Sahri Prayitno - Academia.edu (original) (raw)

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Papers by Sahri Prayitno

Today, the focus of corporate marketing is how to achieve customer loyalty. This should be reflec... more Today, the focus of corporate marketing is how to achieve customer loyalty. This should be reflected in the brand, consumer, and product and consumer relationships. In some cases, companies only focus on the pursuit of profit, resulting in a reputation loss. There is an opinion that consumers demand ethics from the company and their responsibility to the stakeholders, in this case, are consumers. Consumers can provide feedback related to company marketing ethics, so this article will examine through a literature review the extent to which marketing ethics and consumer ethics influence consumer behaviour and decisions to buy products. And from this study, it is concluded that marketing and consumer ethics have a share in influencing consumers to choose to purchase products and the responses given after making a purchase or going through a transaction experience with a company.

Today, the focus of corporate marketing is how to achieve customer loyalty. This should be reflec... more Today, the focus of corporate marketing is how to achieve customer loyalty. This should be reflected in the brand, consumer, and product and consumer relationships. In some cases, companies only focus on the pursuit of profit, resulting in a reputation loss. There is an opinion that consumers demand ethics from the company and their responsibility to the stakeholders, in this case, are consumers. Consumers can provide feedback related to company marketing ethics, so this article will examine through a literature review the extent to which marketing ethics and consumer ethics influence consumer behaviour and decisions to buy products. And from this study, it is concluded that marketing and consumer ethics have a share in influencing consumers to choose to purchase products and the responses given after making a purchase or going through a transaction experience with a company.

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