Rosana Leung - Academia.edu (original) (raw)
Papers by Rosana Leung
2010 International Conference on E-Business and E-Government, 2010
Abstract Information Communication Technologies (ICTs) have changed how business is conducted and... more Abstract Information Communication Technologies (ICTs) have changed how business is conducted and consumers' purchase behavior. Online market has showed its importance to both academia and business circles. This paper analyses published website evaluation related studies and found that the existing e-commerce literature simply does not have any commonly agreed-upon standards for evaluating overall website performance. Therefore, this research proposes a novel direction to website evaluation. A new framework has ...
2010 International Conference on E-Business and E-Government, 2010
Previous studies on hotel website performance have relied on frequency counting, content analysis... more Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/ attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.
Journal of Travel & Tourism Marketing, 2009
International Journal of Contemporary Hospitality Management, 2011
Purpose -In order to enhance operational efficiency, improve service quality and reduce costs, pr... more Purpose -In order to enhance operational efficiency, improve service quality and reduce costs, practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and how ICTs have performed in the past and are performing in the present could assist practitioners and researchers in identifying research gaps and formulating future plans. This paper aims to address these issues Design/methodology/approach -This study analyzed 88 full-length ICT-related research articles that were published in the period 1999-2008 in eight leading hospitality journals. The research focuses on all selected articles were in suppliers' perspectives, and each article was analyzed by content analysis. Findings -Seven dimensions were formed after content analysis including human resources and training, security, reservation, revenue management, marketing, guest services, as well as strategic and operational management. Published articles were comprehensively overviewed on ICT usage in suppliers' perspectives. In this paper, suppliers refers to the providers of hospitality services.
Anatolia, 2010
The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure was held in Ca... more The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure was held in Cappadocia, a beautiful, historic region of Turkey, on 25-30 May 2010. This was the latest of a series of events that had been hosted by the journal Anatolia over the last seven years. The aim was to provide a forum for graduate students as well as faculty members engaged in research in tourism, hospitality, leisure and the alike, to share their research experience and update with current issues and trends in the field. Following the success ...
The tourism and hospitality industries have widely adopted information technology [IT] to reduce ... more The tourism and hospitality industries have widely adopted information technology [IT] to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This paper offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the paper sheds light on the evolution of IT applications in the tourism and hospitality industries. The paper demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale.
2010 International Conference on E-Business and E-Government, 2010
Abstract Information Communication Technologies (ICTs) have changed how business is conducted and... more Abstract Information Communication Technologies (ICTs) have changed how business is conducted and consumers' purchase behavior. Online market has showed its importance to both academia and business circles. This paper analyses published website evaluation related studies and found that the existing e-commerce literature simply does not have any commonly agreed-upon standards for evaluating overall website performance. Therefore, this research proposes a novel direction to website evaluation. A new framework has ...
2010 International Conference on E-Business and E-Government, 2010
Previous studies on hotel website performance have relied on frequency counting, content analysis... more Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/ attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.
Journal of Travel & Tourism Marketing, 2009
International Journal of Contemporary Hospitality Management, 2011
Purpose -In order to enhance operational efficiency, improve service quality and reduce costs, pr... more Purpose -In order to enhance operational efficiency, improve service quality and reduce costs, practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and how ICTs have performed in the past and are performing in the present could assist practitioners and researchers in identifying research gaps and formulating future plans. This paper aims to address these issues Design/methodology/approach -This study analyzed 88 full-length ICT-related research articles that were published in the period 1999-2008 in eight leading hospitality journals. The research focuses on all selected articles were in suppliers' perspectives, and each article was analyzed by content analysis. Findings -Seven dimensions were formed after content analysis including human resources and training, security, reservation, revenue management, marketing, guest services, as well as strategic and operational management. Published articles were comprehensively overviewed on ICT usage in suppliers' perspectives. In this paper, suppliers refers to the providers of hospitality services.
Anatolia, 2010
The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure was held in Ca... more The 5th World Conference for Graduate Research in Tourism, Hospitality and Leisure was held in Cappadocia, a beautiful, historic region of Turkey, on 25-30 May 2010. This was the latest of a series of events that had been hosted by the journal Anatolia over the last seven years. The aim was to provide a forum for graduate students as well as faculty members engaged in research in tourism, hospitality, leisure and the alike, to share their research experience and update with current issues and trends in the field. Following the success ...
The tourism and hospitality industries have widely adopted information technology [IT] to reduce ... more The tourism and hospitality industries have widely adopted information technology [IT] to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This paper offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the paper sheds light on the evolution of IT applications in the tourism and hospitality industries. The paper demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale.