Ruthann Lariscy - Academia.edu (original) (raw)

Papers by Ruthann Lariscy

Journal of Current Issues & Research in Advertising, 1996

Two surveys of Congressional candidates—one in 1982, the replication in 1990—show that the strate... more Two surveys of Congressional candidates—one in 1982, the replication in 1990—show that the strategies candidates select in their advertising messages do have an impact on election outcome. Three general message strategies were examined: relative emphasis on issues, personal qualities, and attacks on opponents. Significant differences in strategy selection were evidenced across three types of campaigns: incumbent, challenger, and open. Results

Public Relations Review, 2013

Political public relations play an unique role in American democracy because it occupies a dual r... more Political public relations play an unique role in American democracy because it occupies a dual role of providing both political and commercial speech. However, using analysis of the First amendment, public relations have increasingly been identified as commercial speech which receives limited protection under the U.S. Constitution. This study traces the evolution of the legal framework in which political PR has become associated with commercial speech, and how this association has made Constitutional analysis of political PR more complex. Implications for public relations practitioners and PR's role in democracy are discussed.

Political Communication, 1995

... 292 Spencer F. T'mkham and Ruth Ann Weaver-Lariscy ... the advantage that results fr... more ... 292 Spencer F. T'mkham and Ruth Ann Weaver-Lariscy ... the advantage that results from the incumbent's behavior, and includes matters like positions on issues (Mayhew, 1974), service to constituents (Parker, 1980; Yiannakis, 1981), and accomplishments in office (Fowler et al ...

Journalism Quarterly, 1991

This study examines the influence of traditional, nonpaid campaign activities—news coverage, endo... more This study examines the influence of traditional, nonpaid campaign activities—news coverage, endorsements and personal campaigning—on election outcome by polling congressional winners and losers. Results argue that non-paid activities affect both outcome and percent of votes received. For incumbents, appearances before small groups enhanced vote percentages. For non-incumbents, external endorsements and editorial support from print and broadcast media were positively related to voter response. Evidence indicates that incumbents and challengers use different strategies … and that challengers have something to learn from incumbents.

Journal of Public Relations Research, 1996

... Understanding symbolic beliefs is contingent on understandingtthe symbol: &amp;quot;a... more ... Understanding symbolic beliefs is contingent on understandingtthe symbol: &amp;quot;a concrete representation of some other entity that is often more abstract&amp;quot; (Fisher, 1978, p. 168) Thus, a wedding ring (Abelson &amp;amp; Prentice, 1990), a-cross (Gibson, 1966), or a swastika are conventional ...

Journal of Public Relations Research, 1994

A national survey of 371 public relutons officers in four-year colleges and universities examined... more A national survey of 371 public relutons officers in four-year colleges and universities examined environmental constraints, style of research, and certain personal characteristics to determine if they differentiate between feLale and male practitioners. First, with regard to constraints, it was found that female public relations officers were most likely to occupy the "conscience of the organization" role, whereas their male counterparts characterized a "dominant insider" position. A second important finding was that no differences in uses or style of research were found by glnder. While this is encouraging, it is apparent that there remain environmental constraints-notably administrator expectations-that need to be addressed and that colleges and universities are not practicing, in their public relations offices, what they are teaching in their classroams. (Three tables of data are included; 17 references are attached.) (Author/RS)

Journal of Communication Management, 2014

Purpose – The purpose of this paper is to provide an overview of the historical evolution of camp... more Purpose – The purpose of this paper is to provide an overview of the historical evolution of campaign finance laws and suggest the legal implications for public relations practitioners after the US Supreme Court's decision in Citizens United v. FEC. Design/methodology/approach – The approach of this paper examines appellate case law and federal statutes to provide a legal analysis of the history of campaign finance laws and potential impact on public relations practitioners. Findings – This research provides an overview of the evolution of campaign finance case law and federal statues in the USA and provides analysis of how the 2010 Citizens United case and a recent 2012 case, American Trade Partnership, are altering both the political and corporate landscapes. By allowing far greater contribution rights to corporations than any time since 1907, Citizens United is changing the role corporations may directly play in elections at all levels. Implications for how these changes may ...

Journal of Business Research, 1996

Merged survey data from 1982 and 1990 of media allocation strategies of U.S. Congressional candid... more Merged survey data from 1982 and 1990 of media allocation strategies of U.S. Congressional candidates include dramatic increases in the use and impact of direct mail advertising in general election campaigns. Further, this impact exhibited differential effects for incumbent and nonincumbent candidates, suggesting that different competitive situations should use different media allocation strategies to enhance behavioral goals. The political campaign is offered as a prototype of successful integrated marketing communications that can serve as an example to consumer goods marketers.

Health Education Research, 2011

Journal of health and human services administration, 2005

This article explores public relations effectiveness in public health institutions. First, the tw... more This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation management and stakeholder relations. The factors that define effective reputation management are examined, as are the roles of issues and crisis management in building and maintaining reputation. The article also examines the major facets of stakeholder relations, including an inventory of stakeholder linkages and key audiences, such as the media. Finally, methods of evaluating public relations effectiveness at both the program level and the institutional level are explored.

Health Marketing Quarterly, 2007

Media relations is an important function in the operation of any health organization, yet it is o... more Media relations is an important function in the operation of any health organization, yet it is often relegated as a simple task function. Such an orientation can be problematic, particularly in times of crisis. This article provides an overview of some of the inherent internal conflicts within health organizations that may mitigate against the best media relations practices in times of crises. The article surveys some of the predominant theoretical models used for crisis management, and suggests directions for the further development of media relations and crisis communication theory and practice.

Journalism and Mass Communication Quarterly, Dec 1, 2004

Pulp Politics: How Political Advertising Tells the Stories of American Politics. by Molly W. Ando... more Pulp Politics: How Political Advertising Tells the Stories of American Politics. by Molly W. Andolina By Glenn W. Richardson, Jr. Lanham, MD: Rowman & Littlefield, 2003. 161 pp. Pulp Politics is largely a homage to political advertising. In thi.

Central States Speech Journal, Volume 33, Spring, 1982

Encyclopedia of Public Relations, 2013

This study addresses part of the process through which health news and information is produced, o... more This study addresses part of the process through which health news and information is produced, on routine health information topics, by focusing on the role of public information officers in public health agencies in disseminating health information and their working relationships with health journalists and each other. A coorientational approach was employed; 90 interviews were conducted with local public health information officers and the health journalists who cover their public health beats across the United States. Results reveal high convergence between PIOs and journalists regarding the importance of more routine health issues on the local public health agenda and somewhat disturbing insight into the availed resources and working relationships of practitioners at local, state and federal public health agencies with each other.

Journalism & Mass Communication Quarterly, 1992

Journal of Public Relations Research, 2010

... Journal of Rural Health , 18 , 521 ??? 535 . [CrossRef], [PubMed], [Web of Science ??], [CSA]... more ... Journal of Rural Health , 18 , 521 ??? 535 . [CrossRef], [PubMed], [Web of Science ??], [CSA] View all references; Wickrama, Thulitha, Wickrama, & Romas, 200555. Wickrama , KA , Thulitha , K. , Wickrama , AS , & Romas , JA ( 2005 ). ...

Journal of Broadcasting & Electronic Media, 2009