Anya Safira - Academia.edu (original) (raw)

Papers by Anya Safira

Research paper thumbnail of Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

Research paper thumbnail of The Influence of Halal Destination Awareness on Halal Destination Loyalty: A Study on West Sumatera

AFEBI Islamic Finance and Economic Review

Opportunities in developing Muslim-friendly tourist destinations in Indonesia are getting bigger ... more Opportunities in developing Muslim-friendly tourist destinations in Indonesia are getting bigger along with the increasing Muslim population in Indonesia and in the world. Since receiving the spotlight as a country with several world-class Halal Tourism awards, Indonesia has begun to focus on developing Muslim-friendly tourism comprehensively. West Sumatra is one of the provinces that has become the focus of the Indonesian Ministry of Tourism and Creative Economy as a Muslim-friendly tourist destination in Indonesia with the aim to provide Muslim-friendly tourism services for the global Muslim community. This study was conducted to analyze the effect of Halal Destination Awareness on Halal Destination Loyalty of West Sumatra as a Muslim-friendly tourist destination. Data was collected using a self-administered questionnaire and 386 respondents were obtained and then processed using PLS Structural Equation Modeling with SmartPLS 3.0 software. This study found that halal brand destina...

Research paper thumbnail of Peran religiusitas, animosity dan etnosentrisme terhadap pembelian produk Amerika Serikat di kalangan konsumen muslim Indonesia = The role of religiosity, animosity and ethnocentrism towards purchasing of US products among Indonesian muslim consumers

Research paper thumbnail of Faktor-faktor yang memengaruhi intensi pembelian terhadap pakaian muslimah syari: studi terhadap wanita muslim di Indonesia = Factors influencing purchase intention towards sharia moslema clothing: a study towards moslem women in Indonesia

Research paper thumbnail of Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira

Universiti Teknologi MARA, May 1, 2021

Indonesia is a country that has enormous market potential in terms of the halal food industry. Th... more Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has been highly critical of Shihlin's food products of late due to doubts about its halal status and compliance with halal standards in manufacturing and supply chain activities. The company responded to the public's concern by obtaining the Indonesian Ulema Council (MUI) halal certification, increasing prices and affecting consumers' willingness to pay. In the form of a case study, this research aims to analyse the factors that influence Muslim consumers' willingness to pay for Taiwanese snacks in Indonesia, specifically Shihlin Taiwan Street Snacks. A total of 326 Indonesian Muslims took part in our survey, which data was analysed using SmartPLS. The study results revealed that animal slaughter, halal logos, price consciousness, food quality, and religious commitment positively influence Muslim consumers' willingness to pay for the snacks. The findings can benefit halal food companies in formulating strategies to guarantee consistent compliance of the halal standards in the manufacturing processes. Besides, we urge halal food regulators to provide better clarity in developing the halal and tayyib food criteria to earn better trust and confidence from Muslim consumers.

Research paper thumbnail of The influence of Bank Syariah Indonesia's brand logo on brand image: comparison between brand personality and halal brand personality

Asian Journal of Islamic Management (AJIM)

Purpose: The main purpose of this study is to investigate the effect of the brand logo on brand i... more Purpose: The main purpose of this study is to investigate the effect of the brand logo on brand image, with the mediation of brand personality and brand familiarity.Methodology: Questionnaires were distributed online to users of Bank Syariah Indonesia throughout Indonesia and obtained data from 294 respondents that can be processed. The data processing method used was structural equation modeling.Findings: This study found an indirect positive influence between brand logo and brand image with the mediation of brand personality and brand familiarity. Although the Bank Syariah Indonesia brand logo has a positive effect on halal brand personality, halal brand personality does not mediate the relationship between the brand logo and the brand image of Bank Syariah Indonesia.Originality: This originality offered by this research is by comparing the constructs of brand personality with halal brand personality.Research limitations: Limitations of this research include uneven distribution of...

Research paper thumbnail of Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing

Research paper thumbnail of Age Segmentation for Predicting Behavioural Intention of Using Railway Services in Indonesia

Asian Journal of Business and Accounting

Manuscript type: Research paper. Research aims: This study aims to examine the predictors of pass... more Manuscript type: Research paper. Research aims: This study aims to examine the predictors of passengers' behavioural intention in using railway services. It also attempts to identify whether these predictors differ among consumers of different age groups. Design/ Methodology/ Approach: A survey is conducted to collect data from the passengers using the KA Commuter Line (KRL) Jabodetabek. The 213 respondents are divided into two age segmentations comprising young and old. Data are analysed separately. The proposed model is tested quantitatively through multiple regression analysis and the independent sample t-test. Research findings: The results show that different age groups have different evaluations and they use different determinants for gauging the railway services. Perceived value emerges as an important determinant of customer satisfaction among the younger age group whereas service quality is the determinant for the older age group. Both groups, however, consider corporate image and customer satisfaction as determinants of behavioural intention. Theoretical contributions/ Originality: This paper contributes to existing research on public transportation from a marketing perspective. It extends on previous works by adopting age segmentation to examine passengers' perception, evaluation and behavioural intention of using the railway services in Jakarta.

Research paper thumbnail of E-textbook piracy behavior

Journal of Information, Communication and Ethics in Society

Purpose The purpose of this paper is to examine the factors that influence the intention of stude... more Purpose The purpose of this paper is to examine the factors that influence the intention of students to pirate academic e-books by integrating three main theories: ethics theory, deterrence theory, and the theory of planned behavior. The study also examines the moderating role of past piracy behavior on the relationship between the factors in the previously mentioned theories and students’ piracy intention. Design/methodology/approach The data were collected using a convenience sample of 662 university students. Based on their past behaviors, the students were grouped into “no piracy” and “piracy” groups. Findings The result shows that the piracy intention of both the no-piracy and piracy groups has a similar influence based on the moral obligation in ethics theory. The factors in the deterrence theory, which includes fear of legal consequences and perceived likelihood of punishment, have no significant impact on the attitudes of the two groups toward piracy. While the intention of ...

Research paper thumbnail of Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims

Journal of Emerging Economies and Islamic Research

Several studies have found that Muslims have different attitudes towards advertising compared to ... more Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements.

Research paper thumbnail of Which is the Stronger Influence of Voting Intention: Candidate Credibility or Party Credibility?

Proceedings of the International Conference on Business and Management Research (ICBMR-17)

This research examines the influence of the political party credibility and presidential candidat... more This research examines the influence of the political party credibility and presidential candidate personal credibility on voting intention in the presidential election setting. The dual credibility model which is taken from the marketing communication fields is tested with structural equation modeling using the online survey data of 422 respondents collected during the Indonesian presidential campaign held in 2014. The results suggest that only candidate credibility which has a significant influence on voting intention both directly and indirectly via attitude toward the candidate brand. In contrast, party credibility has no influenced on voting intention in the direct presidential election setting.

Research paper thumbnail of The effect of brand characteristics and product quality on willingness to invest in an islamic bank

Research paper thumbnail of The effect of hotel ambience on the formation of overall image, satisfaction and loyalty intention

Research paper thumbnail of Determinants of Indonesian Muslim consumers’ willingness to pay for Taiwanese snacks

Article history: Received 7 April 2021 Accepted 18 May 2021 Published 31 May 2021 Indonesia is a ... more Article history: Received 7 April 2021 Accepted 18 May 2021 Published 31 May 2021 Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has been highly critical of Shihlin's food products of late due to doubts about its halal status and compliance with halal standards in manufacturing and supply chain activities. The company responded to the public's concern by obtaining the Indonesian Ulema Council (MUI) halal certification, increasing prices and affecting consumers' willingness to pay. In the form of a case study, this research aims to analyse the factors that influence Muslim consumers' willingness to pay for Taiwanese snacks in Indonesia, specifically Shihlin Taiwan Street Snacks. A total of 326 Indonesian Muslims took part in ou...

Research paper thumbnail of Perceptions of Islamic advertising held by Indonesian Muslims

In the past decades, research on the link between advertising and religion has been increasing (C... more In the past decades, research on the link between advertising and religion has been increasing (Cader, 2015). There is an especially growing interest in researching Islam, either in comparison with other religions (A. J. Ali & Gibbs, 1998; Fam, Waller, & Erdogan, 2004; Farah & El Samad, 2014; Gibbs & Ilkan, 2008) or as the focus of the research (Cader, 2015; Haque, Ahmed, & Jahan, 2010). However, previous research on the topic of Islamic advertising has been dominated by conceptual papers and research conducted in Middle Eastern contexts (Bari & Abbas, 2011; Hassan, Chachi, & Latiff, 2008; Rice & Al-Mossawi, 2002; Mohammad Saeed, Ahmed, & Mukhtar, 2001). Therefore, this study has the objective of gaining a greater understanding of the perceptions of Islamic advertising to Indonesian Muslim consumers, including the interactions between religion and culture, congruency with their identity, and effects on attitudes and behaviour. Using the paradigm of critical realism, this research us...

Research paper thumbnail of Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Purpose The purpose of this study is to examine the impact of brand familiarity and profit-sharin... more Purpose The purpose of this study is to examine the impact of brand familiarity and profit-sharing rate on Muslim customers’ brand trust, perceived financial risk, perceived value and intention to invest in an Islamic bank. Design/methodology/approach A between-subjects experimental design was applied in the study. Six experiments involving two brand familiarity levels and three profit-sharing rates were conducted using a total of 217 samples. Randomization was applied in the study, which generated unequal sample sizes for each group of experiments. Findings The findings of this experimental study demonstrated that Muslim customers’ familiarity with the bank’s brand has a significant impact on their brand trust and intention to invest in an Islamic bank. The study also found that the profit-sharing rate has a significant impact on the perceived value both with and without interaction with brand familiarity. Research limitations/implications The current study applies an independent m...

Research paper thumbnail of Determinants of Eco-Conscious Consumen Behavior of Muslims in Indonesia Using the Theory of Planned Behavior

Research paper thumbnail of Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia

Research paper thumbnail of The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Journal of Islamic Marketing

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quali... more Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic ...

Research paper thumbnail of Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal

Esensi: Jurnal Bisnis dan Manajemen

This study discusses the influence of religiosity and knowledge on the attitude and intention of ... more This study discusses the influence of religiosity and knowledge on the attitude and intention of Muslim consumers to buy cosmetic products with halal positioning. The object of this research was a local cosmetic brand that uses halal positioning. Data was collected through survey to 217 respondents with judgmental sampling technique. The respondents were Muslim women who have never made a purchase and use cosmetics that became the object of research. The results show that religiosity and knowledge have positive and significant effects on consumer attitude to buy cosmetic product with halal positioning. However, the influence of religiosity on consumer attitudes is much greater than the influence of knowledge on consumer attitudes towards cosmetics with halal positioning. This study also shows that consumer attitudes have a significant positive effect on consumer intentions to buy cosmetics with halal positioning.

Research paper thumbnail of Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

Research paper thumbnail of The Influence of Halal Destination Awareness on Halal Destination Loyalty: A Study on West Sumatera

AFEBI Islamic Finance and Economic Review

Opportunities in developing Muslim-friendly tourist destinations in Indonesia are getting bigger ... more Opportunities in developing Muslim-friendly tourist destinations in Indonesia are getting bigger along with the increasing Muslim population in Indonesia and in the world. Since receiving the spotlight as a country with several world-class Halal Tourism awards, Indonesia has begun to focus on developing Muslim-friendly tourism comprehensively. West Sumatra is one of the provinces that has become the focus of the Indonesian Ministry of Tourism and Creative Economy as a Muslim-friendly tourist destination in Indonesia with the aim to provide Muslim-friendly tourism services for the global Muslim community. This study was conducted to analyze the effect of Halal Destination Awareness on Halal Destination Loyalty of West Sumatra as a Muslim-friendly tourist destination. Data was collected using a self-administered questionnaire and 386 respondents were obtained and then processed using PLS Structural Equation Modeling with SmartPLS 3.0 software. This study found that halal brand destina...

Research paper thumbnail of Peran religiusitas, animosity dan etnosentrisme terhadap pembelian produk Amerika Serikat di kalangan konsumen muslim Indonesia = The role of religiosity, animosity and ethnocentrism towards purchasing of US products among Indonesian muslim consumers

Research paper thumbnail of Faktor-faktor yang memengaruhi intensi pembelian terhadap pakaian muslimah syari: studi terhadap wanita muslim di Indonesia = Factors influencing purchase intention towards sharia moslema clothing: a study towards moslem women in Indonesia

Research paper thumbnail of Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira

Universiti Teknologi MARA, May 1, 2021

Indonesia is a country that has enormous market potential in terms of the halal food industry. Th... more Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has been highly critical of Shihlin's food products of late due to doubts about its halal status and compliance with halal standards in manufacturing and supply chain activities. The company responded to the public's concern by obtaining the Indonesian Ulema Council (MUI) halal certification, increasing prices and affecting consumers' willingness to pay. In the form of a case study, this research aims to analyse the factors that influence Muslim consumers' willingness to pay for Taiwanese snacks in Indonesia, specifically Shihlin Taiwan Street Snacks. A total of 326 Indonesian Muslims took part in our survey, which data was analysed using SmartPLS. The study results revealed that animal slaughter, halal logos, price consciousness, food quality, and religious commitment positively influence Muslim consumers' willingness to pay for the snacks. The findings can benefit halal food companies in formulating strategies to guarantee consistent compliance of the halal standards in the manufacturing processes. Besides, we urge halal food regulators to provide better clarity in developing the halal and tayyib food criteria to earn better trust and confidence from Muslim consumers.

Research paper thumbnail of The influence of Bank Syariah Indonesia's brand logo on brand image: comparison between brand personality and halal brand personality

Asian Journal of Islamic Management (AJIM)

Purpose: The main purpose of this study is to investigate the effect of the brand logo on brand i... more Purpose: The main purpose of this study is to investigate the effect of the brand logo on brand image, with the mediation of brand personality and brand familiarity.Methodology: Questionnaires were distributed online to users of Bank Syariah Indonesia throughout Indonesia and obtained data from 294 respondents that can be processed. The data processing method used was structural equation modeling.Findings: This study found an indirect positive influence between brand logo and brand image with the mediation of brand personality and brand familiarity. Although the Bank Syariah Indonesia brand logo has a positive effect on halal brand personality, halal brand personality does not mediate the relationship between the brand logo and the brand image of Bank Syariah Indonesia.Originality: This originality offered by this research is by comparing the constructs of brand personality with halal brand personality.Research limitations: Limitations of this research include uneven distribution of...

Research paper thumbnail of Pengaruh faktor sosial, kepribadian, dan demografi terhadap sikap serta intensi pembelian batik printing = The effects of social, personality, and demographic factors on attitude towards counterfeiting and purchase intention of batik printing

Research paper thumbnail of Age Segmentation for Predicting Behavioural Intention of Using Railway Services in Indonesia

Asian Journal of Business and Accounting

Manuscript type: Research paper. Research aims: This study aims to examine the predictors of pass... more Manuscript type: Research paper. Research aims: This study aims to examine the predictors of passengers' behavioural intention in using railway services. It also attempts to identify whether these predictors differ among consumers of different age groups. Design/ Methodology/ Approach: A survey is conducted to collect data from the passengers using the KA Commuter Line (KRL) Jabodetabek. The 213 respondents are divided into two age segmentations comprising young and old. Data are analysed separately. The proposed model is tested quantitatively through multiple regression analysis and the independent sample t-test. Research findings: The results show that different age groups have different evaluations and they use different determinants for gauging the railway services. Perceived value emerges as an important determinant of customer satisfaction among the younger age group whereas service quality is the determinant for the older age group. Both groups, however, consider corporate image and customer satisfaction as determinants of behavioural intention. Theoretical contributions/ Originality: This paper contributes to existing research on public transportation from a marketing perspective. It extends on previous works by adopting age segmentation to examine passengers' perception, evaluation and behavioural intention of using the railway services in Jakarta.

Research paper thumbnail of E-textbook piracy behavior

Journal of Information, Communication and Ethics in Society

Purpose The purpose of this paper is to examine the factors that influence the intention of stude... more Purpose The purpose of this paper is to examine the factors that influence the intention of students to pirate academic e-books by integrating three main theories: ethics theory, deterrence theory, and the theory of planned behavior. The study also examines the moderating role of past piracy behavior on the relationship between the factors in the previously mentioned theories and students’ piracy intention. Design/methodology/approach The data were collected using a convenience sample of 662 university students. Based on their past behaviors, the students were grouped into “no piracy” and “piracy” groups. Findings The result shows that the piracy intention of both the no-piracy and piracy groups has a similar influence based on the moral obligation in ethics theory. The factors in the deterrence theory, which includes fear of legal consequences and perceived likelihood of punishment, have no significant impact on the attitudes of the two groups toward piracy. While the intention of ...

Research paper thumbnail of Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims

Journal of Emerging Economies and Islamic Research

Several studies have found that Muslims have different attitudes towards advertising compared to ... more Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements.

Research paper thumbnail of Which is the Stronger Influence of Voting Intention: Candidate Credibility or Party Credibility?

Proceedings of the International Conference on Business and Management Research (ICBMR-17)

This research examines the influence of the political party credibility and presidential candidat... more This research examines the influence of the political party credibility and presidential candidate personal credibility on voting intention in the presidential election setting. The dual credibility model which is taken from the marketing communication fields is tested with structural equation modeling using the online survey data of 422 respondents collected during the Indonesian presidential campaign held in 2014. The results suggest that only candidate credibility which has a significant influence on voting intention both directly and indirectly via attitude toward the candidate brand. In contrast, party credibility has no influenced on voting intention in the direct presidential election setting.

Research paper thumbnail of The effect of brand characteristics and product quality on willingness to invest in an islamic bank

Research paper thumbnail of The effect of hotel ambience on the formation of overall image, satisfaction and loyalty intention

Research paper thumbnail of Determinants of Indonesian Muslim consumers’ willingness to pay for Taiwanese snacks

Article history: Received 7 April 2021 Accepted 18 May 2021 Published 31 May 2021 Indonesia is a ... more Article history: Received 7 April 2021 Accepted 18 May 2021 Published 31 May 2021 Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has been highly critical of Shihlin's food products of late due to doubts about its halal status and compliance with halal standards in manufacturing and supply chain activities. The company responded to the public's concern by obtaining the Indonesian Ulema Council (MUI) halal certification, increasing prices and affecting consumers' willingness to pay. In the form of a case study, this research aims to analyse the factors that influence Muslim consumers' willingness to pay for Taiwanese snacks in Indonesia, specifically Shihlin Taiwan Street Snacks. A total of 326 Indonesian Muslims took part in ou...

Research paper thumbnail of Perceptions of Islamic advertising held by Indonesian Muslims

In the past decades, research on the link between advertising and religion has been increasing (C... more In the past decades, research on the link between advertising and religion has been increasing (Cader, 2015). There is an especially growing interest in researching Islam, either in comparison with other religions (A. J. Ali & Gibbs, 1998; Fam, Waller, & Erdogan, 2004; Farah & El Samad, 2014; Gibbs & Ilkan, 2008) or as the focus of the research (Cader, 2015; Haque, Ahmed, & Jahan, 2010). However, previous research on the topic of Islamic advertising has been dominated by conceptual papers and research conducted in Middle Eastern contexts (Bari & Abbas, 2011; Hassan, Chachi, & Latiff, 2008; Rice & Al-Mossawi, 2002; Mohammad Saeed, Ahmed, & Mukhtar, 2001). Therefore, this study has the objective of gaining a greater understanding of the perceptions of Islamic advertising to Indonesian Muslim consumers, including the interactions between religion and culture, congruency with their identity, and effects on attitudes and behaviour. Using the paradigm of critical realism, this research us...

Research paper thumbnail of Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Purpose The purpose of this study is to examine the impact of brand familiarity and profit-sharin... more Purpose The purpose of this study is to examine the impact of brand familiarity and profit-sharing rate on Muslim customers’ brand trust, perceived financial risk, perceived value and intention to invest in an Islamic bank. Design/methodology/approach A between-subjects experimental design was applied in the study. Six experiments involving two brand familiarity levels and three profit-sharing rates were conducted using a total of 217 samples. Randomization was applied in the study, which generated unequal sample sizes for each group of experiments. Findings The findings of this experimental study demonstrated that Muslim customers’ familiarity with the bank’s brand has a significant impact on their brand trust and intention to invest in an Islamic bank. The study also found that the profit-sharing rate has a significant impact on the perceived value both with and without interaction with brand familiarity. Research limitations/implications The current study applies an independent m...

Research paper thumbnail of Determinants of Eco-Conscious Consumen Behavior of Muslims in Indonesia Using the Theory of Planned Behavior

Research paper thumbnail of Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia

Research paper thumbnail of The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

Journal of Islamic Marketing

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quali... more Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic ...

Research paper thumbnail of Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal

Esensi: Jurnal Bisnis dan Manajemen

This study discusses the influence of religiosity and knowledge on the attitude and intention of ... more This study discusses the influence of religiosity and knowledge on the attitude and intention of Muslim consumers to buy cosmetic products with halal positioning. The object of this research was a local cosmetic brand that uses halal positioning. Data was collected through survey to 217 respondents with judgmental sampling technique. The respondents were Muslim women who have never made a purchase and use cosmetics that became the object of research. The results show that religiosity and knowledge have positive and significant effects on consumer attitude to buy cosmetic product with halal positioning. However, the influence of religiosity on consumer attitudes is much greater than the influence of knowledge on consumer attitudes towards cosmetics with halal positioning. This study also shows that consumer attitudes have a significant positive effect on consumer intentions to buy cosmetics with halal positioning.