Ruchi Gupta - Academia.edu (original) (raw)
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Papers by Ruchi Gupta
ABSTRACT There has been increasing awareness in the society regarding the natural environment and... more ABSTRACT
There has been increasing awareness in the society regarding the natural environment and the business organizations have been quick enough to catch up with the society’s new concern and address it. Some business organizations have accepted environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. "Green Marketing" and "Environmental Marketing" are steps towards addressing environmental issues. “Green marketing” refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment.
The objective of this paper is to study the implementation of Green Marketing initiatives by the Indian organizations and the challenges that lie before the green marketing initiators.
KEYWORD: Green Marketing, Green Products, Business organizations, Environment, Eco- friendly
Micro finance is a financial service of small quantities provided by financial institutions to th... more Micro finance is a financial service of small quantities provided by financial institutions to the poor people. These services may include savings, credit, insurance, leasing, money transfer etc., that is any type of financial services, which are provided to customers to meet their financial needs. It was found that despite organized banking expansion in the rural areas, majority of poor people remained outside the fold of the formal banking system. Thus, began the search for an alternative delivery mechanism, which would cater the financial needs of the poor people especially the women members of such households. SHG is a group of 10-20 persons from homogenous class who come together for addressing the common problem. They collect voluntary savings on regular basis and utilize the pooled resources to make small interest bearing loans to their members. The paper examines the SHGs in three states of India-Bihar, U.P. and M.P. and the loans sanctioned to SHGs of these states by the banks. A comparative analysis is done of the rural female SHGs and the conclusions are drawn.
ABSTRACT There has been increasing awareness in the society regarding the natural environment and... more ABSTRACT
There has been increasing awareness in the society regarding the natural environment and the business organizations have been quick enough to catch up with the society’s new concern and address it. Some business organizations have accepted environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. "Green Marketing" and "Environmental Marketing" are steps towards addressing environmental issues. “Green marketing” refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment.
The objective of this paper is to study the implementation of Green Marketing initiatives by the Indian organizations and the challenges that lie before the green marketing initiators.
KEYWORD: Green Marketing, Green Products, Business organizations, Environment, Eco- friendly
Micro finance is a financial service of small quantities provided by financial institutions to th... more Micro finance is a financial service of small quantities provided by financial institutions to the poor people. These services may include savings, credit, insurance, leasing, money transfer etc., that is any type of financial services, which are provided to customers to meet their financial needs. It was found that despite organized banking expansion in the rural areas, majority of poor people remained outside the fold of the formal banking system. Thus, began the search for an alternative delivery mechanism, which would cater the financial needs of the poor people especially the women members of such households. SHG is a group of 10-20 persons from homogenous class who come together for addressing the common problem. They collect voluntary savings on regular basis and utilize the pooled resources to make small interest bearing loans to their members. The paper examines the SHGs in three states of India-Bihar, U.P. and M.P. and the loans sanctioned to SHGs of these states by the banks. A comparative analysis is done of the rural female SHGs and the conclusions are drawn.