Sandra de Castro Buffington - Academia.edu (original) (raw)
Uploads
Papers by Sandra de Castro Buffington
142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014), Nov 17, 2014
ABSTRACT Hollywood’s master storytellers reach millions of viewers all over the world through tel... more ABSTRACT Hollywood’s master storytellers reach millions of viewers all over the world through television, film, and new media. The most popular TV storylines can reach up to 20 million US viewers in an hour and over 400 million viewers in 100 countries. Research shows that public health storylines have profound impacts on viewers’ knowledge and behavior. UCLA’s Global Media Center for Social Impact (GMI), housed in the Fielding School of Public Health, unleashes the power of entertainment media to transform audience perspectives on public health topics by serving as a free resource to the entertainment industry, bridging the world of research and the world of Hollywood by providing industry professionals with free, on-demand access to expert consultations, field experiences, script reviews and special events. In this way, media content creators are inspired and supported in creating compelling and realistic storylines on topics of public health value. In this panel, we will discuss the process of partnering with health experts, scriptwriters and producers to increase the quality and accuracy of health content in popular media, present research on the impact of TV health storylines and transmedia experiences on viewers, and explore the ways that popular culture and social policy can shape one another to transform global health and wellbeing.
2015 APHA Annual Meeting & Expo (Oct. 31 - Nov. 4, 2015), Nov 2, 2015
Journal of communication in healthcare, Feb 15, 2018
Advances in Contraception, Dec 1, 1995
Advances in Contraception, Mar 1, 1995
141st APHA Annual Meeting and Exposition (November 2 - November 6, 2013), Nov 4, 2013
ABSTRACT I will present a series of award-winning TV clips on public health topics, discuss how H... more ABSTRACT I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspired and informed 565-aired storylines from 2009-2012, and show the impact of selected storylines on viewers' knowledge, attitudes and behavior. Audience members will learn how they can serve as subject matter experts and advise Hollywood's writers and producers on storylines for television and movies.
Journal of Communication in Healthcare, 2018
Health Communication, 2018
Advances in Contraception, 1995
Television media have enormous reach and primetime shows on major broadcast networks can reach ov... more Television media have enormous reach and primetime shows on major broadcast networks can reach over 20 million viewers in a single hour, unmatched in any other medium. Health information delivered through engaging storytellingoften involving characters viewers already know and care aboutis more likely to be attended to than traditional health information sources. Does the influence extend to more than just health information? What role does television viewing play in shaping the public's political priorities? How do opinions about global health and domestic policy relate to health knowledge? This study seeks to answer those questions by examining how political priorities are related to HIV/AIDS knowledge among viewers of primetime television. Participants were recruited through a private research company and were solicited to participate in an electronic survey. The sample (N=512) was predominantly white (85.2%), married (62.7%), and female (72.5%). Multiple linear regression an...
Background: Limited research exists regarding the association between Spanish-language mass media... more Background: Limited research exists regarding the association between Spanish-language mass media exposure and body image or self-esteem for Latinas. The present study investigates the influence of Sin Senos No Hay Paraso (a Telemundo telenovela concerning plastic surgery) and other Spanish-language mass media for a sample of Latinas. Methods: Latinas (N=437)recruited through Telemundo.com self-administered a Spanish survey addressing demographics, sociocultural and community factors, body image, self-esteem, attitudes towards and experience with plastic surgery, as well as exposure to Spanish-language media, including the telenovela. Factor analysis informed the creation of indices for mass media exposure, sociocultural factors, and body image. Multivariate regression identified predictors to body image and Rosenberg self-esteem scores. Results: Multivariate logistic regression identified perceived comfort of asking health care providers questions (OR = 2.84; p = 0.03), frequent vi...
Objective: This study examines the potential for an entertainment program to impact cancer-relate... more Objective: This study examines the potential for an entertainment program to impact cancer-related knowledge and behavior in at risk Hispanic populations. Additionally, this study sought to uncover which theoretical construct involvement with a specific character or involvement with the narrative more generally (Green and Brock's transportation) best predicted impact. Methods: Using a cross-sectional pretest/posttest survey design, we measured the impact of a cervical cancer storyline on 149 viewers of El Clon, a popular Spanish language telenovela that aired in Summer 2010. The fictional character of Dora, a woman in her late 40s, experiences worrisome symptoms including pain and irregular vaginal bleeding. As the story unfolds viewers were exposed to a number of key messages related to cervical cancer and the importance of screening. Results: Pretest/posttest comparisons revealed significant gains in both cervical cancer-related knowledge and behavior. The best predictor of in...
This presentation will discuss how Hollywood, Health & Society successfully integrated content in... more This presentation will discuss how Hollywood, Health & Society successfully integrated content into 163 TV health storylines across 16 networks and 37 leading shows in the span of just one year.
I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspi... more I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspired and informed 565-aired storylines from 2009-2012, and show the impact of selected storylines on viewers' knowledge, attitudes and behavior. Audience members will learn how they can serve as subject matter experts and advise Hollywood's writers and producers on storylines for television and movies.
Hollywood’s master storytellers reach millions of viewers all over the world through television, ... more Hollywood’s master storytellers reach millions of viewers all over the world through television, film, and new media. The most popular TV storylines can reach up to 20 million US viewers in an hour and over 400 million viewers in 100 countries. Research shows that public health storylines have profound impacts on viewers’ knowledge and behavior. UCLA’s Global Media Center for Social Impact (GMI), housed in the Fielding School of Public Health, unleashes the power of entertainment media to transform audience perspectives on public health topics by serving as a free resource to the entertainment industry, bridging the world of research and the world of Hollywood by providing industry professionals with free, on-demand access to expert consultations, field experiences, script reviews and special events. In this way, media content creators are inspired and supported in creating compelling and realistic storylines on topics of public health value. In this panel, we will discuss the proce...
Entertainment media has become a useful and effective way of delivering health messages and infor... more Entertainment media has become a useful and effective way of delivering health messages and information due to its wide appeal and universal popularity. This study examined the effects of viewing a health-related storyline involving a baby infected with AIDS and the treatment of HIV/AIDS patients by a physician who is an AIDS denier on Law & Order: SVU on HIV/AIDS knowledge and opinions about the importance of global health and domestic priorities. Pre- and post-show online surveys were conducted among a sample of primetime television viewers (n=1197). Thirty-seven percent of respondents completed the survey at both baseline and follow-up; 63% completed only one survey constituting both panel and cross sectional samples for comparison. Multiple linear and logistic regression and Analysis of Variance (ANOVA) tests were conducted for this analysis. Generally, HIV/AIDS knowledge was not affected by exposure to the SVU episode. However, an association was found between exposure and incr...
142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014), Nov 17, 2014
ABSTRACT Hollywood’s master storytellers reach millions of viewers all over the world through tel... more ABSTRACT Hollywood’s master storytellers reach millions of viewers all over the world through television, film, and new media. The most popular TV storylines can reach up to 20 million US viewers in an hour and over 400 million viewers in 100 countries. Research shows that public health storylines have profound impacts on viewers’ knowledge and behavior. UCLA’s Global Media Center for Social Impact (GMI), housed in the Fielding School of Public Health, unleashes the power of entertainment media to transform audience perspectives on public health topics by serving as a free resource to the entertainment industry, bridging the world of research and the world of Hollywood by providing industry professionals with free, on-demand access to expert consultations, field experiences, script reviews and special events. In this way, media content creators are inspired and supported in creating compelling and realistic storylines on topics of public health value. In this panel, we will discuss the process of partnering with health experts, scriptwriters and producers to increase the quality and accuracy of health content in popular media, present research on the impact of TV health storylines and transmedia experiences on viewers, and explore the ways that popular culture and social policy can shape one another to transform global health and wellbeing.
2015 APHA Annual Meeting & Expo (Oct. 31 - Nov. 4, 2015), Nov 2, 2015
Journal of communication in healthcare, Feb 15, 2018
Advances in Contraception, Dec 1, 1995
Advances in Contraception, Mar 1, 1995
141st APHA Annual Meeting and Exposition (November 2 - November 6, 2013), Nov 4, 2013
ABSTRACT I will present a series of award-winning TV clips on public health topics, discuss how H... more ABSTRACT I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspired and informed 565-aired storylines from 2009-2012, and show the impact of selected storylines on viewers' knowledge, attitudes and behavior. Audience members will learn how they can serve as subject matter experts and advise Hollywood's writers and producers on storylines for television and movies.
Journal of Communication in Healthcare, 2018
Health Communication, 2018
Advances in Contraception, 1995
Television media have enormous reach and primetime shows on major broadcast networks can reach ov... more Television media have enormous reach and primetime shows on major broadcast networks can reach over 20 million viewers in a single hour, unmatched in any other medium. Health information delivered through engaging storytellingoften involving characters viewers already know and care aboutis more likely to be attended to than traditional health information sources. Does the influence extend to more than just health information? What role does television viewing play in shaping the public's political priorities? How do opinions about global health and domestic policy relate to health knowledge? This study seeks to answer those questions by examining how political priorities are related to HIV/AIDS knowledge among viewers of primetime television. Participants were recruited through a private research company and were solicited to participate in an electronic survey. The sample (N=512) was predominantly white (85.2%), married (62.7%), and female (72.5%). Multiple linear regression an...
Background: Limited research exists regarding the association between Spanish-language mass media... more Background: Limited research exists regarding the association between Spanish-language mass media exposure and body image or self-esteem for Latinas. The present study investigates the influence of Sin Senos No Hay Paraso (a Telemundo telenovela concerning plastic surgery) and other Spanish-language mass media for a sample of Latinas. Methods: Latinas (N=437)recruited through Telemundo.com self-administered a Spanish survey addressing demographics, sociocultural and community factors, body image, self-esteem, attitudes towards and experience with plastic surgery, as well as exposure to Spanish-language media, including the telenovela. Factor analysis informed the creation of indices for mass media exposure, sociocultural factors, and body image. Multivariate regression identified predictors to body image and Rosenberg self-esteem scores. Results: Multivariate logistic regression identified perceived comfort of asking health care providers questions (OR = 2.84; p = 0.03), frequent vi...
Objective: This study examines the potential for an entertainment program to impact cancer-relate... more Objective: This study examines the potential for an entertainment program to impact cancer-related knowledge and behavior in at risk Hispanic populations. Additionally, this study sought to uncover which theoretical construct involvement with a specific character or involvement with the narrative more generally (Green and Brock's transportation) best predicted impact. Methods: Using a cross-sectional pretest/posttest survey design, we measured the impact of a cervical cancer storyline on 149 viewers of El Clon, a popular Spanish language telenovela that aired in Summer 2010. The fictional character of Dora, a woman in her late 40s, experiences worrisome symptoms including pain and irregular vaginal bleeding. As the story unfolds viewers were exposed to a number of key messages related to cervical cancer and the importance of screening. Results: Pretest/posttest comparisons revealed significant gains in both cervical cancer-related knowledge and behavior. The best predictor of in...
This presentation will discuss how Hollywood, Health & Society successfully integrated content in... more This presentation will discuss how Hollywood, Health & Society successfully integrated content into 163 TV health storylines across 16 networks and 37 leading shows in the span of just one year.
I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspi... more I will present a series of award-winning TV clips on public health topics, discuss how HH&S inspired and informed 565-aired storylines from 2009-2012, and show the impact of selected storylines on viewers' knowledge, attitudes and behavior. Audience members will learn how they can serve as subject matter experts and advise Hollywood's writers and producers on storylines for television and movies.
Hollywood’s master storytellers reach millions of viewers all over the world through television, ... more Hollywood’s master storytellers reach millions of viewers all over the world through television, film, and new media. The most popular TV storylines can reach up to 20 million US viewers in an hour and over 400 million viewers in 100 countries. Research shows that public health storylines have profound impacts on viewers’ knowledge and behavior. UCLA’s Global Media Center for Social Impact (GMI), housed in the Fielding School of Public Health, unleashes the power of entertainment media to transform audience perspectives on public health topics by serving as a free resource to the entertainment industry, bridging the world of research and the world of Hollywood by providing industry professionals with free, on-demand access to expert consultations, field experiences, script reviews and special events. In this way, media content creators are inspired and supported in creating compelling and realistic storylines on topics of public health value. In this panel, we will discuss the proce...
Entertainment media has become a useful and effective way of delivering health messages and infor... more Entertainment media has become a useful and effective way of delivering health messages and information due to its wide appeal and universal popularity. This study examined the effects of viewing a health-related storyline involving a baby infected with AIDS and the treatment of HIV/AIDS patients by a physician who is an AIDS denier on Law & Order: SVU on HIV/AIDS knowledge and opinions about the importance of global health and domestic priorities. Pre- and post-show online surveys were conducted among a sample of primetime television viewers (n=1197). Thirty-seven percent of respondents completed the survey at both baseline and follow-up; 63% completed only one survey constituting both panel and cross sectional samples for comparison. Multiple linear and logistic regression and Analysis of Variance (ANOVA) tests were conducted for this analysis. Generally, HIV/AIDS knowledge was not affected by exposure to the SVU episode. However, an association was found between exposure and incr...