Rita Komaladewi - Academia.edu (original) (raw)
Papers by Rita Komaladewi
International Journal of Agricultural and Statistical Sciences, Nov 30, 2023
Journal of Law and Sustainable Development, Nov 21, 2023
Uncertain Supply Chain Management, Dec 31, 2022
In the COVID-19 era, green consumption has risen into a global trend, leading beauty products to ... more In the COVID-19 era, green consumption has risen into a global trend, leading beauty products to be more environmentally friendly to satisfy these new consumers' needs. However, not every natural beauty brand, especially natural cosmetic products, survived in the market. This study aimed to examine the cause and effect of a phenomenon of storytelling marketing strategies on the public's purchase intention for cosmetic products made from natural ingredients. The literature study showed that the relationship between storytelling and purchase intention is somewhat inconsistent. As a countermeasure and study gap, this study implemented product innovation as a mediating variable. This research was carried out quantitatively in Jakarta, Indonesia. Data used in this study was primarily obtained through questionnaires in 2021 and judgement sampling of 200 respondents. The data were tested using Structural Equation Model Partial Least Square (SEM-PLS) models' technique on SmartPLS 3.0. The results showed that storytelling positively increases natural cosmetic purchase intention through product innovation.
Journal of Law and Sustainable Development
Objective: This study aimed to examine and explain the effect of storytelling and product innovat... more Objective: This study aimed to examine and explain the effect of storytelling and product innovation on the purchase intention of cosmetics made from natural ingredients through value co-creation and moderated by farmer empowerment. Method: The method used is a quantitative approach using Structural Equation Model Partial Least Square (SEM-PLS) models technique on SmartPLS 3.0. The sampling technique used is a non-probability sampling technique, and the respondent was natural cosmetic users in Indonesia. Results: The results show that storytelling is related to purchase intention and is also related to value co-creation which in the end value co-creation can increase purchase intention. In addition, product innovation can also increase purchase intention and value co-creation, which can escalate purchase intention. Empowerment does not significantly affect purchase intention directly, but the empowerment that moderates storytelling proves to exert a significant influence on purc...
Journal of business studies and management review, Dec 28, 2022
In recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition ... more In recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition between e-commerce is also high and has resulted in the closure of several e-commerce because they are unable to compete. It can be said that live streaming is one of the innovations as a marketing strategy for new e-commerce. To avoid suspicions of different product characteristics photos, fake shops, fraudulent sellers and others and to increase customer trust, Tokopedia Play created a live shopping experience feature. And can increase customer engagement which ultimately consumers buy and revisit. This study aims to examine the effect of live streaming, customer trust, and customer engagement in making online purchases on Tokopedia e-commerce. The independent variable in this study is live streaming. The dependent variable is customer engagement. And the intervening variable is customer trust. Respondents in this study were people who had shopped online through live streaming on Tokopedia Play. This study uses quantitative research methods and PLS analysis. Using a minimum of 105 respondents. The results of the study show that: (1) Live streaming has a positive and significant effect on customer trust. (2) Customer trust has a positive and significant effect on customer engagement. (3) The effect of live streaming on customer trust and on customer engagement is significant and positive.
Journal of Management and Bussines (JOMB)
This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influ... more This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) c...
International Journal of Data and Network Science
The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be t... more The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be traded online via social commerce (s-commerce). OBR is an environmentally friendly functional food that meets the requirements for sustainable agricultural products. Unfortunately, in Indonesia the demand is still low, so some producers are reluctant to continue the OBR business. Therefore, it is important to study consumer satisfaction. Previous studies have primarily focused on satisfaction with choices and results of the decision process, not satisfaction with the decision process. Satisfaction in the perspective of the decision process has not been widely studied. This paper aims to identify the dominant factors that influence satisfaction with the online OBR purchase decision process via s-commerce. The research design is quantitative with a survey technique of 200 online consumers drawn by stratified random and convenience sampling. Data analysis using Exploratory Factor Analysis an...
Sustainability
Young people make up the majority of online shoppers in Indonesia. The objectives of this study a... more Young people make up the majority of online shoppers in Indonesia. The objectives of this study are to characterize the consumer decision-making styles of young internet users and to create a profile of their online shopping styles. A quantitative research approach was used to accomplish the research objectives. The primary data for the study were gathered by sending questionnaires via social media to consumers from Generation Z and millennials who buy goods through e-commerce in Indonesia; 400 people responded. The survey questions were based on the consumer style inventory (CSI). Seven characteristics of Indonesian young consumers’ online shopping styles are identified through factor analysis. According to the findings of this study, young consumers have a hedonic online shopping style in which they prefer high-quality products, seek entertainment when shopping, and are impulsive. Young consumers are obsessed with novelty and branded goods. They frequently have difficulty selectin...
International Journal of Research in Business and Social Science (2147- 4478), 2022
Business competition in the era of globalization is increasingly dynamic and complex, especially ... more Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintain market share. Likewise, it is also easy to find information with increasingly sophisticated internet technology. VOD companies are very active in marketing their products through social media. With so many VOD brands, the researcher wanted to see brand image, e-WOM, and the intention of registration for potential consumers. The first is to find out how the effect of the brand image on the intention of registration. Second, to find out how e-WOM influences register intent. Third, to determine the impact of brand image and e-WOM on the intention of registration —the model tests in major cities in Indonesia with online questionnaire survey techniques. Then use PLS analysis with quantitative methods. The result shows that brand image affec...
Academy of Strategic Management Journal, 2018
Although Rural Bank has a major role to boost the regional economy, but its contribution is still... more Although Rural Bank has a major role to boost the regional economy, but its contribution is still relatively small. Rural Bank has not been widely known by the public and has not been used by the government to support economic development in order to improve the welfare of the people, especially in rural areas. Although the development of the assets, the amount of savings, deposits and loans from the Rural Bank belonging to the Provincial Government of West Java and Banten is likely to increase, but not matched by a stable growth in operating income, which tend to fluctuate, thus shows the un-optimal performance. Similarly, the performances of private Rural Banks are generally not optimal. The condition is presumably caused by the problems in implementing competitive strategy. The implementation of competitive strategy also presumably affected by the development of company reputation and the adaptation of business environment. So that this study aims to examine the influence of busi...
International Journal of Business and Economic Affairs, 2017
The stable growth of Indonesian economy along with the increasing development of infrastructure r... more The stable growth of Indonesian economy along with the increasing development of infrastructure results in lifestyle changes. The need for leisure in the form of tourism is supported by the ease of land, sea and air facilities. The increasing number of tourists impacts on the increasing number of supporting facilities for the comfort of tourist to stay in a tourism attraction. Some cities in Indonesia are well-known for their culinary tour. Therefore every weekend, it can be predicted that tourists come to taste the culinary. However, the role of culinary industry in general and local food/beverage in particular towards the development of tourism has not been a major concern. Therefore, this study will explore the relationship between the advantages owned by leading culinary products of a city in Indonesia towards the growth of tourism. Initiative of local culinary products can provide many benefits because these products offer a unique tourism experience between customers and producers directly. Pestek and Cinjarevic (2014) also stated that culinary industry is a major component in tourism industry, and culinary experience provides an important experience for tourists. This is a qualitative research using approaches of 1) quality specification analysis, 2.) Determining spider chart to determine the potential map of culinary tourism, 3.) Focus Group Discussion (FGD) using Strength Weakness Opportunities Threats (SWOT) in determining competitive advantage towards the improvement of tourism in some cities in Indonesia. The results of observation and interviews shows that local culinary of Bandung City still survives up till now because they keep maintaining a distinctive taste quality so as to stimulate customer experience when consuming these culinary products.
Journal of Business Studies and Mangement Review, 2021
This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in... more This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relat...
Advances in Social Sciences Research Journal, 2022
This paper attempts to evaluate the quality of website of the Faculty of Economics and Business o... more This paper attempts to evaluate the quality of website of the Faculty of Economics and Business of University X in Indonesia, using the WebQual model and map it using Importance Performance Analysis. The study uses a quantitative method of Importance Performance Analysis (IPA), by using an online survey with a WebQual questionnaire. Samples were collected through an accidental sampling, involved 70 samples, collected from the stakeholder of the faculty, representing students, lecturers, partners as well as general public. The result of the study reveals that Information Quality poses the most performed of the Website Quality while Usability was the least ones. The result recommends any higher education institution to evaluate information provided in their website to its stakeholder, should consider its usability as it is the most important factor which is needed by website visitors.
Academy of Strategic Management Journal, 2018
The purpose of this paper is to explain the past and present of value concept (Consumer, Customer... more The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: “value”. From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches.
Absolute demand to the companies or organizations in offering products or services is how to unde... more Absolute demand to the companies or organizations in offering products or services is how to understand and focus to the customers and competitors. Besides that, something that also important is interfunctional coordination. Those three dimensions known as market orientation. This research intended to know the effect of market orientation dimensions to the educational value and innovation from private polytechnics. By using survey method to 375 respondents, it was proven that interfunctional coordination has quite large effect to the educational value. While, competitor orientation has larger effect than other market orientation dimensions to the innovation.
Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi... more Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisur...
The development of Herbal Medicines in various countries of the World has been a discussion of re... more The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emot...
Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. Wh... more Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. While some major government-owned companies had been taken market advantages for some decades through natural monopoly, the recent regulation on the fertilizer market allows other sellers enter into the industry. Therefore, the state-owned companies should re-identify their strengths as well as weaknesses to ensure their ability to stay in the market. This paper attempts to identify some determinant factors of competitive advantage strategy of the fertilizer industry, by using the case of a state-owned company which distributes most of the fertilizer product in Java, Indonesia. Using a Partial Least Square of the Structural Equation Modelling and 115 samples collected from Fertilizer Distributors in Java Indonesia, this paper identify the determinant factors of market attractiveness, customer’s business requirements and company reputation towards competitive advantage strategy of the indus...
Today, private polytechnics are required to innovate towards competitive advantage and superior p... more Today, private polytechnics are required to innovate towards competitive advantage and superior performance in the higher education sector. However, in reality the accreditation is low, there is a lack of intellectual property rights and patents, many students drop out and have a long working period for graduates. Using a survey of all private polytechnics in West Java and Banten Province in Indonesia 30 institutions with 876 respondents from faculty members and students assigned randomly. The results of the study show that educational service innovation has an effect on competitive advantage and marketing performance. Competitive advantage also affects marketing performance.
International Journal of Agricultural and Statistical Sciences, Nov 30, 2023
Journal of Law and Sustainable Development, Nov 21, 2023
Uncertain Supply Chain Management, Dec 31, 2022
In the COVID-19 era, green consumption has risen into a global trend, leading beauty products to ... more In the COVID-19 era, green consumption has risen into a global trend, leading beauty products to be more environmentally friendly to satisfy these new consumers' needs. However, not every natural beauty brand, especially natural cosmetic products, survived in the market. This study aimed to examine the cause and effect of a phenomenon of storytelling marketing strategies on the public's purchase intention for cosmetic products made from natural ingredients. The literature study showed that the relationship between storytelling and purchase intention is somewhat inconsistent. As a countermeasure and study gap, this study implemented product innovation as a mediating variable. This research was carried out quantitatively in Jakarta, Indonesia. Data used in this study was primarily obtained through questionnaires in 2021 and judgement sampling of 200 respondents. The data were tested using Structural Equation Model Partial Least Square (SEM-PLS) models' technique on SmartPLS 3.0. The results showed that storytelling positively increases natural cosmetic purchase intention through product innovation.
Journal of Law and Sustainable Development
Objective: This study aimed to examine and explain the effect of storytelling and product innovat... more Objective: This study aimed to examine and explain the effect of storytelling and product innovation on the purchase intention of cosmetics made from natural ingredients through value co-creation and moderated by farmer empowerment. Method: The method used is a quantitative approach using Structural Equation Model Partial Least Square (SEM-PLS) models technique on SmartPLS 3.0. The sampling technique used is a non-probability sampling technique, and the respondent was natural cosmetic users in Indonesia. Results: The results show that storytelling is related to purchase intention and is also related to value co-creation which in the end value co-creation can increase purchase intention. In addition, product innovation can also increase purchase intention and value co-creation, which can escalate purchase intention. Empowerment does not significantly affect purchase intention directly, but the empowerment that moderates storytelling proves to exert a significant influence on purc...
Journal of business studies and management review, Dec 28, 2022
In recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition ... more In recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition between e-commerce is also high and has resulted in the closure of several e-commerce because they are unable to compete. It can be said that live streaming is one of the innovations as a marketing strategy for new e-commerce. To avoid suspicions of different product characteristics photos, fake shops, fraudulent sellers and others and to increase customer trust, Tokopedia Play created a live shopping experience feature. And can increase customer engagement which ultimately consumers buy and revisit. This study aims to examine the effect of live streaming, customer trust, and customer engagement in making online purchases on Tokopedia e-commerce. The independent variable in this study is live streaming. The dependent variable is customer engagement. And the intervening variable is customer trust. Respondents in this study were people who had shopped online through live streaming on Tokopedia Play. This study uses quantitative research methods and PLS analysis. Using a minimum of 105 respondents. The results of the study show that: (1) Live streaming has a positive and significant effect on customer trust. (2) Customer trust has a positive and significant effect on customer engagement. (3) The effect of live streaming on customer trust and on customer engagement is significant and positive.
Journal of Management and Bussines (JOMB)
This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influ... more This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) c...
International Journal of Data and Network Science
The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be t... more The rapid increase in social media users in Indonesia has caused organic black rice (OBR) to be traded online via social commerce (s-commerce). OBR is an environmentally friendly functional food that meets the requirements for sustainable agricultural products. Unfortunately, in Indonesia the demand is still low, so some producers are reluctant to continue the OBR business. Therefore, it is important to study consumer satisfaction. Previous studies have primarily focused on satisfaction with choices and results of the decision process, not satisfaction with the decision process. Satisfaction in the perspective of the decision process has not been widely studied. This paper aims to identify the dominant factors that influence satisfaction with the online OBR purchase decision process via s-commerce. The research design is quantitative with a survey technique of 200 online consumers drawn by stratified random and convenience sampling. Data analysis using Exploratory Factor Analysis an...
Sustainability
Young people make up the majority of online shoppers in Indonesia. The objectives of this study a... more Young people make up the majority of online shoppers in Indonesia. The objectives of this study are to characterize the consumer decision-making styles of young internet users and to create a profile of their online shopping styles. A quantitative research approach was used to accomplish the research objectives. The primary data for the study were gathered by sending questionnaires via social media to consumers from Generation Z and millennials who buy goods through e-commerce in Indonesia; 400 people responded. The survey questions were based on the consumer style inventory (CSI). Seven characteristics of Indonesian young consumers’ online shopping styles are identified through factor analysis. According to the findings of this study, young consumers have a hedonic online shopping style in which they prefer high-quality products, seek entertainment when shopping, and are impulsive. Young consumers are obsessed with novelty and branded goods. They frequently have difficulty selectin...
International Journal of Research in Business and Social Science (2147- 4478), 2022
Business competition in the era of globalization is increasingly dynamic and complex, especially ... more Business competition in the era of globalization is increasingly dynamic and complex, especially in the video-on-demand entertainment industry. The increasing number of competitors nowadays makes the company look for strategies to capture and maintain market share. Likewise, it is also easy to find information with increasingly sophisticated internet technology. VOD companies are very active in marketing their products through social media. With so many VOD brands, the researcher wanted to see brand image, e-WOM, and the intention of registration for potential consumers. The first is to find out how the effect of the brand image on the intention of registration. Second, to find out how e-WOM influences register intent. Third, to determine the impact of brand image and e-WOM on the intention of registration —the model tests in major cities in Indonesia with online questionnaire survey techniques. Then use PLS analysis with quantitative methods. The result shows that brand image affec...
Academy of Strategic Management Journal, 2018
Although Rural Bank has a major role to boost the regional economy, but its contribution is still... more Although Rural Bank has a major role to boost the regional economy, but its contribution is still relatively small. Rural Bank has not been widely known by the public and has not been used by the government to support economic development in order to improve the welfare of the people, especially in rural areas. Although the development of the assets, the amount of savings, deposits and loans from the Rural Bank belonging to the Provincial Government of West Java and Banten is likely to increase, but not matched by a stable growth in operating income, which tend to fluctuate, thus shows the un-optimal performance. Similarly, the performances of private Rural Banks are generally not optimal. The condition is presumably caused by the problems in implementing competitive strategy. The implementation of competitive strategy also presumably affected by the development of company reputation and the adaptation of business environment. So that this study aims to examine the influence of busi...
International Journal of Business and Economic Affairs, 2017
The stable growth of Indonesian economy along with the increasing development of infrastructure r... more The stable growth of Indonesian economy along with the increasing development of infrastructure results in lifestyle changes. The need for leisure in the form of tourism is supported by the ease of land, sea and air facilities. The increasing number of tourists impacts on the increasing number of supporting facilities for the comfort of tourist to stay in a tourism attraction. Some cities in Indonesia are well-known for their culinary tour. Therefore every weekend, it can be predicted that tourists come to taste the culinary. However, the role of culinary industry in general and local food/beverage in particular towards the development of tourism has not been a major concern. Therefore, this study will explore the relationship between the advantages owned by leading culinary products of a city in Indonesia towards the growth of tourism. Initiative of local culinary products can provide many benefits because these products offer a unique tourism experience between customers and producers directly. Pestek and Cinjarevic (2014) also stated that culinary industry is a major component in tourism industry, and culinary experience provides an important experience for tourists. This is a qualitative research using approaches of 1) quality specification analysis, 2.) Determining spider chart to determine the potential map of culinary tourism, 3.) Focus Group Discussion (FGD) using Strength Weakness Opportunities Threats (SWOT) in determining competitive advantage towards the improvement of tourism in some cities in Indonesia. The results of observation and interviews shows that local culinary of Bandung City still survives up till now because they keep maintaining a distinctive taste quality so as to stimulate customer experience when consuming these culinary products.
Journal of Business Studies and Mangement Review, 2021
This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in... more This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relat...
Advances in Social Sciences Research Journal, 2022
This paper attempts to evaluate the quality of website of the Faculty of Economics and Business o... more This paper attempts to evaluate the quality of website of the Faculty of Economics and Business of University X in Indonesia, using the WebQual model and map it using Importance Performance Analysis. The study uses a quantitative method of Importance Performance Analysis (IPA), by using an online survey with a WebQual questionnaire. Samples were collected through an accidental sampling, involved 70 samples, collected from the stakeholder of the faculty, representing students, lecturers, partners as well as general public. The result of the study reveals that Information Quality poses the most performed of the Website Quality while Usability was the least ones. The result recommends any higher education institution to evaluate information provided in their website to its stakeholder, should consider its usability as it is the most important factor which is needed by website visitors.
Academy of Strategic Management Journal, 2018
The purpose of this paper is to explain the past and present of value concept (Consumer, Customer... more The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: “value”. From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches.
Absolute demand to the companies or organizations in offering products or services is how to unde... more Absolute demand to the companies or organizations in offering products or services is how to understand and focus to the customers and competitors. Besides that, something that also important is interfunctional coordination. Those three dimensions known as market orientation. This research intended to know the effect of market orientation dimensions to the educational value and innovation from private polytechnics. By using survey method to 375 respondents, it was proven that interfunctional coordination has quite large effect to the educational value. While, competitor orientation has larger effect than other market orientation dimensions to the innovation.
Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi... more Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisur...
The development of Herbal Medicines in various countries of the World has been a discussion of re... more The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emot...
Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. Wh... more Fertilizer Industry in Indonesia is important as it serves Agriculture sectors of the country. While some major government-owned companies had been taken market advantages for some decades through natural monopoly, the recent regulation on the fertilizer market allows other sellers enter into the industry. Therefore, the state-owned companies should re-identify their strengths as well as weaknesses to ensure their ability to stay in the market. This paper attempts to identify some determinant factors of competitive advantage strategy of the fertilizer industry, by using the case of a state-owned company which distributes most of the fertilizer product in Java, Indonesia. Using a Partial Least Square of the Structural Equation Modelling and 115 samples collected from Fertilizer Distributors in Java Indonesia, this paper identify the determinant factors of market attractiveness, customer’s business requirements and company reputation towards competitive advantage strategy of the indus...
Today, private polytechnics are required to innovate towards competitive advantage and superior p... more Today, private polytechnics are required to innovate towards competitive advantage and superior performance in the higher education sector. However, in reality the accreditation is low, there is a lack of intellectual property rights and patents, many students drop out and have a long working period for graduates. Using a survey of all private polytechnics in West Java and Banten Province in Indonesia 30 institutions with 876 respondents from faculty members and students assigned randomly. The results of the study show that educational service innovation has an effect on competitive advantage and marketing performance. Competitive advantage also affects marketing performance.