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Papers by SURYADI TANUWIJAYA

Research paper thumbnail of Mobile Customer Behaviour Predictive Analysis for Targeting Netflix Potential Customer

The development of Indonesia's ICT environment has made the mobile video-on-demand (VOD) plat... more The development of Indonesia's ICT environment has made the mobile video-on-demand (VOD) platform one of the emerging lifestyles. With advanced smartphone technology, mobile phone subscribers able to enjoy high-resolution mobile VOD service with a greater user experience. The purpose of this study is to profile and predict potential customers of one of the VOD platforms, Netflix, for personalizing marketing targets. Using machine learning predictive analytic methodology, customer profile and behavior data are divided into 3 clusters using the K-Means model before tested with several supervised models for getting the best model for each cluster. Feature importance analysis is conducted to support marketing insight for product offering follows up to each targeted potential customer. Significant variables affecting Netflix buyers and non-buyers within 3 different clusters are defined clearly with the number of potential customers that can be targeted as Netflix's future subscri...

Research paper thumbnail of Introduction of the IiNUSAT inter-satellite link system

2012 IEEE International Conference on Communication, Networks and Satellite (ComNetSat), 2012

ABSTRACT

Research paper thumbnail of Mobile Customer Behaviour Predictive Analysis for Targeting Netflix Potential Customer

The development of Indonesia's ICT environment has made the mobile video-on-demand (VOD) plat... more The development of Indonesia's ICT environment has made the mobile video-on-demand (VOD) platform one of the emerging lifestyles. With advanced smartphone technology, mobile phone subscribers able to enjoy high-resolution mobile VOD service with a greater user experience. The purpose of this study is to profile and predict potential customers of one of the VOD platforms, Netflix, for personalizing marketing targets. Using machine learning predictive analytic methodology, customer profile and behavior data are divided into 3 clusters using the K-Means model before tested with several supervised models for getting the best model for each cluster. Feature importance analysis is conducted to support marketing insight for product offering follows up to each targeted potential customer. Significant variables affecting Netflix buyers and non-buyers within 3 different clusters are defined clearly with the number of potential customers that can be targeted as Netflix's future subscri...

Research paper thumbnail of Introduction of the IiNUSAT inter-satellite link system

2012 IEEE International Conference on Communication, Networks and Satellite (ComNetSat), 2012

ABSTRACT

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