more It has been recognized that hotel organizations gain competitive advantage through their employees that are able and willing to provide quality service, through their expertise and ingenuity. The intangible work environment evolved and is personified by the organization culture. The Soft HRM focuses on treating employees as valued assets and a source of competitive advantage through their commitment, adaptability and high-quality skill and performance. The objective of the research was to examine the relationship between the organizational cultural orientation and the Soft HRM orientation of selected hotel organizations in Malaysia. Specifically, it aimed to examine if there were similarities and differences in the culture-Soft HRM orientations and to determine if there was any association between these variables orientations with the turnover rates. It was proposed that when there was a high level of association between the two strategic orientations, the organization would be more...
Employee engagement has been acknowledged to help produce superior performance outcomes at the or... more Employee engagement has been acknowledged to help produce superior performance outcomes at the organizational level, but studies related to employee engagement outcomes are insufficient and there are limited investigations of this phenomenon in the context of Malaysia SME business. This gap was the impetus for the present research in identifying the factors of employee engagement at the organizational level. This research was guided by the following research problem: “how and why the factors of employee engagement outcomes at the organizational level could be established within the Malaysia SME business?” The synthesis of literature on employee engagement outcomes at the organizational level produced three research issues. In order to investigate these issues, a qualitative study was conducted and the respondents were identified using the snowballing sampling technique. 12 convergent interviews were conducted to confirm the factors of employee engagement outcomes at the organization...
Building up loyalty through relationship marketing as in the case for a budget hotel has been fou... more Building up loyalty through relationship marketing as in the case for a budget hotel has been found to be a long term investment and loyal customer were more tolerance towards occasional inferior performances. The objective of this study was to investigate the relationship quality of trust, commitment and satisfaction perceived by the customer that can influence their loyalty towards a budget hotel. A cross sectional data collection approach was employed on a group of 85 hotel guests who were staying in a budget hotel. This study revealed that there was a direct relationship between relationship quality and loyalty with the exception to trust. Furthermore, this study confirmed that commitment and customer satisfaction acted as important factors in building customer loyalty. This study implies to service providers in enhancing loyalty is to reach the customer through a mean of communication, customized service and comfort to the customer. Future studies suggest such as replicated of the study in other service industries (e.g. banking, hospitals, insurance, food service, and hotels) and also to consider a bigger sampling frame that will have the ability to be generalize.
Building up loyalty through relationship marketing as in the case for a budget hotel has been fou... more Building up loyalty through relationship marketing as in the case for a budget hotel has been found to be a long term investment and loyal customer were more tolerance towards occasional inferior performances. The objective of this study was to investigate the relationship quality of trust, commitment and satisfaction perceived by the customer that can influence their loyalty towards a budget hotel. A cross sectional data collection approach was employed on a group of 85 hotel guests who were staying in a budget hotel. This study revealed that there was a direct relationship between relationship quality and loyalty with the exception to trust. Furthermore, this study confirmed that commitment and customer satisfaction acted as important factors in building customer loyalty. This study implies to service providers in enhancing loyalty is to reach the customer through a mean of communication, customized service and comfort to the customer. Future studies suggest such as replicated of ...
Journal of Innovation Management in Small & Medium Enterprises, 2012
Niche creation is a challenge among firms regardless of size, ownership and the kind of product/s... more Niche creation is a challenge among firms regardless of size, ownership and the kind of product/service they offer. Once it is created, fostering such niche becomes a greater issue. In this paper, we focused on the SMEs in emerging markets particularly in Malaysia. By using questionnaires, data was gathered from 100 employees working in SMEs particularly in Selangor, Malaysia. The purpose of this study is to let owners/managers/founders of SMEs better understand how fostering niches is influenced by organizational commitment, leadership, and organizational culture, towards job satisfaction as antecedents of competitive advantage and/or success of SMEs. Employees' attitudes and behaviours are affected by the relationship between them and their employer. This relationship is referred to as organizational commitment.
International Journal of Academic Research in Business and Social Sciences, 2018
This study was conducted to measure the impacts of rewards, promotions and supervisor support on ... more This study was conducted to measure the impacts of rewards, promotions and supervisor support on academic staff's performance in Malaysian universities. A survey method was used in which 166 academic staff were participated. A correlation coefficient and regression analysis were conducted to assess the survey questionnaire data. The result shows that the variables of rewards, promotions and supervisor support have significant positive relationships with the academic staff's job performance.
International Journal of Academic Research in Business and Social Sciences, 2018
This study investigates the elements which contribute to service quality for customers' positive ... more This study investigates the elements which contribute to service quality for customers' positive words of mouth towards the food trucks business in Klang Valley, Malaysia. The study examines whether the quality dimensions included in the SERVQUAL model apply in a local food trucks environment, specifically in Klang Valley. A total of 199 respondents have been surveyed using a structured questionnaire with 30 Likert-type scale adapted from the Parasuraman's SERVQUAL instrument (1988) and the original list of service quality dimensions provided by Zeithaml et al. (1990). The findings show that dimensions such as courtesy and competence of the personnel, communication and transactions, knowing and understanding the customer, accuracy and speed of service have a significant importance to customers positive words of mouth while availability of tangible dimension were revealed to have a low relationship in comparison to other dimensions suggesting that food trucks owners should pay more attention to the dimensions of tangible awareness that will enhance customer positive word of mouth. This study also supports the argument in past literature that has deliberated quality as an important predictor of customer behavior.
A great deal of interest in employee engagement has been witnessed over the years. Even though pr... more A great deal of interest in employee engagement has been witnessed over the years. Even though previous researchers have established the relevance of employee engagement and their desired outcomes, an examination of the existing literature has revealed a gap. Against the backdrop of the importance of employee engagement within small-and-medium enterprises (SMEs), the purpose of this study was to qualitatively explore employee engagement outcomes at the organisational level, particularly the influential financial factors. Participants of this study shall include the top managers of SMEs in Malaysia. Eight financial factors namely profitability, productivity, revenue, business growth, account receivable, shrinkage, operating margin, and return-on-asset (ROA) were identified. This study will employ the snowball sampling technique and converging interviewing was suggested to be used to gather data to confirm the proposed conceptual framework. Finally, data will be analysed using content...
Small and medium-sized enterprises (SMEs) are significant both to the individual in providing emp... more Small and medium-sized enterprises (SMEs) are significant both to the individual in providing employment and raising standard of living, as well as to the nation in contributing to national GDP and total export. However, SMEs in Malaysia have not been given adequate attention by researchers in addressing problems related to employee engagement. As a result, this study aims to explore the vital factors of organizationallevel outcomes of employee engagement in Malaysia’s SMEs. Six organizational-level outcomes of employee engagement were identified, namely employee retention, profitability, absenteeism, customer satisfaction, productivity, and customer loyalty. This qualitative study will be using the snowball sampling technique in the selection of participants. The participants of this study will consist of chief operating officers (CEO). A series of interviews will be conducted using converging interview technique and data analysis will utilize content analysis technique. The expect...
Employee engagement has been acknowledged as a vital factor contributing to organizational succes... more Employee engagement has been acknowledged as a vital factor contributing to organizational success and could have positive implications in all aspects of any business. For Small and Medium Enterprises (SMEs), they have to also focus on employee engagement to be successful. Hence, the objective of this paper is to explore the critical factors of employee engagement outcomes at organizational levels within SME business in Malaysia. The respondents for this study will be drawn from SMEs’ top management in Malaysia. This study will be using convergent interviewing and content analysis as a data collection technique and data analysis technique respectively. Findings of this study are expected to make theoretical and managerial contributions.
IAEME PUBLICATION, 2020
It has been recognized that hotel organizations gain competitive advantage through their employee... more It has been recognized that hotel organizations gain competitive advantage through their employees that are able and willing to provide quality service, through their expertise and ingenuity. The intangible work environment evolved and is personified by the organization culture. The Soft HRM focuses on treating employees as valued assets and a source of competitive advantage through their commitment, adaptability and high-quality skill and performance. The objective of the research was to examine the relationship between the organizational cultural orientation and the Soft HRM orientation of selected hotel organizations in Malaysia. Specifically, it aimed to examine if there were similarities and differences in the culture-Soft HRM orientations and to determine if there was any association between these variables orientations with the turnover rates. It was proposed that when there was a high level of association between the two strategic orientations, the organization would be more...
Employee engagement has been acknowledged to help produce superior performance outcomes at the or... more Employee engagement has been acknowledged to help produce superior performance outcomes at the organizational level, but studies related to employee engagement outcomes are insufficient and there are limited investigations of this phenomenon in the context of Malaysia SME business. This gap was the impetus for the present research in identifying the factors of employee engagement at the organizational level. This research was guided by the following research problem: “how and why the factors of employee engagement outcomes at the organizational level could be established within the Malaysia SME business?” The synthesis of literature on employee engagement outcomes at the organizational level produced three research issues. In order to investigate these issues, a qualitative study was conducted and the respondents were identified using the snowballing sampling technique. 12 convergent interviews were conducted to confirm the factors of employee engagement outcomes at the organization...
Building up loyalty through relationship marketing as in the case for a budget hotel has been fou... more Building up loyalty through relationship marketing as in the case for a budget hotel has been found to be a long term investment and loyal customer were more tolerance towards occasional inferior performances. The objective of this study was to investigate the relationship quality of trust, commitment and satisfaction perceived by the customer that can influence their loyalty towards a budget hotel. A cross sectional data collection approach was employed on a group of 85 hotel guests who were staying in a budget hotel. This study revealed that there was a direct relationship between relationship quality and loyalty with the exception to trust. Furthermore, this study confirmed that commitment and customer satisfaction acted as important factors in building customer loyalty. This study implies to service providers in enhancing loyalty is to reach the customer through a mean of communication, customized service and comfort to the customer. Future studies suggest such as replicated of the study in other service industries (e.g. banking, hospitals, insurance, food service, and hotels) and also to consider a bigger sampling frame that will have the ability to be generalize.
Building up loyalty through relationship marketing as in the case for a budget hotel has been fou... more Building up loyalty through relationship marketing as in the case for a budget hotel has been found to be a long term investment and loyal customer were more tolerance towards occasional inferior performances. The objective of this study was to investigate the relationship quality of trust, commitment and satisfaction perceived by the customer that can influence their loyalty towards a budget hotel. A cross sectional data collection approach was employed on a group of 85 hotel guests who were staying in a budget hotel. This study revealed that there was a direct relationship between relationship quality and loyalty with the exception to trust. Furthermore, this study confirmed that commitment and customer satisfaction acted as important factors in building customer loyalty. This study implies to service providers in enhancing loyalty is to reach the customer through a mean of communication, customized service and comfort to the customer. Future studies suggest such as replicated of ...
Journal of Innovation Management in Small & Medium Enterprises, 2012
Niche creation is a challenge among firms regardless of size, ownership and the kind of product/s... more Niche creation is a challenge among firms regardless of size, ownership and the kind of product/service they offer. Once it is created, fostering such niche becomes a greater issue. In this paper, we focused on the SMEs in emerging markets particularly in Malaysia. By using questionnaires, data was gathered from 100 employees working in SMEs particularly in Selangor, Malaysia. The purpose of this study is to let owners/managers/founders of SMEs better understand how fostering niches is influenced by organizational commitment, leadership, and organizational culture, towards job satisfaction as antecedents of competitive advantage and/or success of SMEs. Employees' attitudes and behaviours are affected by the relationship between them and their employer. This relationship is referred to as organizational commitment.