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Rocío Arango

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Papers by Rocío Arango

Research paper thumbnail of A configurational approach to explain non-market strategies in emerging economies

European Journal of International Management, 2021

Research paper thumbnail of How Innovation Influences on Export Performance: A Configuration Approach for Emerging Economies

Journal of technology management & innovation

This study examines innovation on export performance under competitive strategies, institutional ... more This study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability.

Research paper thumbnail of A configurational approach to explain non-market strategies in emerging economies

European Journal of International Management, 2021

Research paper thumbnail of How Innovation Influences on Export Performance: A Configuration Approach for Emerging Economies

Journal of technology management & innovation

This study examines innovation on export performance under competitive strategies, institutional ... more This study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability.

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