Sichon Koowuttayakorn - Academia.edu (original) (raw)

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Papers by Sichon Koowuttayakorn

This paper applied a social semiotic lens toward investigating the metonymic representations repe... more This paper applied a social semiotic lens toward investigating the metonymic representations repeatedly displayed on the Instagram official account and the Instagram blog. The main source of data were 90 photos gathered from ten “Weekend Hashtag Projects” (WHPs), a weekly photo challenge organized by the Instagram team. The multimodal analyses revealed that the WHP photos shared some common visual properties including medium to low color saturation, medium color modulation, minimal background, unengaged social actors, long distant shots, and unique visual presentations. Thus, the metonymy VISUAL PROPERTY FOR BRAND IMAGE was proposed. These findings suggest that certain visual elements that were repeatedly featured on Instagram has subtly yet persuasively suggested its users what kind of visual aesthetics are highly valued in the community.

ASIA PACIFIC JOURNAL OF EDUCATORS AND EDUCATION , 2021

During the disruptive coronavirus pandemic, English Language Teaching (ELT) teachers, among other... more During the disruptive coronavirus pandemic, English Language Teaching (ELT) teachers, among others, encountered dramatic changes and challenges regarding instruction, assessment, and research. Due to an abrupt shift from onsite to online modes, they urgently needed digital professional development to enhance their academic performance. A number of webinars were launched to provide information useful for ELT practices. This mixed-methods study was aimed at investigating how three webinars (on online toolkits, research publication, and action research) organised by a language institute at a Thai university were perceived in terms of satisfaction and usefulness. Forty-eight participants responded to an online questionnaire, and five of the participants attended online focus-group interviews. Both quantitative and qualitative data revealed that the participants had a high level of satisfaction towards and usefulness of the webinars because of the content, the speakers, as well as the format. Some of them, however, expressed their interest to engage more deeply with the webinars and the speakers through other audience engagement activities than a simple Q&A session in the end. These findings provide insights into how the language institute will be able to organize webinars more effectively for ELT professional development by increasing the level of audience engagement throughout the session to better simulate the face-to-face interaction found in on-site seminars.

This paper applied a social semiotic lens toward investigating the metonymic representations repe... more This paper applied a social semiotic lens toward investigating the metonymic representations repeatedly displayed on the Instagram official account and the Instagram blog. The main source of data were 90 photos gathered from ten “Weekend Hashtag Projects” (WHPs), a weekly photo challenge organized by the Instagram team. The multimodal analyses revealed that the WHP photos shared some common visual properties including medium to low color saturation, medium color modulation, minimal background, unengaged social actors, long distant shots, and unique visual presentations. Thus, the metonymy VISUAL PROPERTY FOR BRAND IMAGE was proposed. These findings suggest that certain visual elements that were repeatedly featured on Instagram has subtly yet persuasively suggested its users what kind of visual aesthetics are highly valued in the community.

ASIA PACIFIC JOURNAL OF EDUCATORS AND EDUCATION , 2021

During the disruptive coronavirus pandemic, English Language Teaching (ELT) teachers, among other... more During the disruptive coronavirus pandemic, English Language Teaching (ELT) teachers, among others, encountered dramatic changes and challenges regarding instruction, assessment, and research. Due to an abrupt shift from onsite to online modes, they urgently needed digital professional development to enhance their academic performance. A number of webinars were launched to provide information useful for ELT practices. This mixed-methods study was aimed at investigating how three webinars (on online toolkits, research publication, and action research) organised by a language institute at a Thai university were perceived in terms of satisfaction and usefulness. Forty-eight participants responded to an online questionnaire, and five of the participants attended online focus-group interviews. Both quantitative and qualitative data revealed that the participants had a high level of satisfaction towards and usefulness of the webinars because of the content, the speakers, as well as the format. Some of them, however, expressed their interest to engage more deeply with the webinars and the speakers through other audience engagement activities than a simple Q&A session in the end. These findings provide insights into how the language institute will be able to organize webinars more effectively for ELT professional development by increasing the level of audience engagement throughout the session to better simulate the face-to-face interaction found in on-site seminars.