Sakthimala Balakrishnan - Academia.edu (original) (raw)
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Universidad Nacional de Colombia (National University of Colombia)
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ECS Transactions
With the intention of identifying how social media marketing can improve organizational performan... more With the intention of identifying how social media marketing can improve organizational performance, this research has focused on Amazon India. Through secondary data, different social media marketing strategies of Amazon are hereby identified at first. Then primary data is collected by sharing a survey questionnaire with one hundred random consumers of Amazon. From their responses, it was found that Amazon is using different tactics in different social media channels, such as following different topical festivals of India and creating emotional ads. These social media ads are helping the organization to engage with the consumers and draw them to their e-commerce site and almost ninety consumers stated that they buy something whenever they are re-directed to Amazon’s site through a social media ad.
ECS Transactions
In order to find out how transformational leadership can increase organizational performance thro... more In order to find out how transformational leadership can increase organizational performance through employee motivation, this research focused on one of the well-renowned transformational leaders, Jeff Bezos. From secondary data, it was found that Jeff Bezos is responsible for implementation of several programs AWS Grow Our Own Talent, Surge2IT, UXDR Apprenticeship Program, and Amazon Technical Academy. These programs are the reasons that employees are motivated and are performing beyond expectation. From primary data it was found that employees love the way Jeff allows them to take part in decision making program and to follow innovation ways of working. After the financial performance of the organization for past 5 years was analyzed, only growth is found. It means these programs are motivating employees. Motivating employees are performing better and it is increasing organizational performance.
ECS Transactions
With the intention of identifying how social media marketing can improve organizational performan... more With the intention of identifying how social media marketing can improve organizational performance, this research has focused on Amazon India. Through secondary data, different social media marketing strategies of Amazon are hereby identified at first. Then primary data is collected by sharing a survey questionnaire with one hundred random consumers of Amazon. From their responses, it was found that Amazon is using different tactics in different social media channels, such as following different topical festivals of India and creating emotional ads. These social media ads are helping the organization to engage with the consumers and draw them to their e-commerce site and almost ninety consumers stated that they buy something whenever they are re-directed to Amazon’s site through a social media ad.
ECS Transactions
In order to find out how transformational leadership can increase organizational performance thro... more In order to find out how transformational leadership can increase organizational performance through employee motivation, this research focused on one of the well-renowned transformational leaders, Jeff Bezos. From secondary data, it was found that Jeff Bezos is responsible for implementation of several programs AWS Grow Our Own Talent, Surge2IT, UXDR Apprenticeship Program, and Amazon Technical Academy. These programs are the reasons that employees are motivated and are performing beyond expectation. From primary data it was found that employees love the way Jeff allows them to take part in decision making program and to follow innovation ways of working. After the financial performance of the organization for past 5 years was analyzed, only growth is found. It means these programs are motivating employees. Motivating employees are performing better and it is increasing organizational performance.