Salah Hassan - Academia.edu (original) (raw)
Papers by Salah Hassan
This paper presents an analysis of factors associated with the transfer of marketing education pr... more This paper presents an analysis of factors associated with the transfer of marketing education programs to developing countries. Discussion of considerations and pitfalls which international marketing educators may encounter in planning and implementing such programs is provided. The analysis and discussion are approached from both the macro and micro-planning perspectives. Additionally, an educational program case focusing on comparative bank marketing systems is discussed.
This paper argues that leading-edge users possessing high opinion leadership qualities (i.e. soci... more This paper argues that leading-edge users possessing high opinion leadership qualities (i.e. social influence, community active, innovation/ modification sharing) will adopt radical innovations before any other user group. In this research study, a first group of leading-edge users created eight radical Laptop product ideas validated by an expert panel. These innovations not present in the mainstream market place at the time of study were consequently proposed for adoption to a second group of users. Empirical testing of the hypotheses revealed that opinion leadership moderates leading-edge users' propensity to adopt innovative products. Of particular interest is the fact that leading-edge users with high opinion leadership qualities will switch brand in favor of the adoption of a radical innovation not present in the mainstream market place. The contribution of the present research demonstrates the utility of integrating a market orientation approach in both product development...
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, 2015
The failure of substantial number of innovations in the marketplace is of concern to both marketi... more The failure of substantial number of innovations in the marketplace is of concern to both marketing researchers and managers. One possible reason for this failure is the inappropriate application of innovation diffusion models. Another possible reason is the difficulty in analyzing when and why innovations are desired by the market. Some diffusion researchers have long maintained that a particular set of variables, such as evaluation of innovation attributes, was the best predictor of adoption behavior. Other researchers have championed personal characteristics of adopters as the most predictive variable of adoption. This paper presents an eclectic model of adoption that synthesizes concepts from key research traditions. The paper concludes with a discussion of implications for future diffusion research and theory.
Journal of Travel Research, 2016
The travel and tourism industry is seeking to achieve consistently seamless experience for custom... more The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and sto...
International Business & Economics Research Journal (IBER), 2011
This paper examines the conceptual linkages between global segmentation strategy and brand positi... more This paper examines the conceptual linkages between global segmentation strategy and brand positioning from the perspective of firms operating in increasingly globalized markets. The manuscript suggests the combined use of macro/country-level as well as micro/behavioral-level bases of segmentation in order to leverage similar strategic positioning across global markets. The analysis presented paves the way for embarking on future research to enrich the academic understanding and managerial practice of linking global segmentation with strategic positioning decisions.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
“I’m committed to extending my knowledge and expertise in order to reach and make an impact on my... more “I’m committed to extending my knowledge and expertise in order to reach and make an impact on my students’ learning experiences and on their future careers.”
International Journal of Marketing Studies, 2011
Journal of Travel Research, 2000
This article introduces a detailed new model of competitiveness that focuses on environmental sus... more This article introduces a detailed new model of competitiveness that focuses on environmental sustainability factors associated with travel destinations. The multiplicity of industries involved in destinations' planning and development requires the use of a competitiveness model that examines the relationships among all stakeholders involved in creating and integrating value-added products to sustain resources while maintaining market position relative to other competitors. The development of future destinations must be guided by effective and efficient management with a focus on sustainable customer base. Thus, destination management should focus on a systematic examination of unique comparative advantages that provide a special long-term appeal to the target travel customer segments. Therefore, sustaining the longevity of a given destination becomes a function of responding to market demand and competitive challenges. It is critical for future destination development plans to ...
Journal of Product & Brand Management, 2009
PurposeSeveral studies on corporate reputation have proposed a customer‐based approach for assess... more PurposeSeveral studies on corporate reputation have proposed a customer‐based approach for assessing corporate reputation. Other studies proposed examining corporate reputation from the perspective of other primary stakeholder groups such as employees, investors or suppliers. Hence this paper aims to examine corporate reputation by considering both the customer's and the non‐customer's views.Design/methodology/approachThis study was applied to the US wireless telecommunications industry. A random sample of 1,088 respondents composed of 518 customers and 570 representing the non‐customers, was generated for this study. The sample was randomly distributed by age, gender, income, education and geographic location.FindingsThe findings of this study revealed that the formation of perceptions about corporate reputation differ between customers and non‐customers. The dimension of emotional appeal is specific to the customer group and the dimension of vision and leadership is specif...
Journal of Global Marketing, 1988
... Global marketing: Perspectives and cases. Post a Comment. CONTRIBUTORS: Author: Hassan,Salah ... more ... Global marketing: Perspectives and cases. Post a Comment. CONTRIBUTORS: Author: Hassan,Salah S. Author: Blackwell, Roger D. PUBLISHER: Dryden Press (Fort Worth, Tex.). SERIES TITLE: YEAR: 1994. PUB TYPE: Book (ISBN 0030981077 ). VOLUME/EDITION: ...
journal of travel research, 2017
The travel and tourism industry is seeking to achieve consistently seamless experience for custom... more The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.
Journal of Humanities and Applied Social Sciences
Purpose Nation branding strategies are gaining priority as an area of research because of increas... more Purpose Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed, will provide the economic incentive to attract investors, tourists and generate income for local communities. Therefore, this paper aims to focus on delineating the strategic imperatives for sustainable market competitiveness of nation brands. Design/methodology/approach The research adopts an eclectic approach in examining a wider range of factors such as sustainability and market competitiveness to develop a synergistic nation brand. Findings For nation brands to remain competitive, it is essential to understand the key determinants of market competitiveness. These determinants include sustainable tourism factors such as culture, heritage, environmental and integration of internal and external stakeholder groups from the public and...
Choice Reviews Online
... 125 Methodology 126 Analysis and Interpretation of Findings 130 Study Limitations 136 Conclus... more ... 125 Methodology 126 Analysis and Interpretation of Findings 130 Study Limitations 136 Conclusions and Implications 136 Chapter 7. Consumer Involvement in Services: An International Evaluation 143 Lee D. Dahringer Charles D. Frame Oliver Yau Janet McColl-Kennedy ...
Journal of International Consumer Marketing, 1991
ABSTRACT
Http Dx Doi Org 10 1300 J046v03n02_03, Oct 18, 2008
Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008
(In 2 Volumes), 2009
ABSTRACT
This paper presents an analysis of factors associated with the transfer of marketing education pr... more This paper presents an analysis of factors associated with the transfer of marketing education programs to developing countries. Discussion of considerations and pitfalls which international marketing educators may encounter in planning and implementing such programs is provided. The analysis and discussion are approached from both the macro and micro-planning perspectives. Additionally, an educational program case focusing on comparative bank marketing systems is discussed.
This paper argues that leading-edge users possessing high opinion leadership qualities (i.e. soci... more This paper argues that leading-edge users possessing high opinion leadership qualities (i.e. social influence, community active, innovation/ modification sharing) will adopt radical innovations before any other user group. In this research study, a first group of leading-edge users created eight radical Laptop product ideas validated by an expert panel. These innovations not present in the mainstream market place at the time of study were consequently proposed for adoption to a second group of users. Empirical testing of the hypotheses revealed that opinion leadership moderates leading-edge users' propensity to adopt innovative products. Of particular interest is the fact that leading-edge users with high opinion leadership qualities will switch brand in favor of the adoption of a radical innovation not present in the mainstream market place. The contribution of the present research demonstrates the utility of integrating a market orientation approach in both product development...
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, 2015
The failure of substantial number of innovations in the marketplace is of concern to both marketi... more The failure of substantial number of innovations in the marketplace is of concern to both marketing researchers and managers. One possible reason for this failure is the inappropriate application of innovation diffusion models. Another possible reason is the difficulty in analyzing when and why innovations are desired by the market. Some diffusion researchers have long maintained that a particular set of variables, such as evaluation of innovation attributes, was the best predictor of adoption behavior. Other researchers have championed personal characteristics of adopters as the most predictive variable of adoption. This paper presents an eclectic model of adoption that synthesizes concepts from key research traditions. The paper concludes with a discussion of implications for future diffusion research and theory.
Journal of Travel Research, 2016
The travel and tourism industry is seeking to achieve consistently seamless experience for custom... more The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and sto...
International Business & Economics Research Journal (IBER), 2011
This paper examines the conceptual linkages between global segmentation strategy and brand positi... more This paper examines the conceptual linkages between global segmentation strategy and brand positioning from the perspective of firms operating in increasingly globalized markets. The manuscript suggests the combined use of macro/country-level as well as micro/behavioral-level bases of segmentation in order to leverage similar strategic positioning across global markets. The analysis presented paves the way for embarking on future research to enrich the academic understanding and managerial practice of linking global segmentation with strategic positioning decisions.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
“I’m committed to extending my knowledge and expertise in order to reach and make an impact on my... more “I’m committed to extending my knowledge and expertise in order to reach and make an impact on my students’ learning experiences and on their future careers.”
International Journal of Marketing Studies, 2011
Journal of Travel Research, 2000
This article introduces a detailed new model of competitiveness that focuses on environmental sus... more This article introduces a detailed new model of competitiveness that focuses on environmental sustainability factors associated with travel destinations. The multiplicity of industries involved in destinations' planning and development requires the use of a competitiveness model that examines the relationships among all stakeholders involved in creating and integrating value-added products to sustain resources while maintaining market position relative to other competitors. The development of future destinations must be guided by effective and efficient management with a focus on sustainable customer base. Thus, destination management should focus on a systematic examination of unique comparative advantages that provide a special long-term appeal to the target travel customer segments. Therefore, sustaining the longevity of a given destination becomes a function of responding to market demand and competitive challenges. It is critical for future destination development plans to ...
Journal of Product & Brand Management, 2009
PurposeSeveral studies on corporate reputation have proposed a customer‐based approach for assess... more PurposeSeveral studies on corporate reputation have proposed a customer‐based approach for assessing corporate reputation. Other studies proposed examining corporate reputation from the perspective of other primary stakeholder groups such as employees, investors or suppliers. Hence this paper aims to examine corporate reputation by considering both the customer's and the non‐customer's views.Design/methodology/approachThis study was applied to the US wireless telecommunications industry. A random sample of 1,088 respondents composed of 518 customers and 570 representing the non‐customers, was generated for this study. The sample was randomly distributed by age, gender, income, education and geographic location.FindingsThe findings of this study revealed that the formation of perceptions about corporate reputation differ between customers and non‐customers. The dimension of emotional appeal is specific to the customer group and the dimension of vision and leadership is specif...
Journal of Global Marketing, 1988
... Global marketing: Perspectives and cases. Post a Comment. CONTRIBUTORS: Author: Hassan,Salah ... more ... Global marketing: Perspectives and cases. Post a Comment. CONTRIBUTORS: Author: Hassan,Salah S. Author: Blackwell, Roger D. PUBLISHER: Dryden Press (Fort Worth, Tex.). SERIES TITLE: YEAR: 1994. PUB TYPE: Book (ISBN 0030981077 ). VOLUME/EDITION: ...
journal of travel research, 2017
The travel and tourism industry is seeking to achieve consistently seamless experience for custom... more The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.
Journal of Humanities and Applied Social Sciences
Purpose Nation branding strategies are gaining priority as an area of research because of increas... more Purpose Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed, will provide the economic incentive to attract investors, tourists and generate income for local communities. Therefore, this paper aims to focus on delineating the strategic imperatives for sustainable market competitiveness of nation brands. Design/methodology/approach The research adopts an eclectic approach in examining a wider range of factors such as sustainability and market competitiveness to develop a synergistic nation brand. Findings For nation brands to remain competitive, it is essential to understand the key determinants of market competitiveness. These determinants include sustainable tourism factors such as culture, heritage, environmental and integration of internal and external stakeholder groups from the public and...
Choice Reviews Online
... 125 Methodology 126 Analysis and Interpretation of Findings 130 Study Limitations 136 Conclus... more ... 125 Methodology 126 Analysis and Interpretation of Findings 130 Study Limitations 136 Conclusions and Implications 136 Chapter 7. Consumer Involvement in Services: An International Evaluation 143 Lee D. Dahringer Charles D. Frame Oliver Yau Janet McColl-Kennedy ...
Journal of International Consumer Marketing, 1991
ABSTRACT
Http Dx Doi Org 10 1300 J046v03n02_03, Oct 18, 2008
Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008
(In 2 Volumes), 2009
ABSTRACT