Anu Sahi - Academia.edu (original) (raw)

Papers by Anu Sahi

Research paper thumbnail of Impact of viral marketing on brand loyalty in FMCG sector

International journal of business competition and growth, 2023

Research paper thumbnail of Impact of viral marketing on brand loyalty in the FMCG sector

International journal of business competition and growth, 2023

Research paper thumbnail of Performance Evaluation of Selected Open Ended Equity Funds for the Post Recession Period: An Indian Perspective

Social Science Research Network, 2013

Mutual fund is a pool of Investment funds collected from different investors with the purpose of ... more Mutual fund is a pool of Investment funds collected from different investors with the purpose of Investing in bonds, Securities, Money market Instruments and other related assets. Mutual fund is a tool for small investors to Invest in blue-chip companies. Mutual fund Industry is still in growth stage where dozen of private sector companies are operating in the market whereas very few public sector companies are in operation in Pakistani market. This research is an attempt to study the performance evaluation of selected open ended mutual funds in Pakistan in terms of risk & return relationship. For this purpose rate of return method, Beta, Sharpe ratio & treynor ratio has been brought into play.KSE 30 has been used as a benchmark to examine the comparative performance of selected open ended mutual funds in Pakistan. Study period comprise of years 2013 & 2014.The results and analysis of study showed that only 3 mutual fund schemes have performed better than the benchmark.

Research paper thumbnail of Factors Affecting Capital Structure Decisions: Empirical Evidence from Selected Indian Firms

Social Science Research Network, Sep 24, 2012

Research paper thumbnail of Mobile Payment Adoption by Citizens of Tier 2 Cities with Special Reference to Covid 19: Extending UTAUT with Intrinsic Motivation and Perceived Credibility

International Journal of Business Information Systems, 2021

Research paper thumbnail of Growth and Performance of Mutual Fund Industry in India with Special Reference to Punjab”

Research paper thumbnail of The roles of supervisor support, employee engagement and internal communication in performance: a social exchange perspective

Corporate Communications: An International Journal

PurposeOrganizations generally seek to achieve higher productivity and performance from employees... more PurposeOrganizations generally seek to achieve higher productivity and performance from employees but leave out the vital roles of engagement and communication. Employees' role at the micro, meso and macro levels cannot be ignored in organizational growth. However, the question remains: how to engage employees to reap performance benefits? This study examines how leaders' support and communication increase subordinates' engagement and performance by applying social exchange theory (SET).Design/methodology/approachDyadic data of 249 full-time (middle-level) employees and their leaders were collected from the Indian automobile sector through a survey. After achieving the goodness-of-fit indices, the hypothesized framework was analyzed.FindingsThe authors found that employees who perceived support from their leaders were engaged, which consequently adds to their performance. Similarly, the results of moderation analysis highlighted that internal communication is a crucial f...

Research paper thumbnail of Dividend Policy Determinants for Public Sector Banks in India: A Panel Data Approach

International Journal of Management Studies, 2018

Public sector banks in India have always been regarded as the mainstay of the Indian economy. The... more Public sector banks in India have always been regarded as the mainstay of the Indian economy. The dividend policy of these banks reflects the association of risk and return with regard to securities. This paper portrays the effort to develop an understanding with regard to the impact of various factors on the dividend policy of the Public Sector banks. For the purpose dividends disbursed by nineteen public sector banks have been analyzed with regard to eight factors for their influence on them. The factors considered in the study include Firm Size, Profitability, Market Capitalization, Return on Equity, P/B value ratio, Return on Assets (ROA), Firm Risk and Growth. The data for the study was collected for a period of fifteen years beginning from March 2003 to March 2017. The data used in the study was collected from Capitaline Plus Database and was analyzed using bi-variate, multi-variate and Panel Data Regression techniques. The results indicated that all factors considered in the ...

Research paper thumbnail of Mobile payment adoption by citizens of tier-II cities with special reference to COVID-19: extending UTAUT with intrinsic motivation and perceived credibility

International Journal of Business Information Systems, 2023

Research paper thumbnail of Entrepreneurial Intentions Among Youngsters

Social Science Research Network, May 19, 2019

Research paper thumbnail of Nature and Extent of ICT Usage in Educational Institutes: An Empirical Study

Research paper thumbnail of Demographics and financial risk tolerance among investors of Punjab: an empirical analysis

International Journal of Economic Policy in Emerging Economies, 2022

Research paper thumbnail of Mutual Funds: A Comprehensive Analysis of Growth and Performance

Research paper thumbnail of Hedging Foreign Exchange Risks with Currency Derivatives

Risk Management eJournal, 2012

The continuing liberalization of Indian economy has resulted in extensive inflow of foreign capit... more The continuing liberalization of Indian economy has resulted in extensive inflow of foreign capital into India. High economic growth and capital account liberalization led to increased currency exposures of both domestic entities and foreign counterparts, leading to a rise in the demand for risk management instruments for hedging exposure linked to real and financial flows. This volatility in financial markets requires investors (individual as well as corporate) to be aware of the risks associated with currency fluctuations and the use of Foreign Exchange derivatives market for minimizing the risks due to exposure to foreign currencies. Most individual and corporate investors use currency derivatives for effectively managing their foreign exchange exposures. This research paper focuses on the various alternatives available to the Indian corporate for hedging financial risks and the perceptions, apprehensions and expectations of common investors who are investing/ would be investing ...

Research paper thumbnail of Exchange Traded Funds: An Empirical Analysis of Investor's Perception

Household Financial Planning eJournal, 2012

Indian economy is transforming at a very rapid alacrity. In the wake of these swift changes, inve... more Indian economy is transforming at a very rapid alacrity. In the wake of these swift changes, investment styles are also changing. There has been a tremendous increase in alternatives available to retail investors depending upon their risk appetite. The risk return needs have been analyzed by academicians all over the world and many innovative instruments have emerged to meet a variety of needs. Exchange traded funds (ETFs) is one of the innovation in Indian financial services scenario. The present study makes an attempt to reveal the retail investors’ perception towards exchange traded funds. In order to analyze the perception, 100 respondents of Jalandhar district through non-probability judgmental sampling were surveyed. The survey revealed that awareness of ETFs among investors is very high and according to the investors, most alluring features of ETFs are diversification and risk reduction particularly. Also liquidity and capital appreciation come out to be the major factors aff...

Research paper thumbnail of Factors Affecting Capital Structure Decisions: Empirical Evidence from Selected Indian Firms

Corporate Finance: Capital Structure & Payout Policies eJournal, 2012

The main objective of this paper is to analyze the factors determining the capital structure of I... more The main objective of this paper is to analyze the factors determining the capital structure of Indian companies. This analysis is grounded on agency theory and pecking order theory. The paper takes into consideration dependent variable being debt equity ratio and independent variables viz. size, growth, profitability, liquidity and tangibility. The data for a sample of 30 companies constituting Bombay Stock Exchange’s SENSEX (sensitivity index) was considered for a period comprising 2008-2010. Present paper has identified determinants of capital structure with the help of correlation and regression analysis. Two major determinants of capital structure are found to be growth and liquidity according to the results of the study.

Research paper thumbnail of Emotional Intelligence (EI) among Bank Employees: An Empirical Study

Banking & Insurance eJournal, 2012

The rules of work are changing increasingly. The increasing complexities both in business as well... more The rules of work are changing increasingly. The increasing complexities both in business as well as in human behavior have created the need for not only people with high Intelligent Quotient (IQ) but people with high Emotional Quotient (EQ) also. In the present era where the slogan “Customer is the King” prevails in every organization the emotionally imbalanced employees may find it hard to achieve their targets or deliver their reports on time. The way a person feels affects the way he behaves and the way he behaves will not only have the relationship with his achievements, but also affects the performance of those around him. Keeping this in view, the present paper is an attempt to unveil the perception of bank employees towards emotional quotient, factors affecting their emotional intelligence and its effect on their performance.

Research paper thumbnail of Changing Scenario of Banking: An Empirical Study on Customers’ Perspective on Green Banking

SSRN Electronic Journal, 2017

Research paper thumbnail of An Evaluation of Factors Considered while Selecting Mutual Funds: A Case of Brokers in Punjab

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, Apr 30, 2014

The past years have been a defining period for the mutual fund industry, as lack of incentivisati... more The past years have been a defining period for the mutual fund industry, as lack of incentivisation has made it increasingly burdensome for the distributor to reach out to the retail investor. Rather, role of distribution channel is phenomenal in delivery of product or service. Majority of the investors relies on financial advisors for choosing mutual funds. Hence, it is imperative to unveil the factors considered while selecting mutual funds and attributes affecting success of mutual funds. It is a maiden effort in this regard, since no such empirical study as per best of our knowledge has been conducted in the state of Punjab till date.

Research paper thumbnail of Dividend Policy Determinants in Public Sector Banks: A Panel Data Approach

SSRN Electronic Journal, 2018

Public sector banks in India have always been regarded as the mainstay of the Indian economy. The... more Public sector banks in India have always been regarded as the mainstay of the Indian economy. The dividend policy of these banks reflects the association of risk and return with regard to securities. This paper portrays the effort to develop an understanding with regard to the impact of various factors on the dividend policy of the Public Sector banks. For the purpose dividends disbursed by nineteen public sector banks have been analyzed with regard to eight factors for their influence on them. The factors considered in the study include Firm Size, Profitability, Market Capitalization, Return on Equity, P/B value ratio, Return on Assets (ROA), Firm Risk and Growth. The data for the study was collected for a period of fifteen years beginning from March 2003 to March 2017. The data used in the study was collected from Capitaline Plus Database and was analyzed using bi-variate, multi-variate and Panel Data Regression techniques. The results indicated that all factors considered in the study had an impact on the Dividend Policy further it was found that while Profitability and P/B value ratio had a significant positive impact, Risk had a significant negative impact on it.

Research paper thumbnail of Impact of viral marketing on brand loyalty in FMCG sector

International journal of business competition and growth, 2023

Research paper thumbnail of Impact of viral marketing on brand loyalty in the FMCG sector

International journal of business competition and growth, 2023

Research paper thumbnail of Performance Evaluation of Selected Open Ended Equity Funds for the Post Recession Period: An Indian Perspective

Social Science Research Network, 2013

Mutual fund is a pool of Investment funds collected from different investors with the purpose of ... more Mutual fund is a pool of Investment funds collected from different investors with the purpose of Investing in bonds, Securities, Money market Instruments and other related assets. Mutual fund is a tool for small investors to Invest in blue-chip companies. Mutual fund Industry is still in growth stage where dozen of private sector companies are operating in the market whereas very few public sector companies are in operation in Pakistani market. This research is an attempt to study the performance evaluation of selected open ended mutual funds in Pakistan in terms of risk & return relationship. For this purpose rate of return method, Beta, Sharpe ratio & treynor ratio has been brought into play.KSE 30 has been used as a benchmark to examine the comparative performance of selected open ended mutual funds in Pakistan. Study period comprise of years 2013 & 2014.The results and analysis of study showed that only 3 mutual fund schemes have performed better than the benchmark.

Research paper thumbnail of Factors Affecting Capital Structure Decisions: Empirical Evidence from Selected Indian Firms

Social Science Research Network, Sep 24, 2012

Research paper thumbnail of Mobile Payment Adoption by Citizens of Tier 2 Cities with Special Reference to Covid 19: Extending UTAUT with Intrinsic Motivation and Perceived Credibility

International Journal of Business Information Systems, 2021

Research paper thumbnail of Growth and Performance of Mutual Fund Industry in India with Special Reference to Punjab”

Research paper thumbnail of The roles of supervisor support, employee engagement and internal communication in performance: a social exchange perspective

Corporate Communications: An International Journal

PurposeOrganizations generally seek to achieve higher productivity and performance from employees... more PurposeOrganizations generally seek to achieve higher productivity and performance from employees but leave out the vital roles of engagement and communication. Employees' role at the micro, meso and macro levels cannot be ignored in organizational growth. However, the question remains: how to engage employees to reap performance benefits? This study examines how leaders' support and communication increase subordinates' engagement and performance by applying social exchange theory (SET).Design/methodology/approachDyadic data of 249 full-time (middle-level) employees and their leaders were collected from the Indian automobile sector through a survey. After achieving the goodness-of-fit indices, the hypothesized framework was analyzed.FindingsThe authors found that employees who perceived support from their leaders were engaged, which consequently adds to their performance. Similarly, the results of moderation analysis highlighted that internal communication is a crucial f...

Research paper thumbnail of Dividend Policy Determinants for Public Sector Banks in India: A Panel Data Approach

International Journal of Management Studies, 2018

Public sector banks in India have always been regarded as the mainstay of the Indian economy. The... more Public sector banks in India have always been regarded as the mainstay of the Indian economy. The dividend policy of these banks reflects the association of risk and return with regard to securities. This paper portrays the effort to develop an understanding with regard to the impact of various factors on the dividend policy of the Public Sector banks. For the purpose dividends disbursed by nineteen public sector banks have been analyzed with regard to eight factors for their influence on them. The factors considered in the study include Firm Size, Profitability, Market Capitalization, Return on Equity, P/B value ratio, Return on Assets (ROA), Firm Risk and Growth. The data for the study was collected for a period of fifteen years beginning from March 2003 to March 2017. The data used in the study was collected from Capitaline Plus Database and was analyzed using bi-variate, multi-variate and Panel Data Regression techniques. The results indicated that all factors considered in the ...

Research paper thumbnail of Mobile payment adoption by citizens of tier-II cities with special reference to COVID-19: extending UTAUT with intrinsic motivation and perceived credibility

International Journal of Business Information Systems, 2023

Research paper thumbnail of Entrepreneurial Intentions Among Youngsters

Social Science Research Network, May 19, 2019

Research paper thumbnail of Nature and Extent of ICT Usage in Educational Institutes: An Empirical Study

Research paper thumbnail of Demographics and financial risk tolerance among investors of Punjab: an empirical analysis

International Journal of Economic Policy in Emerging Economies, 2022

Research paper thumbnail of Mutual Funds: A Comprehensive Analysis of Growth and Performance

Research paper thumbnail of Hedging Foreign Exchange Risks with Currency Derivatives

Risk Management eJournal, 2012

The continuing liberalization of Indian economy has resulted in extensive inflow of foreign capit... more The continuing liberalization of Indian economy has resulted in extensive inflow of foreign capital into India. High economic growth and capital account liberalization led to increased currency exposures of both domestic entities and foreign counterparts, leading to a rise in the demand for risk management instruments for hedging exposure linked to real and financial flows. This volatility in financial markets requires investors (individual as well as corporate) to be aware of the risks associated with currency fluctuations and the use of Foreign Exchange derivatives market for minimizing the risks due to exposure to foreign currencies. Most individual and corporate investors use currency derivatives for effectively managing their foreign exchange exposures. This research paper focuses on the various alternatives available to the Indian corporate for hedging financial risks and the perceptions, apprehensions and expectations of common investors who are investing/ would be investing ...

Research paper thumbnail of Exchange Traded Funds: An Empirical Analysis of Investor's Perception

Household Financial Planning eJournal, 2012

Indian economy is transforming at a very rapid alacrity. In the wake of these swift changes, inve... more Indian economy is transforming at a very rapid alacrity. In the wake of these swift changes, investment styles are also changing. There has been a tremendous increase in alternatives available to retail investors depending upon their risk appetite. The risk return needs have been analyzed by academicians all over the world and many innovative instruments have emerged to meet a variety of needs. Exchange traded funds (ETFs) is one of the innovation in Indian financial services scenario. The present study makes an attempt to reveal the retail investors’ perception towards exchange traded funds. In order to analyze the perception, 100 respondents of Jalandhar district through non-probability judgmental sampling were surveyed. The survey revealed that awareness of ETFs among investors is very high and according to the investors, most alluring features of ETFs are diversification and risk reduction particularly. Also liquidity and capital appreciation come out to be the major factors aff...

Research paper thumbnail of Factors Affecting Capital Structure Decisions: Empirical Evidence from Selected Indian Firms

Corporate Finance: Capital Structure & Payout Policies eJournal, 2012

The main objective of this paper is to analyze the factors determining the capital structure of I... more The main objective of this paper is to analyze the factors determining the capital structure of Indian companies. This analysis is grounded on agency theory and pecking order theory. The paper takes into consideration dependent variable being debt equity ratio and independent variables viz. size, growth, profitability, liquidity and tangibility. The data for a sample of 30 companies constituting Bombay Stock Exchange’s SENSEX (sensitivity index) was considered for a period comprising 2008-2010. Present paper has identified determinants of capital structure with the help of correlation and regression analysis. Two major determinants of capital structure are found to be growth and liquidity according to the results of the study.

Research paper thumbnail of Emotional Intelligence (EI) among Bank Employees: An Empirical Study

Banking & Insurance eJournal, 2012

The rules of work are changing increasingly. The increasing complexities both in business as well... more The rules of work are changing increasingly. The increasing complexities both in business as well as in human behavior have created the need for not only people with high Intelligent Quotient (IQ) but people with high Emotional Quotient (EQ) also. In the present era where the slogan “Customer is the King” prevails in every organization the emotionally imbalanced employees may find it hard to achieve their targets or deliver their reports on time. The way a person feels affects the way he behaves and the way he behaves will not only have the relationship with his achievements, but also affects the performance of those around him. Keeping this in view, the present paper is an attempt to unveil the perception of bank employees towards emotional quotient, factors affecting their emotional intelligence and its effect on their performance.

Research paper thumbnail of Changing Scenario of Banking: An Empirical Study on Customers’ Perspective on Green Banking

SSRN Electronic Journal, 2017

Research paper thumbnail of An Evaluation of Factors Considered while Selecting Mutual Funds: A Case of Brokers in Punjab

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, Apr 30, 2014

The past years have been a defining period for the mutual fund industry, as lack of incentivisati... more The past years have been a defining period for the mutual fund industry, as lack of incentivisation has made it increasingly burdensome for the distributor to reach out to the retail investor. Rather, role of distribution channel is phenomenal in delivery of product or service. Majority of the investors relies on financial advisors for choosing mutual funds. Hence, it is imperative to unveil the factors considered while selecting mutual funds and attributes affecting success of mutual funds. It is a maiden effort in this regard, since no such empirical study as per best of our knowledge has been conducted in the state of Punjab till date.

Research paper thumbnail of Dividend Policy Determinants in Public Sector Banks: A Panel Data Approach

SSRN Electronic Journal, 2018

Public sector banks in India have always been regarded as the mainstay of the Indian economy. The... more Public sector banks in India have always been regarded as the mainstay of the Indian economy. The dividend policy of these banks reflects the association of risk and return with regard to securities. This paper portrays the effort to develop an understanding with regard to the impact of various factors on the dividend policy of the Public Sector banks. For the purpose dividends disbursed by nineteen public sector banks have been analyzed with regard to eight factors for their influence on them. The factors considered in the study include Firm Size, Profitability, Market Capitalization, Return on Equity, P/B value ratio, Return on Assets (ROA), Firm Risk and Growth. The data for the study was collected for a period of fifteen years beginning from March 2003 to March 2017. The data used in the study was collected from Capitaline Plus Database and was analyzed using bi-variate, multi-variate and Panel Data Regression techniques. The results indicated that all factors considered in the study had an impact on the Dividend Policy further it was found that while Profitability and P/B value ratio had a significant positive impact, Risk had a significant negative impact on it.