Sónia Nogueira - Academia.edu (original) (raw)

Papers by Sónia Nogueira

RPER

Este artigo reúne contributos de três importantes teorias no âmbito da gestão estratégica, a sabe... more Este artigo reúne contributos de três importantes teorias no âmbito da gestão estratégica, a saber: a teoria dos stakeholders, a teoria de redes e a teoria da qualidade do relacionamento. Pretende examinar como podem ser desenvolvidas políticas de turismo viáveis no PNPG considerando as redes de atores ligados ao turismo, analisando especificamente a qualidade do relacionamento (confiança, compromisso e cooperação). Tendo em conta esta perspetiva, este artigo analisa a estrutura, a natureza e a composição das interações entre os stakeholders do PNPG com recurso à metodologia de redes sociais, combinando técnicas qualitativas e quantitativas. Acresce ainda que o estudo classifica os stakeholders de acordo com o modelo de “saliência dos stakeholders”, ilustrando a qualidade do relacionamento entre stakeholders, o seu posicionamento numa estrutura complexa de relacionamentos, informando sobre as interações ocorridas e fornecendo possíveis orientações para minimizar eventuais restrições...

DergiPark (Istanbul University), Dec 31, 2020

The research developed derives from the scarce literature on networks applied to tourism and the ... more The research developed derives from the scarce literature on networks applied to tourism and the gaps in the study of structure, content and quality of interactions between actors in tourism networks. The main theoretical contribution results from the integration of three key theories: (i) stakeholders theory (interests/influences), (ii) network analysis, and (iii) relationship marketing (relationship quality) in tourism. This type of investigation brings an additional contribute to the existent theoretical background mainly because of the integrated analysis conclusions. Moreover, the practical and management interest to apply the study to the Peneda-Gerês National Park (PGNP) and in the tourism setor which accounted, in 2009, in Portugal, 11% of GDP and 500,000 jobs. In this context, this study provides a practical contribution to this effort and commitment to promote national tourism because of the increasingly interest on networks, as an important tool of economic development of countries. The research problem is: How are composed, quantitatively and qualitatively, the tourism stakeholders network related to tourism in the PGNP? What is the relationship quality between those stakeholders? Based on this framework, is our expectation to understand the impact on the tourism of the region and develop a set of guidelines for improving the tourism in the PGNP. Basically, the study focuses on the relevant stakeholders involved in PGNP tourism and its networks. It uses both qualitative and quantitative techniques. Finally, the study will involve analysis of the relationship's structure, kind of relationships in order to plan tourism, the PGNP tourism stakeholder's network characterization and the relationship quality evaluation as well as some correlation analysis. The stakeholder theory naturally connects with the network analysis and is relevant for a better understanding of the tourism phenomenon. This research gives evidence of its relevance within the PNPG tourism, identifying the stakeholders, seeking to understand their attributes, goals and interests, factors of choice and subgroups. It presents a stakeholders categorization based on Mitchell et al. (1997) model which allowed the identification of a set of discretionary stakeholders, dependent stakeholders and definitive stakeholders. The last group has the set of three attributes advocated by Mitchell et al. (1997): power, legitimacy and urgency. These stakeholders are considered the priority ones. x Regarding the choice of stakeholders for purposes related to tourism in PNPG (implementation of tourism projects), it appears that the strategic framework and will of implementation reveal the higher average of responses. The study reveals a complex network that connects these stakeholders and that generates resources transmission (information, logistics, human resources, training and financial resources) and direct or indirect influences among stakeholders. This interdisciplinary study is helpful and innovative in the tourism sector, applies these concepts to the PNPG realities and has also revealed a complex set of interactions between a multiplicity of actors.

Journal of Cleaner Production

Cogent Business & Management

Consumer Behavior in Tourism and Hospitality

Purpose Consumer trust plays a key role in the development and maintenance of long-term relations... more Purpose Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due to the COVID-19 pandemic. It also addresses the trust–loyalty relationship. Design/methodology/approach A survey was administered to a sample of rural accommodation tourists during the COVID-19 pandemic. A mixed-method approach was used to analyse data; in particular, a PLS-SEM approach was used, followed by a fuzzy-set qualitative comparative analysis (fsQCA). Findings This study confirms and reinforces the importance of a positive influence of affective evaluation, reputation, perceived security and the destination image on perceived trust. It also demonstrates the impact of trust on loyalty. Using fsQCA, it was found that perceived security is a necessary condition to achieve perceived trust. However, there are multiple paths to achievi...

Innovative Marketing

Inclusivity and corporate social responsibility (CSR) in a community where ethnic diversity and c... more Inclusivity and corporate social responsibility (CSR) in a community where ethnic diversity and conflict are very low compared to other countries still need to be researched more. This study aims to analyze university students’ awareness of inclusivity and CSR in marketing teaching using a pretest-posttest control group design. Both experimental (n = 138) and control (n = 140) groups are homogeneous regarding nationality, ethnicity, and age. The experimental group was subject to specific training on inclusive products, marketing communication, and CSR, which allowed testing of their perceptions and the training’s effectiveness. The first trial showed that the change in the experimental group was 8%, against 2.5% in the control group. The second trial demonstrated that the change in the experimental group was 30.4%, noting inclusive reasons, and, in the control group, only 6.4%. The third trial found a positive evolution in the experimental group, with more than 8.3% of students choo...

International Conference on Tourism Research

The increasing attention that protected areas have received from various players ranging from tou... more The increasing attention that protected areas have received from various players ranging from tourists, firms, and government entities, has highlighted the need to promote appropriate governance mechanisms. These are essential to promote and develop those areas enabling an alignment between various stakeholders with diverse agendas. This research draws attention to this key issue, focusing on the classified Peneda-Gerês National Park (PGNP), considered one of the top 10 in Europe. In order to do so, we employ game theory. This methodology is appropriate for strategic decision-making and enables a deeper understanding of the impacts of different governance mechanisms and their outcomes. This paper will contribute, on a theoretical level, to advancing the use of this methodology to study governance decisions in classified areas. In order to do so, diverse settings are modeled to illustrate different governance solutions employed to manage Peneda-Gerês National Park, highlighting the s...

A edição eletrónica, é um recurso utilizado em todo o mundo pelas revistas e consiste em dispor s... more A edição eletrónica, é um recurso utilizado em todo o mundo pelas revistas e consiste em dispor signos de linguagem verbal e não verbal conhecidos como semiótica, dentro de um espaço delimitado, denominado capa da revista. Cada elemento é devidamente disposto para que não haja uma interpretação errónea do seu significado. As revistas digitais de turismo, neste momento de pandemia COVID-19, tentam posicionar-se através do e-branding e criam planos de comunicação eficazes para se relacionarem com os leitores. Este artigo visa investigar a comunicação em turismo no período pandémico, através das capas de revistas digitais, utilizando como método de análise a semiótica e o e-branding envolvendo uma pesquisa de natureza descritiva, com uma base bibliográfica em livros, artigos científicos, revistas, jornais, dissertações, teses e sites. Faz-se uma análise através da semiótica peirceana à capa da revista online Volta ao Mundo e da Publituris (Hotelaria). Palavras-chave: Semiótica. E-branding. Comunicação, Turismo, COVID-19 Semiotics and e-branding in tourism communication: study of the covers of digital magazines in the pandemic period Covid-19

Perspectives and Trends in Education and Technology, 2021

International Journal of Tourism Research, 2014

This study addresses the structure, nature and composition of stakeholder networks related to rur... more This study addresses the structure, nature and composition of stakeholder networks related to rural tourism in a Portuguese National Park (Peneda-Gerês National Park). In particular, it examines their interactions along the following dimensions: marketing information (marketing exchanges such as flyers, tourism information and information on specific events), administrative resources (logistic and technical support), human resources (allocation of human resources), training (training of local stakeholders in the area of promotion) and financial resources (financial support). In terms of methodology, it uses both qualitative and quantitative techniques. The analysis of the type and nature of interactions among different stakeholders within a specific rural tourism destination is the main focus of this study. Among these, the marketing information network shows both a high number of connections and high centrality indices, which may indicate that there is a significant share of information about common projects, products and services among stakeholders. In contrast, the training network evidenced the opposite behavior pattern. The study also contributes to a better understanding of how different local stakeholders are positioned in a complex structure of interactions that are critical in providing useful directions to maximize potential opportunities that may contribute to promote rural tourism and local development efficiently. Several limitations and implications are offered in the final section.