Rudi Kurniawan - Academia.edu (original) (raw)

Rudi Kurniawan

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Papers by Rudi Kurniawan

Research paper thumbnail of The Influence of Institutional Image, Publicity, Digital Marketing on Students Purchase Decisions And Their Implications For Customer Value By Implementing Link & Match As Moderation (A Survey on Six Polytechnic Of Lp3i In Indonesia

International Journal of Research in Engineering and Science (IJRES), 2023

Research aimed to get empirical evidences and finding obvious phenomenon and conclusion of the ef... more Research aimed to get empirical evidences and finding obvious phenomenon and conclusion of the effect of three variables mentioned through purchase decision and it's implication on customer value and moderation effect of link and match at Polytechnic of LP3I. This research used descriptive and verification methods with the process as data collecting, serving, analyzing, hypothesis testing, instrument testing, causality testing among variables and making conclusion and suggestion. The result of data analysis concluded as follows: 1. The result of descriptive analysis show that the condition of institutional image, publicity, digital marketing, purchase decision, link and match, and customer value were in a good enough; 2. The institutional image, publicity, and digital marketing had significant effect on purchase decision.

Research paper thumbnail of The Influence of Institutional Image, Publicity, Digital Marketing on Students Purchase Decisions And Their Implications For Customer Value By Implementing Link & Match As Moderation (A Survey on Six Polytechnic Of Lp3i In Indonesia

International Journal of Research in Engineering and Science (IJRES), 2023

Research aimed to get empirical evidences and finding obvious phenomenon and conclusion of the ef... more Research aimed to get empirical evidences and finding obvious phenomenon and conclusion of the effect of three variables mentioned through purchase decision and it's implication on customer value and moderation effect of link and match at Polytechnic of LP3I. This research used descriptive and verification methods with the process as data collecting, serving, analyzing, hypothesis testing, instrument testing, causality testing among variables and making conclusion and suggestion. The result of data analysis concluded as follows: 1. The result of descriptive analysis show that the condition of institutional image, publicity, digital marketing, purchase decision, link and match, and customer value were in a good enough; 2. The institutional image, publicity, and digital marketing had significant effect on purchase decision.

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