Ratih Suwanti - Academia.edu (original) (raw)
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Abstrak The results of this study indicate that based on the partial test Product and Place have ... more Abstrak The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions.
Abstrak The results of this study indicate that based on the partial test Product and Place have ... more Abstrak The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions.