Shahida Cassim - Academia.edu (original) (raw)
Papers by Shahida Cassim
South African Journal of Business Management, 1996
The dramatic political changes that have recently taken place in South Africa have focussed atten... more The dramatic political changes that have recently taken place in South Africa have focussed attention on the adequacy of the existing controls on deceptive advertising. On the one hand, there is a recognition that, due to the limited access to educational opportunities in the past, the majority of South African consumers might be particularly susceptible to deceptive advertising and thus existing controls might need to be tightened. On the other hand, the new interim Constitution has elevated freedom of speech and access to the media to the status of fundamental rights to which other controls are subject. These rights are likely to provide a basis to challenge both the existing controls and any attempt to tighten the control of advertising content. This article outlines the controls on deceptive advertising that currently exist in South Africa. It then examines the current debate surrounding the need for and the efficacy of such controls.
South African Journal of Clinical Nutrition, 2010
Thesis (MCom)--University of Natal, Durban, 1989.
Young Consumers, 2005
Emphasises the youth of South Africa’s population of almost 45 million: 43 per cent are under 20 ... more Emphasises the youth of South Africa’s population of almost 45 million: 43 per cent are under 20 years old, but 60 per cent of children live below the poverty line and are therefore outside the target area of marketers. Contrasts the freedom that food advertisers have in South Africa for targeting children with the position in developed countries: whereas obesity is an issue in the latter, in South Africa the problem has been one of under‐nutrition. Describes the South African Advertising Research Foundation’s Living Standards Measure studies which aim to estimate the size of the youth market; they are a heterogeneous and media‐rich segment. Outlines the regulatory environment: there is a mix of legal regulation and sophisticated self‐regulation based on the Code of Advertising Practice of the Advertising Standards Authority of South Africa. Concludes that marketers will need to attend to the worldwide debate on food advertising to children: incidence of obesity is higher than expec...
Aquaculture International
Ecquid Novi: African Journalism Studies, 2001
106 Ecquid NoviResearch section Ecquid Novi ISSN 0256-0054 2001 22 (1): 106-123 Shahida Cassim &... more 106 Ecquid NoviResearch section Ecquid Novi ISSN 0256-0054 2001 22 (1): 106-123 Shahida Cassim & Miguel Monteiro Black role portrayals in South African television advertising Abstract Limited research has been done to examine the role portrayals of blacks in South African ...
South African Journal of Business Management, Dec 31, 2002
The regulation of advertising is a controversial and difficult process, and many schemes around t... more The regulation of advertising is a controversial and difficult process, and many schemes around the world opt for a selfregulatory approach to curb unacceptable advertising. However, when schemes are established or reformulated, most countries learn from other, more established, regimes. Whilst Australia and South Africa commenced the advertising self-regulation (ASR) process at similar times and based their systems on the UK model, two attempts have been made in Australia over the past three decades to produce more acceptable ads, whilst South Africa's system has endured in its original form. This paper reviews the ASR systems in these three countries, using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed with a view to providing some guidance for Australia's fledgling, reformulated, system. Important insights for the development of regulation of advertising are presented.
Oman Chapter of Arabian Journal of Business and Management Review, 2014
This paper tracks the development of entrepreneurship policy in South Africa since the birth of d... more This paper tracks the development of entrepreneurship policy in South Africa since the birth of democracy. Using the variety of measures suggested by the OECD Framework for measuring entrepreneurship, the Entrepreneurship Indicators Project and GEM, this paper explores the development of a model for the evaluation of Entrepreneurship policies of South Africa. The point is made that while the stimulation of entrepreneurship and small business is important to South Africa, the global competitiveness race and the moves occurring in other parts of the world require us to hasten towards the development and adoption of policies that encourage innovation and entrepreneurship. There appears a concentration of effort at interventions aimed at entrepreneurship for the purposes of poverty alleviation and job creation. While this is laudable, it is suggested that more emphasis should be focused on stimulating growth of existing businesses and encouraging innovation for real entrepreneurship in the country. Despite the E Policy interventions, we are relatively slow in measuring the impact of these policies on our economic development and welfare. This paper attempts to rectify this.
South African Journal of Business Management, 1996
The dramatic political changes that have recently taken place in South Africa have focussed atten... more The dramatic political changes that have recently taken place in South Africa have focussed attention on the adequacy of the existing controls on deceptive advertising. On the one hand, there is a recognition that, due to the limited access to educational opportunities in the past, the majority of South African consumers might be particularly susceptible to deceptive advertising and thus existing controls might need to be tightened. On the other hand, the new interim Constitution has elevated freedom of speech and access to the media to the status of fundamental rights to which other controls are subject. These rights are likely to provide a basis to challenge both the existing controls and any attempt to tighten the control of advertising content. This article outlines the controls on deceptive advertising that currently exist in South Africa. It then examines the current debate surrounding the need for and the efficacy of such controls.
South African Journal of Clinical Nutrition, 2010
Thesis (MCom)--University of Natal, Durban, 1989.
Young Consumers, 2005
Emphasises the youth of South Africa’s population of almost 45 million: 43 per cent are under 20 ... more Emphasises the youth of South Africa’s population of almost 45 million: 43 per cent are under 20 years old, but 60 per cent of children live below the poverty line and are therefore outside the target area of marketers. Contrasts the freedom that food advertisers have in South Africa for targeting children with the position in developed countries: whereas obesity is an issue in the latter, in South Africa the problem has been one of under‐nutrition. Describes the South African Advertising Research Foundation’s Living Standards Measure studies which aim to estimate the size of the youth market; they are a heterogeneous and media‐rich segment. Outlines the regulatory environment: there is a mix of legal regulation and sophisticated self‐regulation based on the Code of Advertising Practice of the Advertising Standards Authority of South Africa. Concludes that marketers will need to attend to the worldwide debate on food advertising to children: incidence of obesity is higher than expec...
Aquaculture International
Ecquid Novi: African Journalism Studies, 2001
106 Ecquid NoviResearch section Ecquid Novi ISSN 0256-0054 2001 22 (1): 106-123 Shahida Cassim &... more 106 Ecquid NoviResearch section Ecquid Novi ISSN 0256-0054 2001 22 (1): 106-123 Shahida Cassim & Miguel Monteiro Black role portrayals in South African television advertising Abstract Limited research has been done to examine the role portrayals of blacks in South African ...
South African Journal of Business Management, Dec 31, 2002
The regulation of advertising is a controversial and difficult process, and many schemes around t... more The regulation of advertising is a controversial and difficult process, and many schemes around the world opt for a selfregulatory approach to curb unacceptable advertising. However, when schemes are established or reformulated, most countries learn from other, more established, regimes. Whilst Australia and South Africa commenced the advertising self-regulation (ASR) process at similar times and based their systems on the UK model, two attempts have been made in Australia over the past three decades to produce more acceptable ads, whilst South Africa's system has endured in its original form. This paper reviews the ASR systems in these three countries, using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed with a view to providing some guidance for Australia's fledgling, reformulated, system. Important insights for the development of regulation of advertising are presented.
Oman Chapter of Arabian Journal of Business and Management Review, 2014
This paper tracks the development of entrepreneurship policy in South Africa since the birth of d... more This paper tracks the development of entrepreneurship policy in South Africa since the birth of democracy. Using the variety of measures suggested by the OECD Framework for measuring entrepreneurship, the Entrepreneurship Indicators Project and GEM, this paper explores the development of a model for the evaluation of Entrepreneurship policies of South Africa. The point is made that while the stimulation of entrepreneurship and small business is important to South Africa, the global competitiveness race and the moves occurring in other parts of the world require us to hasten towards the development and adoption of policies that encourage innovation and entrepreneurship. There appears a concentration of effort at interventions aimed at entrepreneurship for the purposes of poverty alleviation and job creation. While this is laudable, it is suggested that more emphasis should be focused on stimulating growth of existing businesses and encouraging innovation for real entrepreneurship in the country. Despite the E Policy interventions, we are relatively slow in measuring the impact of these policies on our economic development and welfare. This paper attempts to rectify this.