Riris Aishah - Academia.edu (original) (raw)
Uploads
Papers by Riris Aishah
Proceedings of the 5th International Graduate Conference in Islam and Interdisciplinary Studies, IGCIIS 2022, 19-20 October 2022, Mataram, Lombok, Indonesia
Many educational institutions have international standard programs to improve the quality of thei... more Many educational institutions have international standard programs to improve the quality of their education. In this study, the authors took the Darunajah Islamic Boarding School as the research subject. Considering this Islamic boarding school has many international standard programs. However, international labels are neither heard nor seen in their marketing activities. With the research object of sharia integrated marketing communication, it was found that this international standard program was based as a form of building the widest possible network. In the marketing mix, this emphasizes the element of physical evidence, as evidence recognition of foreign countries without having to write an international boarding school in its promotion. This is more capable of building trust than massive self-promotion. People will hear through word of mouth as evidence. So that physical evidence becomes a means of promotion through the help of outside parties/other institutions.
Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia, 2022
Many educational institutions have international standard programs to improve the quality of thei... more Many educational institutions have international standard programs to improve the quality of their education. In this study, the authors took the Darunajah Islamic Boarding School as the research subject. Considering this Islamic boarding school has many international standard programs. However, international labels are neither heard nor seen in their marketing activities. With the research object of sharia integrated marketing communication, it was found that this international standard program was based as a form of building the widest possible network. In the marketing mix, this emphasizes the element of physical evidence, as evidence recognition of foreign countries without having to write an international boarding school in its promotion. This is more capable of building trust than massive self-promotion. People will hear through word of mouth as evidence. So that physical evidence becomes a means of promotion through the help of outside parties/other institutions.
Archives of Business Research, Jan 31, 2019
This study aims to explain and prove the correlation and the effect of the growth pattern of the ... more This study aims to explain and prove the correlation and the effect of the growth pattern of the SMEs (Small and Medium Enterprises) sector on the determinants of successful business through sharia economics and to determine the right variables in reducing poverty in Indonesia. The object of this research is poverty reduction variables and success business determinants in the tertiary sector of SMEs, namely services and trade. This study uses quantitative and qualitative methods, where the quantitative method uses random effect estimation method and the level of validity is tested using AR and JB tests. The expected results of this study are able to explain quantitatively and to prove the assumption of significant growth pattern of the micro small and medium enterprises sector to achieve a successful business through sharia economics on poverty reduction in Indonesia which has a positive correlation, in line with the assumption that successful SMEs through sharia economics also shows positive and significant results. This result will be analyzed qualitatively which is equipped with a foundation of fiqh.
Proceedings of the 5th International Graduate Conference in Islam and Interdisciplinary Studies, IGCIIS 2022, 19-20 October 2022, Mataram, Lombok, Indonesia
Many educational institutions have international standard programs to improve the quality of thei... more Many educational institutions have international standard programs to improve the quality of their education. In this study, the authors took the Darunajah Islamic Boarding School as the research subject. Considering this Islamic boarding school has many international standard programs. However, international labels are neither heard nor seen in their marketing activities. With the research object of sharia integrated marketing communication, it was found that this international standard program was based as a form of building the widest possible network. In the marketing mix, this emphasizes the element of physical evidence, as evidence recognition of foreign countries without having to write an international boarding school in its promotion. This is more capable of building trust than massive self-promotion. People will hear through word of mouth as evidence. So that physical evidence becomes a means of promotion through the help of outside parties/other institutions.
Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia, 2022
Many educational institutions have international standard programs to improve the quality of thei... more Many educational institutions have international standard programs to improve the quality of their education. In this study, the authors took the Darunajah Islamic Boarding School as the research subject. Considering this Islamic boarding school has many international standard programs. However, international labels are neither heard nor seen in their marketing activities. With the research object of sharia integrated marketing communication, it was found that this international standard program was based as a form of building the widest possible network. In the marketing mix, this emphasizes the element of physical evidence, as evidence recognition of foreign countries without having to write an international boarding school in its promotion. This is more capable of building trust than massive self-promotion. People will hear through word of mouth as evidence. So that physical evidence becomes a means of promotion through the help of outside parties/other institutions.
Archives of Business Research, Jan 31, 2019
This study aims to explain and prove the correlation and the effect of the growth pattern of the ... more This study aims to explain and prove the correlation and the effect of the growth pattern of the SMEs (Small and Medium Enterprises) sector on the determinants of successful business through sharia economics and to determine the right variables in reducing poverty in Indonesia. The object of this research is poverty reduction variables and success business determinants in the tertiary sector of SMEs, namely services and trade. This study uses quantitative and qualitative methods, where the quantitative method uses random effect estimation method and the level of validity is tested using AR and JB tests. The expected results of this study are able to explain quantitatively and to prove the assumption of significant growth pattern of the micro small and medium enterprises sector to achieve a successful business through sharia economics on poverty reduction in Indonesia which has a positive correlation, in line with the assumption that successful SMEs through sharia economics also shows positive and significant results. This result will be analyzed qualitatively which is equipped with a foundation of fiqh.